Journal Of Administration and Educational Management (ALIGNMENT)
type: channel
description: Alignment:Journal of Administration and Educational Management is published by research institute of mathematics, computer, nursering, education and economics (IPM2KPE) as the information and communication media for practitioners, researchers and academics who engaged, put interest and fully attention on administration and educational management science development. Alignment:Journal of Administration and Educational Management publishes articles both in online/OJS (e-ISSN 2598-5159) and printed (p-ISSN 2598-0742) versions.
publisher: Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)
language: en
publication name: Journal Of Administration and Educational Management (ALIGNMENT)
issn: 2598-0742
items: Pengaruh Kompetensi terhadap Kinerja Pegawai Negeri Sipil dengan Disiplin Kerja sebagai Variabel Intervening pada Dinas Pendidikan Pemuda dan Olahraga Kabupaten Tambrauw
items: Peran Komunikasi Interpersonal Ibu Single Parent dalam Perkembangan Kepribadian Anak
items: Pengaruh Stres Kerja dan Budaya Organisasi terhadap Kinerja Pegawai (Studi pada Perangkat Desa di Kecamatan Butuh)
items: Identifikasi Budaya Kerja di Industri Konveksi : Studi Kasus di Finest Garment Surabaya
items: Pengaruh Persepsi Harga, Iklan dan Kualitas Produk Terhadap Loyalitas Pelanggan Frestea di Wilayah Bandung Raya
items: Pengaruh Pembinaan Disiplin dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan Cleaning Service di Rumah Sakit Xyz Karawang
items: Pengaruh Motivasi Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Guru pada Sma Pasundan 3 Cimahi
items: Pemindahan Supply Point Penjualan Hsfo Menggunakan Metode F-AHP pada PT Pertamina Patra Niaga Jawa Timur
items: Pengaruh Kesehatan Keselamatan Kerja (K3) dan Motivasi Kerja terhadap Kinerja Pegawai UPTD Sistem PengelolaanAir Limbah Domestik Kota Cimahi
items: Pengaruh Organizational Citizenship Behavior (OCB) dan Motivasi Kerja terhadap Kinerja Karyawan pada Kantor Komite Olahraga Nasional Indonesia (KONI) Jawa Barat
items: Analisis Efektivitas Kerja Sama Tim Wilayah Binda Jawa Tengah dengan Mitra Strategis
items: Kepemimpinan Transformasional dalam Menghadapi Perubahan Organisasi
items: Pengaruh Motivasi Kerja dan Kepuasan Kerja terhadap Organizational Citizenship Behavior (OCB) pada Guru PPPK SMAN XYZ Bandung
items: Pengaruh Persepsi Harga dan Iklan terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan pada Produk Lipstik Wardah di Wilayah Kab Bandung Barat Cihampelas
items: Pengaruh Tourist Experience terhadap Tourist Loyalty melalui Tourist Satisfaction pada Lembang Park & Zoo Kabupaten Bandung Barat
items: Implementasi Manajemen Marketing Jasa Pendidikan Berbasis Media Digital di SMA Negeri 6 Kota Lubuklinggau
items: Pengaruh Lingkungan Kerja Fisik dan Komunikasi Internal terhadap Kepuasan Kerja Pegawai Dinas Pendidikan Kota Cimahi
items: Resistensi Guru terhadap Penerapan E-Learning sebagai Pewujudan Paperless Office di Madrasah Tsanawiyah Darul Hasanah Semarang
items: Manajemen Pendidikan Kewirausahaan dalam Menumbuhkan Semangat Kemandirian Siswa Kelas XIIdi SMK Hidayatuzzu’ama
items: Lean Management dan Intervensi SDM terhadap Kinerja Organisasi dengan Pelatihan dan Pengembangan sebagai Variabel Mediasi (Studi pada RS Bhina Bhakti Husada Rembang)
items: Pengaruh Cognitive Image dan Unique Image terhadap Resivit Intention melalui Visitor Engangement Gunung Tangkuban Parahu
items: Pengaruh Beban Kerja dan Work-Life Balance terhadap Kepuasan Kerja Guru di SMPN XYZ
items: Pengaruh Perceived Quality Experience, Perceived Value Experience, dan Aesthetic Experience terhadap Revisit Intention melalui Tourist Satisfaction Wisatawan Carita Alam
items: Pengaruh Lingkungan Kerja Non Fisik dan Cyberloafing terhadap Kinerja Karyawan Operasional Samcon Purwakarta
items: Penerapan Manajemen Perpustakaan dalam Upaya Meningkatkan Minat Baca Siswa SMP Bakti Ibu Lubuklinggau
items: Manajemen Kesiswaan dalam Meningkatkan Mutu Pembelajaran di SMK Negeri Muara Beliti
items: Studi Awal Penghapusan Sistem Pemeringkatan: Perspektif Manajemen di Sebuah Kantor Cabang Bri Kota Semarang
items: Pengaruh Disiplin Kerja dan Lingkungan Kerja pada Kinerja Karyawan PT. Asia Fasifik Fiber Kendal
items: Kualitas Pelayanan Publik Berbasis E-Government di Kecamatan Mojolaban, Kabupaten Sukoharjo Provinsi Jawa Tengah
items: Pengaruh Motivasi Kerja dan Kompensasi terhadap Turnover Intention SPG PT Arina Multikarya Bandung pada Brand Kino

Pengaruh Kompetensi terhadap Kinerja Pegawai Negeri Sipil dengan Disiplin Kerja sebagai Variabel Intervening pada Dinas Pendidikan Pemuda dan Olahraga Kabupaten Tambrauw
type: item
description: This study aims to analyze the influence of competence on the performance of Civil Servants (PNS), with work discipline as an intervening variable, at the Tambrauw Regency Education, Youth, and Sports Office. The research method used was a quantitative approach with correlational methods. The study population consisted of 38 employees, consisting of 28 structural civil servants and 10 functional civil servants, with a census sampling technique. Data were collected through questionnaires and analyzed using SmartPLS 3.2.2 software using a Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) approach. The results showed that competence has a positive and significant effect on work discipline and employee performance. Work discipline was also shown to have a positive and significant effect on employee performance. Furthermore, work discipline acts as a mediating variable, strengthening the relationship between competence and performance. The conclusion of this study states that increasing employee competence accompanied by the implementation of good work discipline can significantly improve employee performance. Keywords: Competence, Work Discipline, Employee Performance, Civil Servants, SEM-PLS
subject: Articles
  topic: section
creator: Eduard Solossa
creator: Tubagus Ismail
creator: Agus Joko Purwanto3
rights: Copyright (c) 2025 Eduard Solossa, Tubagus Ismail, Agus Joko Purwanto3 http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-13
publication date: 2025-10-13
starting page: 1096
ending page: 1101
doi: 10.31539/a1cc1203

Peran Komunikasi Interpersonal Ibu Single Parent dalam Perkembangan Kepribadian Anak
type: item
description: This study aims to examine the role of interpersonal communication among single mothers in shaping children's personalities in Karawang Regency. The background to this research is the high divorce rate and the increasing number of single families, particularly those headed by mothers, who face economic, social, and psychological challenges. The study used a descriptive qualitative approach with a constructivist paradigm to understand the meaning and experiences of mothers in their daily interactions with their children. Data were obtained through interviews, observations, and documentation, then analyzed using the Miles and Huberman interactive analysis model. The results indicate that warm, open, and consistent interpersonal communication between single mothers and their children plays a crucial role in shaping children's personalities, including the values ​​of honesty, responsibility, empathy, discipline, and self-confidence. This interaction encompasses not only the exchange of information but also communication symbols reflecting affection, support, and role modeling. Despite time constraints and the dual burden, mothers successfully create quality communication that supports their children's emotional and social development. Keywords: Single Parent Mother, Interpersonal Communication, Child Personality, Single Family
subject: Articles
  topic: section
creator: Dede M Robbi Fauzi
rights: Copyright (c) 2025 Dedi M Robbi Fauzi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1210
ending page: 1218
doi: 10.31539/fpnzyz12

Pengaruh Stres Kerja dan Budaya Organisasi terhadap Kinerja Pegawai (Studi pada Perangkat Desa di Kecamatan Butuh)
type: item
description: This study aims to analyze the influence of work stress and organizational culture on the performance of village officials in Butuh District, Purworejo Regency. The research method used was a quantitative survey approach, distributing questionnaires to 194 village officials, selected using random sampling from a population of 378 village officials. Data analysis was performed using multiple linear regression. The results showed that work stress had a positive and significant effect on village official performance, with a Beta value of 0.245 and a P-value of 0.000. Organizational culture also had a positive and significant effect on village official performance, with a Beta value of 0.218 and a P-value of 0.002. The conclusion of this study is that well-managed work stress and a strong organizational culture can significantly improve village official performance. Keywords: Work Stress, Organizational Culture, Performance, Village Officials
subject: Articles
  topic: section
creator: Sylvya Zalyanty
creator: Hardin Hardin
creator: Fitri Rahmawati
rights: Copyright (c) 2025 Sylvya Zalyanty, Hardin Hardin, Fitri Rahmawati http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1265
ending page: 1270
doi: 10.31539/0trnna37

Identifikasi Budaya Kerja di Industri Konveksi : Studi Kasus di Finest Garment Surabaya
type: item
description: This study aims to identify the work culture within Finest Garment Convection Industry located in Surabaya, Jakarta, and Malang as an effort to support the development of a strong organizational culture and enhance the company’s operational success. The research employed a qualitative method using purposive sampling to collect data, which were then analyzed through descriptive analysis. The findings indicate that the work culture at Finest Garment is reflected in four main values: discipline, teamwork, communication, and performance, all of which have been formalized in the company’s written policies. The study concludes that the implementation of these work culture values plays an important role in improving productivity and fostering a positive working environment. Keywords: Work Culture, Convection Industry, Employee
subject: Articles
  topic: section
creator: Fahmia Nur Fauziah
rights: Copyright (c) 2025 Fahmia Nur Fauziah http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1427
ending page: 1435
doi: 10.31539/r4k25v20

Pengaruh Persepsi Harga, Iklan dan Kualitas Produk Terhadap Loyalitas Pelanggan Frestea di Wilayah Bandung Raya
type: item
description: This study seeks to analyze the impact of pricing perception, advertising, and product quality on customer loyalty to Frestea in the Greater Bandung region. This study is grounded in evidence of a decrease in consumer loyalty, as indicated by Top Brand Index data and Google Trends. This research utilizes a quantitative methodology through a survey administered to 100 participants who had ingested Frestea within the last three months. Data analysis was performed utilizing multiple linear regression with the aid of SPSS software version 25. The study's findings demonstrate that pricing perception, advertising, and product quality exert a favorable and considerable impact on consumer loyalty, both individually and collectively. Consequently, all presented theories may be accepted. These findings underscore the necessity of executing marketing strategies that fit with price rules, augmenting advertising efficacy, and preserving product quality to sustain and enhance consumer loyalty. This study aims to provide a reference for beverage industry stakeholders in formulating marketing strategies that correspond with customer preferences. Keywords: Price Perception, Advertising, Product Quality, Customer Loyalty, Frestea
subject: Articles
  topic: section
creator: Faisa Saskara Firjatulloh
creator: Hariyadi Triwahyu Putra
rights: Copyright (c) 2025 Faisa Saskara Firjatulloh, Hariyadi Triwahyu Putra http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1219
ending page: 1228
doi: 10.31539/q1p7ea62

Pengaruh Pembinaan Disiplin dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan Cleaning Service di Rumah Sakit Xyz Karawang
type: item
description: This study aims to determine the effect of discipline and work motivation development on job satisfaction of cleaning service employees at XYZ Hospital, Karawang, both partially and simultaneously. The research method used was quantitative, with data collection techniques through interviews, documentation, and questionnaires distributed to 32 cleaning service employees. The results showed that discipline and work motivation development partially had a significant effect on job satisfaction, with each t-value greater than t-table and a significance value less than 0.05. Simultaneously, both variables had a significant effect on job satisfaction, with an F-value of 14.615 ≥ 3.328 and a significance value of 0.000 ≤ 0.05, and a contribution of 78.6% (R² = 0.786). The conclusion of this study is that discipline and work motivation development have a positive and significant effect on improving job satisfaction of cleaning service employees at XYZ Hospital, Karawang. Keywords: Discipline Development, Work Motivation, Job Satisfaction, Cleaning Service, Hospital
subject: Articles
  topic: section
creator: Nuraulia Putri Zahrah
creator: Mochamad Vrans Romi
rights: Copyright (c) 2025 Nuraulia Putri Zahrah, Mochamad Vrans Romi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1296
ending page: 1302
doi: 10.31539/ja4jnh12

Pengaruh Motivasi Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Guru pada Sma Pasundan 3 Cimahi
type: item
description: This study aims to determine the effect of work motivation and the physical work environment on teacher performance at SMA Pasundan 3 Cimahi, both partially and simultaneously. Teacher performance issues are evident in the high percentage of poor performance (41%) and the high rate of unexcused absences, which amounted to 110 times throughout 2024. This study used a quantitative method with a descriptive and associative approach. Primary data were obtained through questionnaires distributed to the entire teacher population of 39 respondents using a census technique. The research instrument was tested for validity and reliability using SPSS version 22.0. Data analysis was performed through multiple linear regression, accompanied by tests for normality, multicollinearity, and heteroscedasticity. The results showed that work motivation and the physical work environment partially had a positive and significant effect on teacher performance. Simultaneously, both variables also had a significant effect on teacher performance, with a regression coefficient value of Y = -6.560 + 0.659X1 + 0.597X2. Work motivation plays a significant role in improving teacher performance, as demonstrated by an average score of 3.29, in the moderate category. While the physical work environment is in the fair category, with an average score of 2.89. Therefore, increasing work motivation and improving the physical work environment are essential to support optimal teacher performance at SMA Pasundan 3 Cimahi. Keywords: Work Motivation, Physical Work Environment, Teacher Performance
subject: Articles
  topic: section
creator: Riyon Gusni Saputra
creator: Mochamad Vrans Romi
rights: Copyright (c) 2025 Riyon Gusni Saputra, Mochamad Vrans Romi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1397
ending page: 1405
doi: 10.31539/x8ynvw35

Pemindahan Supply Point Penjualan Hsfo Menggunakan Metode F-AHP pada PT Pertamina Patra Niaga Jawa Timur
type: item
description: This study aims to determine the best location for relocating PT Pertamina Patra Niaga's High Sulfur Fuel Oil (HSFO) Supply Point in East Java to improve distribution efficiency and reduce logistics costs. The research method used is the Fuzzy Analytical Hierarchy Process (F-AHP) approach, which combines quantitative and qualitative analysis through expert interviews and focus group discussions (FGDs) to assign weights to factors and subfactors influencing location selection. The results indicate that location accessibility has the highest weighting of 0.614, surpassing financial factors at 0.386. The market location subfactor is the top priority, with a weighting of 0.420, as proximity to HSFO consumption centers provides significant distribution efficiency. Based on the F-AHP analysis, TBBM Tuban was selected as the most optimal location with a score of 0.567, surpassing Camplong Madura, Malang, and Madiun. The study concludes that relocating the Supply Point to Tuban is a strategic move that can increase cost efficiency by up to 25%, accelerate distribution, and strengthen the company's competitiveness and operational sustainability. Keywords: HSFO, Location Selection, Fuzzy AHP, Accessibility, Distribution Efficiency
subject: Articles
  topic: section
creator: Muhammad Zia Urrahman
creator: Machsus Machsus
rights: Copyright (c) 2025 Muhammad Zia Urrahman, Machsus Machsus http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1177
ending page: 1186
doi: 10.31539/2xnqrt46

Pengaruh Kesehatan Keselamatan Kerja (K3) dan Motivasi Kerja terhadap Kinerja Pegawai UPTD Sistem PengelolaanAir Limbah Domestik Kota Cimahi
type: item
description: Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kesehatan keselamatan kerja (K3) serta motivasi kerja terhadap kinerja pegawai secara parsial maupun simultan. Dengan 41 peserta, survei ini menggunakan teknik penentuan sampel menggunakan sampel jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 24. Berdasarkan penelitian ini, terdapat pengaruh positif antara kinerja karyawan baik dengan kesehatan keselamatan kerja (K3) maupun motivasi kerja. Temuan ini menyoroti pentingnya penyediaan alat pelindung diri (APD) yang memadai dan peningkatan keinginan karyawan untuk mencapai kinerja optimal. Kata kunci: Kesehatan Keselamatan Kerja, Motivasi Kerja, Kinerja Pegawai
subject: Articles
  topic: section
creator: Ayu Aulia Maharani
creator: Dian Lestari
rights: Copyright (c) 2025 Ayu Aulia Maharani http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1243
ending page: 1248
doi: 10.31539/fmc78514

Pengaruh Organizational Citizenship Behavior (OCB) dan Motivasi Kerja terhadap Kinerja Karyawan pada Kantor Komite Olahraga Nasional Indonesia (KONI) Jawa Barat
type: item
description: This study aims to analyze the influence of Organizational Citizenship Behavior (OCB) and work motivation on employee performance at the Indonesian National Sports Committee (KONI) West Java Office. The research method used was a quantitative approach with descriptive verification. The population in this study consisted of 45 employees, who were also sampled using saturation sampling. Data collection was conducted using a questionnaire that was tested for validity and reliability, while data analysis used multiple linear regression with the help of SPSS version 26. The results showed that OCB and work motivation have a positive and significant effect on employee performance, both partially and simultaneously, with a coefficient of determination of 42.2%. The conclusion of this study is that increasing OCB and work motivation can simultaneously improve employee performance at the KONI West Java Office. Keywords: OCB, Work Motivation, Employee Performance, Organizational Behavior
subject: Articles
  topic: section
creator: Sun Tesalonika Gultom
creator: Dian Lestari
rights: Copyright (c) 2025 Sun Tesalonika Gultom, Dian Lestari http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1196
ending page: 1202
doi: 10.31539/sy3fyb56

Analisis Efektivitas Kerja Sama Tim Wilayah Binda Jawa Tengah dengan Mitra Strategis
type: item
description: This study aims to analyze the effectiveness of cooperation between the Regional Team of the Central Java Regional State Intelligence Agency (BINDA) and the Regional Early Warning Team (TKDD) as strategic partners, in collecting strategic information for the implementation of early threat detection. A qualitative descriptive approach was used in this study through a case study method with a sample selection technique to test the validity and reality of information using triangulation and based on the Snowball Sampling theory. Data were collected through in-depth interviews, field observations, and documentation of eight informants from the Korwil and Gaswil elements of BINDA Central Java. The results of the study indicate that cooperation between BINDA and TKDD partially forms a Collaborative Advantage, especially in areas with open communication and balanced member contributions. Supporting factors for cooperation to produce Collaborative Advantage include shared goals, trust, flexible structures, and continuous evaluation processes. However, there are obstacles in the form of sectoral egos and the passivity of TKDD members causing Collaborative Inertia. The conclusion, that to create effective regional intelligence cooperation, it is necessary to strengthen the principles of Collaborative Advantage in institutional structures and practices. Keywords: Collaborative Advantage, Intelligence Cooperation, Collaboration Effectiveness
subject: Articles
  topic: section
creator: Simon Putra Aekhela
creator: Pahlawansjah Harahap
creator: Djoko Santoso
rights: Copyright (c) 2025 Simon Putra Aekhela, Pahlawansjah Harahap, Djoko Santoso http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1326
ending page: 1335
doi: 10.31539/b3925956

Kepemimpinan Transformasional dalam Menghadapi Perubahan Organisasi
type: item
description: This study aims to analyze the application of transformational leadership in addressing organizational change at Baiturromah Vocational High School, specifically in the context of curriculum adjustment and educational technology adoption. The research method used was a qualitative case study approach. Data were collected through in-depth interviews, participant observation, and document analysis with the principal, teachers, and administrative staff. Data were then analyzed thematically to identify leadership patterns and strategies in the organizational transformation process. The results indicate that the principal implemented the four dimensions of transformational leadership: idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. This implementation had a positive impact on increasing teacher participation, internal collaboration, strengthening partnerships with industry, and enhancing student learning motivation. Obstacles that emerged included resistance to change, limited facilities, a digital competency gap, and suboptimal internal communication. Strategies used by the principal to overcome these challenges included ongoing training, a persuasive approach, strengthened communication, and external collaboration. The conclusion of this study confirms that transformational leadership is effective in driving adaptive, collaborative, and sustainable organizational change, provided it is tailored to the context and resource readiness of the educational environment. Keywords: Transformational Leadership, Organizational Change, Vocational Education
subject: Articles
  topic: section
creator: Muhammad Arifim
creator: Nugroho Edie Santoso
creator: Harmawan Teguh Saputra
rights: Copyright (c) 2025 Muhammad Arifim, Nugroho Edie Santoso, Harmawan Teguh Saputra http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-13
publication date: 2025-10-13
starting page: 1119
ending page: 1128
doi: 10.31539/qe8tp785

Pengaruh Motivasi Kerja dan Kepuasan Kerja terhadap Organizational Citizenship Behavior (OCB) pada Guru PPPK SMAN XYZ Bandung
type: item
description: This study aims to determine the effect of work motivation and job satisfaction on organizational citizenship behavior (OCB) among Government Employees with Work Agreements (PPPK) teachers at SMAN XYZ Bandung. The research method used was a quantitative approach with an associative approach. Data were collected through questionnaires distributed to 32 respondents and analyzed using SPSS version 23, using validity, reliability, classical assumptions, multiple linear regression, and t- and F-tests. The results indicate that PPPK teachers' work motivation and job satisfaction are in the high category and have a positive effect, both partially and simultaneously, on organizational citizenship behavior. The t-test indicates that work motivation and job satisfaction each have a significant effect on OCB, while the F-test shows that both together have a significant effect, with a determination value of 85.5%. The conclusion of this study is that the higher the teacher's motivation and job satisfaction, the higher the organizational citizenship behavior, demonstrated in the form of loyalty, responsibility, and active participation in school progress. Keywords: Work Motivation, Job Satisfaction, Organizational Citizenship Behavior, PPPK Teachers
subject: Articles
  topic: section
creator: Kaisya Meirani Purnama
creator: Khaerul Rizal Abdurahman
rights: Copyright (c) 2025 Kaisya Meirani Purnama, Khaerul Rizal Abdurahman http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1151
ending page: 1159
doi: 10.31539/6z9kj106

Pengaruh Persepsi Harga dan Iklan terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan pada Produk Lipstik Wardah di Wilayah Kab Bandung Barat Cihampelas
type: item
description: This study aims to analyze the influence of price perception and advertising on customer loyalty, with customer satisfaction as a mediating variable, on Wardah lipstick products in the Cihampelas area, West Bandung Regency. The background of this study is the decline in customer loyalty, which is suspected to be caused by price perceptions that are considered inconsistent with quality, as well as the declining effectiveness of advertising amid competition from local and international brands. This study employs a quantitative approach using a survey method with 120 respondents who are users of Wardah lipstick. The analytical techniques used include multiple regression analysis to test the direct effects and the Sobel test to determine the mediating effect. The results indicate that price perception and advertising have a positive and significant impact on customer satisfaction. Customer satisfaction also have a positive and significantl influences loyalty and mediates the relationship between price perception and advertising on loyalty. These findings emphasize the importance of maintaining customer satisfaction in building sustainable loyalty. Keywords: Price Perception, Advertising, Customer Satisfaction, Customer Loyalty, Wardah
subject: Articles
  topic: section
creator: Salma Salsabilla Somantri
creator: Hariyadi Triwahyu Putra
rights: Copyright (c) 2025 Salma Salsabilla Somantri, Hariyadi Triwahyu Putra http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1344
ending page: 1353
doi: 10.31539/tcmaph51

Pengaruh Tourist Experience terhadap Tourist Loyalty melalui Tourist Satisfaction pada Lembang Park & Zoo Kabupaten Bandung Barat
type: item
description: This study aims to analyze the influence of the dimensions of sense, feel, and think on tourist loyalty with tourist satisfaction as a mediating variable among tourists at Lembang Park & Zoo. A total of 125 respondents who had visited the park within the last year were involved in this study. The limitations of applying experiential marketing in educational tourism encourage the use of more relevant dimensions, namely sense, feel, and think, within the stimulus-organism-response (SOR) theoretical framework. This study used a cross-sectional approach and data analysis was conducted using SEM assisted by SmartPLS 3.0. The instruments were validated and reliable through convergent validity, discriminant validity, and composite reliability tests. Of the ten hypotheses, five were supported by empirical data. Feel and sense had a positive effect on loyalty, while think only influenced satisfaction. Tourist satisfaction had a positive effect on loyalty, but did not mediate. These findings enrich the literature on tourism experiences and provide practical guidance in designing emotion- and sensory-based marketing strategies. Keywords: Sense, Feel, Think, Tourist Satisfaction, Tourist Loyalty
subject: Articles
  topic: section
creator: Restu Achmad Fauzi
creator: Yadi Ernawadi
rights: Copyright (c) 2025 Restu Achmad Fauzi, Yadi Ernawadi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1354
ending page: 1363
doi: 10.31539/w598g643

Implementasi Manajemen Marketing Jasa Pendidikan Berbasis Media Digital di SMA Negeri 6 Kota Lubuklinggau
type: item
description: This study aims to analyze the implementation of digital media-based educational service marketing management at SMA Negeri 6, Lubuklinggau City, to improve the school's image, promotional reach, and the effectiveness of communication with the community. The research method used was descriptive qualitative, with data collection techniques including in-depth interviews, participant observation, and documentation. The results indicate that SMA Negeri 6 has utilized social media, websites, and other digital platforms as promotional and communication tools. This strategy has been proven to increase school visibility and community participation, although challenges remain, such as limited human resources skilled in digital marketing and the suboptimal use of data analysis for campaign evaluation. The conclusion of this study is that the implementation of digital media-based marketing management at SMA Negeri 6, Lubuklinggau City, has been quite successful. However, further optimization is needed through improving the marketing team's competency and developing data-driven strategies to increase effectiveness and sustainability. Keywords: Marketing Management, Educational Services, Digital Media, School, Institutional Image
subject: Articles
  topic: section
creator: Ahmad Khoiri
creator: Supriadi Supriadi
creator: Siti Mukarromah
rights: Copyright (c) 2025 Ahmad Khoiri, Supriadi Supriadi, Siti Mukarromah http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-21
publication date: 2025-10-21
starting page: 1165
ending page: 1173
doi: 10.31539/vhq1wn29

Pengaruh Lingkungan Kerja Fisik dan Komunikasi Internal terhadap Kepuasan Kerja Pegawai Dinas Pendidikan Kota Cimahi
type: item
description: This study aims to analyze the influence of the physical work environment and internal communication on employee job satisfaction at the Cimahi City Education Office. The research method used a quantitative approach with field research and literature techniques, where data were collected through interviews, questionnaires, and documentation. The research sample consisted of 46 randomly selected respondents, and data processing was carried out using multiple linear regression analysis with the help of SPSS version 26.0. The results showed that partially, the physical work environment had a positive and significant effect on employee job satisfaction with a significance value of 0.009 <0.05, and internal communication also had a significant positive effect on job satisfaction with a significance value of 0.000 <0.05. Simultaneously, both variables had a significant effect on employee job satisfaction with a calculated F_value of 27.413, greater than the F_table of 3.067 and an R Square of 0.560, which means the contribution of both variables to employee job satisfaction was 56%. The conclusion of this study is that the better the physical work environment and the more effective internal communication, the higher the level of employee job satisfaction at the Cimahi City Education Office. Keywords: Physical Work Environment, Internal Communication, Job Satisfaction, Employees
subject: Articles
  topic: section
creator: Ardhalina La Nuhu
creator: Mochamad Vrans Romi
rights: Copyright (c) 2025 Ardhalina La Nuhu, Mochamad Vrans Romi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1229
ending page: 1235
doi: 10.31539/4k7xck71

Resistensi Guru terhadap Penerapan E-Learning sebagai Pewujudan Paperless Office di Madrasah Tsanawiyah Darul Hasanah Semarang
type: item
description: ABSTRACT This study aims to analyze teacher resistance to the implementation of e-Learning as an effort to realize a paperless office at Darul Hasanah Islamic Junior High School in Semarang and to identify the causal factors and strategies for mitigating it. The research method used was a qualitative phenomenological approach through a case study. Data collection techniques included observation, in-depth interviews, and documentation, validated through source and method triangulation. The results indicate that teacher resistance is caused by three main factors: ingrained conventional work habits, fear of failure and inability to use technology, and the need for a sense of security related to the sustainability of the digital system. Efforts to mitigate this resistance include training (knowledge), providing supporting facilities and internet access (ability), providing incentives, decomposing tasks during system implementation, and strengthening implementation through the development of a structured schedule and periodic evaluations. The study concludes that teacher resistance to e-Learning can be managed through a strategic approach based on competency strengthening, supporting facilities, organizing implementation stages, and consistent madrasah policies. Keywords: Teacher Resistance, E-Learning, Paperless Office, Digital Transformation, Madrasah
subject: Articles
  topic: section
creator: Maulana Ahmad Taufiq
creator: Christantius Dwiatmadja
creator: Indarto Indarto
rights: Copyright (c) 2025 Maulana Ahmad Taufiq, Christantius Dwiatmadja, Indarto Indarto http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1291
ending page: 1295
doi: 10.31539/r9zz4k74

Manajemen Pendidikan Kewirausahaan dalam Menumbuhkan Semangat Kemandirian Siswa Kelas XIIdi SMK Hidayatuzzu’ama
type: item
description: This study aims to analyze the management of entrepreneurship education in fostering a spirit of independence among 12th-grade students at Hidayatuzzu'ama Vocational High School in Tungkal Jaya District. This study used a qualitative approach with a case study method. Data were obtained through interviews, observation, and documentation, then analyzed using the interactive model of Miles, Huberman, and Saldana, which includes data reduction, data presentation, and drawing conclusions. The results indicate that the management of entrepreneurship education at Hidayatuzzu'ama Vocational High School includes three main stages: (1) structured planning through the development of a practice-based curriculum, teacher training, and the establishment of an entrepreneurial culture within the school environment; (2) implementation focused on project-based learning and hands-on practice that encourages students to be creative and take responsibility for the results of their efforts; and (3) periodic evaluation using the CIPP model to assess the context, input, process, and product of learning. Factors supporting the program's success include the principal's commitment, the active role of teachers as facilitators, student enthusiasm, and school facilities. Inhibiting factors include limited capital, production facilities, and market access. Keywords: Educational Management, Entrepreneurship, Student Independence, Project-Based Learning
subject: Articles
  topic: section
creator: M. Syahid Akbar
creator: Agussalim Agussalim
creator: Elce Purwandari
rights: Copyright (c) 2025 M. Syahid Akbar, Agussalim Agussalim, Elce Purwandari http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-31
publication date: 2025-10-31
starting page: 1183
ending page: 1195
doi: 10.31539/1g7kpt67

Lean Management dan Intervensi SDM terhadap Kinerja Organisasi dengan Pelatihan dan Pengembangan sebagai Variabel Mediasi (Studi pada RS Bhina Bhakti Husada Rembang)
type: item
description: This study aims to analyze the effect of lean management and human resource (HR) interventions on organizational performance, with training and development as mediating variables at Bhina ​​Bhakti Husada Hospital in Rembang. The implementation of lean management and HR interventions is considered capable of improving work process efficiency, employee engagement, and service quality. However, their effectiveness is influenced by employee capabilities, which can be improved through training and development. This study used a quantitative-explanatory approach with a population and sample of 53 hospital structural officials using a census technique. A questionnaire instrument was used to measure variables using a Likert scale, and the data were analyzed using Structural Equation Modeling (SEM) based on SmartPLS 3. The results showed that lean management and HR interventions had a positive effect on training and development, and that training and development had a positive, albeit small, effect on organizational performance. The effect of lean management on organizational performance was categorized as small (F² = 0.068), while HR interventions showed a moderate effect (F² = 0.112). Training and development was shown to mediate the relationship between lean management and HR interventions on organizational performance, albeit with a partial mediation effect. The R-square value of 0.535 indicates that organizational performance can be moderately explained by lean management, HR interventions, and training and development. This finding confirms that successful organizational performance improvement in hospitals depends not only on the implementation of lean management and HR interventions, but also on strengthening HR capacity through systematic and continuous training and development. Keywords: Lean Management, HR Intervention, Organizational Performance
subject: Articles
  topic: section
creator: Elgaliza Karina Devi
rights: Copyright (c) 2025 Elgaliza Karina Devi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1406
ending page: 1419
doi: 10.31539/1gwfay79

Pengaruh Cognitive Image dan Unique Image terhadap Resivit Intention melalui Visitor Engangement Gunung Tangkuban Parahu
type: item
description: This study aims to analyze the influence of cognitive image and unique image on revisit intention through visitor engagement at the Mount Tangkuban Parahu tourist destination. The research method used was a survey with a quantitative approach. Data were collected using a questionnaire distributed to 140 domestic tourists who had visited Mount Tangkuban Parahu at least once in the past year. Data were then analyzed using Partial Least Squares (PLS) using the SmartPLS application. The results showed that cognitive image had a direct and significant effect on revisit intention, while unique image did not have a direct and significant effect on revisit intention but did significantly influence visitor engagement. Furthermore, visitor engagement had a positive and significant effect on revisit intention and acted as a mediating variable in the relationship between unique image and revisit intention. The conclusion of this study is that tourists' positive perceptions of destination attributes, particularly uniqueness and emotional engagement during their visit, are important factors in encouraging tourists' desire to return to Mount Tangkuban Parahu. Keywords: Cognitive Image, Unique Image, Visitor Engagement, Revisit Intention
subject: Articles
  topic: section
creator: Muhammad Rafi'ul Huda
creator: Yadi Ernawadi
rights: Copyright (c) 2025 Muhammad Rafi'ul Huda, Yadi Ernawadi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1160
ending page: 1167
doi: 10.31539/tdghav96

Pengaruh Beban Kerja dan Work-Life Balance terhadap Kepuasan Kerja Guru di SMPN XYZ
type: item
description: This study aims to analyze the influence of workload and work-life balance on teacher job satisfaction at XYZ Junior High School. The study's background is based on the phenomenon of high teacher absenteeism, which reflects job dissatisfaction. The research approach used was quantitative, with descriptive and associative methods. The study population included all 31 non-structural teachers at XYZ Junior High School who served as respondents. Data were collected through questionnaires and analyzed using validity and reliability tests, as well as multiple linear regression using SPSS version 27 software. The results showed that workload and work-life balance had a positive and significant effect on job satisfaction, both partially and simultaneously. The coefficient of determination (R²) of 0.523 indicates that the two independent variables explained 52.3% of the variation in teacher job satisfaction, while the remaining 47.7% was influenced by factors outside the research model. These findings emphasize the importance of proportional workload management and support for work-life balance as effective strategies for improving the well-being and professional satisfaction of educators. Keywords: Workload, Work-Life Balance, Job Satisfaction
subject: Articles
  topic: section
creator: Eliya Sherlyna Wati
creator: Khaerul Rizal Abdurahman
rights: Copyright (c) 2025 Eliya Sherlyna Wati, Khaerul Rizal Abdurahman http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-21
publication date: 2025-10-21
starting page: 1129
ending page: 1139
doi: 10.31539/1asa1v59

Pengaruh Perceived Quality Experience, Perceived Value Experience, dan Aesthetic Experience terhadap Revisit Intention melalui Tourist Satisfaction Wisatawan Carita Alam
type: item
description: This study aims to analyze the influence of perceived quality experience, perceived value experience, and aesthetic experience on revisit intention, mediated by tourist satisfaction among tourists visiting Carita Alam. Based on low Google Maps ratings, this study identifies factors that can increase tourist satisfaction and revisit intention. Data were collected through a survey of 125 respondents using a purposive sampling technique and analyzed using SmartPLS 3.0. The results indicate that perceived value experience and aesthetic experience significantly influence tourist satisfaction, while perceived quality experience has no significant effect. Tourist satisfaction proved to have the strongest influence on revisit intention and mediated the influence of value and aesthetic experience. These findings strengthen Expectation Confirmation Theory (ECT) and Experience Economy Theory (EET) in explaining the importance of valuable and aesthetic experiences in shaping satisfaction and loyalty among tourists visiting Carita Alam. Keywords: Perceived Quality Experience, Perceived Value Experience, Aesthetic Experience
subject: Articles
  topic: section
creator: Dena Suryani Taufik
creator: Yadi Ernawadi
rights: Copyright (c) 2025 Dena Suryani Taufik, Yadi Ernawadi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-21
publication date: 2025-10-21
starting page: 1140
ending page: 1150
doi: 10.31539/hyz8y165

Pengaruh Lingkungan Kerja Non Fisik dan Cyberloafing terhadap Kinerja Karyawan Operasional Samcon Purwakarta
type: item
description: The purpose of this study was to determine the effect of non-physical work environment and cyberloafing on the performance of operational employees of PT Samcon Purwakarta. The sampling technique used simple random sampling method. Data collection methods used in this study were questionnaires, interviews and documentation. The method in this study used quantitative methods with analysis using validity, reliability, normality, multicollinearity, heteroscedasticity tests, multiple regression analysis tests, t-tests, and f-tests and processed using SPSS version 26. Respondents in this study amounted to 83 operational employees of PT Samcon Purwakarta. The results showed that the instrument was declared valid and reliable. Partial regression tests showed that the non-physical work environment had a positive effect on employee performance (t count = 3.843 > 1.664) and cyberloafing had a negative effect on employee performance (t count -1.896 > -1.664). Simultaneously, the non-physical work environment and cyberloafing had an effect on employee performance (F count = 8.399 > 3.11). The conclusion of this study is that performance can be influenced by the non-physical work environment and cyberloafing. Keywords: Non-Physical Work Environment, Cyberloafing, Performance
subject: Articles
  topic: section
creator: Arif Budiman
creator: Dian Lestari
rights: Copyright (c) 2025 Arif Budiman, Dian Lestari http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1420
ending page: 1426
doi: 10.31539/emb7jv92

Penerapan Manajemen Perpustakaan dalam Upaya Meningkatkan Minat Baca Siswa SMP Bakti Ibu Lubuklinggau
type: item
description: This study aims to analyze the implementation of library management in an effort to increase student reading interest at Bakti Ibu Junior High School, Lubuklinggau. This study used a descriptive qualitative approach with a case study method, involving informants consisting of the head librarian, an Indonesian language teacher as literacy instructor, and students. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the interactive model of Miles et al. (2020) through the stages of data reduction, presentation, and verification, with validity maintained through triangulation of sources, time, and techniques. The results show that the implementation of library management functions at Bakti Ibu Junior High School, Lubuklinggau, includes four main stages: planning, organizing, implementing, and evaluating. The school has implemented various literacy programs such as 15-minute reading sessions, Book Week, Literacy Day, and the Schoology E-Learning Utilization Workshop. Collection management is carried out through a digital system supported by adequate infrastructure, although there are still obstacles such as limited budget, operating hours, and the absence of a professional librarian. The role of teachers and student participation in literacy activities also strengthen the effectiveness of library management. The findings indicate an increase in students' interest in reading, as evidenced by the increased frequency of library visits, participation in literacy activities, and intrinsic motivation to read. This study concludes that the implementation of systematic and participatory library management contributes significantly to increasing students' interest in reading. Effective library management encompasses not only the technical aspects of collection management but also strengthening literacy programs, integrating digital technology, and creating comfortable and inspiring reading spaces. Keywords: Library Management, Rea…
subject: Articles
  topic: section
creator: Amora Amora
creator: Agussalim Agussalim
creator: Dwi Noviana Komsi
creator: Supriadi Supriadi
rights: Copyright (c) 2025 Amora Amora, Agussalim Agussalim, Dwi Noviana Komsi, Supriadi Supriadi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-31
publication date: 2025-10-31
starting page: 1196
ending page: 1207
doi: 10.31539/f5ptfe54

Manajemen Kesiswaan dalam Meningkatkan Mutu Pembelajaran di SMK Negeri Muara Beliti
type: item
description: This study aims to analyze the implementation of student management in improving the quality of learning at SMK Negeri Muara Beliti. Student management is viewed as a strategic aspect that plays a crucial role in developing students' character, discipline, and motivation to learn. This study used a descriptive qualitative approach with a case study method. Data were collected through in-depth interviews, participatory observation, and documentation involving the principal, guidance and counseling teachers, subject teachers, and active students. The results indicate that the student organization structure at SMK Negeri Muara Beliti is well-organized and involves all teachers in program implementation. Character development activities, the Student Council (OSIS), and extracurricular activities contribute positively to improving student discipline and enthusiasm for learning. Key supporting factors include collaboration between teachers and a personal approach to students, while challenges include limited human resources and concurrent positions. Overall, student management has been shown to have a significant influence on improving the quality of learning through the development of student character, motivation, and academic achievement. The results of this study are expected to serve as a reference for other vocational schools in developing effective and sustainable student management strategies. Keywords: Student Management, Learning Quality, Character Building, Student Discipline
subject: Articles
  topic: section
creator: Fitra Satria
creator: Agussalim Agussalim
creator: Purna Irawan
creator: Supriadi Supriadi
rights: Copyright (c) 2025 Fitra Satria, Agussalim Agussalim, Purna Irawan, Supriadi Supriadi http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-31
publication date: 2025-10-31
starting page: 1208
ending page: 1217
doi: 10.31539/vvqt1006

Studi Awal Penghapusan Sistem Pemeringkatan: Perspektif Manajemen di Sebuah Kantor Cabang Bri Kota Semarang
type: item
description: This study aims to analyze the effectiveness of eliminating the employee ranking system from a management perspective at a BRI branch office in Semarang City, focusing on individual and organizational factors that influence human resource (HR) performance. The research method used was a mixed quantitative and qualitative approach using the Analytical Hierarchy Process (AHP) to assess the weight and priority of personality and organizational criteria for improving employee performance. The results showed that organizational criteria were weighted higher than personality, with the highest scores for the fairness and motivation sub-criteria. Scenario analysis showed that maintaining the ranking system was more effective in improving employee performance, with the organizational criterion weighting 0.603 compared to 0.397 in the elimination scenario. The conclusion is that employee performance improvement strategies should focus on strengthening fair, transparent, and collaborative organizational aspects, along with developing personality aspects according to the needs of each position. Keywords: Employee Performance, Ranking System, Analytical Hierarchy Process (AHP)
subject: Articles
  topic: section
creator: Maretha Praduganti
rights: Copyright (c) 2025 Maretha Praduganti http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1168
ending page: 1176
doi: 10.31539/0vtgtr27

Pengaruh Disiplin Kerja dan Lingkungan Kerja pada Kinerja Karyawan PT. Asia Fasifik Fiber Kendal
type: item
description: This study aims to analyze the influence of work discipline and the work environment on employee performance at PT. Asia Fasifik Fiber Kendal. Employee performance is a crucial factor in determining a company's success, therefore, discipline and a conducive work environment are essential to increase productivity. The research method used was a quantitative field approach, where data were collected through observation, interviews, and questionnaires distributed to employees at PT. Asia Fasifik Fiber Kendal. The research instrument was constructed using a Likert scale to measure the level of work discipline, work environment, and employee performance. The results showed that work discipline had a positive and significant effect on employee performance, meaning that the higher the level of employee discipline, the better the resulting performance. Furthermore, the work environment also had a positive and significant effect on employee performance. A comfortable, safe, and harmonious work environment has been shown to increase employee motivation and productivity. The conclusion of this study is that improving work discipline and improving the work environment simultaneously will encourage improved employee performance and contribute to the company's success in achieving organizational goals. Keywords: Work Discipline, Work Environment, Employee Performance, Productivity
subject: Articles
  topic: section
creator: Feri Ifanto
creator: Suhana Suhana
rights: Copyright (c) 2025 Feri Ifanto, Suhana Suhana http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1236
ending page: 1242
doi: 10.31539/08jyx945

Kualitas Pelayanan Publik Berbasis E-Government di Kecamatan Mojolaban, Kabupaten Sukoharjo Provinsi Jawa Tengah
type: item
description: This study aims to analyze the quality of e-Government-based public services in Mojolaban District, Sukoharjo Regency, Central Java Province. The study used a descriptive qualitative method, with data collection techniques through interviews, observation, and documentation. The results indicate that the implementation of e-Government through the Digital Population Identity (IKD) system can improve the efficiency, transparency, and accuracy of public services. However, obstacles remain, including limited network infrastructure, low digital literacy, and poor system integration between agencies. In conclusion, the implementation of e-Government in Mojolaban District has improved the quality of public services, although human resource capacity building and technological infrastructure strengthening are needed to optimize and sustain services. Keywords: E-Government, Public Services, Service Quality, Administrative Digitalization
subject: Articles
  topic: section
creator: Rozzaq Alhanif Islamudin
creator: Siti Aisyah
creator: Ida Zubaidah
rights: Copyright (c) 2025 Rozzaq Alhanif Islamudin, Siti Aisyah, Ida Zubaidah http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1187
ending page: 1195
doi: 10.31539/bx2d5s96

Pengaruh Motivasi Kerja dan Kompensasi terhadap Turnover Intention SPG PT Arina Multikarya Bandung pada Brand Kino
type: item
description: This study aims to analyze the influence of work motivation and compensation on turnover intention among Sales Promotion Girls (SPGs) at PT Arina Multikarya Bandung, working with the Kino brand. The research method used was quantitative with a descriptive and associative approach. The population in this study was all 42 SPGs at PT Arina Multikarya Bandung, working with the Kino brand. Data collection techniques included questionnaires, interviews, and documentation. Data analysis used multiple linear regression and a coefficient of determination test using SPSS version 26. The results showed that SPG work motivation was in the high category with a mean value of 3.68, compensation was in the appropriate category with a mean value of 3.84, and turnover intention was in the low category with a mean value of 1.97. Partially, work motivation had a negative effect on turnover intention, and compensation also had a negative effect on turnover intention. Simultaneously, work motivation and compensation had a significant effect on turnover intention with a coefficient of determination of 0.434, meaning that both variables contributed 43.4% and were considered quite strong. The conclusion of this study is that the higher the work motivation and compensation received, the lower the turnover intention rate among sales promotion staff (SPG) at PT Arina Multikarya Bandung for the Kino brand. Keywords: Work Motivation, Compensation, Turnover Intention, SPG
subject: Articles
  topic: section
creator: Esa Rama Novandres
creator: Aam Rachmat Mulyana
rights: Copyright (c) 2025 Esa Rama Novandres, Aam Rachmat Mulyana http://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 1774
ending page: 1182
doi: 10.31539/0tmh8p32