Peranan Dinas Koperasi Usaha Mikro Perindustrian dan Perdagangan dalam Pemberdayaan Industri Kecil Menengah di Kota Sukabumi

Abstract

This research examines the role of the Department of Cooperatives, Micro Enterprises, Industry, and Trade (Diskoperindag) in empowering Small and Medium Industries (SMIs) in Sukabumi City. Using a qualitative descriptive method through in-depth interviews and document analysis, this study identifies various empowerment programs conducted by Diskoperindag, particularly in the context of entrepreneurship training and digital adaptation. The results indicate that Diskoperindag plays a significant role as a catalyst in SMI development through training programs covering business management, digital marketing, and product innovation. Despite facing challenges such as limited budget and human resources, these empowerment programs have proven to help SMI entrepreneurs enhance their competitiveness and adaptability in the digital era, especially during the Covid-19 pandemic. This research recommends increasing collaboration with the private sector and universities, conducting regular program evaluations, and strengthening technology-based training to optimize SMI empowerment in Sukabumi City.

Keywords: Business Digitalization, Diskoperindag, Entrepreneurship Training, SMI Empowerment, Sukabumi City