Persepsi Resiko, Persepsi Kepercayan, dan Kualitas Web yang Mempengaruhi Keputusan Pembelian Online Fashion
Abstract
This study aimed to sharpen the effect of perceived risk on user perceptions and website quality on consumers of fashion producers in Jakarta, Bogor, Depok, Tangerang, and Bekasi. A survey-based empirical study in which responses to questions were asked by 385 online shoppers in Jakarta, Bogor, Depok, Tangerang, and Bekasi. General analysis and modeling using varimax rotation. The results showed, the value of F hit 2.002 with Sig. 0.00 < 0.05. In conclusion, the influence of perceived risk on consumer purchasing decisions. Second, the perception of trust is considered to have influenced consumer decisions. Third, the quality of the website can influence consumers in making buying decisions.
Keywords: Web Quality, Online Purchase, Perceived Trust, Perceived Risk
References
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McLeod, R., & Schell, G. P. (2004). Management Information Systems. (9th ed.). New Jersey: Pearson Education Inc
Morgan, M., Robert, M., & Shelby, D. H. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38. DOI:10.2307/1252308.
Nielsen, N. (2014). The Nielsen Global Survey of E-Commerce. http://www.nielsen.com/us/en/insights/reports/2014/e-commerce-evolutionor-revolution-in-the-fast-moving-consumer-goods-world.html
Nugroho, R. (2015). Pasar Belanja Online Indonesia Berpeluang Dua Kali Lipat di Tahun 2015!. http://www.tabloidnova.com/Nova/Karier/Wirausaha/Pasar-Belanja-Online-Indonesia-Berpeluang-Dua-Kali-Lipat-di-Tahun-2015/
Ranganathan, C., & Sanjeev, J. (2007). Examining Online Purchase Intentions in B2C E-Commerce: Testing an Integrated Model Information Resources. Management Journal, 20(4), 48-64. https://econpapers.repec.org/article/iggrmj000/v_3a20_3ay_3a2007_3ai_3a4_3ap_3a48-64.htm
Ricciuto, L., Tarasuk, V., & Yatchew, A. (2006). Socio-Demographic Influence on Food Purchasing among Canadian Koueholds. European Journal of Clinical Science, 60, 778-790. https://www.nature.com/articles/1602382.pdf
Rupalelia, N., White, L., & Hughes, K. (2010). Drivers of Brand Trust in Internet Retailing July 2010. Journal of Product & Brand Management, 19(4), 250-260. DOI: 10.1108/10610421011059577
Schure PH, & Ozanne JL. (1985). Influences On Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness March 1985. Journal of Consumer Research 11(4):932-951. DOI: 10.1086/209028
Shergill, G. S, & Chen, Z. (2005). Web-Based Shopping: Consumers’ Attitudes Towards Online Shopping in New Zealand. Journal of Electronic Commerce Research, 6(2), 80-91. https://www.researchgate.net/publication/228620838_Web-based_shopping_Consumers'_attitudes_towards_online_shopping_in_New_Zealand
Solomon, S., & Michael, R. (2011). Consumer Behavior: Buying, Having and Being, (9th ed.). New Jersey: Pearson Addison Wesley
Stephen, P. R. (2009). Manajemen (10th ed.). Jakarta: Penerbit Erlangga
Tan, F. B., & Sutherland, P. (2004). Online Consumer Trust: A Multi-Dimensional. Model. Journal of Electronic Commerce in Organizations (JECO), 2(3), 40-58. https://www.researchgate.net/deref/http%3A%2F%2Fdx.doi.org%2F10.4018%2Fjeco.2004070103
Tasmil, T., & Herman, H. (2015). Penerapan Model TAM untuk Menilai Tingkat Penerimaan Nelayan terhadap Penggunaan GPS. Jurnal Pekommas, 18(3), 161–170. https://media.neliti.com/media/publications/222361-none-9112f08e.pdf
Verhagen, T., Meents, S., & Tan, Y. H. (2006). Perceived Risk and Trust Associated With Purchasing at Electronic Marketplace. European Journal of Information Systems, 15(6), 542-555. https://doi.org/10.1057/palgrave.ejis.3000644
Zhou, Z. (2007). Die Satzanalyse von Framing-Prozessen: Das Zusammenspiel Zwischen Öffentlicher Meinung in der Online-Sphäre und Der Medienberichterstattung. Journal of Communication, 57(1), 79-98. https://doi.org/10.1111/j.1460-2466.2006.00330_4.x
Barnes, S., & Vidgen, R. (2002). An Integrative Approach to the Assessment of E-Commerce Quality. Journal of Electronic Commerce Research (Online), 3(3), 114-127. http://www. webqual.
Barnes, S. J., & Vidgen, R. T. (2002). Assessing E-Commerce Quality with Webqual: an Evaluation of the Usability, Informaton Quality, and Interaction Quality on Internet Bookstores. Journal of Electronic Cormerce Research, 3(3), 114-127. https://www.researchgate.net/publication/284239509_Assessing_e-commerce_quality_with_WebQual_An_evaluation_of_the_usability_information_quality_and_interaction_quality_of_Internet_bookstores
Bianchi, C., & Lynda, A. (2012). Risk, Trust, and Consumer Online Purchasing Behavior a Chilean Perspective. International marketing review, 29(3), 253-275. https://www.researchgate.net/deref/http%3A%2F%2Fdx.doi.org%2F10.1108%2F02651331211229750
Cao, M. (2005). B2C Eâ€Commerce Web Site Quality: An Empirical Examination June 2005. Industrial Management & Data Systems, 105(5), 645-661. DOI: 10.1108/02635570510600000
Christine, M., Rohit, D., & Gerald, Z. (1993). Factors Affecting Trust in Market Research Relationships. Journal of Marketing, 57(1), 81-101. http://www.jstor.org/stable/1252059
Kotler, P., & Amstrong, G. (2001). Prinsip-prinsip Pemasaran (Principles of Marketing). Jakarta: Penerbit Erlangga
Cheskin, R. (1999). E-commerce TrustStudy. A Joint Research Project by Cheskin and Studio Archtype/Sapient. https://files.transtutors.com/cdn/uploadassignments/80515_2_cheskinresearchtrust1999.pdf
Chaffey, D. (2009). E-Business and E-Commerce Management. (4th ed.). England: Pearson Education
Chen, S. C., & Dhillon, G. S. (2003). Interpreting Dimensions of Consumer Trust in E-Commerce. Information Technology and Management, 4, 303–318. https://doi.org/10.1023/A:1022962631249
Chen, Y. H., & Barnes, S. (2007). Initial Trust and Online Buyer Behavior. Industrial Management and Data Systems, 107(1), 21-36. https://www.researchgate.net/deref/http%3A%2F%2Fdx.doi.org%2F10.1108%2F02635570710719034
Connolly, R., & Bannister, F. (2007). Trust and Transformational Government. A proposed Framework for Research Government Information Quarterly, 28(2), 137-147. 10.1016/j.giq.2010.06.010
Forsythe, S., Liu, C., Shannon, D., & Gardner, L. C. (2006). Development of A Scale to Measure the Perceived Benefits and Risks of Online Shopping. Journal of Interactive Marketing, 20(2), 55–75. https://doi.org/10.1002/dir
Grazioli, S., & Sirkka, L. J. (2000). Perils of Internet Fraud: An Empirical Investigation of Deception and Trust with Experienced Internet Consumers. Ieee Transactions On Systems, Man, And Cybernetics—Part A: Systems And Humans, 30(4), 395-410. https://www.researchgate.net/deref/http%3A%2F%2Fdx.doi.org%2F10.1109%2F3468.852434
Jarvenpaa, S. L., & Tractinsky, N. (1999). Consumer Trust in Internet Store: A CrossCultural Validation. J. Comput-Mediated Comm. 5(2), 1-33. https://onlinelibrary.wiley.com/doi/full/10.1111/j.1083-6101.1999.tb00337.x
Kim, J. Y, & Jin, B. H. (2009). Helopment Process. Elsevier, 16(4), 239-247. https://ideas.repec.org/a/eee/joreco/v16y2009i4p239-247.html
Kuhlmeier, D., & Knight, J. (2005). Antecedents to Internet Based Purchasing: A Multinational Study. International Marketing Review, 22(4), 460-473. https://www.researchgate.net/publication/235320113_Antecedents_to_Internet-Based_Purchasing_A_Multinational_Study
Lestari, I. L., & Saino, S. (2018). Analisis Segmentasi Psikografis dan Sensitivitas Harga Konsumen Rumah Makan di Kabupaten Sidoarjo. BISMA (Bisnis dan Manajemen), 3(1), 15. DOI: 10.26740/bisma.v3n1.p15-33
Lin, G. T. R., & Sun, C. C. (2009). Factors Influencing Satisfaction and Loyalty in Online Shopping: An Integrated Model. Online Information Review, 33(3), 458-475. 10.1108/14684520910969907
Liao, Z., dan Cheung, M. T. (2001). An Analytical Framework for Evaluating E-Commerce Business Models and Strategies. Internet Research: Electronic Networking Applications And Policy, 11(4), 349-359. https://pdfs.semanticscholar.org/9210- /6be17def485cba1c5997b80bbb2d0b21b813.pdf
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An Integrative Model of Organizational Trust. Academy of Management Review, 20(3), 709-734. https://doi.org/10.2307/258792
McLeod, R., & Schell, G. P. (2004). Management Information Systems. (9th ed.). New Jersey: Pearson Education Inc
Morgan, M., Robert, M., & Shelby, D. H. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38. DOI:10.2307/1252308.
Nielsen, N. (2014). The Nielsen Global Survey of E-Commerce. http://www.nielsen.com/us/en/insights/reports/2014/e-commerce-evolutionor-revolution-in-the-fast-moving-consumer-goods-world.html
Nugroho, R. (2015). Pasar Belanja Online Indonesia Berpeluang Dua Kali Lipat di Tahun 2015!. http://www.tabloidnova.com/Nova/Karier/Wirausaha/Pasar-Belanja-Online-Indonesia-Berpeluang-Dua-Kali-Lipat-di-Tahun-2015/
Ranganathan, C., & Sanjeev, J. (2007). Examining Online Purchase Intentions in B2C E-Commerce: Testing an Integrated Model Information Resources. Management Journal, 20(4), 48-64. https://econpapers.repec.org/article/iggrmj000/v_3a20_3ay_3a2007_3ai_3a4_3ap_3a48-64.htm
Ricciuto, L., Tarasuk, V., & Yatchew, A. (2006). Socio-Demographic Influence on Food Purchasing among Canadian Koueholds. European Journal of Clinical Science, 60, 778-790. https://www.nature.com/articles/1602382.pdf
Rupalelia, N., White, L., & Hughes, K. (2010). Drivers of Brand Trust in Internet Retailing July 2010. Journal of Product & Brand Management, 19(4), 250-260. DOI: 10.1108/10610421011059577
Schure PH, & Ozanne JL. (1985). Influences On Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness March 1985. Journal of Consumer Research 11(4):932-951. DOI: 10.1086/209028
Shergill, G. S, & Chen, Z. (2005). Web-Based Shopping: Consumers’ Attitudes Towards Online Shopping in New Zealand. Journal of Electronic Commerce Research, 6(2), 80-91. https://www.researchgate.net/publication/228620838_Web-based_shopping_Consumers'_attitudes_towards_online_shopping_in_New_Zealand
Solomon, S., & Michael, R. (2011). Consumer Behavior: Buying, Having and Being, (9th ed.). New Jersey: Pearson Addison Wesley
Stephen, P. R. (2009). Manajemen (10th ed.). Jakarta: Penerbit Erlangga
Tan, F. B., & Sutherland, P. (2004). Online Consumer Trust: A Multi-Dimensional. Model. Journal of Electronic Commerce in Organizations (JECO), 2(3), 40-58. https://www.researchgate.net/deref/http%3A%2F%2Fdx.doi.org%2F10.4018%2Fjeco.2004070103
Tasmil, T., & Herman, H. (2015). Penerapan Model TAM untuk Menilai Tingkat Penerimaan Nelayan terhadap Penggunaan GPS. Jurnal Pekommas, 18(3), 161–170. https://media.neliti.com/media/publications/222361-none-9112f08e.pdf
Verhagen, T., Meents, S., & Tan, Y. H. (2006). Perceived Risk and Trust Associated With Purchasing at Electronic Marketplace. European Journal of Information Systems, 15(6), 542-555. https://doi.org/10.1057/palgrave.ejis.3000644
Zhou, Z. (2007). Die Satzanalyse von Framing-Prozessen: Das Zusammenspiel Zwischen Öffentlicher Meinung in der Online-Sphäre und Der Medienberichterstattung. Journal of Communication, 57(1), 79-98. https://doi.org/10.1111/j.1460-2466.2006.00330_4.x
Published
2021-11-20
Section
Articles
