Pembayaran Cashless dengan Sistem QR Code dan Perceived Trust terhadap Kepuasan Pengguna Shopeepay

  • Nurhayati Megayani Universitas Muhammadiyah Jember
  • Abadi Sanosra Universitas Muhammadiyah Jember
  • Tatit Diansari Reskiputri Universitas Muhammadiyah Jember

Abstract

This study aims to determine the effect of Cashless payments with the QR Code system, and Percieved Trust on Shopeepay user satisfaction, cashless payments with the QR Code system have a positive and significant effect on user satisfaction, Percieved Trust has a positive and significant effect on user satisfaction. This research method is descriptive qualitative. The data used are secondary and primary data. Survey collection method and questionnaire instrument with Likert scale. The data analysis technique used descriptive analysis, namely multiple linear regression statistical tests using SPSS version 24. The results of the study showed that the cashless payment variable with a Sig value of 0.000 <0.05 and the Percieved Trust variable with a Sig value of 0.000 <0.05. Conclusions, namely a) if it is better and easier to transact using a cashless or cashless payment system, customer satisfaction will increase; b) if more and more trust is felt, then customer satisfaction will increase.

Keywords: Shopeepay User Satisfaction, Cashless Payment, Percieved Trust, Roxy Square Jember

References

Aly, M. N., & Trianasari, N. (2020). Pengaruh Kualitas Layanan Sistem Pembayaran Non Tunai Terhadap Kepuasan Konsumen (Studi Kasus Pada Mahasiswa Telkom University Bandung). eProceedings of Management, 7(1), 395-400. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/11657

Hardiky, M. I., Nova, D. K., Rahmadewi, A., & Kustiningsih, N. (2021). Optimalisasi Digital Payment Sebagai Solusi Pembayaran Umkm Roti Kasur. Jurnal Riset Entrepreneurship, 4(1), 44-48. doi:10.30587/jre.v4i1.2193

Indonesia.go.id. (2021). Satu QR Code untuk Semua Pembayaran. https://indonesia.go.id/kategori/feature/2516/satu-qr-code-untuk-semua-pembayaran

Iprice. (2021). Peta E-commers Indonesia. https://iprice.co.id/insights/mapofecommerce/

Kotler, P. (2007). Manajemen Pemasaran, (12th ed.). Jakarta: Indeks

Kotler, P. (2017). My Adventures in Marketing. USA: Idea Bite Press

Kotler, P., & Amstrong, G. (2015). Prinsip-Prinsip Pemasaran, (12th ed.). Jakarta: Erlangga

Kotler, P., & Amstrong, G. (2016). Dasar-dasar Pemasaran, (9th ed.). Jakarta: Erlangga

Kotler, P., & Keller, K. (2015). Manajemen Pemasaran, (13th ed.). Jakarta: Erlangga

Mayanti, R. (2020). Faktor-Faktor yang Mempengaruhi Penerimaan User terhadap Penerapan Quick Respon Indonesia Standart Sebagai Teknologi Pembayaran Pada Dompet Digital. Jurnal Ilmiah Ekonomi Bisnis, 25(2), 123-135. http://dx.doi.org/10.35760/eb.2020.v25i2.2413

Meidita, Y. (2018). Pengaruh Kualitas Layanan Terhadap Kepuasan, Kepercayaan Dan Loyalitas Pelanggan Pada Ecommerce (Studi Kasus: Shopee). Skripsi. Universitas Brawijaya. Malang

Ruslan, R., Karmawan, G. M., Fernandoand, Y., & Gui, A. (2019). QR Code Payment in Indonesia and its Application on Mobile Banking. In FGIC 2nd Conference on Governance and Integrity, KnE Social Sciences (551-568). 10.18502/kss.v3i22.5073

Shinta, A. (2011). Manajemen Pemasaran. Malang: Universitas Brawijaya Press

Siagian, H., & Cahyono, E. (2014). Analisis Website Quality, Trust Dan Loyalty Pelanggan Online Shop. Jurnal Manajemen Pemasaran, 8(2), 55–61. 10.9744/pemasaran.8.2.55-61
Published
2021-12-28
Abstract viewed = 157 times
pdf downloaded = 130 times