Analisis E-Service dan Kepercayaan Konsumen  terhadap Kepuasan Konsumen Pengguna Website

Tegar Maulidi Putra; Asep M. Ramdan; Faizal Mulia

doi:10.31539/budgeting.v1i1.777

Tegar Maulidi Putra Universitas Muhammadiyah Sukabumi
Asep M. Ramdan Universitas Muhammadiyah Sukabumi
Faizal Mulia Universitas Muhammadiyah Sukabumi

DOI: https://doi.org/10.31539/budgeting.v1i1.777

Abstract

The purpose of this study is to determine the effect of e-service quality and consumer confidence on customer satisfaction. The use of the method in this study is to use a type of sampling included in the sample random sampling and by distributing questionnaires as many as 96 to consumers. The analysis technique used is multiple linear analysis techniques, and for hypothesis testing is a statistical test partial (t test) and simultaneous testing (f test). T test results show that e-service quality (X1) has a significant effect on customer satisfaction, consumer confidence (X2) has a significant effect on customer satisfaction. Based on the F test the probability value sig 0,000 <0.10 which means that together e-service quality (X1) and consumer confidence (X2) significantly influence consumer satisfaction (Y). Conclusion, together e-service quality and consumer trust significantly influence consumer satisfaction

Keywords: E-Service Quality, Consumer Trust, Consumer Satisfaction.

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