Pengaruh Harga serta Suasana Tempat terhadap Kepuasan Konsumen pada Warung Mbah Mut Dusun Suro Desa Sidomulyo

Andryan Isa Nasrulloh; Iva Khoiril Mala; Sutantri Sutantri

doi:10.31539/budgeting.v5i2.8944

Andryan Isa Nasrulloh Universitas Islam Tribakti
Iva Khoiril Mala Universitas Islam Tribakti
Sutantri Sutantri Universitas Islam Tribakti

DOI: https://doi.org/10.31539/budgeting.v5i2.8944

Abstract

This research was conducted with the aim of evaluating how the prices and atmosphere of Mbah Mut coffee stall influence customer satisfaction. The study employed a quantitative method with a survey as its framework, and a random sampling method was used to gather data from 100 respondents. Data collection techniques in this research utilized a questionnaire assisted by the SmartPLS 4 application. The results of the study indicate that the prices and atmosphere of the stall have a positive impact on customer satisfaction at Mbah Mut Coffee Stall. Furthermore, these findings also demonstrate that both the price and atmosphere of the stall positively affect the satisfaction level of customers who consume coffee at Mbah Mut Coffee Stall.

Keywords: Atmosphere, Customer Satisfaction, Price.

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