BUDGETING : Journal of Business, Management and Accounting

Pengaruh Penerimaan Pajak Reklame dan Pajak Walet terhadap Pendapatan Asli Daerah Kota Baturaja (Studi Kasus BAPENDA)

Fri, 26 Jan 2024 00:00:00 +0000

This study aimed to determine the influence of advertisement tax and swallow's nest tax on the local revenue of Baturaja City (Case Study of BAPENDA), both partially and simultaneously. This study used quantitative research methods. The data used in this study were secondary data sourced from the BAPENDA office in Kab Oku.The analysis tool used in this study was Multiple Linear Regression. The results of this study showed that partially, the advertisement tax variable did not have a significant influence on local revenue. Meanwhile, the swallow's nest tax variable had a significant influence on local revenue. The coefficient of determination (R square) was 0.610, which meant that the contribution and influence of the independent variables, namely advertisement tax and swallow's nest tax, on the dependent variable, namely the local revenue of Baturaja City, was 61.0%, while the remaining 39.0% was influenced by other factors such as local taxes on hotels, land and buildings, restaurants, entertainment, etc

Keywords:Local Revenue, Advertisement Tax, Swallow's Nest Tax

Analisis Pengaruh Return on Assets, Capital Adequacy Ratio dan Loan to Deposit Ratio terhadap Kebijakan Dividen pada Perbankan

Sheilla Febriyanti, Shinta Melzatia — Fri, 26 Jan 2024 08:37:51 +0000

The study aims to: (1) Empirically test the impact of Return On Assets (ROA) on the dividend policy in BEI listed banking companies in 2018-2021 (2) Empirical test the influence of the Capital Adequacy Ratio (CAR) on dividend policies in the BEI listed Banking Companies in 2018-2020 (3) Empirically test the effect of the Loan to Deposit Ratios (LDR) on dividend policies in the BEI listed Banking Companies in 2018-2020. The population in this study are Banking company listed on the Indonesian Stock Exchange in 2022 which comprises 43 companies. Sampling using purposive sampling method and based on the defined criteria were obtained samples of as many as 12 companies. The analytical method used is multiple linear regression analysis Eviews version 10. The results showed that Return on Assets (ROA) has a negative effect on the dividend policy, Loan to Deposit Ratio (LDR) has a positive effect on the dividend policy, while the Capital Adequancy Ratio(CAR) has no effect over the dividend Policy.

Keywords: Dividend Policy, Capital Adequacy Ratio, Loan To Deposit Ratio, Return On Assets.

Pengaruh Influencer Marketing dan Pemasaran Digital Era Modern terhadap Loyalitas Konsumen Produk Emina (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Jember)

Serli Anggita Sari, Wahyu Eko Setianingsih, Rusdiyanto Rusdiyanto — Fri, 26 Jan 2024 08:47:50 +0000

The aim of this research is to analyze the influence of influencer marketing and digital marketing on consumer loyalty for Emina products. This research is quantitative research. The population in this study was 1423 students at Muhammadiyah University of Jember from the 2019 to 2022 academic year who used Emina products. Researchers used sampling techniques using non-probability sampling techniques with purposive sampling. Determining the number of samples in this study used the Slovin formula, so based on the Slovin formula the number of research samples was 312 students. The analytical method used is descriptive and quantitative statistical analysis with SPSS application tools, version 21. The tests used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, t test and coefficient of determination test. The results of this research state that these two variables, namely influencer marketing and digital marketing, have a significant effect on consumer loyalty for Emina products. The coefficient of determination value for this research was 73.1%.

Keywords : Digital Marketing, Influencer marketing, Product Consumer Loyalty

Efektivitas Pengelolaan Persediaan dan Peralatan Penanggulangan Bencana di Bidang Logistik pada Badan Penanggulangan Bencana Daerah Kab. Karawang

Ananda Dewi Nur Faidah, Anggi Pasca Arnu — Fri, 26 Jan 2024 08:53:39 +0000

This studi aims to analyze the effectiveness of managing supplies and equipment for disaster management in the logistics sector at the Regional Disaster Management Agency (BPBD) of Karawang Regency. This study was conducted to evaluate the success of BPBD Karawang Regency in managing supplies and equipment used in disaster management efforts. This research also focuses on identifying potential improvements and recommendations to increase the effectiveness of disaster management supplies and equipment management in the logistics sector. The research method used was field surveys, interviews with BPBD officers in Karawang Regency, and analysis of the data obtained. The results of this study are expected to provide a better understanding of the state of management of disaster management supplies and equipment in the logistics sector, as well as provide useful input for BPBD Karawang Regency in improving their performance in this regard.

Keywords: Disaster Management, Equipment, Logistics, Supplies, Karawang Regency, Management, Effectiveness, Regional Disaster Management Agency

Pembiayaan Bermasalah pada BPRS Bhakti Sumekar Cabang Madya Jember : Strategi Penanganan dan Penyelesaiannya

Yusfi Nila Fardela, Maheni Ika Sari, Wahyu Eko Setianingsih — Sat, 27 Jan 2024 00:00:00 +0000

The purpose of this study was to determine the strategy of handling and resolving problem financing at BPRS Bhakti Sumekar Madya Jember Branch. This research is qualitative research with a descriptive approach. A sample of 22 respondents was obtained using purposive sampling technique. Data was obtained using interviews, observation, documentation, and questionnaires and analyzed using SWOT Analysis. The results showed the results of the SWOT analysis of BPRS Bhakti Sumekar Madya Jember Branch that a growth-oriented strategy is used to implement the strategy, this is because the IE matrix shows that the highest overall score is in quadrant I. Where BPRS Bhakti Sumekar in this quadrant is in a very favorable position. BPRS Bhakti Sumekar has many capabilities and strengths that can be optimized to overcome threats and weaknesses in BPRS Bhakti Sumekar Madya Jember Branch.

Keywords: BPRS Bhakti Sumekar Madya Jember Branch, Handling Strategy, Settlement Of Problem Financing.

Pengaruh Workaholic dan Work Engagement terhadap Kepuasan Kerja dengan Motivasi Kerja sebagai Variabel Intervening pada Sekretariat Daerah Kabupaten Bondowoso

Putri Yaqin Zainiah, Moh Thamrin, Toni Herlambang — Sat, 27 Jan 2024 04:02:35 +0000

The objective of this study is to evaluate the relationship between workaholism, work engagement, work motivation, and job satisfaction among the staff of the Bondowoso Regency Regional Secretariat. This research utilizes descriptive and quantitative research methods, along with statistical analysis to identify the relationships between the examined variables. The sample studied in this research comprises the entire staff of the Bondowoso Regency Regional Secretariat, totaling 165 individuals. Hypothesis testing was conducted with the assistance of WarpPLS 7.0. The results of hypothesis testing indicate that all variables examined in the hypotheses have a positive and significant influence. Furthermore, the analysis results also demonstrate that workaholism and work engagement have a significant indirect effect on job satisfaction through the mediating variable of motivation. Therefore, this research provides a significant contribution to understanding the relationships between workaholism, work engagement, work motivation, and job satisfaction among the staff of the Bondowoso Regency Regional Secretariat. The implications suggest that work motivation development programs can be effective strategies to enhance the level of job satisfaction among the staff.

Keywords: Job Satisfaction, Work Motivation, Workaholism, Work Engagement.

Bagaimana Kualitas Produk, Harga dan Promosi Meningkatkan Kepuasan Pelanggan pada Industri Rokok Golden Taste 88

Sat, 27 Jan 2024 04:13:29 +0000

ABSTRACT

The cigarette industry is one industry that can contribute to PAD. Increasing competition in all lines of business means that the cigarette industry must also be able to determine marketing strategies in order to survive in business. The aim of this research is to determine the impact of product quality, price and promotion on customer satisfaction among consumers who consume Golden Taste 88 cigarettes. The population in this research is consumers who use Golden Taste 88 cigarettes in Bondowoso, East Java. The number of samples was determined at 100 respondents. To answer the proposed hypothesis, multiple linear regression analysis was used. After carrying out analysis using various analytical tools, the results of this research are: the quality of Taste 88 Cigarette products has succeeded in providing increased customer satisfaction. The prices set by Taste 88 Cigarettes can increase customer satisfaction. Promotions carried out by Taste 88 cigarettes can provide customer satisfaction.

Keywords: Customer Satisfaction, Product Quality; Price; Promotion.

Analisis Pengaruh Relative Advantage, Complexity, Trialability dan Observability terhadap Niat Adopsi Cloud Accounting di Jakarta

Brina Sitanggang de Gala, Titik Aryati — Tue, 20 Feb 2024 08:28:31 +0000

This research examines and analyzes the influence of relative advantage, complexity, trialability, and observability on intention to adopt cloud accounting in Jakarta. This research applies a quantitative approach using survey instruments and measuring variables using a Likert scale. The sampling method applied in this research is purposive sampling. The data source used in this research is primary data collected through questionnaires and distributed using the Google Form platform and distributed via social media such as Whatsapp, LinkedIn, Twitter and the Kudata platform. The number of samples used in this research was 218 samples. Data testing carried out included descriptive statistical analysis, validity testing, reliability testing, classical assumption testing, and hypothesis testing. The research results show that relative advantage, trialability and observability have a positive effect on cloud accounting adoption intentions. Meanwhile, complexity has a negative effect on cloud accounting adoption intentions. Therefore, accounting staff can adapt to dynamic technological innovation by investing in cloud accounting, which has high potential industry value. Using cloud accounting can also make it easier for accounting staff to manage their work better.

Keywords: Cloud Accounting, Relative Advantage, Complexity, Trialability and Observability.

Pengaruh Orientasi Kewirausahaan dan Strategi Bisnis terhadap Peningkatan Kinerja Wirausaha Kosmetik di Wuluhan Jember

Elsa Catrika Putri, Haris Hermawan, Rusdiyanto Rusdiyanto — Wed, 21 Feb 2024 04:32:29 +0000

This study entitled "The Influence of Entrepreneurial Orientation Models and Business Strategy on Increasing the Performance Cosmetic Entrepreneurs in Wuluhan Jember" which aims to determine the partial effect of entrepreneurial orientation models and business strategies on entrepreneurial performance. This research uses descriptive quantitative research with a population of all female cosmetics entrepreneurs in Wuluhan and a sample of this study amounting to 46 respondents. Data collection methods used were interviews, observations and questionnaires and were analyzed using regression analysis and t-test with the help of the SPSS 26 application. The results of this study indicate that the entrepreneurial orientation model has a partial effect on entrepreneurial performance by 0.362. Meanwhile, business strategy has a partial effect on entrepreneurial performance by 0.375.

Keywords: Business Strategy, Entrepreneurial Performance, Entrepreneurial Orientation Model,

Strategi Pengembangan Wisata Edukasi Gurami dalam Meningkatkan Ekonomi Melalui Metode ABCD

Shita Devita Nur Illahi — Mon, 26 Feb 2024 08:09:38 +0000

Gurami Seiduri Tourism is a local tourism that was originally formed by the Tourism Awareness Group community. This group consists of approximately 6 people who want to initiate community empowerment through educational tourism located in Seiduri Wonodadi Blitar. This research uses the Asset-Baseid Community Development (ABCD) method, which is one of the initiatives in empowering and improving the quality of Human Resources. The results of this service have increased awareness among the Gurami Seiduri Tourism Pokdarwis, through socialization carried out in implementing the Village Law number 6 of 2014. Pokdarwis holds the economic and economic guidelines for smart villages which are one of the pillars of smart villages. The educational tourism of Gurami Seiduri should improve the mental health of its members. The success of the balancing strategy in Gurami Seiduri Tourism in a broad sense will be able to reflect the values of community empowerment. Internal analysis in its management includes: performance analysis in the form of culinary services with various gourami fish dishes and education on gourami cultivation. The eiksteirnal analysis includes the management of all members, both internal and eiksteirnal, taking into account the network with relevant policy stakeholders, partnerships in local tourism management in Blitar, for example the Local Guidei, tourism awareness groups and other communities.

Keywords: Balancing, Educational Tourism, Economic Improvement

Faktor-Faktor yang Mempengaruhi Kinerja Manajerial dalam Pengelolaan Keuangan Daerah dengan Kepuasan Kerja sebagai Variabel Intervening

Cakra Dwi Lisdana, Bambang Supeno — Mon, 26 Feb 2024 00:00:00 +0000

The purpose of this study was to examine and analyze the effect of budgetary participation and budget transparency on job satisfaction as a connecting variable in carrying out managerial activities which include planning, investigation, coordination, evaluation, supervision, staffing, negotiation, and representation activities. The population in this study were all civil servants (PNS) within the Kampar Regency Regional Apparatus Organization. The sample selection used a purposive sampling method , amounting to 198 respondents. This type of research is quantitative research. This study uses the SmartPLS analysis tool with the SEM (Structural Equation Modeling) analysis method. Of the 198 questionnaires distributed, only 157 returned. The results of this study explain that budget participation does not have a direct effect on managerial performance, but budget participation does affect managerial performance through job satisfaction. while budget transparency influences directly or indirectly on managerial performance.

Keywords: Budget Participation, Budget Transparency And Job Satisfaction, Managerial Performance

Literasi Keuangan dan Efikasi Keuangan terhadap Minat Investasi Emas Antam Masyarakat Desa Labanjaya Kecamatana Pedes Kabupaten Karawang

Ahmad Wahyu Hidayat, Sihabudin Sihabudin, Robby Fauji — Sat, 09 Mar 2024 00:00:00 +0000

The aim of this research is to explain Financial Literacy and Financial Efficacy of the Antam Gold Investment Interest of the Labanjaya Village Community. This research uses Descriptive Verification. The sample in this research was determined using the Lemeshow formula of 96 community respondents. Data was obtained using a Likert scale questionnaire distributed using Google Form. The data analysis method uses Multiple Linear Regression Analysis using SPSS version 26 tools. The results of this research show that the Financial Literacy Variable has a positive and significant effect on Investment Interest, and the Financial Efficacy Variable has a significant positive effect on Investment Interest, and Financial Literacy and Financial Efficacy have a positive effect and significant to Investment Interest.

Keywords: Financial Efficacy, Financial Literacy, Investment Interest.

Analisis Kualitas Produk, Kepuasan Pelanggan dan Promosi terhadap Keputusan Pembelian Ulang Produk (Studi Kasus pada Larissa Skincare Jember)

Achmad Irsyandi, Feti Fatimah, Nursaidah Nursaidah — Wed, 20 Mar 2024 15:30:19 +0000

This study aims to analyze product quality, customer satisfaction, and the promotion concept of repurchasing decisions for Larissa Skin Care products in Jember. The type of data to be used is quantitative data. The primary data source that will be used in this study comes from a list of questions (questionnaires) that will be distributed to respondents. The questionnaire contains data on the characteristics of the respondents in the form of gender, age, profession, status, number of product purchases, number of treatments. The questionnaire also contains questions regarding the variables of product quality, customer satisfaction, promotions and repurchase decisions. The results showed that product quality has a significant effect on repurchasing decisions for Larissa Skin Care products in Jember. Then the customer has a significant effect on the repurchase decision of Larissa Skin Care product satisfaction in Jember. Lastly, promotions have a significant effect on repurchasing decisions for Larissa Skin Care products in Jember.

Keywords: Customer Satisfaction, Product Quality, Promotion, Repurchasing Decisions.

Peranan Sektor Pertambangan dalam Pembangunan Ekonomi Implikasinya pada Lingkungan

Imam Setiawan — Wed, 20 Mar 2024 15:55:25 +0000

The region's mining industry is one endeavor aimed at enhancing economic conditions. To be sure, a major boost to economic growth can come from involving the mining industry as one of the tactics to strengthen the local economy. The aim of this study is to determine the degree to which environmental sustainability is taken into consideration during the planning and execution of mining operations, as well as the environmental repercussions that these activities produce in the context of economic development. The research methodology used in this study is qualitative normative juridical descriptive research. Literature reviews from books and journals are used in the data collection method. According to the study's findings, mining operations can harm nearby ecosystems by degrading the soil, contaminating water supplies, and emitting harmful air pollutants. Human health as well as the survival of the local flora and wildlife may be seriously impacted by mining waste and the pollution that results from it. Innovation and green technologies in the mining industry can assist lessen harmful effects on the environment.

Keywords: Economics, Environment, Mining.

Faktor-Faktor yang Mempengaruhi Kepatuhan Wajib Pajak UMKM dengan Sosialisasi Perpajakan sebagai Variabel Moderasi

Susan Susan, Shinta Melzatia — Wed, 20 Mar 2024 16:04:13 +0000

This study aims to determine the effect of taxation knowledge, taxpayer awareness, and tax sanctions on MSME taxpayer compliance with tax socialization as a moderating variable. This study uses the slovin formula for sampling by distributing questionnaires. The data used is primary data sourced from distributing questionnaires to 100 MSME taxpayers in DKI Jakarta. The data analysis method is Moderated Regression Analysis (MRA) which is used to understand whether the effect of the independent variable on the dependent variable is influenced by the moderating variable. This research is a type of causal research that aims to determine the cause - effect between variables. This study uses a quantitative research design to collect a number of data that is useful for explaining the characteristics of each variable with other variables. The results of this study indicate that taxpayer awareness has a positive effect on MSME taxpayer compliance, while the tax knowledge variable, and tax sanctions have no effect on MSME taxpayer compliance. Tax socialization cannot moderate tax knowledge, taxpayer awareness, and tax sanctions on the compliance of MSME taxpayers in DKI Jakarta.

Keywords: Taxpayer Awareness, Taxpayer Compliance, Taxation Knowledge, Tax Sanctions, Taxation Socialization.

Pengaruh Authentic Leadership, Information Management, Organizational Identification dan Knowledge Management terhadap Job Performance pada PT. Hino di Jakarta Timur dan Jawa Timur

Dimas Baskoro Putra, Netania Emilisa, Beta Oki Baliartati — Wed, 20 Mar 2024 16:20:33 +0000

This research aims to analyze the influence of Authentic Leadership, Information Management, Organizational Identification and Knowledge Management on Job Performance at PT. HINO in East Jakarta and East Java. Data was collected from 178 PT respondents. HINO in East Jakarta and East Java with the data collection technique used is sample. Data analysis used descriptive statistics by finding the average using SPSS version 26, as well as multiple regression analysis for hypothesis testing using SPSS version 26. Previously the instrument had been tested using validity and reliability tests in which all statement items were valid and reliable. The research results show that Authentic Leadership has a positive effect on Job performance, Information Management has a positive effect on Job Performance, Organizational Identification has a positive effect on Job performance, and Knowledge Management has a positive effect on Job performance. The managerial implication of this research is that managers make employees feel comfortable at work and provide advice to employees about their work (Authentic Leadership). And managers can help new employees adapt to new jobs for new employees by sharing information and experiences with old employees so that new employees at PT. Hino feel helped in their work (Information Management) and can also be more helpful to employees. feel ownership of the company (Organizational Identification). Apart from that, managers must help employees to gain more knowledge about old and new jobs and the company's competitors in the market (Knowledge Management). Lastly, managers must help get new information about work and employees believe that by always getting new information about their work they can maintain employee work performance so they don't miss out on new information (Job performance).

Keywords: Authentic Leadership, Information Management, Organizational Identification, Knowledge Management, Job Performance.

Pengaruh Harga dan Kualitas Produk Pintu Kamar Mandi PVC terhadap Keputusan Pembelian pada PD. Amin Makmur Sejati di Pondok Kacang Timur

Jacky Fernando, Veta Lidya Delimah Pasaribu — Wed, 20 Mar 2024 16:31:24 +0000

The purpose of this research was to determine the effect of Price and Product Quality on buying decision at PD. Amin Makmur Sejati. The method used are quantitative-descriptive method with associative approach. The sampling technique used is Probability Sampling, sampling method using Slovin formula. Data analysis used regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are Price (X1) and Product Quality (X2) have a positive and significant effect on Buying Decision (Y) with the regression equation Y = 3,343 + 0,193X1 + 0,523X2. The coefficient of determination has a simultaneous effect of 82,1%. Hypothesis testing partially obtained Price figures of tarithmetic>ttable or (6,693 > 1,993). Then H0 is rejected and H1 is accepted. This means that there is a positive and significant influence between the independent variables, namely Price (X1) on Buying Decision (Y). Product Quality amounted to tarithmetic >ttable or (17,915 > 1,993). Then H0 is rejected and H2 is accepted. This means that there is an influence between the independent variables, namely Product Quality (X2) on buying Decision (Y). hypothesis testing obtained by the calculated fvalue >ttable or (173,544 > 2,730). Then H0 is rejected and H3 is accepted, meaning that Price (X1) and Product Quality (X2) together have a positive effect on Buying Decision (Y).

Keywords: Buying Decision, Price, Product Quality.

Analisis Pengaruh Fleksibilitas Kerja dan Kepemimpinan Transformasional terhadap Kinerja Adaptif Melalui Kepuasan Kerja sebagai Variabel Intervening

Alfian Perdana Putra, Eko Budi Satoto, Abadi Sanosra — Wed, 27 Mar 2024 02:19:48 +0000

This study intends to investigate the impact of Work Flexibility and Transformational Leadership on Adaptive Performance, with Job Satisfaction serving as an intervening variable. The study focuses on employees at the Secretariat of the Bondowoso Regency DPRD. The survey included 80 personnel from the Bondowoso Regency DPRD Secretariat. This study utilises a Nonprobability Sampling approach known as saturated sample. Researchers utilised questionnaires as a method to get data from participants in this study. The analysis method employed is the Structural Equation Model (SEM) utilising WarpPLS 8.0. The data analysis results indicate that Work Flexibility positively and significantly impacts Adaptive Performance. Transformational Leadership positively and significantly impacts Adaptive Performance. Work flexibility positively and significantly impacts job satisfaction. Job satisfaction positively and significantly impacts adaptive performance. Work flexibility has a favourable but statistically insignificant impact on adaptive performance, mediated by job satisfaction. Transformational Leadership positively and significantly influences Adaptive Performance through Job Satisfaction as an intervening variable.

Keywords: Adaptive Performance, Job Flexibility, Job Satisfaction, Transformational Leadership

Customer Segmentation Using K-Means Clustering with SPSS Program in a Case Study of Consumer Interest in Current Coffee Shop

Risma Yanti Daulay, Raja Aulia Passalaras, Jerry Heikal — Thu, 04 Apr 2024 04:17:47 +0000

This research aims to segment customers using the K-Means Clustering method in a case study of consumer interest in current coffee shops such as Kopi Kenangan, Kopi Janji Jiwa, Tomoro Coffee, Fore Coffee and Fami Cafe. Customer segmentation is useful for knowing consumer preferences such as interests, background, lifestyle, service quality and consumer characteristics that are useful for knowing the right persona and marketing strategy as well as the value proposition, especially at the Kopi Kenangan, Janji Jiwa, Tomoro Coffee, Fore Coffee and Fami Cafe coffee shops. The analytical method used in this research is data collection by distributing questionnaires to respondents with predetermined criteria in the Jakarta area and outside Jakarta. The questionnaire was distributed in November 2023. The survey results were analyzed using the K-Means Clustering method in the SPSS 23 program to group consumers based on certain attributes such as age, education, domicile, income, occupation, frequently used social media and most popular coffee shop preferences. such as coffee and non-coffee variants, price, service quality and recommending it to other people. Based on the results of K-Means Clustering data processing, there are 3 clusters, namely cluster 1 (Consumptive Customer), cluster 2 (Standard Young Customer), cluster 3 (Potential Customer) which can be concluded that cluster 3 is a potential cluster that is the target of this research, where cluster 3 consists of respondents who are coffee fans and don't like coffee but are very active in using social media and have made online food transactions and always dine in when making transactions at coffee shops. So it can be seen that cluster 3 can be explored and used as a marketing target by carrying out promotions on various social media applications by offering various choices of coffee and non-coffee variants in order to attract customers who don't like coffee so they are interested and want to try the products offered. . The value proposition for current coffee shops is to give the impression of Coffee Vibes and focus on providing a unique and unforgettable coffee experience by presenting innovative flavor variants and creative coffee presentations, exploring new flavors and offering premium quality that can be enjoyed by all groups and creating an atmosphere comfortable and Instagram- worthy to provide a pleasant customer experience that fits the rhythm of modern life.

Keywords: Cluster Analysis, Current Coffee, Customer Segmentation, K-Means SPSS,.

Segmentation Strat Egy of Consumer Interest in Contemporary Coffee Shop Using RFM Model

Raja Aulia Passalaras, Risma Yanti Daulay, Jerry Heikal — Thu, 04 Apr 2024 04:28:47 +0000

Increase customer loyalty by grouping customers into several groups and determining appropriate and effective marketing strategies for each group. Customer segmentation can be done through the clustering method. This research aims to analyze customer Recency, Frequency and Monetary (RFM) from the segmentation results of 5 contemporary coffee shops, namely Janji Jiwa, Kopi Kenangan, Tomoro Coffee, Fore Coffee, and Fami Cafe, from Persona Analysis Research and segmentation of consumer interest in contemporary coffee shops. Previously it could be summarized that cluster 3 or potential customers were the targets of the research by implementing appropriate marketing strategies based on the characteristics and profiles of the respondents. This cluster consists of 31 respondents, most of whom are women aged 24-28 years with a bachelor's degree and work as private employees in Jakarta. Interestingly, cluster 3 is divided between coffee fans and those who don't like coffee. Respondents in this study tended to prefer Tomoro Coffee, while those who didn't like coffee preferred Fami Cafe. In cluster 3, there are 29 people who are active Instagram users. The analysis used includes descriptive analysis where the data used is primary data. The data collection technique used is the observation method and distributing questionnaires to customers who are in cluster 3. The results of the research show that based on the results of the revenue segmentation analysis for the Tomoro Coffee and Fami Cafe coffee shops, it can be concluded that customers in cluster 3 consist of 3 segments. namely recency 3 which consists of 16 active customers who are very loyal and faithful. The strategy to retain these customers is by personalizing customer data to understand product/service shortcomings and knowing customer individual preference needs in order to attract them back.

Keywords: Frequency, Monetary, Recency.

Analisis Sistem Pengendalian Intern dalam Menunjang Efektivitas Prosedur Pemberian Kredit pada KSP Kopdit Hiro Heling Cabang Utama

Maria Silviana, Maria Nona Dince, Andreas Rengga — Thu, 04 Apr 2024 00:00:00 +0000

This reaseach aims to determine the implementation of internal control system in supporting the effectiveness of the credit granting system at KSP Kopdit Hiro Helingmain branch.Data collection used in this research used interview and observation methods.This type of research used qualitative descriptive analysis techniques by comparing the internal control system thas been implemented at KSP Kopdit Hiro Heling with the internal control system according to COSO Framework (2011).The results of this research indicate that the implementation of an internal control system to support the effectiveness of kredit granting procedures at KSP Kopdit Hiro Heling main branch and according to the COSO Framework (2011) has beeb implemented but there is still an internal control component,namely the control environment in inadequate because the organizational structure does not yet special staff at SPI (internal supervisory unit)

Keywords : Credit Granting Procedure, Intenal control system.

Customer Segmentation Based on RFM Analysis as the Basis of Marketing Strategy Case Study of PT Pertiwi Agung Pharmaceutical Industry (LANDSON)

Rizky Feliana Devi, Fajar Hartanto Siswanto, Nayla Azkia, Jerry Heikal — Thu, 04 Apr 2024 00:00:00 +0000

The Pharmaceutical Company is a company that has quite large raw material import activities and has many benefits for society and institutions such as hospitals. Pharmaceutical companies play an important role in improving the quality of life of the human population in modern times because, in the field of marketing, pharmaceutical companies face increasing sales performance and profits, as well as maintaining customer loyalty. Pharmacy retail customers usually make drug purchases influenced by the selling price and suitability factors (suggestions) for certain drug brands. Based on these conditions, drug purchasing patterns for the Indonesian people become unpredictable, and it is difficult to increase sales and profits. One effort that pharmaceutical business players can make is to carry out sales promotions based on customer segmentation. Customer segmentation in pharmaceutical companies can be done using clustered data mining analysis methods, such as modified Recency Frequency Monetary (RFM). This method allows companies to group customers based on purchasing patterns of pharmaceutical products, thereby allowing companies to prioritize energy and resources to different segments. After the scoring and data processing process, the number of customers for each RFM Score is obtained, then the Monetary group is segmented which is divided into 4 (four) parts, namely Best Customers by quantity (36), Loyal Customers by quantity (188), Potential Customers by quantity (34) and Lost Customers by quantity (61). Then we continue to map it into only 3 (three) parts, namely Best Customers, Loyal Customers, and Potential Customers using blue as a sign to see the score range. From the results of dividing the 3 (three) group segmentations, the Loyal Customer Score segmentation is greater in quantity (188) so the blue color is darker than the others, which shows that the more customers spend their money. Of the 3 (three) customer segmentation sections, we put all of them into the Best Customer category, because they have introduced new products or products they have not purchased. By using RFM analysis, you can quickly find out customer targets that will be prioritized in carrying out marketing, campaigns, promotions, and rewards using digital channels and direct customer relations.

Keywords: Farmasi Company, Group Segmentation, Recency Frequency Monetary (RFM).

Analisis Faktor Pendukung Niat Perilaku terhadap Perilaku Penggunaan Layanan Paylater (Studi Kasus pada Karyawan di Institusi Keuangan Tahun 2023)

Diah Rakhamawati, Eduardus Suharto — Thu, 04 Apr 2024 00:00:00 +0000

Digital developments in financial institutions create innovation in the products and services offered. The development of social media and the start-up industry, one of which is e-commerce, is quite popular among the public, therefore, many start-ups create pay-later products and services that are offered to the public. Ease of use, effectiveness in use, social influence and facilitating conditions are factors that influence a person's decision to use financial technology (fintech) services, especially paylater. This research aims to analyze how these factors influence the use of paylater services and how they influence the behavior of using paylater services through behavioral intentions. This research uses a quantitative approach with primary data whose correspondent objects are employees who work at financial institutions and the data will be processed and analyzed using SmartPLS. The results of this research explain that performance expectations, business expectations, social influences influence a person's intention to use paylater services, then facilitating conditions and usage intentions influence a person's behavior in using paylater services.

Keywords: Behavioral Intentions, Fintech, Pay-later, Usage Behavior

RFM Segmentation Analysis for Determine Online Marketing Strategy: the Soul Coffee Mate Case Study

Tika Aldyah, Agus Sugino, Milastri Muzakkar, Jerry Heikal — Tue, 09 Apr 2024 08:19:01 +0000

This study explores the impact of digital marketing on a cafe named The Soul, located in Jakarta. The cafe experienced a recent decline in sales attributed to factors such as new competitors, closures of nearby establishments, diminishing trends in working from cafes, and changes in customer demographics. Recognizing the need for a robust online marketing strategy, researchers aim to analyze customer segmentation using the RFM model, focusing on Recency, Frequency, and Monetary aspects of transactions over the past 11 months. The goal is to understand customer behavior, design effective online marketing strategies, and ultimately boost the company's revenue. The RFM analysis results identified eight customer segments for The Soul: Soulmate, Loyal Customers, Potential Loyalists, Promising, New User, At Risk, Can't Lose Them, and Hibernating. Proposed strategies include personalized promotions for different customer segments, such as monthly appreciation for "Soulmate" customers, discounts for loyal customers, and targeted communication for new or inactive users. These strategies aim to enhance customer engagement, loyalty, and satisfaction through digital promotions and personalized interactions.

Keywords: Cafe Business, Customer Behavior, Customer Segmentation, Customer Loyalty, Digital Marketing, Online Promotion, RFM Model, Sales Analysis

Analisis Studi Kelayakan Bisnis pada Seblak Teh Uun di Dusun Cambay Desa Jatibaru (Studi Kasus pada Aspek Pemasaran dan Aspek Manajemen)

Tue, 09 Apr 2024 10:36:34 +0000

Indonesians, especially young people, are familiar with Bandung's specialties. Seblak is one of Indonesia's most popular dishes. Seblak has strong roots in the city of Bandung, West Java, but has now become an integral part of Indonesian cuisine that is favored by many people, especially among young people to the elderly. The purpose of this study is to assess the business feasibility of Seblak Teh Uun located in Cambay Hamlet, Jatibaru Village, East Cikarang Sub-district from a non-financial perspective. Non-financial variables, such as marketing aspects and management aspects. This research uses a qualitative data collection approach through interviews, observation, and documentation. Based on the results of non-financial findings such as marketing aspects and management aspects, Seblak Teh Uun in Cambay Hamlet, Jatibaru Village is feasible to develop. Seblak Teh Uun's business is considered feasible because in terms of quality ingredients. In addition, the marketing approach carried out through offline/online media that connects sellers and customers allows the business to continue.

Keywords: Business Feasibility Study, Management Aspects, Marketing Aspects.

Analisis Laporan Keuangan untuk Menilai Kinerja Keuangan Sebelum dan Sesudah Pandemi pada Perusahaan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia

Adrian Michel H Hutagaol, Ahmad Prayudi, Wan Rizca Amelia — Thu, 18 Apr 2024 01:40:39 +0000

The aim of this research is to find out how the financial performance of four banking companies listed on the Indonesia Stock Exchange was before and after the Covid 19 virus pandemic. The type of data used in this research is secondary data, namely research data sources obtained and collected by researchers indirectly, but with other parties. The data collection technique in this research is documentation technique. In this research, researchers used the paired samples T-Test as a tool to hypothesize in this research. Based on the results of the T-Test samples, the financial performance of PT Bank Rakyat Indonesia Tbk. Based on the liquidity ratio through current calculations and the quick ratio experienced a significant decrease. The financial performance of PT Bank Rakyat Indonesia Tbk based on the solvency ratio through calculating the debt to asset ratio and debt to equity ratio has increased significantly. The financial performance of PT Bank Rakyat Indonesia Tbk based on the activity ratio through calculating total asset turnover experienced a significant increase. Financial performance of PT Bank Central Asia Tbk. Based on the profitability ratio through the calculation of return on investment, it has decreased significantly and based on the calculation of return on Equity, PT Bank Mandiri Tbk has experienced a significant increase.

Keywords: Activity Ratio, Liquidity Ratio, Profitability Ratio, Solvency Ratio.

Customer Segmentation of Pabuaran Store on Shopee E-Commerce Using RFM Model Analysis (Case Study of H&M Brand Sales Products)

Thu, 18 Apr 2024 01:50:47 +0000

E-Commerce creates business activities that make it easier for people to be more effective because business transactions between sellers and buyers are not limited by space and time. Pabuaran store is one of the personal shopper service providers which started its business in 2019, the marketplace phenomenon in that year has increased massively and online business players in one of the marketplaces have also reached 7 (seven) million in 2019. Product graph seen in the Pabuaran Store's Services business tends to decline, this requires business actors to take strategic steps to maintain their existence in the business world. This is used encouraged service business owners to gain profits in the midst of the phenomenon that is occurring. In determining the variables, the general model used to group customers is the RFM (Recency, Frequency, Monetary) Model, which groups customers based on the time interval of the customer's last visit, frequency of visits, and the amount of value issued as company royalties(1). The recency value can determine the time span since the customer's last transaction. The frequency value can indicate how many transactions each customer conducts with the company. Additionally, the monetary value can reveal the amount of expenditure made by each customer in each transaction with Pabuaran Store on Shopee. The three segments have different campaign strategies. For Segment 1, a reactivation campaign is implemented, such as conducting live videos on Shopee. In Segment 2, a broadcast retention message is delivered to customers who have previously purchased products from Pabuaran Store. As for Segment 3, where loyal customers are identified, a loyalty point system is introduced to keep these customers engaged.

Keywords: E-Commerce, Frequency, Monetary, Personal shopper, Recency.

Pengaruh Work Environment, Ethical Leadership, Organizational Citizenship Behavior dan Work Stress terhadap Employee Performance pada Karyawan Perusahaan Otomotif di Jakarta Timur

Farhan Hamzah Harahap, Beta Oki Baliartati — Thu, 18 Apr 2024 02:01:43 +0000

This study aims to analyze the effect of work environment, ethical leadership, organizational citizenship behavior, and work stress on employee performance at Automotive company employees in East Jakarta. Data was collected from 178 respondents only in the marketing division and service division of Automotive companies in East Jakarta, using non-probability sampling and using purposive sampling techniques with the data collection method used was population. Data analysis used descriptive statistics by finding the average using SPSS version 25, as well as multiple regression analysis for hypothesis testing using SPSS version 25. Previously the instrument had been tested using validity and reliability tests where all statement items were valid and reliable. The research results show that the work environment has a positive effect on employee performance, ethical leadership has a positive effect on employee performance, organizational citizenship behavior has a positive effect on employee performance, and work stress has a negative effect on employee performance. Managerial implications in research, companies need to better facilitate the equipment that employees need to do their work, supervisors at Automotive companies in East Jakarta need to provide more examples of how to do things the right way in terms of ethics, companies need to tell their employees not to take time off work if they don't necessary, and companies need to provide tasks that suit employee abilities.

Keywords: Employee Performance, Ethical Leadership, Organizational Citizenship Behavior , Work Environment, Work Stress.

Analisis Komparatif Tingkat Literasi Keuangan dan Prilaku Pengelolaan Keuangan pada Nasabah Bank Emok dan Bank BRI Unit Tanjung Jaya di Desa Sukaratu Kec.Cilebar Kab. Karawang

Surahman Surahman, Sihabudin Sihabudin, Robby Fauji — Thu, 18 Apr 2024 02:15:28 +0000

The financial sector, especially banking, is considered a pillar of economic growth and national stability which plays an important role in improving people's living standards by collecting funds from them to support national development. However, limited access to formal financial institutions encourages people to seek loans from non-formal institutions such as Bank Emok. BRI Bank is also an option, but complex administrative procedures and fear of difficult requirements are obstacles. Most people prefer loans from Emok Bank or loan sharks. The majority of the people of Sukaratu Village work as agricultural laborers to meet their living needs, but the people of Sukaratu Village need more money to improve their standard of living, such as business capital and educational needs. Therefore, improving financial literacy and financial management behavior is essential to help people overcome economic problems and improve their standard of living. This research aims to conduct a comparative analysis regarding the level of financial literacy and financial management behavior between customers of Bank Emok and Bank BRI Tanjung Jaya Unit in Sukaratu Village, Cilebar District, Karawang Regency. The data analysis method used is quantitative research and uses a quantitative descriptive research method design: comparative study. The sample used in this research was 69 Bank Emok customers and 65 Bank BRI Tanjung Jaya Unit customers, respondents who had loans at the bank. This research uses sample Independent T Tast Test analysis, which is a statistical test used to test the average difference between two unpaired variables, based on the sample Independent T Tast Test carried out on customers of Bank Emok and Bank BRI Tanjung Jaya Unit, the results of t -test for Equality of Means Sig value. (2-tailed) greater than 0.05. shows that there is no significant difference between the average level of financial literacy and financial management behavior of Bank Emok and Bank BRI Tanjung Jaya Unit customers.

Keywords: BRI Bank Tanjung Jaya Unit Customers, Emok Bank Customers, Financial Literacy, Financial Management Behavior.