Analisis Strategi Digital Marketing Terhadap Pertumbuhan Wisata Halal Di Kota Bengkulu
Keywords:
Digital marketing, wisata halal, pertumbuhan pariwisata, Kota Bengkulu
Abstract
Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang memengaruhi pertumbuhan wisata halal di Kota Bengkulu. Metode kualitatif digunakan dengan fokus pada persepsi dan pengalaman pengguna serta praktisi industri pariwisata halal. Desain penelitian melibatkan wawancara mendalam dan analisis konten digital terkait. Operasionalisasi variabel melibatkan identifikasi faktor-faktor kunci seperti kualitas konten digital dan pengaruh kredibilitas sumber informasi. Temuan menunjukkan bahwa strategi digital marketing yang efektif meningkatkan kesadaran dan preferensi konsumen terhadap destinasi wisata halal di Kota Bengkulu. Implikasi dari penelitian ini adalah pentingnya mengoptimalkan strategi digital marketing untuk mendukung pertumbuhan wisata halal, serta meningkatkan kerjasama antara pelaku industri pariwisata dengan pemerintah daerah dalam mengembangkan destinasi wisata halal. Penelitian ini memberikan kontribusi dalam memahami peran strategi digital marketing dalam pertumbuhan sektor pariwisata halal, khususnya di daerah dengan potensi wisata yang belum tergali sepenuhnya seperti Kota Bengkulu.
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Almuhrzi, H., Alriyami, H., & Scott, N. (2017). Tourism in the Arab World: An Industry Perspective. Channel View Publications. https://books.google.co.id/books?id=qjQ8DwAAQBAJ
Amrita, N. D. A., Mandiyasa, I. K. S., Suryawan, T. G. A. W. K., Handayani, M. M., Nugroho, M. A., Puspitarini, E. W., Haro, A., Purbaya, M. E., Rivai, D. R., Munizu, M., & others. (2024). Digital Marketing : Teori, Implementasi dan Masa Depan Digital Marketing. PT. Green Pustaka Indonesia. https://books.google.co.id/books?id=D14FEQAAQBAJ
Ariasih, M. P., Iswahyudi, M. S., Hansopaheluwakan, S., Azman, H. A., Hidayat, C., Erwin, E., Waty, E., Nurchayati, N., Munizu, M., Afiyah, S., & others. (2023). MARKETING MANAGEMENT : Best Strategies and Practices. PT. Green Pustaka Indonesia. https://books.google.co.id/books?id=ExjcEAAAQBAJ
Braun, V., & Clarke, V. (2019). Reflecting on reflexive thematic analys. 5(1). https://revistas.ufrj.br/index.php/rce/article/download/1659/1508%0Ahttp://hipatiapress.com/hpjournals/index.php/qre/article/view/1348%5Cnhttp://www.tandfonline.com/doi/abs/10.1080/09500799708666915%5Cnhttps://mckinseyonsociety.com/downloads/reports/Educa
Carvalho, S., & Carvalho, J. V. (2020). The implications of digital marketing an e-commerce in the tourism sector Growth. 161–162.
Charmaz, K. (2014). Constructing Grounded Theory research. In NLN publications (Issues 15–2233).
Dr. Junaidi, M. H., Afred Suci, S. E. M. S., Satria Tri Nanda, S. E. M. S., Dr. Bagyo Kadaryanto, S. H. M. H., & van FC, M. K. (2020). MATEL Muslim -- Friendly Assessment Tool For Hotel Sebuah Pedoman Kompromistis Untuk Standarisasi Hotel Ramah Muslim. Deepublish. https://books.google.co.id/books?id=huYREAAAQBAJ
Edition, S. (2021). SUMMARY - Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit By Joe Pulizzi And Robert Rose. Shortcut Edition. https://books.google.co.id/books?id=DUwyEAAAQBAJ
Flick, U. (2017). The SAGE Handbook of Qualitative Data Collection. SAGE Publications. https://books.google.co.id/books?id=X0VBDwAAQBAJ
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179–188. https://doi.org/10.1007/s12525-015-0196-8
Guest, G., Bunce, A., & Johnson, L. (2006). How Many Interviews Are Enough?: An Experiment with Data Saturation and Variability. Field Methods, 18(1), 59–82. https://doi.org/10.1177/1525822X05279903
Gursoy, D., & Chi, C. G. (2020). Effects of COVID-19 pandemic on hospitality industry review of the current situations and a research agenda. Edward Elgar Publishing. https://books.google.co.id/books?id=6tBCEAAAQBAJ
Hall, C. M., & Prayag, G. (2019). The Routledge Handbook of Halal Hospitality and Islamic Tourism. Taylor \& Francis. https://books.google.co.id/books?id=kbyZDwAAQBAJ
Hall, C. M., Seyfi, S., & Rasoolimanesh, S. M. (2022). Contemporary Muslim Travel Cultures: Practices, Complexities and Emerging Issues. Taylor \& Francis. https://books.google.co.id/books?id=w4V0EAAAQBAJ
Hesse-biber, S., & Johnson, R. B. (2015). The Oxford Handbook of Multimethod and Mixed Methods Research Inquiry.
Litheko, A., & Potgieter, M. (2021). Rural Community Perception of Tourism Development: A Strategic Tool in Rural Development. African Journal of Hospitality, Tourism and Leisure, 10(4), 1452–1465. https://doi.org/10.46222/ajhtl.19770720-172
Maxwell, J. A. (2011). Qualitative Research Design: An Interactive Approach.
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis. SAGE Publications. https://books.google.co.id/books?id=3CNrUbTu6CsC
Minh, H. V., Minh LAM, T., & Prabhakaran, S. (2021). Perceptions of Key Stakeholders Towards Sustainable Tourism Development: A Case Study in Mekong Delta, Vietnam. Journal of Asian Finance, 8(4), 717–0726. https://doi.org/10.13106/jafeb.2021.vol8.no4.0717
Nuskiya, A. F. (2018). Impact of Digital Marketing in Tourism Industry of Sri Lanka. Information and Knowledge Management, 8(9), 59–67.
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Adm Policy Ment Health, 44(12), 73. https://doi.org/10.1007/s10488-013-0528-y.Purposeful
Saldana, J. (2017). The Coding Manual for Qualitative Researchers (3rd edition). In Qualitative Research in Organizations and Management: An International Journal (Vol. 12, Issue 2). https://doi.org/10.1108/qrom-08-2016-1408
Sharpley, R., & Kato, K. (2020). Tourism Development in Japan: Themes, Issues and Challenges. Taylor \& Francis. https://books.google.co.id/books?id=VG76DwAAQBAJ
Stevens, R. (2023). Predictive Safety Analytics: Reducing Risk through Modeling and Machine Learning. CRC Press. https://books.google.co.id/books?id=9bDYEAAAQBAJ
Tanzila, Tariq, H., Abid, A., & Shah, N. (2023). The role of digital marketing in tourism business of Pakistan. The International Business Review, 1(2), 43–65.
Thomas, B., & Housden, M. (2017). Direct and Digital Marketing in Practice. Bloomsbury Publishing. https://books.google.co.id/books?id=PXgnDwAAQBAJ
Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2016). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. 5(1). https://revistas.ufrj.br/index.php/rce/article/download/1659/1508%0Ahttp://hipatiapress.com/hpjournals/index.php/qre/article/view/1348%5Cnhttp://www.tandfonline.com/doi/abs/10.1080/09500799708666915%5Cnhttps://mckinseyonsociety.com/downloads/reports/Educa
Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.).
Published
2024-05-27
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