GREEN IMPACT: EXPLORING THE MOTIVATIONS BEHIND SUSTAINABLE FASHION SHOPPING AND CONSUMPTION TOWARD GREEN APPAREL IN INDONESIA
Keywords:
Green Purchase Intention, Utilitarian Motivation, Hedonic Motivation, Green Apparel, Green Product, Sustainable Consumption
Abstract
This research adopts shopping motivation theory (utilitarian and hedonic) as a framework. The aim of this research is to investigate the impact of shopping motivation on consumers’ purchase intentions in the context of environmentally friendly clothing. Data were collected through a questionnaire survey of 185 respondents in Indonesia and analyzed using the SmartPLS v.4.0.0 tool with the SEM (Structural Equation Modeling) analysis. This research shows that utilitarian and hedonic motivations have a positive and significant effect on green purchase intention. Availability of information and special offers also have a positive and significant effect on utilitarian motivation, trends, adventure, and authority, and status. These findings will help managers and practitioners to promote sustainable consumption through environmentally friendly clothing. This can encourage cleaner production and sustainable consumption practices that benefit both the planet and people.
References
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Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., Wood, S., (1997). Interactive home shopping: consumer, retailer, and manufacture incentives to participate in electronic marketplaces. Journal of Marketing 61 (3), 38–53.
Amin, S., & Tarun, M. T. (2021). Effect of consumption values on customers’ green purchase intention: a mediating role of green trust. Social Responsibility Journal, 17(8), 1320-1336.
Anderson, K. C., Knight, D. K., Pookulangara, S., & Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773-779.
Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of retailing, 79(2), 77-95.
Atulkar, S., & Kesari, B. (2017). Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values. Journal of Retailing and Consumer Services, 39, 23-34.
Baabdullah, A. M. (2018). Consumer adoption of Mobile Social Network Games (M-SNGs) in Saudi Arabia: The role of social influence, hedonic motivation and trust. Technology in society, 53, 91-102.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 20(4), 644-656.
Beauchamp, M. B., & Ponder, N. (2010). Perceptions of retail convenience for in-store and online shoppers. The Marketing Management Journal, 20(1), 49-65
Berry, L.L., Seiders, K., Grewal, D., (2002). Understanding service convenience. J. Market. 66 (3).
Boardman, R., McCormick, H., (2018). Shopping channel preference and usage motivations. J. Fash. Mark. Manag.: Int. J. 22 (2).
Brown, L. G. (1990). Convenience in services marketing. Journal of Services Marketing, 4(1), 53-59.
Budisantoso, T., Bhati, A., Bradshaw, A., & Tang, C. M. (2016). Hedonic Shopping Motivation: Does It Really Matter? Development of Tourism and the Hospitality Industry in Southeast Asia, 51–64.
Bui, M.H., (2005). Environmental marketing: a model of consumer behavior. Proc.Annu. Meet. Assoc. Colleg. Market. Educat.
Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D. (2018). Utilitarian and hedonic motivations for live streaming shopping. In Proceedings of the 2018 ACM international conference on interactive experiences for TV and online video (pp. 81-88).
Chen, Y.S., Chang, C.H., (2013). Greenwash and green trust: the mediation effects of green consumer confusion and green perceived risk. J. Bus. Ethics 114 (3), 489-500.
Cheng, Y., Yang, S., Yin, L., Pu, Y., & Liang, G. (2023). Recent consequences of micro-nanoplastics (MNPLs) in subcellular/molecular environmental pollution toxicity on human and animals. Ecotoxicology and environmental safety, 249, 114385.
Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
Chiu, C.-M.; Wang, E.T.G.; Fang, Y.-H.; Huang, H.-Y. (2014) Understanding customers’ repeat purchase intentions in B2C ecommerce—The roles of utilitarian value, hedonic value and perceived risk. Inf. Syst. J. 24, 85–114.
CNNIndonesia (2018). Kesadaran Masyarakat Indonesia akan Kebersihan Masih Rendah. https://www.cnnindonesia.com/gaya-hidup/20180423183600-255-292946/kesadaran-masyarakat-indonesia-akan-kebersihan-masih-rendah
Cui, R., Gallino, S., Moreno, A., & Zhang, D. J. (2018). The operational value of social media information. Production and Operations Management, 27(10), 1749-1769.
D’ Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate communications: An international journal, 11(2), 162–173.
Durrani, S., Sohail, M., & Rana, M. W. (2023). The influence of shopping motivation on sustainable consumption: A study related to eco-friendly apparel. Journal of Social Sciences Review, 3(2), 248-268
ElHaffar, G., Durif, F., Dube, L., (2020). Towards closing the attitude-intention- behavior gap in green consumption: a narrative review of the literature and an overview of future research directions. J. Clean. Prod. 122556.
Farquhar, J. D., & Rowley, J. (2009). Convenience: a service perspective. Marketing theory, 9(4), 425-438.
Ghozali, I. (2016). Aplikasi Analisis Multivariate Dengan Program SPSS Universitas Diponegoro, Jakarta.
Glazer, R. (1991), “Marketing in an information-intensive environment: strategic implications of knowledge as an asset”, Journal of Marketing, Vol. 55, pp. 1-19.
Gupta, V., Khanna, V., & Sahoo, B. M. (2018). Analysis of shopping trends employing E-Commerce Applications: A Comparative Case Study. Procedia computer science, 132, 1728-1738.
Hair, J.F., Hult, G.T.M., Ringle, C.M. & Sarstedt, M., (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Third Edition, 3rd edn., SAGE Publishing.
Jacoby, J. (2002). Stimulus-Organism-Response Reconsid- ered: An Evolutionary Step in Modeling (Con- sumer) Behavior. Journal of Consumer Psychology,
Janda S., Trocchia, P.J., and Gwinner, K.P. (2002) Consumer perceptions of Internet retail service quality,International Journal of Service Industry Management, vol. 13, no. 5, pp. 412-43.
Johnstone, M.L., Tan, L.P., (2015). Exploring the gap between consumers’ green rhetoric and purchasing behaviour. J. Bus. Ethics 132 (2), 311e328.
Kaltcheva, V.D., Weitz, B.A., (2006). When should a retailer create an exciting storeenvironment?. Journal of Marketing 70 (January), 107–118.
Kashi, N. A. (2020). Green purchase intention: A conceptual model of factors influencing green purchase of Iranian consumers. Journal of Islamic Marketing, 11(6), 1389-1403.
Kelley, E.J. (1958). The importance of convenience in consumer purchasing. Journal of Marketing, 23(01): 32-38.
Khare, A. (2023). Green apparel buying: Role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits. Journal of International Consumer Marketing, 35(1), 109-125.
Kim, H. S., & Hong, H. (2011). Fashion leadership and hedonic shopping motivations of female consumers. Clothing and Textiles Research Journal, 29(4), 314-330.
Koay, K. Y., Ong, D. L. T., Khoo, K. L., and Yeoh, H. J. (2021). Perceived Social Media Marketing Activi- ties and Consumer-Based Brand Equity/ : Testing a Moderated Mediation Model. Asia Pacific Journal of Marketing and Logistics, 33(1), pp. 53–72. DOI: https://doi.org/10.1108/APJML-07-2019-0453.
Koelemeijer, K., & Oppewal, H. (1999). Assessing the effects of assortment and ambience: A choice experimental approach. Journal of Retailing, 75(3), 319–345.
Kumar, A., & Kashyap, A. K. (2018). Leveraging utilitarian perspective of online shopping to motivate online shoppers. International Journal of Retail & Distribution Management, 46(3), 247-263.
Kumar, S., & Sadarangani, P. (2021). An empirical study on shopping motivation among generation Y Indian. Global Business Review, 22(2), 500-516.
Kumar, S., & Sreen, N., (2020). Role of internal and external values on green purchase. In: Green Marketing as a Positive Driver toward Business Sustainability. IGI Global, pp.
Kumar, S., & Yadav, R. (2021). The impact of shopping motivation on sustainable consumption: A study in the context of green apparel. Journal of Cleaner Production, 295, 126239.
Kushwaha, T., Ubeja, S., & Chatterjee, A. S. (2017). Factors influencing selection of shopping malls: an exploratory study of consumer perception. Vision, 21(3), 274-283.
Lim, H, and Dubinsky, A. J. (2004) Consumers’ perceptions of e-shopping characteristics: An expectancy-valueapproach, The Journal of Services Marketing, vol. 18, no. 6, pp. 500-513.
Liobikienė, G., & Bernatonienė, J. (2017). Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review. Journal of Cleaner Production, 162, 109-120.
Lunardo, R., & Mbengue, A. (2009). Perceived control and shopping behavior: The moderating role of the level of utilitarian motivational orientation. Journal of Retailing and Consumer Services, 16(6), 434-441.
Meadows, K. (2003). So you want to do research? 4: An introduction to quantitative methods. British Journal of Community Nursing 8 (11) 519-26
Mehrabian, A. and Russel, J. (1974). An Approach to En- vironmental Psychology. MIT Press, Cambridge, Massachusetts.
Memon, M. A., Ramayah, T., Cheah, J. H., Ting, H., Chuah, F., & Cham, T. H. (2021). PLS-SEM statistical programs: a review. Journal of Applied Structural Equation Modeling, 5(1), 1-14.
Mikalef, P., Giannakos, M., & Pateli, A. (2013). Shopping and word-of-mouth intentions on social media. Journal of theoretical and applied electronic commerce research, 8(1), 17-34.
Moser, A. (2016) Consumers’ purchasing decisions regarding environmentally friendly products: an empirical analysis of German consumers. Journal of Retailing and Consumer Services 31: 389–397.
Novela, S., Sihombing, Y. O., Caroline, E., & Octavia, R. (2020). The effects of hedonic and utilitarian motivation toward online purchase intention with attitude as intervening variable. In 2020 International Conference on Information Management and Technology (ICIMTech) (pp. 75-80). IEEE.
Palevich, R. (2012) The Lean Sustainable Supply Chain (1st edn). Upper Saddle River, NJ: FT Press.
Parker, C. J., & Wang, H. (2016). Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement. Journal of Fashion Marketing and Management: An International Journal, 20(4), 487-506.
Parsons, A.G., (2002). Non-functional motives for online shoppers: why we click. J. Consum. Market. 19 (5), 380e392.
Rothbard, N. P., & Edwards, J. R. (2003). Investment in work and family roles: A test of identity and utilitarian motives. Personnel Psychology, 56(3), 699-729.
Sansome, K., Wilkie, D., & Conduit, J. (2024). Beyond information availability: Specifying the dimensions of consumer perceived brand transparency. Journal of Business Research, 170, 114358.
Santoso, S. (2018). Menguasai Statistik dengan SPSS 25. Jakarta: PT Elex Media Komputindo
Sarstedt, M., Ringle, C. & Hair, J., (2021). ‘Partial Least Squares Structural Equation Modeling’, pp. 1–47.
Scarpi, D., (2012). Work and fun on the internet: the effects of utilitarianism and hedonism online. J. Interact. Market. 26 (1), 53e67.
Scott, D. and Willits, F.K. (1994), “Environmental attitudes and behavior: a Pennsylvania survey”,Environment and Behavior, Vol. 26 No. 2, pp. 239-260.
Sekaran & Bougie, (2016). Research Methods For Business: A Skill Building Approach, 7th Edition, Wiley.
Sherry, John F, Jr. (1990). A Sociocultural analysis of a midwestern American flea market. Journal of Consumer Research, 17(June), 13–30.
Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of retailing and consumer services, 41, 177-189.
Tauber, E.M., (1972). Marketing Notes and communications: why do people shop? J. Market. 36 (4).
To, P. L., Liao, C., & Lin, T. H. (2007). Shopping motivations on Internet: A study based on utilitarian and hedonic value. Technovation, 27(12), 774-787.
Totawar, A. K., & Nambudiri, R. (2014). Mood and self-efficacy: The moderation of hedonic and utilitarian motivation. Human Resource Development Review, 13(3), 314-335.
Turley, L.W., Milliman, R.E., (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research 49 (2), 193–211.
Vaidya, A., & Vaidya, V. (2017). Online shopping trends among college students. International Journal of English Language, Literatures in Humanities, 5(8), 92-106.
Vasić, N., Kilibarda, M., & Kaurin, T. (2019). The influence of online
shopping determinants on customer satisfaction in the Serbian market. Journal of theoretical and applied electronic commerce research, 14(2), 70-89.
Wolfinbarger, M., Gilly, M., (2001). Shopping online for freedom, control and fun. California Management Review 43 (2), 34–55.
Yang, K., & Young, A. P. (2009). The effects of customized site features on internet apparel shopping. Journal of Fashion Marketing and Management: An International Journal, 13(1), 128-139.
Yu, H., Zhang, R., & Liu, B. (2018). Analysis on consumers’ purchase and shopping well-being in online shopping carnivals with two motivational dimensions. Sustainability, 10(12), 4603.
Zhang, C., Ang, S., & Yang, F. (2023). A new hybrid entropy-based decision support method and its application to online shopping selection. Computers & Industrial Engineering, 176, 108917.
Zhang, J., & Krishnamurthi, L. (2004). Customizing promotions in online stores. Marketing science, 23(4), 561-578.
Zikmund, W. G. et. al. (2009). Business Research Methods. 8th edition. Stamfort, CT: Cengage Learning.
Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., Wood, S., (1997). Interactive home shopping: consumer, retailer, and manufacture incentives to participate in electronic marketplaces. Journal of Marketing 61 (3), 38–53.
Amin, S., & Tarun, M. T. (2021). Effect of consumption values on customers’ green purchase intention: a mediating role of green trust. Social Responsibility Journal, 17(8), 1320-1336.
Anderson, K. C., Knight, D. K., Pookulangara, S., & Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773-779.
Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of retailing, 79(2), 77-95.
Atulkar, S., & Kesari, B. (2017). Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values. Journal of Retailing and Consumer Services, 39, 23-34.
Baabdullah, A. M. (2018). Consumer adoption of Mobile Social Network Games (M-SNGs) in Saudi Arabia: The role of social influence, hedonic motivation and trust. Technology in society, 53, 91-102.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 20(4), 644-656.
Beauchamp, M. B., & Ponder, N. (2010). Perceptions of retail convenience for in-store and online shoppers. The Marketing Management Journal, 20(1), 49-65
Berry, L.L., Seiders, K., Grewal, D., (2002). Understanding service convenience. J. Market. 66 (3).
Boardman, R., McCormick, H., (2018). Shopping channel preference and usage motivations. J. Fash. Mark. Manag.: Int. J. 22 (2).
Brown, L. G. (1990). Convenience in services marketing. Journal of Services Marketing, 4(1), 53-59.
Budisantoso, T., Bhati, A., Bradshaw, A., & Tang, C. M. (2016). Hedonic Shopping Motivation: Does It Really Matter? Development of Tourism and the Hospitality Industry in Southeast Asia, 51–64.
Bui, M.H., (2005). Environmental marketing: a model of consumer behavior. Proc.Annu. Meet. Assoc. Colleg. Market. Educat.
Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D. (2018). Utilitarian and hedonic motivations for live streaming shopping. In Proceedings of the 2018 ACM international conference on interactive experiences for TV and online video (pp. 81-88).
Chen, Y.S., Chang, C.H., (2013). Greenwash and green trust: the mediation effects of green consumer confusion and green perceived risk. J. Bus. Ethics 114 (3), 489-500.
Cheng, Y., Yang, S., Yin, L., Pu, Y., & Liang, G. (2023). Recent consequences of micro-nanoplastics (MNPLs) in subcellular/molecular environmental pollution toxicity on human and animals. Ecotoxicology and environmental safety, 249, 114385.
Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
Chiu, C.-M.; Wang, E.T.G.; Fang, Y.-H.; Huang, H.-Y. (2014) Understanding customers’ repeat purchase intentions in B2C ecommerce—The roles of utilitarian value, hedonic value and perceived risk. Inf. Syst. J. 24, 85–114.
CNNIndonesia (2018). Kesadaran Masyarakat Indonesia akan Kebersihan Masih Rendah. https://www.cnnindonesia.com/gaya-hidup/20180423183600-255-292946/kesadaran-masyarakat-indonesia-akan-kebersihan-masih-rendah
Cui, R., Gallino, S., Moreno, A., & Zhang, D. J. (2018). The operational value of social media information. Production and Operations Management, 27(10), 1749-1769.
D’ Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate communications: An international journal, 11(2), 162–173.
Durrani, S., Sohail, M., & Rana, M. W. (2023). The influence of shopping motivation on sustainable consumption: A study related to eco-friendly apparel. Journal of Social Sciences Review, 3(2), 248-268
ElHaffar, G., Durif, F., Dube, L., (2020). Towards closing the attitude-intention- behavior gap in green consumption: a narrative review of the literature and an overview of future research directions. J. Clean. Prod. 122556.
Farquhar, J. D., & Rowley, J. (2009). Convenience: a service perspective. Marketing theory, 9(4), 425-438.
Ghozali, I. (2016). Aplikasi Analisis Multivariate Dengan Program SPSS Universitas Diponegoro, Jakarta.
Glazer, R. (1991), “Marketing in an information-intensive environment: strategic implications of knowledge as an asset”, Journal of Marketing, Vol. 55, pp. 1-19.
Gupta, V., Khanna, V., & Sahoo, B. M. (2018). Analysis of shopping trends employing E-Commerce Applications: A Comparative Case Study. Procedia computer science, 132, 1728-1738.
Hair, J.F., Hult, G.T.M., Ringle, C.M. & Sarstedt, M., (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Third Edition, 3rd edn., SAGE Publishing.
Jacoby, J. (2002). Stimulus-Organism-Response Reconsid- ered: An Evolutionary Step in Modeling (Con- sumer) Behavior. Journal of Consumer Psychology,
Janda S., Trocchia, P.J., and Gwinner, K.P. (2002) Consumer perceptions of Internet retail service quality,International Journal of Service Industry Management, vol. 13, no. 5, pp. 412-43.
Johnstone, M.L., Tan, L.P., (2015). Exploring the gap between consumers’ green rhetoric and purchasing behaviour. J. Bus. Ethics 132 (2), 311e328.
Kaltcheva, V.D., Weitz, B.A., (2006). When should a retailer create an exciting storeenvironment?. Journal of Marketing 70 (January), 107–118.
Kashi, N. A. (2020). Green purchase intention: A conceptual model of factors influencing green purchase of Iranian consumers. Journal of Islamic Marketing, 11(6), 1389-1403.
Kelley, E.J. (1958). The importance of convenience in consumer purchasing. Journal of Marketing, 23(01): 32-38.
Khare, A. (2023). Green apparel buying: Role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits. Journal of International Consumer Marketing, 35(1), 109-125.
Kim, H. S., & Hong, H. (2011). Fashion leadership and hedonic shopping motivations of female consumers. Clothing and Textiles Research Journal, 29(4), 314-330.
Koay, K. Y., Ong, D. L. T., Khoo, K. L., and Yeoh, H. J. (2021). Perceived Social Media Marketing Activi- ties and Consumer-Based Brand Equity/ : Testing a Moderated Mediation Model. Asia Pacific Journal of Marketing and Logistics, 33(1), pp. 53–72. DOI: https://doi.org/10.1108/APJML-07-2019-0453.
Koelemeijer, K., & Oppewal, H. (1999). Assessing the effects of assortment and ambience: A choice experimental approach. Journal of Retailing, 75(3), 319–345.
Kumar, A., & Kashyap, A. K. (2018). Leveraging utilitarian perspective of online shopping to motivate online shoppers. International Journal of Retail & Distribution Management, 46(3), 247-263.
Kumar, S., & Sadarangani, P. (2021). An empirical study on shopping motivation among generation Y Indian. Global Business Review, 22(2), 500-516.
Kumar, S., & Sreen, N., (2020). Role of internal and external values on green purchase. In: Green Marketing as a Positive Driver toward Business Sustainability. IGI Global, pp.
Kumar, S., & Yadav, R. (2021). The impact of shopping motivation on sustainable consumption: A study in the context of green apparel. Journal of Cleaner Production, 295, 126239.
Kushwaha, T., Ubeja, S., & Chatterjee, A. S. (2017). Factors influencing selection of shopping malls: an exploratory study of consumer perception. Vision, 21(3), 274-283.
Lim, H, and Dubinsky, A. J. (2004) Consumers’ perceptions of e-shopping characteristics: An expectancy-valueapproach, The Journal of Services Marketing, vol. 18, no. 6, pp. 500-513.
Liobikienė, G., & Bernatonienė, J. (2017). Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review. Journal of Cleaner Production, 162, 109-120.
Lunardo, R., & Mbengue, A. (2009). Perceived control and shopping behavior: The moderating role of the level of utilitarian motivational orientation. Journal of Retailing and Consumer Services, 16(6), 434-441.
Meadows, K. (2003). So you want to do research? 4: An introduction to quantitative methods. British Journal of Community Nursing 8 (11) 519-26
Mehrabian, A. and Russel, J. (1974). An Approach to En- vironmental Psychology. MIT Press, Cambridge, Massachusetts.
Memon, M. A., Ramayah, T., Cheah, J. H., Ting, H., Chuah, F., & Cham, T. H. (2021). PLS-SEM statistical programs: a review. Journal of Applied Structural Equation Modeling, 5(1), 1-14.
Mikalef, P., Giannakos, M., & Pateli, A. (2013). Shopping and word-of-mouth intentions on social media. Journal of theoretical and applied electronic commerce research, 8(1), 17-34.
Moser, A. (2016) Consumers’ purchasing decisions regarding environmentally friendly products: an empirical analysis of German consumers. Journal of Retailing and Consumer Services 31: 389–397.
Novela, S., Sihombing, Y. O., Caroline, E., & Octavia, R. (2020). The effects of hedonic and utilitarian motivation toward online purchase intention with attitude as intervening variable. In 2020 International Conference on Information Management and Technology (ICIMTech) (pp. 75-80). IEEE.
Palevich, R. (2012) The Lean Sustainable Supply Chain (1st edn). Upper Saddle River, NJ: FT Press.
Parker, C. J., & Wang, H. (2016). Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement. Journal of Fashion Marketing and Management: An International Journal, 20(4), 487-506.
Parsons, A.G., (2002). Non-functional motives for online shoppers: why we click. J. Consum. Market. 19 (5), 380e392.
Rothbard, N. P., & Edwards, J. R. (2003). Investment in work and family roles: A test of identity and utilitarian motives. Personnel Psychology, 56(3), 699-729.
Sansome, K., Wilkie, D., & Conduit, J. (2024). Beyond information availability: Specifying the dimensions of consumer perceived brand transparency. Journal of Business Research, 170, 114358.
Santoso, S. (2018). Menguasai Statistik dengan SPSS 25. Jakarta: PT Elex Media Komputindo
Sarstedt, M., Ringle, C. & Hair, J., (2021). ‘Partial Least Squares Structural Equation Modeling’, pp. 1–47.
Scarpi, D., (2012). Work and fun on the internet: the effects of utilitarianism and hedonism online. J. Interact. Market. 26 (1), 53e67.
Scott, D. and Willits, F.K. (1994), “Environmental attitudes and behavior: a Pennsylvania survey”,Environment and Behavior, Vol. 26 No. 2, pp. 239-260.
Sekaran & Bougie, (2016). Research Methods For Business: A Skill Building Approach, 7th Edition, Wiley.
Sherry, John F, Jr. (1990). A Sociocultural analysis of a midwestern American flea market. Journal of Consumer Research, 17(June), 13–30.
Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of retailing and consumer services, 41, 177-189.
Tauber, E.M., (1972). Marketing Notes and communications: why do people shop? J. Market. 36 (4).
To, P. L., Liao, C., & Lin, T. H. (2007). Shopping motivations on Internet: A study based on utilitarian and hedonic value. Technovation, 27(12), 774-787.
Totawar, A. K., & Nambudiri, R. (2014). Mood and self-efficacy: The moderation of hedonic and utilitarian motivation. Human Resource Development Review, 13(3), 314-335.
Turley, L.W., Milliman, R.E., (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research 49 (2), 193–211.
Vaidya, A., & Vaidya, V. (2017). Online shopping trends among college students. International Journal of English Language, Literatures in Humanities, 5(8), 92-106.
Vasić, N., Kilibarda, M., & Kaurin, T. (2019). The influence of online
shopping determinants on customer satisfaction in the Serbian market. Journal of theoretical and applied electronic commerce research, 14(2), 70-89.
Wolfinbarger, M., Gilly, M., (2001). Shopping online for freedom, control and fun. California Management Review 43 (2), 34–55.
Yang, K., & Young, A. P. (2009). The effects of customized site features on internet apparel shopping. Journal of Fashion Marketing and Management: An International Journal, 13(1), 128-139.
Yu, H., Zhang, R., & Liu, B. (2018). Analysis on consumers’ purchase and shopping well-being in online shopping carnivals with two motivational dimensions. Sustainability, 10(12), 4603.
Zhang, C., Ang, S., & Yang, F. (2023). A new hybrid entropy-based decision support method and its application to online shopping selection. Computers & Industrial Engineering, 176, 108917.
Zhang, J., & Krishnamurthi, L. (2004). Customizing promotions in online stores. Marketing science, 23(4), 561-578.
Zikmund, W. G. et. al. (2009). Business Research Methods. 8th edition. Stamfort, CT: Cengage Learning.
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2024-08-31
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Copyright (c) 2024 Pratiwi Diyan Ayu Anggraini, Erlita Ridanasti
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