Sensory And Affective As Antecedents Repurchase Intention Of Pucuk Harum Tea Customers In Cimahi
Keywords:
Brand Experience, Customer Satisfaction, Repurchase Intention
Abstract
This research examines the factors that influence the repurchase intention of Pucuk Harum Tea consumers in Cimahi. One hundred twenty respondents who had experience consuming Pucuk Harum Tea were involved as primary data sources in this research. A cross-sectional method was used to collect data. Meanwhile, the research instrument in the form of a questionnaire has been declared to have passed the convergent validity, discriminant validity, and composite reliability tests. The data analysis technique used is structural equation modelling (SEM) using the Smart-PLS version 3.0 tool. For the seven proposed research hypotheses, five are supported by empirical data. The findings of this study show that sensory has a direct effect on repurchase intention. Meanwhile, affective influence both directly and indirectly on repurchase intention. It is hoped that the results of this research will provide benefits for further study and the objects being assessed regarding designing strategies relevant to improving the quality of sensory and affective attributes. Future researchers are advised to explore other factors that can influence repurchase intention.
References
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Oliver. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(November), pp. 460–469.
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Priliandani, K., & Tjahjaningsih, L. (2022). Scientific journal of business management and innovation, Sam Ratulangi University (jmbi unsrat). 9(2), 463–476.
Rahayu, S., & Astuti, T. (2021). Study on Consumers of Pondok Bandeng BaBe Restaurant, Pati Regency) This study examines the effect of service quality, product quality, brand image, and perceived value on repurchase intention through customer satisfaction as an intervening. 10, 1–14.
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Utami, D. I. (2022). The influence of customer experience and product variety on repurchase intention. 1(4), 33–42.
Alloza, A. (2008). Brand Engagement and Brand Experience at BBVA, the Transformation of a 150 Years Old Company. Corporate Reputation Review, 11(4), 371–379. https://doi.org/10.1057/crr.2008.31.
Al-bari, A., & Saputri, R. K. (2020). Description of Soft Drink Consumption Patterns among Pharmacy Students at Nahdlatul Ulama Sunan Giri Bojonegoro University. Journal of Physical Education and Pharmacy, 3, 1–7.
Andrian, P. C., & Fadillah, P. (2021). The Influence of Brand Image, Brand Experience, and Customer Value on Airasia Customer Satisfaction.53–60. https://doi.org/10.37641/jipkes.v2i1.586.
Bellizi, A., & Hite, E. (1998). Environmental Color, Consumer Feelings, and Purchase Likelihood : ABSTRACT. International Journal of Retail & Distribution Management 36(2), 9(5), 347–363.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing, 73(3), 52–68. https://doi.org/10.1509/jmkg.73.3.52.
Bernarto & Patricia. (2017). The influence of perceived value, customer satisfaction, and trust on customer loyalty at XYZ Restaurant in Tanggerang. 1(1), 36–49.
Dzulkifli, M., & Airlangga, U. (2021). The influence of customer satisfaction on repurchase intention and switching costs as a mediating variable. 4(4), 795–805.
Dwiyanti, N., Hartini, N. M., Bisnis, F., Humaniora, S., & Triatma Mulya, U. (2021). Product quality, price, promotion, and distribution influence the decision to purchase ready-to-drink packaged tea from the fragrant shoot tea brand in Dalung. In Journal Research of Management (JARMA (Vol. 3, Issue 1). www.topbrand-award.com.
Ekaputri, A. H., Rahayu, A., & Wibowo, L. A. (2016). The Effect of Brand Experience on Customer Satisfaction and The Impact toward Repurchase Intention. 15, 464–467.
Firman (2021). Analysis of the influence of brand experience on repurchase intention, which is mediated by customer satisfaction. 32(1), 25–41.
Grace, D., & O’Cass, A. (2004). Examining service experiences and post-consumption evaluations. Journal of Services Marketing, 18(6), 450–461. https://doi.org/10.1108/08876040410557230.
Gultom, D. K., & Hasibuan, L. P. (2021). The Influence of Brand Experience on Brand Loyalty Through Brand Satisfaction as an Intervening Variable for Mobile Phone Users. 214–225.
Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132. https://doi.org/10.1086/208906.
Hui, M. K., & Bateson, J. E. G. (1991). Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience. Journal of Consumer Research, 18(2), 174. https://doi.org/10.1086/209250.
Huffman, C., & Houston, M. J. (1993). Goal-Oriented Experiences and the Development of Knowledge. Journal of Consumer Research, 20(2), 190. https://doi.org/10.1086/209343.
Hoch, S. J. (2002). Product Experience is Seductive. Journal of Consumer Research, 29(3), 448–454. https://doi.org/10.1086/344422.
Han, H., Lee, K., Song, H., & Lee, S. (2020). Role of coffeehouse brand experiences (sensory/affective/intellectual/behavioural) in forming patrons ’ repurchase intention Impact of switching costs. 3(1), 17–35. https://doi.org/10.1108/JHTI-03-2019-0044.
Husain, & Ika Silvitasari. (2020). Nursing Management Reduces Thirst in Patients With Chronic Kidney Disease: Literature Review. Infokes: Scientific Journal of Medical Records and Health Informatics, 10(2), 28–33. https://doi.org/10.47701/infokes.v10i2.1030.
Indriasari, D. P., & Sirajuddin, A. (2021). The Influence of Customer Experience on Repurchase Intention for Online Products with Customer Satisfaction as an Intervening Variable. 1(2), 11–23.
Joy, A., & Sherry, J. F. (2003). Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience. Journal of Consumer Research, 30(2), 259–282. https://doi.org/10.1086/376802.
Kim, J.-H. and Jang, S. (2016). “Determinants of authentic experiences: an extended Gilmore and Pine model for ethnic restaurants,” International Journal of Contemporary Hospitality Management, Vol. 28 No. 10, pp. 2247-2266.
Kusuma & Alit Suryani (2017). The role of customer satisfaction mediates the influence of brand experience on repurchase intention, Faculty of Economics and Business, Udayana University, Bali, Indonesia. Water is very important for all living things. The need for water continues to increase. 6(3), 1398–1424.
Kapferer, S. E. E. (2017). Advances in Luxury Brand Management. Advances in Luxury Brand Management, January 2004. https://doi.org/10.1007/978-3-319-51127-6.
Kusdianto, K. (2018). Analysis of the Influence of Brand Experience on Brand Trust and its Impact on Customer Satisfaction of Polo Shirt Products among Visitors to Aeon Mall BSD City. JMB : Jurnal Manajemen Dan Bisnis, 7(2). https://doi.org/10.31000/jmb.v7i2.1057.
Nathalia, A., & Indriyanti, I. S. (2022). The influence of social media marketing through brand awareness and e-WOM. 2(2), 221–236.
Nurdiansah, A. (2022). The effect of price discounts on customer satisfaction and repurchase intention (Study on Shopee Food users. 1(8), 1495–1514.
Oliver. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(November), pp. 460–469.
Pee, L. G., & Klein, G. (2018). The signalling effect of website usability on repurchase intention. April. https://doi.org/10.1016/j.ijinfomgt.2017.12.010.
Priliandani, K., & Tjahjaningsih, L. (2022). Scientific journal of business management and innovation, Sam Ratulangi University (jmbi unsrat). 9(2), 463–476.
Rahayu, S., & Astuti, T. (2021). Study on Consumers of Pondok Bandeng BaBe Restaurant, Pati Regency) This study examines the effect of service quality, product quality, brand image, and perceived value on repurchase intention through customer satisfaction as an intervening. 10, 1–14.
Suchrisna, R., & Setianingsih, R. E. (2019). The Influence of Brand Trust and Brand Experience on Repurchase Interest in the Apple iPhone 12 Series Smartphone in Jakarta. Institut Bisnis Dan Informatika Kwik Kian Gie.
Trifosa Veronica, M., Malkan, I., Ilmi, B., Fakultas, ), & Kesehatan, I. (2020). A trendy drink among Depok and Jakarta students. In Indonesian Journal of Health Development (Vol. 2, Issue 2).
Utami, D. I. (2022). The influence of customer experience and product variety on repurchase intention. 1(4), 33–42.
Published
2024-07-24
Section
Articles
Copyright (c) 2024 Ariq Nasharullah, Yadi Ernawadi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
