Pengaruh Persepsi Nilai Terhadap Kepuasan Wisatawan Pada Kebun Raya Mangrove (KRM) Surabaya
Keywords:
emotional value; epistemic value; functional value; perceived value; social value; tourist satisfaction
Abstract
Nature tourism is a tourist attraction in East Java with the number of visits increasing significantly from 2019 to 2023. Surabaya has a new natural tourist spot that was inaugurated in July 2023, namely the Surabaya Mangrove Botanical Garden (KRM). KRM Surabaya has a contribution in preserving the environment, providing education to the community and increasing Surabaya City's Original Revenue. Over time, the level of tourist visits to KRM Surabaya has decreased. This study aims to analyze the effect of perceived value on tourist satisfaction. This study uses a conclusive research design with a cross-sectional approach. Data were collected through a closed questionnaire from tourists who had visited KRM Surabaya. Data analysis was performed using the PLS-SEM method. The results showed that perceived value has a moderate influence on tourist satisfaction.
References
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Lapierre, J. (2000). Customer‐Perceived Value in Industrial Contexts. Journal of Business & Industrial Marketing, 15(2/3), 122–145. https://doi.org/10.1108/08858620010316831
Libre, A., Manalo, A., & Laksito, G. S. (2022). Factors Influencing Philippines Tourist’ Revisit Intention: The Role and Effect of Destination Image, Tourist Experience, Perceived Value, and Tourist Satisfaction. 3(1).
Mursyid, H., Bayu Aji, K., Panuntun, M. D., Faris Ihsan, M. A., & Pinem, M. L. (2022). Urgensi Pelestarian Ekosistem Lingkungan Fisik Pada Destinasi Wisata: Pengalaman dari Kawasan Ekowisata Hutan Mangrove Batu Lumbang, Denpasar, Bali. Jurnal Master Pariwisata (JUMPA), 451. https://doi.org/10.24843/JUMPA.2022.v09.i01.p19
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Pynanjung, P. A. (2018). DAMPAK PENGEMBANGAN EKOWISATA TERHADAP KESEJAHTERAAN MASYARAKAT DI KABUPATEN BENGKAYANG: Studi Kasus Kawasan Ekowisata Riam Pangar. Jurnal Nasional Pariwisata, 10(1), 22. https://doi.org/10.22146/jnp.59469
Quintal, V. A., & Polczynski, A. (2010). Factors influencing tourists’ revisit intentions. Asia Pacific Journal of Marketing and Logistics, 22(4), 554–578. https://doi.org/10.1108/13555851011090565
Rasoolimanesh, S. M., Iranmanesh, M., Seyfi, S., Ari Ragavan, N., & Jaafar, M. (2023). Effects of perceived value on satisfaction and revisit intention: Domestic vs International Tourists. Journal of Vacation Marketing, 29(2), 222–241. https://doi.org/10.1177/13567667221086326
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Topalović, S., & Marinković, V. (2020). A Multidimensional Approach To The Analysis of Perceived Value in Tourism. Menadzment u Hotelijerstvu i Turizmu, 8(1), 49–58. https://doi.org/10.5937/menhottur2001049T
Williams, P., & Soutar, G. N. (2009). VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS IN AN ADVENTURE TOURISM CONTEXT. Annals of Tourism Research, 36(3), 413–438. https://doi.org/10.1016/j.annals.2009.02.002
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Yanghang Yu, Yu, Y., Mei Lang, Lang, M., Yuanyuan Zhao, Zhao, Y., Li Chen, Liu, W., Bixia Hu, & Hu, B. (2021). Tourist Perceived Value, Tourist Satisfaction, and Life Satisfaction: Evidence From Chinese Buddhist Temple Tours: Journal of Hospitality & Tourism Research, 109634802110153. https://doi.org/10.1177/10963480211015338
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
Zhang, H., Wu, Y., & Buhalis, D. (2018). A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention. Journal of Destination Marketing & Management, 8, 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004
Bayih, B. E., & Singh, A. (2020). Modeling Domestic Tourism: Motivations, Satisfaction And Tourist Behavioral Intentions. Heliyon, 6(9), e04839. https://doi.org/10.1016/j.heliyon.2020.e04839
Carrascosa-López, C., Carvache-Franco, M., & Carvache-Franco, W. (2021). Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain. Sustainability, 13(14), 7860. https://doi.org/10.3390/su13147860
Chandel, J. K., & Bansal, S. P. (2014). Understanding The Relationships of Value, Satisfaction And Behavioural Intentions Among Adventure Tourists. International Journal of Leisure and Tourism Marketing, 4(2), 156. https://doi.org/10.1504/IJLTM.2014.065884
Chen, C.-F., & Chen, F.-S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/10.1016/j.tourman.2006.07.007
Chiu, W., Zeng, S., & Cheng, P. S.-T. (2016). The Influence of Destination Image and Tourist Satisfaction on Tourist Loyalty: A Case Study of Chinese Tourists in Korea. International Journal of Culture, Tourism and Hospitality Research, 10(2), 223–234. https://doi.org/10.1108/IJCTHR-07-2015-0080
Cole, S. T., & Scott, D. (2004). Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences. Journal of Travel & Tourism Marketing, 16(1), 79–90. https://doi.org/10.1300/J073v16n01_08
Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing The Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments. Journal of Retailing, 76(2), 193–218. https://doi.org/10.1016/S0022-4359(00)00028-2
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28(3), 307. https://doi.org/10.2307/3172866
Fahlevy Hasan, K., Adam, M., & Yunus, M. (2022). The Effect of Tourist Perceived Value and Tourist Satisfaction in Mediating The Relationship Between Tourism Destination Image on Tourist Loyalty To Visit Weh Island. International Journal of Business Management and Economic Review, 05(03), 01–14. https://doi.org/10.35409/IJBMER.2022.3385
Feng, Y., Chen, X., & Lai, I. (2020). The Effects of Tourist Experiential Quality on Perceived Value And Satisfaction With Bed And Breakfast Stays in Southwestern China. Journal of Hospitality and Tourism Insights, 4(1), 121–135. https://doi.org/10.1108/JHTI-02-2020-0015
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis. Pearson Education Limited.
Indriana, H., Sausan, M. F., & Purwandari, H. (2023). Pengembangan Ekowisata Bahari dan Kesejahteraan Masyarakat Lokal pada Masa Pandemi Covid-19. Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM], 7(1), 165–171. https://doi.org/10.29244/jskpm.v7i1.938
Jaya, I. P. G. I. T., Hadi, I. G. N. W., Faculty of Economics and Business Undiknas, Widiantari, K. S., & Faculty of Economics and Business Undiknas. (2018). The Mediating Effect of Customer Satisfaction on Behavioral Intentions For Ecotourism Evidence From Bali. JURNAL APLIKASI MANAJEMEN, 16(3), 448–456. https://doi.org/10.21776/ub.jam.2018.016.03.09
Juliana, J., Putri, F. F., Wulandari, N. S., Saripudin, U., & Marlina, R. (2022). Muslim Tourist Perceived Value on Revisit Intention To Bandung City With Customer Satisfaction as Intervening Variables. Journal of Islamic Marketing, 13(1), 161–176. https://doi.org/10.1108/JIMA-08-2020-0245
Kamdi, N., Jamal, S. A., & Anuar, F. I. (2018). A Preliminary Study of Edu-tourist Perceived Values in Edu- Tourism Packages. International Journal of Academic Research in Business and Social Sciences, 8(16).
Kim, M., & Thapa, B. (2018). Perceived Value And Flow Experience: Application in A Nature-Based Tourism Context. Journal of Destination Marketing & Management, 8, 373–384. https://doi.org/10.1016/j.jdmm.2017.08.002
Kotler, P., & Keller, K. L. (2016). Marketing management (15th, global edition ed.). Pearson.
Kotler, P., & Keller, K. L. (2021). Marketing Management, Global Edition. Pearson Education. https://books.google.co.id/books?id=eb6GEAAAQBAJ
Kozak, M., & Rimmington, M. (2000). Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination. Journal of Travel Research, 38(3), 260–269. https://doi.org/10.1177/004728750003800308
Kurniawan, G. I., Hurriyati, R., Disman, & Dagustani, D. (2023). Intention to Revisit the Mountain Destination Based on Risk Perception Through Tourism Experience and Satisfaction. International Journal of Professional Business Review, 8(7), e02721. https://doi.org/10.26668/businessreview/2023.v8i7.2721
Kusumawati, A., & Sri Rahayu, K. (2020). The effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty. Human Systems Management, 39(2), 219–232. https://doi.org/10.3233/HSM-190564
Lapierre, J. (2000). Customer‐Perceived Value in Industrial Contexts. Journal of Business & Industrial Marketing, 15(2/3), 122–145. https://doi.org/10.1108/08858620010316831
Libre, A., Manalo, A., & Laksito, G. S. (2022). Factors Influencing Philippines Tourist’ Revisit Intention: The Role and Effect of Destination Image, Tourist Experience, Perceived Value, and Tourist Satisfaction. 3(1).
Mursyid, H., Bayu Aji, K., Panuntun, M. D., Faris Ihsan, M. A., & Pinem, M. L. (2022). Urgensi Pelestarian Ekosistem Lingkungan Fisik Pada Destinasi Wisata: Pengalaman dari Kawasan Ekowisata Hutan Mangrove Batu Lumbang, Denpasar, Bali. Jurnal Master Pariwisata (JUMPA), 451. https://doi.org/10.24843/JUMPA.2022.v09.i01.p19
Pandža Bajs, I. (2015). Tourist Perceived Value, Relationship to Satisfaction, and Behavioral Intentions: The Example of the Croatian Tourist Destination Dubrovnik. Journal of Travel Research, 54(1), 122–134. https://doi.org/10.1177/0047287513513158
Peraturan Menteri Dalam Negeri Nomor 33 tahun 2009. (n.d.). Kementrian Dalam Negeri Republik Indonesia. Retrieved April 28, 2024, from https://dokumen.tips/documents/permen-33-tahun-2009.html
Pynanjung, P. A. (2018). DAMPAK PENGEMBANGAN EKOWISATA TERHADAP KESEJAHTERAAN MASYARAKAT DI KABUPATEN BENGKAYANG: Studi Kasus Kawasan Ekowisata Riam Pangar. Jurnal Nasional Pariwisata, 10(1), 22. https://doi.org/10.22146/jnp.59469
Quintal, V. A., & Polczynski, A. (2010). Factors influencing tourists’ revisit intentions. Asia Pacific Journal of Marketing and Logistics, 22(4), 554–578. https://doi.org/10.1108/13555851011090565
Rasoolimanesh, S. M., Iranmanesh, M., Seyfi, S., Ari Ragavan, N., & Jaafar, M. (2023). Effects of perceived value on satisfaction and revisit intention: Domestic vs International Tourists. Journal of Vacation Marketing, 29(2), 222–241. https://doi.org/10.1177/13567667221086326
Saragih, M. G., Aditi, B., & Suyar, A. S. (2022). Perceived Value, Kepuasan dan Revisit Intention Wisatawan pada Lokasi Wisata. Journal of Business and Economics Research (JBE), 3(2), 253–258. https://doi.org/10.47065/jbe.v3i2.1717
Topalović, S., & Marinković, V. (2020). A Multidimensional Approach To The Analysis of Perceived Value in Tourism. Menadzment u Hotelijerstvu i Turizmu, 8(1), 49–58. https://doi.org/10.5937/menhottur2001049T
Williams, P., & Soutar, G. N. (2009). VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS IN AN ADVENTURE TOURISM CONTEXT. Annals of Tourism Research, 36(3), 413–438. https://doi.org/10.1016/j.annals.2009.02.002
Wood, M. E. (2002). Ecotourism: Principles, practices and policies for sustainability (1. ed). United Nations Environment Programme [u.a.].
Yanghang Yu, Yu, Y., Mei Lang, Lang, M., Yuanyuan Zhao, Zhao, Y., Li Chen, Liu, W., Bixia Hu, & Hu, B. (2021). Tourist Perceived Value, Tourist Satisfaction, and Life Satisfaction: Evidence From Chinese Buddhist Temple Tours: Journal of Hospitality & Tourism Research, 109634802110153. https://doi.org/10.1177/10963480211015338
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
Zhang, H., Wu, Y., & Buhalis, D. (2018). A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention. Journal of Destination Marketing & Management, 8, 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004
Published
2024-07-29
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