Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Rozs Perfumery

Nuslih Jamiat; Riffa Naufal Musyaffa

doi:10.31539/costing.v7i5.11813

Nuslih Jamiat Universitas Telkom
Riffa Naufal Musyaffa Universitas Telkom

DOI: https://doi.org/10.31539/costing.v7i5.11813

Keywords: Product Quality, Price and Purchasing Decisions

Abstract

The development of perfume in Indonesia is growing very rapidly. Making sales competition between perfume companies higher and making it difficult for companies to compete. One of them Rozs Perfumery must have the maximum ability to produce improvements in product quality and affordable price quotes to attract purchasing decisions made by consumers. With this, it is known that product quality and price at Rozs Perfumery still have many shortcomings. This study is intended to examine the effect of product quality and price on purchasing decisions on Rozs Perfumery products. The research method used is descriptive quantitative with a questionnaire in collecting data on 100 respondents. A number of analytical procedures used are validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, correlation and determination coefficient analysis, to research hypotheses, using SPSS software. As the research findings, the regression equation Y = 12.035, X1 = - 0.297, X2 = 1.075 was obtained. This study found that the effect of product quality and price on purchasing decisions for Rozs Perfume Perfumery was 88.7%, and the rest was influenced by other factors not included in the study. It is known that product quality and price have a significant positive effect on purchasing decisions for Rozs Perfumery perfume.

References

Aily, Z. (2021). Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Produk Parfum Isi Ulang Pada Toko Sary Parfum Binjai.
Anwar, M. F., & Jamiat, N. (2024). Analisis Pengaruh Bauran Pemasaran 7P Terhadap Keputusan Pembelian Konsumen Pada Kopi Kuchink Solo. Telkom University.
Arifin, M. R. V. R., & Jumhur, D. H. M. (2022). PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA MIE GACOAN CABANG DAGO BANDUNG.
Febriani, I. (2024). Pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap loyalitas pelanggan toko milano parfum. UNIVERSITAS ISLAM NEGERI PROF. K. H. SAIFUDDIN ZUHRI PURWOKERTO.
Imaningsih, E. S., & Rohman, S. (2018). The model of product quality, promotion, price, and purchase decisions. Jurnal Ekonomi, 23(2).
Irfana, A., & Rubiyanti, N. (2023). PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA BRAND ERIGO DI MARKETPLACE TOKOPEDIA. Telkom University, X(X).
Istiqamah, M. (2020). PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING(Studi Kasus Pada Butik Umah Batik Kabupaten. Bener Meriah Provinsi. Aceh). UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA.
Juarsah, H. S., & Saputri, M. E. (2022). PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada KonsumenTeh Pucuk Harum di Kota Bandung). Telkom University.
Logan, C. C. (2023). STRATEGI KOMUNIKASI PEMASARAN PARFUM HMNS DALAM BERSAING DI BIDANG INDUSTRI PARFUM INDONESIA. UNIVERSITAS PELITA HARAPAN.
Nabila Zahrah, F., Indrawati, & Djatmiko, T. (2017). PENGARUH KUALITASPRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN DALAM MENINGKATKAN LOYALITAS PELANGGAN INDIHOME DI KOTA BANDUNG. E-Proceeding ofManagement, 4(3), 2187–2194.
Nurhidayah, K. E., & Tridakusumah, A. C. (2022). PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN
PEMBELIAN KOPI SECARA ONLINE (Studi Kasus Kopi Aceng Garut). Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 8(2), 1202. https://doi.org/10.25157/ma.v8i2.7871
Pradhitasya, A., & Hasanah, Y. N. (2023). Pengaruh Brand Ambassador Dan Kualitas Produk TerhadapKeputusan Pembelian MS Glow di Shopee. Telkom University. http://digilib.unimed.ac.id/id/eprint/50614%0Ahttp://digilib.unimed.ac.id/50 614/8/8. NIM. 7183210032 CHAPTER I.pdf
Primadasa, Y. G. (2019). Pengaruh Harga, Kualitas Produk dan Promosi terhadap Keputusan Pembelian Produk pada Marketplace Shopee (Studi Pada Karyawan di PT.Percetakan Gramedia Cikarang). Skripsi, 1–114.
Ramadhhana, R., & Fakhri, M. (2022). PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN NINETYX. 1–5.https://doi.org/10.36778/jesya.v1i2.9
Sagala, R. M. F., & Protomo, T. P. (2023). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Eiger Adventure Di Kota Bandung. Telkom University.
Witarisma, S. W. (2021). ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA dan PROMOSI TERHADAP KEPUTUSAN PEMBELIAN pada E-COMMERCE SHOPEE. Seminar Nasional Manajemen, Ekonomi Dan Akuntasi, 6(1), 821–829. http://www.apple.com