Pengaruh Perceived Value Terhadap Behavioral Intention Melalui Customer Engagement Dan Customer Satisfaction Dreamland Waterpark Ajibarang
DOI:
https://doi.org/10.31539/costing.v7i5.11982Keywords:
Perceived Value, Customer Engagement, Customer Satisfaction, Behavioral IntentionAbstract
Tujuan penelitian ini adalah menguji pengaruh perceived value terhadap behavioral intention melalui customer engagement dan customer satisfaction Dreamland Waterpark Ajibarang. Sebanyak 140 responden yang berpengalaman mengunjungi Dreamland Waterpark Ajibarang berpartisipasi dalam penelitian ini. Metode cross-sectional digunakan dalam pengumpulan data. Instrumen penelitian telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan bantuan Smart-PLS versi 3.0. Seluruh hipotesis penelitian yang diusulkan didukung oleh data empiris. Hasil penelitian menunjukkan bahwa perceived value berpengaruh positif terhadap behavioral intention melalui customer engagement dan customer satisfaction. Penambahan variabel customer engagement sebagai anteseden dari behavioral intention merupakan pengembangan dari model konseptual pada penelitian sebelumnya.
References
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Ramdani, M. S., & Ernawadi, Y. (2023). Faktor-Faktor Yang Mempengaruhi Revisit Intention Wisatawan Kawah Putih. Jurnal Ekombis Review, 11(2), 1293–1304. https://doi.org/10.37676/ekombis.v11i12
Rasoolimanesh, S. M., Iranmanesh, M., Amin, M., Hussain, K., Jaafar, M., & Ataeishad, H. (2020). Are functional, emotional and social values interrelated? A study of traditional guesthouses in Iran. International Journal of Contemporary Hospitality Management, 32(9), 2857–2880. https://doi.org/10.1108/IJCHM-03-2020-0193
Safitri, V. R. (2023). Pengaruh Destination Image dan Customer Satisfaction terhadap Behavioral Intention di Jawa Timur Park 1 Kota Batu. Jurnal Aplikasi Bisnis, 9.
Sekaran, U., & Bougie, R. (2017). Metode Penelitian Untuk Bisnis. (Edisi 6). Salemba Empat.
Sevilmiş, A., Özdemir, İ., García-Fernández, J., & Zhang, J. J. (2022). Examining the Relationships Among Perceived Quality, Perceived Value, Customer Satisfaction, and Behavioral Intention in Turkish Fitness Centers. Physical Culture and Sport, Studies and Research, 96(1), 40–54. https://doi.org/10.2478/pcssr-2022-0018
Sweeney, J. C., & Soutar, G. N. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing, 77(2), 203–220. https://doi.org/10.1016/S0022-4359(01)00041-0
Wang, B., Yang, Z., & Shi, H. (2016). Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on The Relationship Between Destination Image and Loyalty. https://doi.org/10.20944/preprints201611.0050.v2
Warshaw, P. R., & Davis, F. D. (1985). Disentangling behavioral intention and behavioral expectation. Journal of Experimental Social Psychology, 21(3), 213–228. https://doi.org/10.1016/0022-1031(85)90017-4
Williams, P., & Soutar, G. N. (2009). Value, Satisfaction and Behavioral Intentions in an Adventure Tourism Context. Annals of Tourism Research, 36(3), 413–438. https://doi.org/10.1016/j.annals.2009.02.002
Yamin, S., & Kurniawan, H. (2011). Partial Least Square Path Modeling. Salemba Infotek.
Zeithaml, Bitner, M. J., & Gremlen, D. (2009). Services Marketing: Integrating Customer Focus Across the Firm (5 th ed).
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
Zhou, M., & Yu, H. (2022). Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction. Sustainability (Switzerland), 14(3). https://doi.org/10.3390/su14031621
Amelia, W., & Ernawadi, Y. (2024). Peran Kritis Tourist Engagement dalam Meningkatkan Revisit Intention Wisatawan Taman Mini Indonesia Indah. J-MAS (Jurnal Manajemen Dan Sains), 9(1), 437. https://doi.org/10.33087/jmas.v9i1.1663
Anas, Pattaray. (2021). Wisata Petualangan Berbasis Kearifan Lokal sebagai Daya Tarik Desa Wisata di Kabupaten Sumbawa. Jurnal Informasi Penelitian, 1(1).
Anggaeni, E. Y., Oktafianto, & Sasmito, A. (2018). Perancangan Aplikasi E-Tourism Berbasis Website Sebagai Pariwisata Kabupaten Pringsewu. Cendekia, XV.
Arum, P., Dan, P., Rianti, R., Penelitian, B., Provinsi, P., Barat, K., Sutomo, J., & 01 Pontianak, N. (2018). Dampak Pengembangan Ekowisata Terhadap Kesejahteraan Masyarakat di Kabupaten Bengkayang : Studi Kasus Kawasan Ekowisata Riam Pangar. In Jurnal Nasional Pariwisata (Vol. 10, Issue 1).
Ayu, P., Utami, S., Pb, J., Denpasar, S., & Abstrak, B. (2018). Article info : Sending on. In Jurnal Keperawatan Respati Yogyakarta (Vol. 5, Issue 3). http://nursingjurnal.respati.ac.id/index.php/JKRY/index
Chen, C. F., & Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/10.1016/j.tourman.2006.07.007
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd ed.). Lawrence Erlbaum Associates.
Effendi, S., & Tukiran. (2012). Metode Penelitian Survei (Edisi Revisi). LP3S.
Ghorbanzade, D., Mehrani, H., & Rahehagh, A. (2019). The Effect of Experience Quality on Behavioral Intentions of Domestic Tourists in Visiting Water Parks. Cogent Business and Management, 6(1). https://doi.org/10.1080/23311975.2019.1580843
Hair, J. F. J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM)-Third Edition.
Hardisman. (2021). Analisis Partial Least Square Structural Equation Modelling (PLS-SEM). Bintang Pustaka Madani.
Hikmah, N., Fauziyah, N. K., Septiani, M., & Lasari, D. M. (2022). Healing Sebagai Strategi Coping Stress Melalui Pariwisata. Indonesian Journal of Tourism and Leisure, 3(2), 113–124. https://doi.org/10.36256/ijtl.v3i2.308
Hollebeek, L. D., Juric, B., & Ilic, A. (2011). Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research. In Article in Journal of Service Research. https://www.researchgate.net/publication/285726483
Hussein, A. S. (2015). Penelitian Bisnis dan Manajemen Menggunakan Partial Least Square (PLS) dengan SmartPLS 3.0. FEB Universitas Brawijaya.
Kusumajati, D. A., Psikologi, J., & Psikologi, F. (2010). Stres Kerja Karyawan (Vol. 1, Issue 2).
Japutra, A., Loureiro, S. M. C., Molinillo, S., & Primanti, H. (2023). Influence of Individual and Social Values on Customer Engagement in Luxury Thermal Spa Hotels: The Mediating Roles of Perceived Justice and Brand Experience. Tourism and Hospitality Research. https://doi.org/10.1177/14673584231188847
Lee, D. H. (2022). The Trinity of Extended Service Quality, Distinct Perceived Value, and Customer Loyalty Facilitators. Asia Pacific Journal of Marketing and Logistics, 35 (5), 12. https://doi.org/https://doi.org/10.1108/apjml-01-2022-0048
Oktavia, R., & Sobari, N. (2021). The Influence of Customer Engagement in Customers’ Behavioral Intention on Staycation: The Experiential Marketing Perspectives Moderated by Health Risk and Financial Risk.
Pujaastawa, I. B. G., Nyoman, I., Konsorsium, A., & Pariwisata, R. (2015). Pedoman Identifikasi Potensi Daya Tarik Wisata.
Pujiastuti, E. E., Hadi, L., & Zahro, S. A. (2020). Analisis Faktor yang Mempengaruhi Behavior Intention (Studi pada Wisatawan di Objek Wisata Puthuk Setumbu Borobudur). Jurnal Administrasi Bisnis, 9(1), 55–70. https://doi.org/10.14710/jab.v9i1.27927
Purnama, D., Milania, P., & Imelda. (2022). Analisis Kinerja Aset Fasilitas Pendukung pada Dreamland Waterpark Ajibarang, serta pengaruhnya terhadap Kepuasaan Pengunjung Performance Analysis of Supporting Facilities Assets at Dreamland Water Park Ajibarang, and Its Influence on Visitor Satisfaction. In Jurnal Manajemen Aset Infrastruktur & Fasilitas (Vol. 6, Issue 2).
Ramdani, M. S., & Ernawadi, Y. (2023). Faktor-Faktor Yang Mempengaruhi Revisit Intention Wisatawan Kawah Putih. Jurnal Ekombis Review, 11(2), 1293–1304. https://doi.org/10.37676/ekombis.v11i12
Rasoolimanesh, S. M., Iranmanesh, M., Amin, M., Hussain, K., Jaafar, M., & Ataeishad, H. (2020). Are functional, emotional and social values interrelated? A study of traditional guesthouses in Iran. International Journal of Contemporary Hospitality Management, 32(9), 2857–2880. https://doi.org/10.1108/IJCHM-03-2020-0193
Safitri, V. R. (2023). Pengaruh Destination Image dan Customer Satisfaction terhadap Behavioral Intention di Jawa Timur Park 1 Kota Batu. Jurnal Aplikasi Bisnis, 9.
Sekaran, U., & Bougie, R. (2017). Metode Penelitian Untuk Bisnis. (Edisi 6). Salemba Empat.
Sevilmiş, A., Özdemir, İ., García-Fernández, J., & Zhang, J. J. (2022). Examining the Relationships Among Perceived Quality, Perceived Value, Customer Satisfaction, and Behavioral Intention in Turkish Fitness Centers. Physical Culture and Sport, Studies and Research, 96(1), 40–54. https://doi.org/10.2478/pcssr-2022-0018
Sweeney, J. C., & Soutar, G. N. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing, 77(2), 203–220. https://doi.org/10.1016/S0022-4359(01)00041-0
Wang, B., Yang, Z., & Shi, H. (2016). Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on The Relationship Between Destination Image and Loyalty. https://doi.org/10.20944/preprints201611.0050.v2
Warshaw, P. R., & Davis, F. D. (1985). Disentangling behavioral intention and behavioral expectation. Journal of Experimental Social Psychology, 21(3), 213–228. https://doi.org/10.1016/0022-1031(85)90017-4
Williams, P., & Soutar, G. N. (2009). Value, Satisfaction and Behavioral Intentions in an Adventure Tourism Context. Annals of Tourism Research, 36(3), 413–438. https://doi.org/10.1016/j.annals.2009.02.002
Yamin, S., & Kurniawan, H. (2011). Partial Least Square Path Modeling. Salemba Infotek.
Zeithaml, Bitner, M. J., & Gremlen, D. (2009). Services Marketing: Integrating Customer Focus Across the Firm (5 th ed).
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
Zhou, M., & Yu, H. (2022). Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction. Sustainability (Switzerland), 14(3). https://doi.org/10.3390/su14031621
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2024-08-17
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