Pengaruh Tourism Destination Image Terhadap Behavioral Intention Melalui Environmental Attitude, Subjective Norm Dan Perceived Behavioral Control Wisatawan Pantai Pandansari
DOI:
https://doi.org/10.31539/costing.v7i5.11983Keywords:
Tourism Destination Image, Behavioral Intention, Environmental Attitude, Subjective Norm, Perceived Behavioral ControlAbstract
Tujuan penelitian ini adalah menguji pengaruh tourism destination image terhadap behavioral intention melalui environmental attitude, subjective norm dan perceived behavioral control wisatawan Pantai Pandansari. Sebanyak 100 responden yang berpengalaman mengunjungi Pantai Pandansari berpartisipasi dalam penelitian ini. Metode cross-sectional digunakan untuk mengumpulkan data. Instrumen penelitian telah dinyatakan lulus uji validitas dan reliabilitas. Teknik analisis data yang digunakan adalah structural equation modelling (SEM) dengan menggunakan bantuan Smart-PLS versi 3.0. Seluruh hipotesis penelitian yang diusulkan didukung oleh data empiris. Hasil penelitian menunjukkan bahwa tourism destination image berpengaruh positif terhadap behavioral intention melalui environmental attitude, subjective norm dan perceived behavioral control. Penambahan variabel environmental attitude sebagai pengganti variabel attitude merupakan pengembangan yang membedakan dari model konseptual pada penelitian sebelumnya.
References
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Ajzen, I. (2020) ‘The theory of planned behavior: Frequently asked questions’, Human Behavior and Emerging Technologies, 2(4), pp. 314–324. Available at: https://doi.org/10.1002/hbe2.195.
Akhrani, L.A. and Azhar, M. (2021) ‘Wisata Super Premium Labuan Bajo: Mengkaji Peran Langsung dan Tidak Langsung Terhadap Visiting Intention Ditinjau dari Destination Image dan Tourist Expectation’, Personifikasi: Jurnal Ilmu Psikologi, 12(1), pp. 1–20. Available at: https://doi.org/10.21107/personifikasi.v12i1.8382.
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Alisia, A.D. (2024) Hidden Gems di Bantul: Pantai Pandansari, Punya Hutan Cemara dan Mercusuar. Available at: https://travel.detik.com/domestic-destination/d-7269076/hidden-gems-di-bantul-pantai-pandansari-punya-hutan-cemara-dan-mercusuar (Accessed: 14 June 2024).
Amin, M. (2020) ‘Model Minat Kunjungan Wisata Berdasarkan Lingkungan Fisik, Sikap dan Norma Subyektif’, PUBLIC POLICY (Jurnal Aplikasi Kebijakan Publik & Bisnis), 1(1), pp. 1–13. Available at: https://doi.org/10.51135/publicpolicy.v1.i1.p1-13.
Anggriana, S., Piartrini, P.S. and Sukaatmadja, I.P.G. (2022) ‘Intensi Berkunjung Wisatawan Domestik ke Pantai Kuta Mandalika, Lombok’, Jurnal Master Pariwisata (JUMPA), 9, p. 198. Available at: https://doi.org/10.24843/jumpa.2022.v09.i01.p09.
Apritasari, J.A., Astuti, L.P. and Suuratih, K. (2016) ‘Persepsi Wisatawan Tentang Wisata Alam dalam Menurunkan Tingkat Stres di Candi Gedongsongo Semarang’, STIKES Karya Husada Semarang, 1(1), pp. 0–6.
Badawi, A.N. et al. (2024) ‘The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory’, Sustainability (Switzerland), 16(1). Available at: https://doi.org/10.3390/su16010436.
Caroline, C. (2021) ‘Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Dan Behavioral Intention Cory’, Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Dan Behavioral Intention, 15(2), pp. 72–80.
Cheng, T.M. and Lu, C.C. (2013) ‘Destination Image, Novelty, Hedonics, Perceived Value, and Revisiting Behavioral Intention for Island Tourism’, Asia Pacific Journal of Tourism Research, 18(7), pp. 766–783. Available at: https://doi.org/10.1080/10941665.2012.697906.
Cohen, J. (1988) Statistical Power Analysis for the Behavioral Sciences (2nd ed.). Hillsdale, N.J: Lawrence Erlbaum Associates.
Crouch, G.I. (2011) ‘Destination competitiveness: An analysis of determinant attributes’, Journal of Travel Research, 50(1), pp. 27–45. Available at: https://doi.org/10.1177/0047287510362776.
Effendi, S. and Tukiran (2012) Metode Penelitian Survei. Edisi Revi. LP3S.
Fishbein, M. and Ajzen, I. (1975) Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Available at: https://people.umass.edu/aizen/f&a1975.html.
Gifford, R. and Sussman, R. (2012) ‘Environmental Attitudes’, The Oxford Handbook of Environmental and Conservation Psychology, (November 2012), pp. 65–80. Available at: https://doi.org/10.1093/oxfordhb/9780199733026.013.0004.
Hair, J. F. J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM)-Third Edition.
Hardiansyah and Ernawadi, Y. (2024) ‘ANTESEDEN DESTINATION LOYALTY WISATAWAN PANTAI JIMEA | Jurnal Ilmiah MEA ( Manajemen , Ekonomi , dan Akuntansi )’, 8(1), pp. 675–688.
Haryono, A.T. (2021) ‘Pengaruh Environmental Knowledge dan Environmental Attitude Terhadap Pro-Environmental Purchasing Behaviour (Sebuah Study Tentang Perilaku Konsumen Gen Z)’, AKSES: Jurnal Ekonomi dan Bisnis, 16(2), pp. 102–113. Available at: https://doi.org/10.31942/akses.v16i2.5552.
Hasan, M.K., Ray, R. and Neela, N.M. (2023) ‘Tourists’ Behavioural Intention in Coastal Tourism Settings: Examining the Mediating Role of Attitude to Behaviour’, Tourism Planning and Development, 20(6), pp. 955–972. Available at: https://doi.org/10.1080/21568316.2021.2001035.
Hunt, J.D. (1975) ‘Image as a Factor in Tourism Development’, Journal of Travel Research, 13(3), pp. 1–7. Available at: https://doi.org/10.1177/004728757501300301.
Jin, M.L. et al. (2020) ‘Effects of place attachment and image on revisit intention in an ecotourism destination: Using an extended model of goal-directed behavior’, Sustainability (Switzerland), 12(18). Available at: https://doi.org/10.3390/SU12187831.
Khanh, C.N.T. and Phong, L.T. (2020) ‘Impact of environmental belief and nature-based destination image on ecotourism attitude’, Journal of Hospitality and Tourism Insights, 3(4), pp. 489–505. Available at: https://doi.org/10.1108/JHTI-03-2020-0027.
Kim, M.S., Kim, J. and Thapa, B. (2018) ‘Influence of environmental knowledge on affect, nature affiliation and pro-environmental behaviors among tourists’, Sustainability (Switzerland), 10(9). Available at: https://doi.org/10.3390/su10093109.
Lee, T.H. and Jan, F.H. (2018) ‘Ecotourism Behavior of Nature-Based Tourists: An Integrative Framework’, Journal of Travel Research, 57(6), pp. 792–810. Available at: https://doi.org/10.1177/0047287517717350.
Li, Q.C. and Wu, M.Y. (2019) ‘Rationality or morality? A comparative study of pro-environmental intentions of local and nonlocal visitors in nature-based destinations’, Journal of Destination Marketing and Management, 11(January), pp. 130–139. Available at: https://doi.org/10.1016/j.jdmm.2019.01.003.
Muttaqin, A. et al. (2024) ‘Mengatasi Stres Melalui Pariwisata dalam Novel’, 2(1), pp. 140–144.
Nowacki, M., Kowalczyk-Anioł, J. and Chawla, Y. (2023) ‘Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India’, Sustainability (Switzerland), 15(10). Available at: https://doi.org/10.3390/su15107860.
Packer, J. (2021) ‘Taking a break: Exploring the restorative benefits of short breaks and vacations’, Annals of Tourism Research Empirical Insights, 2(1), p. 100006. Available at: https://doi.org/10.1016/j.annale.2020.100006.
Perugini, M. and Bagozzi, R.P. (2001) ‘The role of desires and anticipated emotions in goal-directed behaviours: Broadening and deepening the theory of planned behaviour’, El vuelo del fénix, pp. 211–226. Available at: https://doi.org/10.2307/j.ctvn5tzff.11.
Sekaran, U. and Bougie, R. (2017) Metode Penelitian untuk Bisnis. Edisi 6. Salemba Empat.
Stocks, N. (2016) ‘Implementasi Theory Planned Behavior dalam perilaku memilah sampah’, pp. 1–23.
Supriadi, B. and Roedjinendari, N. (2024) Perencanaan dan pengembangan destinasi pariwisata.
Warshaw, P.R. and Davis, F.D. (1985) ‘The accuracy of behavioral intention versus behavioral expectation for predicting behavioral goals’, Journal of Psychology: Interdisciplinary and Applied, 119(6), pp. 599–602. Available at: https://doi.org/10.1080/00223980.1985.9915469.
Witono (2021) tim PHP2D himatika uny 2021 membagun pantai pandansari sebagai bentuk persiapan untuk menyongsong pariwisata internasional di bantul. Available at: https://www.uny.ac.id/id/berita/tim-php2d-himatika-uny-2021-membangun-pantai-pandansari-sebagai-bentuk-persiapan-untuk (Accessed: 14 June 2024).
Yamin, S. and Kurniawan, H. (2011) Partial Least Square Path Modeling. Salemba Infotek.
Zarei, I. et al. (2021) ‘Predicting mountain hikers’ pro-environmental behavioral intention: An extension to the theory of planned behavior’, Journal of Park and Recreation Administration, 39(3), pp. 70–90. Available at: https://doi.org/10.18666/JPRA-2020-10347.
Ajzen, I. (1985) ‘From Intentions to Actions: A Theory of Planned Behavior’. Available at: https://doi.org/https://doi.org/10.1007/978-3-642-69746-3_2.
Ajzen, I. (2020) ‘The theory of planned behavior: Frequently asked questions’, Human Behavior and Emerging Technologies, 2(4), pp. 314–324. Available at: https://doi.org/10.1002/hbe2.195.
Akhrani, L.A. and Azhar, M. (2021) ‘Wisata Super Premium Labuan Bajo: Mengkaji Peran Langsung dan Tidak Langsung Terhadap Visiting Intention Ditinjau dari Destination Image dan Tourist Expectation’, Personifikasi: Jurnal Ilmu Psikologi, 12(1), pp. 1–20. Available at: https://doi.org/10.21107/personifikasi.v12i1.8382.
Alapjan, V. (2016) ‘Gambaran Sanitasi Obyek Wisata Pantai Pandansari Kecamatan’, pp. 1–23.
Alisia, A.D. (2024) Hidden Gems di Bantul: Pantai Pandansari, Punya Hutan Cemara dan Mercusuar. Available at: https://travel.detik.com/domestic-destination/d-7269076/hidden-gems-di-bantul-pantai-pandansari-punya-hutan-cemara-dan-mercusuar (Accessed: 14 June 2024).
Amin, M. (2020) ‘Model Minat Kunjungan Wisata Berdasarkan Lingkungan Fisik, Sikap dan Norma Subyektif’, PUBLIC POLICY (Jurnal Aplikasi Kebijakan Publik & Bisnis), 1(1), pp. 1–13. Available at: https://doi.org/10.51135/publicpolicy.v1.i1.p1-13.
Anggriana, S., Piartrini, P.S. and Sukaatmadja, I.P.G. (2022) ‘Intensi Berkunjung Wisatawan Domestik ke Pantai Kuta Mandalika, Lombok’, Jurnal Master Pariwisata (JUMPA), 9, p. 198. Available at: https://doi.org/10.24843/jumpa.2022.v09.i01.p09.
Apritasari, J.A., Astuti, L.P. and Suuratih, K. (2016) ‘Persepsi Wisatawan Tentang Wisata Alam dalam Menurunkan Tingkat Stres di Candi Gedongsongo Semarang’, STIKES Karya Husada Semarang, 1(1), pp. 0–6.
Badawi, A.N. et al. (2024) ‘The Role of Awareness of Consequences in Predicting the Local Tourists’ Plastic Waste Reduction Behavioral Intention: The Extension of Planned Behavior Theory’, Sustainability (Switzerland), 16(1). Available at: https://doi.org/10.3390/su16010436.
Caroline, C. (2021) ‘Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Dan Behavioral Intention Cory’, Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Dan Behavioral Intention, 15(2), pp. 72–80.
Cheng, T.M. and Lu, C.C. (2013) ‘Destination Image, Novelty, Hedonics, Perceived Value, and Revisiting Behavioral Intention for Island Tourism’, Asia Pacific Journal of Tourism Research, 18(7), pp. 766–783. Available at: https://doi.org/10.1080/10941665.2012.697906.
Cohen, J. (1988) Statistical Power Analysis for the Behavioral Sciences (2nd ed.). Hillsdale, N.J: Lawrence Erlbaum Associates.
Crouch, G.I. (2011) ‘Destination competitiveness: An analysis of determinant attributes’, Journal of Travel Research, 50(1), pp. 27–45. Available at: https://doi.org/10.1177/0047287510362776.
Effendi, S. and Tukiran (2012) Metode Penelitian Survei. Edisi Revi. LP3S.
Fishbein, M. and Ajzen, I. (1975) Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Available at: https://people.umass.edu/aizen/f&a1975.html.
Gifford, R. and Sussman, R. (2012) ‘Environmental Attitudes’, The Oxford Handbook of Environmental and Conservation Psychology, (November 2012), pp. 65–80. Available at: https://doi.org/10.1093/oxfordhb/9780199733026.013.0004.
Hair, J. F. J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM)-Third Edition.
Hardiansyah and Ernawadi, Y. (2024) ‘ANTESEDEN DESTINATION LOYALTY WISATAWAN PANTAI JIMEA | Jurnal Ilmiah MEA ( Manajemen , Ekonomi , dan Akuntansi )’, 8(1), pp. 675–688.
Haryono, A.T. (2021) ‘Pengaruh Environmental Knowledge dan Environmental Attitude Terhadap Pro-Environmental Purchasing Behaviour (Sebuah Study Tentang Perilaku Konsumen Gen Z)’, AKSES: Jurnal Ekonomi dan Bisnis, 16(2), pp. 102–113. Available at: https://doi.org/10.31942/akses.v16i2.5552.
Hasan, M.K., Ray, R. and Neela, N.M. (2023) ‘Tourists’ Behavioural Intention in Coastal Tourism Settings: Examining the Mediating Role of Attitude to Behaviour’, Tourism Planning and Development, 20(6), pp. 955–972. Available at: https://doi.org/10.1080/21568316.2021.2001035.
Hunt, J.D. (1975) ‘Image as a Factor in Tourism Development’, Journal of Travel Research, 13(3), pp. 1–7. Available at: https://doi.org/10.1177/004728757501300301.
Jin, M.L. et al. (2020) ‘Effects of place attachment and image on revisit intention in an ecotourism destination: Using an extended model of goal-directed behavior’, Sustainability (Switzerland), 12(18). Available at: https://doi.org/10.3390/SU12187831.
Khanh, C.N.T. and Phong, L.T. (2020) ‘Impact of environmental belief and nature-based destination image on ecotourism attitude’, Journal of Hospitality and Tourism Insights, 3(4), pp. 489–505. Available at: https://doi.org/10.1108/JHTI-03-2020-0027.
Kim, M.S., Kim, J. and Thapa, B. (2018) ‘Influence of environmental knowledge on affect, nature affiliation and pro-environmental behaviors among tourists’, Sustainability (Switzerland), 10(9). Available at: https://doi.org/10.3390/su10093109.
Lee, T.H. and Jan, F.H. (2018) ‘Ecotourism Behavior of Nature-Based Tourists: An Integrative Framework’, Journal of Travel Research, 57(6), pp. 792–810. Available at: https://doi.org/10.1177/0047287517717350.
Li, Q.C. and Wu, M.Y. (2019) ‘Rationality or morality? A comparative study of pro-environmental intentions of local and nonlocal visitors in nature-based destinations’, Journal of Destination Marketing and Management, 11(January), pp. 130–139. Available at: https://doi.org/10.1016/j.jdmm.2019.01.003.
Muttaqin, A. et al. (2024) ‘Mengatasi Stres Melalui Pariwisata dalam Novel’, 2(1), pp. 140–144.
Nowacki, M., Kowalczyk-Anioł, J. and Chawla, Y. (2023) ‘Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India’, Sustainability (Switzerland), 15(10). Available at: https://doi.org/10.3390/su15107860.
Packer, J. (2021) ‘Taking a break: Exploring the restorative benefits of short breaks and vacations’, Annals of Tourism Research Empirical Insights, 2(1), p. 100006. Available at: https://doi.org/10.1016/j.annale.2020.100006.
Perugini, M. and Bagozzi, R.P. (2001) ‘The role of desires and anticipated emotions in goal-directed behaviours: Broadening and deepening the theory of planned behaviour’, El vuelo del fénix, pp. 211–226. Available at: https://doi.org/10.2307/j.ctvn5tzff.11.
Sekaran, U. and Bougie, R. (2017) Metode Penelitian untuk Bisnis. Edisi 6. Salemba Empat.
Stocks, N. (2016) ‘Implementasi Theory Planned Behavior dalam perilaku memilah sampah’, pp. 1–23.
Supriadi, B. and Roedjinendari, N. (2024) Perencanaan dan pengembangan destinasi pariwisata.
Warshaw, P.R. and Davis, F.D. (1985) ‘The accuracy of behavioral intention versus behavioral expectation for predicting behavioral goals’, Journal of Psychology: Interdisciplinary and Applied, 119(6), pp. 599–602. Available at: https://doi.org/10.1080/00223980.1985.9915469.
Witono (2021) tim PHP2D himatika uny 2021 membagun pantai pandansari sebagai bentuk persiapan untuk menyongsong pariwisata internasional di bantul. Available at: https://www.uny.ac.id/id/berita/tim-php2d-himatika-uny-2021-membangun-pantai-pandansari-sebagai-bentuk-persiapan-untuk (Accessed: 14 June 2024).
Yamin, S. and Kurniawan, H. (2011) Partial Least Square Path Modeling. Salemba Infotek.
Zarei, I. et al. (2021) ‘Predicting mountain hikers’ pro-environmental behavioral intention: An extension to the theory of planned behavior’, Journal of Park and Recreation Administration, 39(3), pp. 70–90. Available at: https://doi.org/10.18666/JPRA-2020-10347.
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2024-08-17
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