ANALISIS  SERVICE QUALITY, EMOSIONAL, DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA HOTEL QIERAN SYARIAH

Anggela Cahyati Cahyati; Asnaini Asnaini Asnaini; Kustin Hartini

doi:10.31539/costing.v7i6.12725

Anggela Cahyati Cahyati Program Studi Ekonomi Syariah Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Asnaini Asnaini Asnaini Program Studi Ekonomi Syariah Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Kustin Hartini Universitas Islam Negeri Fatmawati Sukarno Bengkulu

DOI: https://doi.org/10.31539/costing.v7i6.12725

Keywords: Service Quality, Emotional, Price, Consumer Satisfaction

Abstract

This research aims to determine the influence of Service Quality, Emotionality, and Price on Consumer Satisfaction. This research uses quantitative methods with a descriptive approach. The research location was at the Qieran Syariah Hotel, Bengkulu City with a sample of 80 people, consisting of men and women aged 17-45 years and over. The research results show that the Service Quality variable has a positive and significant effect on Consumer Satisfaction with the basis for decision making being a t value of 1.673 and a t table of 0.677 (t count > t table) and a significance value of 0.001 < 0.05. The emotional variable has a positive and significant effect with the basis for decision making being a calculated t value of 2.233 and t table of 0.677 and a significance value of 0.002 <0.05. The price variable has a positive and significant effect on the basis for decision making, with a calculated t value of 0.995 and t table of 0.677 and a significance value of 0.000 <0.05. Taken together, the Service Quality, Emotional and Price variables have a significant effect on Consumer Satisfaction with a significance value of 0.004 < 0.05 and an f count of 65,279.

Keywords: Service Quality, Emotional, Price, Consumer Satisfaction

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