KEY DRIVING FACTORS FOR TOURIST SATISFACTION AND REVISIT INTENTIONS IN NORTH SULAWESI
Keywords:
Accessibilities, Accommodations, Attraction, Activities, Amenities, Tourist Satisfaction, And Revisit Intention
Abstract
The tourism sector is one of the economic cornerstones and an important source of economic drivers. This study aims to investigate the relationship between various tourism elements and their impact on tourist satisfaction and revisit intention in North Sulawesi, Indonesia. Utilizing a quantitative descriptive research design, the study employs a closed questionnaire to gather data from 206 respondents, selected through simple random sampling. The Structural Equation Model (SEM) is used to analyze the data and test the hypotheses. The results indicate that among the 5A's of tourism elements, Accommodations, Attractions, and Amenities significantly influence Tourist Satisfaction, Furthermore, Tourist Satisfaction has a significant effect on Revisit Intention. This study highlights the critical factors influencing tourist satisfaction and their subsequent effect on revisit intentions, offering valuable insights for tourism management and policymaking in North Sulawesi. The findings suggest that improving accommodations, attractions, and amenities could enhance overall tourist satisfaction and increase the likelihood of repeat visits.
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Yoon, Y., & Uysal, M. (2005). An examinations of the effect of motivation and satisfaction on destination loyalty: A structural Model . Tourism Management.
Zakaria, F., & Suprihardjo, D. (2014). Konsep pengembangan kawasan desa wisata di desa Bandungan kecamatan Pakong Kabupaten Pamekasan. Jurnal Teknik Pomits.
Anderson, J., & Gerbing, D. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach. Psychological Buletin.
Apriadi, D., & Junaid, M. (2022). Pengaruh Attraction, Ameneties, Accessbility Dan Infrastructure Terhadap Kepuasan Konsumen Pada Objek Wisata Taman Berlabuh. Jurnal Manajemen dan Bisnis.
Arikunto, S. (2016). Prosedur Penelitian: Suatu Pendekatan Taktik. Jakarta: Rineka Cipta.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research.
Baud-Bovy, & Lawson. (1998). Tourism and Recreation Handbook of Planning and Design. London: Architectural Press.
Begne at al. (2001). Tourism image, evaluation variabel and after purchase behavior: Inter-relationship. Tourism Management Journal.
Bowie, D., & Chang, C. (2005). Tourist Satisfaction: a view from a mixed international packaged tour. Journal of Vacation Marketing.
Brown, L. (1981). Innovation Diffusion: A New Perspektif. London: Metheon.
Buhalis, D., & Law, R. (2008). Twenty years on and 10 years after the Internet: The state of eTourism research. Tourism Management.
Chin, C.-H., Law, F.-Y., Lo, M.-C., & Ramayah, T. (2018). The impact of Accesibility Quality and Accommodation Quality on Tourists' Satisfaction and Revisit Intention to Rural Tourism Destination in Sarawak: The Moderating Role of Local Communities' Attitude. Global Business and Management Research: An International Journal.
Corte et al. (2015). Customer Satisfaction in Tourist Destination: The Case of Tourism Offer in the City of Naples. Journal of Investment and Management.
Dickman, S. (1997). Tourism: an introductory text. New South Wales.
Ferdinand. (2002). Metode Penelitian Manajemen: Pedoman penelitian untuk Skripsi, Tesis, dan Desertasi Ilmu Manajemen. Semarang: Universitas Diponegoro.
Fuchs, M., & Weiermair, K. (2004). Destination benchmarking: An indicator-system’s potential for exploring guest satisfaction. Journal of Travel Research.
Ghozali, I. (2016). Aplikasi Analisis Multivariete dengan Program IBM SPSS 23. Semarang: Badan Penerbit Universitas Diponegoro.
Hair et al. (2014). Multivariate Data Analysis, Fifth Edition. New Jersey: Upper Saddle River.
Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2007). Consumer Behavior, 10th Edition. Australia: McGraw Hill .
Hsiu-Jung, C. (2013). The effect of Visitor's Consumption Experience and Tourism Image on Tourist Satisfaction and Revisit Intention of Taiwan's Night Market. GSTF International Journal on Business Review.
Hyunjin, J. (2013). The Effect of Experiental Marketing on Consumer Satisfaction and Revisit Intention of Beauty Salon. Journal of Fashion Business.
Ikasari, H. (2021). Strategies to Improve the Attractiveness of Sam Poo Kong Temple As Cultural Tourism Site of Semarang City, Central Java, Indonesia. Journal of Indonesia Tourism and Development Studies.
Jeon Hyunjin. (2013). The Effect of Experiental Marketing on Consumer Satisfaction and Revisit Intention of Beauty Salon. Journal of Fashion Business.
Karyono. (1997). Kepariwisataan. Jakarta: Grasindo.
Khotimah. (2017). Strategi Pengembangan Destinasi Pariwisata Budaya: Studi Kasus Pada Kawasan Situs Trowulan Sebagai Pariwisata Budaya Unggulan di Kabupaten Mojokerto. Jurnal Administrasi Bisnis.
Koen, A.-B. M. (2009). Pengertian Pariwisata. Jakarta: Unesco Office.
Kotler, Bowen, & Makens. (2017). Marketing for Hospitality and Tourism. Boston: Pearson Education.
Munavizt, S. (2010). Jenis-jenis Akomodasi Pariwisata. Retrieved from Pariwisata dan Teknologi Blogspot: https://pariwisatadanteknologi.blogspot.com/2010/05/jenis-jenis-akomodasipariwisata.html
Munavizt, S. (2019). Jenis-jenis Akomodasi Pariwisata. Retrieved from Pariwisata dan Teknologi Blogspot: https://pariwisatadanteknologi.blogspot.com/2010/05/jenis-jenis-akomodasi-pariwisata.html
Nurrohman, E. (2018). Pengaruh Kualitas Produk Wisata Terhadap Kepuasan Pengunjung Pada Museum Kayu Tuah Himba Di Kabupaten Kutai Kartanegara. Jurnal Admistrasi Bisnis.
Pitana, I. G., & Diarta, S. (2009). Pengantar Ilmu Pariwisata. Yogyakarta: Penerbit Andi.
Pragoyo, R. (2018). Perkembangan Pariwisata dalam Perspective Pemasaran. Surabaya: Bitread Publishing Yan Hanif Jawangga.
Pratama, R. (2017). Pengaruh Promosi Dan Fasilitas Terhadap Minat Berkunjung Pada Objek Wisata Curug Orok Di Kabupaten Garut. Journal of Business and Management.
Purnama, W., & Wardi, Y. (2019). The Influence of Destination Image, Tourists Satisfaction, and Tourists Experience toward Revisit Intention to The Most Beautiful Village in The World (Nagari Tuo Pariangan). Jurnal Kajian Manajemen dan Wirausaha.
Rangkuti, M. (2023, Mei 15). Dampak Pariwisata Pada Perekonomian. Retrieved from Fakultas Ekonomi dan Bisnis UMSU: https://feb.umsu.ac.id/dampak-pariwisata-pada-perekonomian/
Said, J., & Maryono. (2018). Motivation and Perception or Tourists as Push and Pull Factors to Visit National Park. Journal of Hospitality and Tourism Insights.
Samaraweera, K. (2019). An empirical analysis to investigate the influence of 5A’s on domestic tourists’ satisfaction in Hikkaduwa, Sri Lanka. Southern Eastern University International Arts Research Symposium.
Sari, M., & Susilowati, R. (2019). Efektivitas Ekstrak Daun Maja (Aegle marmelos (L) Corr). Jurnal Kedokteran Yarsi.
Sekaran, U., & Bougie, R. (2016). Research Method for Business: A Skill-Building Approach. United Kingdom.
Silaban et al. (2019). The Influence of Human Aspect of Accomodation and Destination on Tourist Satisfaction. International Journal of Innovative Technology and Exploring Engineering (IJITEE).
Siswahto, E. (2020). Analisis Input Output: Sektor Pariwisata Provinsi Sulawesi Utara. Perpustakaan Universitas Airlangga.
Soekadijo, R. G. (2003). Anatomi Pariwisata. Jakarta: Gramedia Pustaka Utama.
Sofyan, Y., & Heri, K. (2009). SPSS COMPLETE: Teknik Analisis Statistik Terlengkap dengan software SPSS. Jakarta: Salemba Infotek.
Solomon, M. R. (2009). Consumer Behavior : buying, having, and being. New Jersey: Pearson Prentice Hall.
Spillane, J. (1997). Ekonomi Pariwisata: Sejarah dan Prospeknya. Yogyakarta: Penerbit Kanisius.
Sugiyono. (2018). Metode Penelitian Kuantitatif Kualitatifdan R&D. Bandung: Alfabeta.
Sulistiyani. (2010). Membangun Loyalitas Wisatawan Melalui Peningkatan Kualitas Obyek Wisata, Promosi dan Kepuasan Wisatawan di Kawasan Wisata Tawangmangu Karanganyar. Jurnal Pengembangan Humaniora.
Sunaryo, B. (2013). Kebijakan pembangunan destinasi pariwisata konsep dan aplikasinya di Indonesia. Yogyakarta: Gava Media.
Suthanaya, P. A. (2009). Analisis aksesibilitas penumpang angkutan umum menuju pusat kota Denpasar di Provinsi Bali. Jurnal Ilmiah Teknik Sipil.
World Tourism Organization. (2020). The World Tourism Organization (UNWTO).
Yakup, A. P. (2019). Pengaruh Sektor Pariwisata Terhadap Pertumbuhan Ekonomi Di Indonesia. Fakultas Ekonomi dan Bisnis Universitas Airlangga.
Yoon, Y., & Uysal, M. (2005). An examinations of the effect of motivation and satisfaction on destination loyalty: A structural Model . Tourism Management.
Zakaria, F., & Suprihardjo, D. (2014). Konsep pengembangan kawasan desa wisata di desa Bandungan kecamatan Pakong Kabupaten Pamekasan. Jurnal Teknik Pomits.
Published
2024-10-20
Section
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Copyright (c) 2024 Deske W. Mandagi, Vinlyvia Gloria Ribka Wulus
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