CITRA DESTINASI DAN PRODUK WISATA BERPENGARUH TERHADAP KEPUASAN DAN LOYALITAS PENGUNJUNG PANTAI SLOPENG DI KABUPATEN SUMENEP
Keywords:
Destination Image, Tourism Products, Satisfaction, Loyalty
Abstract
Slopeng Beach is an ideal place to unwind and enjoy the view. On the other hand, Slopeng Beach has received a lot of bad feedback from visitors. This study aims to analyse the relationship effects of destination image, tourism products, visitor satisfaction and destination loyalty of Slopeng Beach in Sumenep District. A quantitative strategy was used in the study, which involved the use of a survey instrument called a questionnaire. Using the SmartPLS (partial least squares) approach, regression analysis and Structura lEquation Model (SEM) were used for analysis. The results of this study reveal that destination image has a positive effect on visitor satisfaction, tourism products show a positive effect on satisfaction, visitor satisfaction variables have a positive effect on loyalty, Destination Image has a positive effect on Loyalty, and Tourism Products have an insignificant negative effect on Loyalty. In addition, destination image and tourism products have an influence on loyalty through visitor satisfaction.
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Trisnawati, R., & Wibisono, N. (2022a). Pengaruh Kualitas Layanan, Ketersediaan Produk Wisata, Citra Destinasi Terhadap Kepuasan dan Loyalitas Destinasi Kampung Karuhun Sumedang. Jurnal Bisnis & KewirausahaanJurnal Bisnis & Kewirausahaan, 18, 2022. http://ojs2.pnb.ac.id/index.php/JBK
Trisnawati, R., & Wibisono, N. (2022b). Pengaruh Kualitas Layanan, Ketersediaan Produk Wisata, Citra Destinasi Terhadap Kepuasan dan Loyalitas Destinasi Kampung Karuhun Sumedang. Jurnal Bisnis & Kewirausahaan, 18(3), 2022. http://ojs2.pnb.ac.id/index.php/JBK
Afrilian, P., & Silvandi, G. O. (2022). Citra Destinasi terhadap Loyalitas Wisatawan melalui Kepuasan Wisatawan di Desa Terindah Pariangan. Jurnal Kajian Pariwisata, 4(2), 68–79. https://doi.org/10.51977/jiip.v4i2.753
Agnu, O., Wulandari, D., Barokah, S., & Andina, A. N. (2019). Terakreditasi Nasional PENGARUH CITRA DESTINASI TERHADAP LOYALITAS PENGUNJUNG DI OWABONG MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI. In JIM UPB (Vol. 8, Issue 1). http://ejournal.upbatam.ac.id/index.php/jim
Chiriko, & Yaekob, A. (2020). Assessing the marketability of cultural resources as a tourism product: A case of cultural tourism resources in Sidama, Ethiopia. In African Journal of Hospitality, Tourism and Leisure (Vol. 9, Issue 1). http//:www.ajhtl.com
Dweik, A., & Riyad, M. (2020). Influence of event image and destination image on visitor satisfaction and intentions to revisit. African Journal of Hospitality, Tourism and Leisure, 9(4), 418–433. https://doi.org/10.46222/ajhtl.19770720-28
Fahmi, M., Gultom, D. K., Siregar, Q. R., & Daulay, R. (2022). Citra Destinasi dan Pengalaman Destinasi Terhadap Loyalitas: Peran Mediasi Kepuasan Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 23(1), 58–71. https://doi.org/10.30596/jimb.v23i1.9852
Falahah, N., & Setiyarini, T. (2024). Atribut Produk Wisata dalam Membangun Loyalitas Pengunjung dengan Kepuasan Pengunjung Sebagai Variabel Mediasi (Studi Pada Wisata Pantai Tlangoh Kabupaten Bangkalan). Jurnal Kajian Ilmu Manajemen, 4(1), 88–98. https://journal.trunojoyo.ac.id/jkim
Hamidah. (2022). Pengaruh Fasilitas Wisata Terhadap Kepuasan Pengunjung di Daya Tarik Wisata Pantai Air Bangis Pasaman Barat. Jurnal Penelitian Dan Pengembangan Sains Dan Humaniora, 6(2), 167–172. https://doi.org/10.23887/jppsh.v6i2.38664
Hidayatullah, S., Rachmawati, I. K., Aristanto, E., Waris, A., & Patalo, R. G. (2020). Peran Sistem Informasi Pemasaran, Kualitas Pelayanan dan Entrepreneurial marketing serta Kepuasan Terhadap Loyalitas Generasi Milenial Berkunjung ke Tempat Wisata. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 14(1), 35–45. https://doi.org/10.32812/jibeka.v14i1.148
Irsyadi, N. I., & Andriani, N. (2024). The Influence Of Tourist Experience On Interest In Visiting Again Through Mediation Of Customer Satisfaction On The Beach Nine District Gili Genting Sumenep District. In Management Studies and Entrepreneurship Journal (Vol. 5, Issue 1). http://journal.yrpipku.com/index.php/msej
Kotler, P. , &, & Keller, K. L. (2016a). Marketing Management. Pearson Education Limited.
Kotler, P., & Keller, K. L. (2016b). Marketing Management (Pearson Education Limited, Ed.).
Lu Lu, Jiao, M., & Weng, L. (2023). Influence of First-Time Visitors’ Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, Beijing. Forests, 14(3). https://doi.org/10.3390/f14030504
Marlina, R. R. (2021). PELATIHAN PLS-SEM MENGGUNAKAN SMARTPLS 3.0 DOSEN MATA KULIAH STATISTIKA FISIP UIN SUNAN GUNUNG DJATI BANDUNG.
Masjhoer, J. M., & Dzulkifli, M. (2019). ANALISIS KEPUASAN WISATAWAN DI DESA EKOWISATA PANCOH, KABUPATEN SLEMAN. Jurnal Pariwisata Pesona, 4(2). https://doi.org/10.26905/jpp.v4i2.3084
Moisescu, O. L., Gică, O. A., & Dorobanțu, M. C. (2021). Exploring the drivers of visitor loyalty in the context of outdoor adventure parks: The case of arsenal park in romania. International Journal of Environmental Research and Public Health, 18(19). https://doi.org/10.3390/ijerph181910033
Nengsi, N. S., & Andriani, N. (2023). Enrichment: Journal of Management The effect of service quality and satisfaction on tourist customer loyalty in Slopeng Beach, Sumenep Regency. In Enrichment: Journal of Management (Vol. 13, Issue 5).
Rafika, A., & Nugroho, E. (2021). THE EFFECT OF TOURISM PRODUCT ATTRIBUTES AND DESTINATION IMAGE ON VISIT DECISIONS IN SRI BADUGA TOURISM DESTINATION, PURWAKARTA REGENCY. Business and Accounting, 4. www.jatiluhuronline.com
Rahayu, S., & Candera, M. (2023). Tourist Loyalty to Halal Tourism in Indonesia: The Role of Services Quality, Satisfaction, and Experience Quality. Jurnal Manajemen Bisnis, 14(1), 198–213. https://doi.org/10.18196/mb.v14i1.17790
Rahmiati, F., Otham, N. A., Bakri, M. H., Ismail, Y., & Amin, G. (2020). Tourism Service Quality and Tourism Product Availability on the Loyalty of International Tourists. Journal of Asian Finance, Economics and Business, 7(12), 959–968. https://doi.org/10.13106/JAFEB.2020.VOL7.NO12.959
Rahmiati, F., Othman, N. A., Bakri, M. H., Ismail, Y., & Amin, G. (2020). Tourism Service Quality and Tourism Product Availability on the Loyalty of International Tourists. Journal of Asian Finance, Economics and Business, 7(12), 959–968. https://doi.org/10.13106/JAFEB.2020.VOL7.NO12.959
Rosi, F., & Fathor. (2024). Peran Citra Destinasi dan E-WOM Terhadap Minat Berkunjung Kembali Melalui Keputusan Berkunjung Pada Wisata Kabupaten Sampang. Jurnal Bina Manajemen, 12(2), 64–82. https://doi.org/10.52859/jbm.v12i2.569
Safitri, I., Ramdan, A. M., & Sunarya, E. (2020). PERAN PRODUK WISATA DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN. In Jurnal Ilmu Manajemen (Vol. 8).
Susetyarini, O., & Masjhoer, J. M. (2018). PENGUKURAN TINGKAT KEPUASAN WISATAWAN TERHADAP FASILITAS UMUM, PRASARANA UMUM, DAN FASILITAS PARIWISATA DI MALIOBORO PASKA REVITALISASI KAWASAN.
Trisnawati, R., & Wibisono, N. (2022a). Pengaruh Kualitas Layanan, Ketersediaan Produk Wisata, Citra Destinasi Terhadap Kepuasan dan Loyalitas Destinasi Kampung Karuhun Sumedang. Jurnal Bisnis & KewirausahaanJurnal Bisnis & Kewirausahaan, 18, 2022. http://ojs2.pnb.ac.id/index.php/JBK
Trisnawati, R., & Wibisono, N. (2022b). Pengaruh Kualitas Layanan, Ketersediaan Produk Wisata, Citra Destinasi Terhadap Kepuasan dan Loyalitas Destinasi Kampung Karuhun Sumedang. Jurnal Bisnis & Kewirausahaan, 18(3), 2022. http://ojs2.pnb.ac.id/index.php/JBK
Published
2024-11-19
Section
Articles
Copyright (c) 2024 Tuffahul Humairoh, Nurita Andriani
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