FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI DI PLATFORM BLIBLI
Keywords:
Kata Kunci: Minat Beli, E-Commerce, Blibli, Upaya Kognitif
Abstract
ABSTRAK
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat beli konsumen pada aplikasi e-commerce Blibli. Hasil penelitian menunjukkan bahwa sikap, persepsi kemudahan penggunaan, kegunaan, dan evaluasi alternatif berpengaruh positif terhadap minat beli, sedangkan kepercayaan hanya berpengaruh positif jika dimediasi oleh sikap, dan persepsi nilai tidak berpengaruh signifikan terhadap minat beli. Penelitian ini menyarankan agar Blibli perlu meningkatkan kepercayaan konsumen melalui transparansi dan komitmen, memperkuat sikap positif dengan pengalaman interaktif, dan menyederhanakan penggunaan aplikasi. Keterbatasan penelitian meliputi fokus pada wilayah geografis tertentu yang dapat memengaruhi generalisasi hasil.
Kata Kunci: Minat Beli, E-Commerce, Blibli, Upaya Kognitif
References
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Spekman, R. E. (1988). Strategic supplier selection: Understanding long-term buyer relationships. Business Horizons, 31(4), 75–81.
Todd, P., & Benbasat, I. (1999). Evaluating the impact of DSS, cognitive effort, and incentives on strategy selection. Information Systems Research, 10(4), 356–374.
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Yang, X. (2022b). Consumers’ purchase intentions in social commerce: the role of social psychological distance, perceived value, and perceived cognitive effort. Information Technology and People, 35(8), 330–348. https://doi.org/10.1108/ITP-02-2022-0091
Beneke, J., de Sousa, S., Mbuyu, M., & Wickham, B. (2016). The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa. The International Review of Retail, Distribution and Consumer Research, 26(2), 171–201.
Bettman, J. R., Luce, M. F., & Payne, J. W. (1998). Constructive consumer choice processes. Journal of Consumer Research, 25(3), 187–217.
Bugshan, H., & Attar, R. W. (2020). Social commerce information sharing and their impact on consumers. Technological Forecasting and Social Change, 153(December 2019), 119875. https://doi.org/10.1016/j.techfore.2019.119875
Chae, H., Kim, S., Lee, J., & Park, K. (2020). Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency. Journal of Business Research, 120(November), 398–406. https://doi.org/10.1016/j.jbusres.2019.11.040
Cooper-Martin, E. (1994). Measures of cognitive effort. Marketing Letters, 5, 43–56.
Dabbous, A., Aoun Barakat, K., & Merhej Sayegh, M. (2020). Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust. Journal of Internet Commerce, 19(3), 262–297. https://doi.org/10.1080/15332861.2020.1756190
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319–340.
Garbarino, E. C., & Edell, J. A. (1997). Cognitive effort, affect, and choice. Journal of Consumer Research, 24(2), 147–158.
Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12(1), 115–142.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38–52.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing (pp. 277–319). Emerald Group Publishing Limited.
Herzallah, D., Muñoz-Leiva, F., & Liebana-Cabanillas, F. (2022a). Drivers of purchase intention in Instagram Commerce. Spanish Journal of Marketing-ESIC, 26(2), 168–188.
Herzallah, D., Muñoz-Leiva, F., & Liebana-Cabanillas, F. (2022b). Drivers of purchase intention in Instagram Commerce. Spanish Journal of Marketing - ESIC, 26(2), 168–188. https://doi.org/10.1108/SJME-03-2022-0043
Hsu, C.-L., Chen, M.-C., Kikuchi, K., & Machida, I. (2017). Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan. Telematics and Informatics, 34(4), 326–338.
Lai, T. L. (2004). Service quality and perceived value’s impact on satisfaction, intention and usage of short message service (SMS). Information Systems Frontiers, 6, 353–368.
Luh, N., Sawitri, P. W., Ayu, G., & Giantari, K. (2020). The Role of Trust Mediates the Effect of Perceived Ease of Use and Perceived Usefulness on Online Repurchase Intention. American Journal of Humanities and Social Sciences Research, 1, 1–374.
Martínez-López, F. J., Li, Y., Feng, C., & Esteban-Millat, I. (2020). Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence. Journal of Organizational Computing and Electronic Commerce, 30(1), 67–87. https://doi.org/10.1080/10919392.2020.1713698
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of Marketing Research, 29(3), 314–328.
Mordorintelligence.com. (2024). INDONESIA E-COMMERCE MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2024 - 2029) Source: https://www.mordorintelligence.com/industry-reports/indonesia-ecommerce-market. Mordorintelligence.Com. https://www.mordorintelligence.com/industry-reports/indonesia-ecommerce-market
Oosga.com. (2023, October 30). E-Commerce in Indonesia: Outlook & Retail Trends in 2023. Oosga.Com. https://oosga.com/e-commerce/idn/
Payne, A., & Holt, S. (2001). Diagnosing customer value: integrating the value process and relationship marketing. British Journal of Management, 12(2), 159–182.
Russo, J. E., & Dosher, B. A. (1983). Strategies for multiattribute binary choice. Journal of Experimental Psychology: Learning, Memory, and Cognition, 9(4), 676.
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105–110.
Spekman, R. E. (1988). Strategic supplier selection: Understanding long-term buyer relationships. Business Horizons, 31(4), 75–81.
Todd, P., & Benbasat, I. (1999). Evaluating the impact of DSS, cognitive effort, and incentives on strategy selection. Information Systems Research, 10(4), 356–374.
Uzunoglu, C. (2024, September 24). eCommerce in Indonesia: Revenues Projected to Cross US$100 Billion in 2025. ECBD.
Wang, W.-T., Wang, Y.-S., & Liu, E.-R. (2016). The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model. Information & Management, 53(5), 625–642.
Yang, X. (2022a). Consumers’ purchase intentions in social commerce: the role of social psychological distance, perceived value, and perceived cognitive effort. Information Technology & People, 35(8), 330–348.
Yang, X. (2022b). Consumers’ purchase intentions in social commerce: the role of social psychological distance, perceived value, and perceived cognitive effort. Information Technology and People, 35(8), 330–348. https://doi.org/10.1108/ITP-02-2022-0091
Published
2024-11-19
Section
Articles
Copyright (c) 2024 Christopher Ryan Julian, Margaretha Pink Berlianto
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
