THE EFFECT OF THE USE OF GAMIFICATION E-LEARNING ON EMPLOYEE ENGAGEMENT, JOB PLEASURE, AND JOB SATISFACTION IN THE BANKING SECTOR
Keywords:
Gamification e-learning, Engagement, Enjoyment, Employee Job Satisfaction
Abstract
The impact of gamification e-learningon banking employees' engagement, enjoyment,and job satisfaction is the focus of this study. Many businesses are turning to e-learningto improve access and flexibility of training due to the changing digital work environment triggered by the COVID-19 pandemic. This research focuses on how gamification e-learningaffects employee engagement, enjoyment at work, and job satisfaction—byconducting a quantitative study by distributing questionnaires to 114 Standard Chartered Bank employees, selected using probability sampling method through random sampling technique. The positive relationship between e-learning gamificationand the three variables was processed on the SEM-PLS version 3.2.9 application. As a result of this study, gamification e-learningcan significantly increase employee engagement, enjoyment at work,and job satisfaction and has a positive influence. Therefore, this study is expected to inform organizations about the importance of the gamification approach in employee training.References
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Alsubhi, M. A., Ashaari, N. S., & Wook, T. S. M. T. (2021). Design and Evaluation of an Engagement Framework for e-Learning Gamification. International Journal of Advanced Computer Science and Applications, 12(9), 411–417. https://doi.org/10.14569/IJACSA.2021.0120947
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Amin, N. F., Garancang, S., & Abunawas, K. (2023). Konsep Umum Populasi dan Sampel dalam Penelitian. Jurnal Pilar, 14(1), 15–31.
Argote, L., & Hora, M. (2016). Organizational Learning and Management of Technology. https://doi.org/10.1111/poms.12667
Aruan, S. H., Purba, H., & Hutabarat, F. (2024). Pengaruh Penggunaan Layanan Influencer, Konten Pemasaran Digital, Dan Perasaan Senang Dalam Berbelanja Terhadap Niat Membeli Di Media Sosial Tiktok Sebagai Moderasi Adaptasi Informasi. Journal of Economic, Bussines and Accounting (COSTING), 7(4), 7051–7064. https://doi.org/10.31539/costing.v7i4.9895
Banyu, G., & Purba, H. (2024). Factors that influence trust in facebook collaborative filltering recommendations on purchase intention. 7, 6201–6216.
Beinicke, A., & Bipp, T. (2018). Evaluating Training Outcomes in Corporate E-Learning and Classroom Training. Vocations and Learning, 11(3), 501–528. https://doi.org/10.1007/s12186-018-9201-7
Bouchrika, I., Harrati, N., Wanick, V., & Wills, G. (2021). Exploring the impact of gamification on student engagement and involvement with e-learning systems. Interactive Learning Environments, 29(8), 1244–1257. https://doi.org/10.1080/10494820.2019.1623267
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Cardador, M. T., Northcraft, G. B., & Whicker, J. (2017). A theory of work gamification: Something old, something new, something borrowed, something cool? Human Resource Management Review, 27(2), 353–365. https://doi.org/10.1016/j.hrmr.2016.09.014
Chauhan, S., Akhtar, A., & Gupta, A. (2021). Gami fi cation in banking : a review , synthesis and setting research agenda. June. https://doi.org/10.1108/YC-10-2020-1229
Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., & Wang, L. C. (2024). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. In Asia Pacific Journal of Management (Vol. 41, Issue 2). Springer US. https://doi.org/10.1007/s10490-023-09871-y
Chou, Y.-K. (2015). Actionable Gamification: Beyond Points, Badges, and Leaderboards. Createspace Independent Publishing Platform.
Gallup. (2019). Gallup’s engagement and development perspective paper to learn. https://www.gallup.com/workplace/355082/employee-engagement-strategy-paper.aspx#ite-355085
Gerdenitsch, C., Sellitsch, D., Besser, M., Burger, S., Stegmann, C., Tscheligi, M., & Kriglstein, S. (2020). Electronic Commerce Research and Applications Work gami fi cation : E ff ects on enjoyment , productivity and the role of leadership. 43(July). https://doi.org/10.1016/j.elerap.2020.100994
Ghozali&Latan. (2015). Partial least squares konsep, teknik dan aplikasi menggunakan program SmartPLS 3.0 untuk penelitian empiris. Semarang Badan Penerbit Universitas Diponegoro.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management and Data Systems, 117(3), 442–458. https://doi.org/10.1108/IMDS-04-2016-0130
Hamza, I., & Tóvölgyi, S. (2023). The Effect of Gamified E-learning on Employees’ Engagement A Case Study of a Lebanese Bank. Periodica Polytechnica Social and Management Sciences, 31(1), 80–89. https://doi.org/10.3311/PPso.19616
Herniyanti, H., Widagdo, P. P., & Kamila, V. Z. (2023). Pengukuran Penerimaan Website Mulawarman Online Learning System (MOLS) Pada Universitas Mulawarman Menggunakan Theory Of Planned Behavior (TPB). Adopsi Teknologi Dan Sistem Informasi (ATASI), 2(1), 1–10. https://doi.org/10.30872/atasi.v2i1.274
Hsu, C., & Chen, M. (2018). Computers in Human Behavior How gami fi cation marketing activities motivate desirable consumer behaviors : Focusing on the role of brand love. Computers in Human Behavior, 88(May), 121–133. https://doi.org/10.1016/j.chb.2018.06.037
Huynh, D., Zuo, L., & Iida, H. (2016). Analyzing Gamification of “ Duolingo .” 268–277. https://doi.org/10.1007/978-3-319-50182-6
Jain, M., Shetty, D. K., Naik, N., Maddodi, B. S., Malarout, N., & Perule, N. (2020). Application of Gamification in the Banking Sector: A Systematic Review. Test Engineering and Management, 83(April), 16931–16944. https://www.researchgate.net/publication/341089982_Application_of_Gamification_in_the_Banking_Sector_A_Systematic_Review
Jayalath, J., & Esichaikul, V. (2020). Gamification to Enhance Motivation and Engagement in Blended eLearning for Technical and Vocational Education and Training. Technology, Knowledge and Learning, 0123456789. https://doi.org/10.1007/s10758-020-09466-2
Karakose, T., Yirci, R., & Papadakis, S. (2021). Exploring the interrelationship between covid-19 phobia, work–family conflict, family–work conflict, and life satisfaction among school administrators for advancing sustainable management. Sustainability (Switzerland), 13(15). https://doi.org/10.3390/su13158654
Khawari, A. F., & Santoso, B. (2024). Pengaruh Survei Keterlibatan Karyawan Terhadap Kinerja Karyawan Di Perusahaan Start Up. 3(1).
Koivisto, J., & Hamari, J. (2019). The rise of motivational information systems: A review of gamification research. International Journal of Information Management, 45(October 2018), 191–210. https://doi.org/10.1016/j.ijinfomgt.2018.10.013
Lin, J. (2022). The Effects of Gamification Instruction on the Roles of Perceived Ease of Learning , Enjoyment , and Useful Knowledge toward Learning Attitude. 21(2), 81–91.
Magioli, M., Huat, S., & Andy, B. (2024). The impact of gamification on training , work engagement , and job satisfaction in banking. 362–384. https://doi.org/10.1111/ijtd.12324
Mitchell, R., Schuster, L., & Jin, H. S. (2018). Gami fi cation and the impact of extrinsic motivation on needs satisfaction : Making work fun ? November 2017. https://doi.org/10.1016/j.jbusres.2018.11.022
Nink, M., & Robison, J. (2016). The Damage Inflicted by Poor Managers. Business Journal. https://news.gallup.com/businessjournal/200108/damage-inflicted-poor-managers.aspx
Oliveira, W., Hamari, J., Joaquim, S., Toda, A. M., Palomino, P. T., Vassileva, J., & Isotani, S. (2022). The effects of personalized gamification on students’ flow experience, motivation, and enjoyment. Smart Learning Environments, 9(1). https://doi.org/10.1186/s40561-022-00194-x
Rapp, A., Hopfgartner, F., Hamari, J., Linehan, C., & Cena, F. (2019). Strengthening gamification studies: Current trends and future opportunities of gamification research. International Journal of Human Computer Studies, 127, 1–6. https://doi.org/10.1016/j.ijhcs.2018.11.007
Rodrigues, M., Sereno, M., & Ang, A. (2021). Title: Effects of gamification in the banking industry: A comparison analysis between gamified and non-gamified training.
Thomas, N., Baral, R., & Crocco, O. (2022). Gamification for HRD: Systematic Review and Future Research Directions. https://doi.org/10.1177/15344843221074859
Trepte, S., & Reinecke, L. (2011). The Pleasures of Success : Game-Related Efficacy Experiences as a Mediator Between Player Performance and Game Enjoyment. 14(9), 555–558. https://doi.org/10.1089/cyber.2010.0358
Xi, N., & Hamari, J. (2019). International Journal of Information Management Does gamification satisfy needs ? A study on the relationship between gamification features and intrinsic need satisfaction. International Journal of Information Management, 46(December 2018), 210–221. https://doi.org/10.1016/j.ijinfomgt.2018.12.002
Zaric, N., Lukarov, V., & Schroeder, U. (2020). A fundamental study for gamification design: Exploring learning tendencies’ effects. International Journal of Serious Games, 7(4), 3–25. https://doi.org/10.17083/ijsg.v7i4.356
Ali, M. M., Hariyati, T., Pratiwi, M. Y., & Afifah, S. (2022). Metodologi Penelitian Kuantitatif dan Penerapannya dalam Penelitian. Education Journal.2022, 2(2), 1–6.
Alsadoon, E., Alkhawajah, A., & Suhaim, A. Bin. (2022). Effects of a gamified learning environment on students’ achievement, motivations, and satisfaction. Heliyon, 8(8), e10249. https://doi.org/10.1016/j.heliyon.2022.e10249
Alsubhi, M. A., Ashaari, N. S., & Wook, T. S. M. T. (2019). The Challenge of Increasing Student Engagement in E-Learning Platforms. Proceedings of the International Conference on Electrical Engineering and Informatics, 2019-July(July), 266–271. https://doi.org/10.1109/ICEEI47359.2019.8988908
Alsubhi, M. A., Ashaari, N. S., & Wook, T. S. M. T. (2021). Design and Evaluation of an Engagement Framework for e-Learning Gamification. International Journal of Advanced Computer Science and Applications, 12(9), 411–417. https://doi.org/10.14569/IJACSA.2021.0120947
Alsubhi, M. A., & Sahari, N. (2020). A Conceptual Engagement Framework for Gamified E-Learning Platform Activities. International Journal of Emerging Technologies in Learning, 15(22), 4–23. https://doi.org/10.3991/ijet.v15i22.15443
Amin, N. F., Garancang, S., & Abunawas, K. (2023). Konsep Umum Populasi dan Sampel dalam Penelitian. Jurnal Pilar, 14(1), 15–31.
Argote, L., & Hora, M. (2016). Organizational Learning and Management of Technology. https://doi.org/10.1111/poms.12667
Aruan, S. H., Purba, H., & Hutabarat, F. (2024). Pengaruh Penggunaan Layanan Influencer, Konten Pemasaran Digital, Dan Perasaan Senang Dalam Berbelanja Terhadap Niat Membeli Di Media Sosial Tiktok Sebagai Moderasi Adaptasi Informasi. Journal of Economic, Bussines and Accounting (COSTING), 7(4), 7051–7064. https://doi.org/10.31539/costing.v7i4.9895
Banyu, G., & Purba, H. (2024). Factors that influence trust in facebook collaborative filltering recommendations on purchase intention. 7, 6201–6216.
Beinicke, A., & Bipp, T. (2018). Evaluating Training Outcomes in Corporate E-Learning and Classroom Training. Vocations and Learning, 11(3), 501–528. https://doi.org/10.1007/s12186-018-9201-7
Bouchrika, I., Harrati, N., Wanick, V., & Wills, G. (2021). Exploring the impact of gamification on student engagement and involvement with e-learning systems. Interactive Learning Environments, 29(8), 1244–1257. https://doi.org/10.1080/10494820.2019.1623267
Bozkurt, A., & Durak, G. (2018). A systematic review of gamification research: In pursuit of homo ludens. International Journal of Game-Based Learning, 8(3), 15–33. https://doi.org/10.4018/IJGBL.2018070102
Brown, J. A. (2016). Exploring the next generation of older gamers: Middle-aged gamers. Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 9755, 308–318. https://doi.org/10.1007/978-3-319-39949-2_30
Burke, B. (2014). Gamify : how gamification motivates people to do extraordinary things. Bibliomotion, Inc. https://www.academia.edu/13447850/Gamify_how_gamification_motivates_people_to_do_extraordinary_things
Cardador, M. T., Northcraft, G. B., & Whicker, J. (2017). A theory of work gamification: Something old, something new, something borrowed, something cool? Human Resource Management Review, 27(2), 353–365. https://doi.org/10.1016/j.hrmr.2016.09.014
Chauhan, S., Akhtar, A., & Gupta, A. (2021). Gami fi cation in banking : a review , synthesis and setting research agenda. June. https://doi.org/10.1108/YC-10-2020-1229
Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., & Wang, L. C. (2024). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. In Asia Pacific Journal of Management (Vol. 41, Issue 2). Springer US. https://doi.org/10.1007/s10490-023-09871-y
Chou, Y.-K. (2015). Actionable Gamification: Beyond Points, Badges, and Leaderboards. Createspace Independent Publishing Platform.
Gallup. (2019). Gallup’s engagement and development perspective paper to learn. https://www.gallup.com/workplace/355082/employee-engagement-strategy-paper.aspx#ite-355085
Gerdenitsch, C., Sellitsch, D., Besser, M., Burger, S., Stegmann, C., Tscheligi, M., & Kriglstein, S. (2020). Electronic Commerce Research and Applications Work gami fi cation : E ff ects on enjoyment , productivity and the role of leadership. 43(July). https://doi.org/10.1016/j.elerap.2020.100994
Ghozali&Latan. (2015). Partial least squares konsep, teknik dan aplikasi menggunakan program SmartPLS 3.0 untuk penelitian empiris. Semarang Badan Penerbit Universitas Diponegoro.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management and Data Systems, 117(3), 442–458. https://doi.org/10.1108/IMDS-04-2016-0130
Hamza, I., & Tóvölgyi, S. (2023). The Effect of Gamified E-learning on Employees’ Engagement A Case Study of a Lebanese Bank. Periodica Polytechnica Social and Management Sciences, 31(1), 80–89. https://doi.org/10.3311/PPso.19616
Herniyanti, H., Widagdo, P. P., & Kamila, V. Z. (2023). Pengukuran Penerimaan Website Mulawarman Online Learning System (MOLS) Pada Universitas Mulawarman Menggunakan Theory Of Planned Behavior (TPB). Adopsi Teknologi Dan Sistem Informasi (ATASI), 2(1), 1–10. https://doi.org/10.30872/atasi.v2i1.274
Hsu, C., & Chen, M. (2018). Computers in Human Behavior How gami fi cation marketing activities motivate desirable consumer behaviors : Focusing on the role of brand love. Computers in Human Behavior, 88(May), 121–133. https://doi.org/10.1016/j.chb.2018.06.037
Huynh, D., Zuo, L., & Iida, H. (2016). Analyzing Gamification of “ Duolingo .” 268–277. https://doi.org/10.1007/978-3-319-50182-6
Jain, M., Shetty, D. K., Naik, N., Maddodi, B. S., Malarout, N., & Perule, N. (2020). Application of Gamification in the Banking Sector: A Systematic Review. Test Engineering and Management, 83(April), 16931–16944. https://www.researchgate.net/publication/341089982_Application_of_Gamification_in_the_Banking_Sector_A_Systematic_Review
Jayalath, J., & Esichaikul, V. (2020). Gamification to Enhance Motivation and Engagement in Blended eLearning for Technical and Vocational Education and Training. Technology, Knowledge and Learning, 0123456789. https://doi.org/10.1007/s10758-020-09466-2
Karakose, T., Yirci, R., & Papadakis, S. (2021). Exploring the interrelationship between covid-19 phobia, work–family conflict, family–work conflict, and life satisfaction among school administrators for advancing sustainable management. Sustainability (Switzerland), 13(15). https://doi.org/10.3390/su13158654
Khawari, A. F., & Santoso, B. (2024). Pengaruh Survei Keterlibatan Karyawan Terhadap Kinerja Karyawan Di Perusahaan Start Up. 3(1).
Koivisto, J., & Hamari, J. (2019). The rise of motivational information systems: A review of gamification research. International Journal of Information Management, 45(October 2018), 191–210. https://doi.org/10.1016/j.ijinfomgt.2018.10.013
Lin, J. (2022). The Effects of Gamification Instruction on the Roles of Perceived Ease of Learning , Enjoyment , and Useful Knowledge toward Learning Attitude. 21(2), 81–91.
Magioli, M., Huat, S., & Andy, B. (2024). The impact of gamification on training , work engagement , and job satisfaction in banking. 362–384. https://doi.org/10.1111/ijtd.12324
Mitchell, R., Schuster, L., & Jin, H. S. (2018). Gami fi cation and the impact of extrinsic motivation on needs satisfaction : Making work fun ? November 2017. https://doi.org/10.1016/j.jbusres.2018.11.022
Nink, M., & Robison, J. (2016). The Damage Inflicted by Poor Managers. Business Journal. https://news.gallup.com/businessjournal/200108/damage-inflicted-poor-managers.aspx
Oliveira, W., Hamari, J., Joaquim, S., Toda, A. M., Palomino, P. T., Vassileva, J., & Isotani, S. (2022). The effects of personalized gamification on students’ flow experience, motivation, and enjoyment. Smart Learning Environments, 9(1). https://doi.org/10.1186/s40561-022-00194-x
Rapp, A., Hopfgartner, F., Hamari, J., Linehan, C., & Cena, F. (2019). Strengthening gamification studies: Current trends and future opportunities of gamification research. International Journal of Human Computer Studies, 127, 1–6. https://doi.org/10.1016/j.ijhcs.2018.11.007
Rodrigues, M., Sereno, M., & Ang, A. (2021). Title: Effects of gamification in the banking industry: A comparison analysis between gamified and non-gamified training.
Thomas, N., Baral, R., & Crocco, O. (2022). Gamification for HRD: Systematic Review and Future Research Directions. https://doi.org/10.1177/15344843221074859
Trepte, S., & Reinecke, L. (2011). The Pleasures of Success : Game-Related Efficacy Experiences as a Mediator Between Player Performance and Game Enjoyment. 14(9), 555–558. https://doi.org/10.1089/cyber.2010.0358
Xi, N., & Hamari, J. (2019). International Journal of Information Management Does gamification satisfy needs ? A study on the relationship between gamification features and intrinsic need satisfaction. International Journal of Information Management, 46(December 2018), 210–221. https://doi.org/10.1016/j.ijinfomgt.2018.12.002
Zaric, N., Lukarov, V., & Schroeder, U. (2020). A fundamental study for gamification design: Exploring learning tendencies’ effects. International Journal of Serious Games, 7(4), 3–25. https://doi.org/10.17083/ijsg.v7i4.356
Published
2024-11-20
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Articles
Copyright (c) 2024 Laverin Imelda Girsang, Heddry Purba, Francis Hutabarat
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