EXPLORASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENCIPTAKAN COMPETITIVE ADVANTAGE PADA PERUSAHAAN PERHOTELAN: BIBLIOMETRIK ANALYSIS
Keywords:
Corporate Social Responsibility (CSR), Competitive Advantage, Bibliometrik, Klaster
Abstract
Corporate social responsibility (CSR) bukan hanya menarik perhatian para akademisi beberapa tahun terakhir, tetapi juga menjadi salah satu strategi perusahaan untuk meningkatkan competitive advantage. Artikel ini mengeksplorasi bagaimana CSR dapat menciptakan competitive advantage khususnya pada industri perhotelan dari tahun 2019 sampai 2024, dengan menganilisis tren, peluang, pengimplementasian dan tantangan. Melalui pendekatan mix method dengan mengintegrasikan analisis bibliometrik dan literatur review, artikel ini menganalisis bagaimana perusahaan hotel yang mengimplementasikan CSR dengan tepat dan dapat menciptakan competitive advantage. Hasil menunjukkan bahwa hotel yang mengintegrasikan CSR ke dalam strategi bisnisnya secara efektif memperoleh peningkatan signifikan dalam reputasi korporat, loyalitas pelanggan, efisiensi operasional, dan kinerja. Implementasi CSR yang strategis dan terstruktur dapat menjadi instrumen fundamental dalam menciptakan keunggulan kompetitif yang berkelanjutan pada industri perhotelan. Penelitian ini berkontribusi pada pengembangan kerangka teoretis dan praktis tentang bagaimana CSR dapat dimanfaatkan sebagai instrumen strategis untuk menciptakan keunggulan kompetitif dalam industri perhotelan, serta menyediakan pemetaan komprehensif tren penelitian terkini dalam bidang ini.
References
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Anning-Dorson, T., & Nyamekye, M. B. (2020). Be flexible: turning innovativeness into competitive advantage in hospitality firms. International Journal of Contemporary Hospitality Management, 32(2), 605–624.
Babajee, R. B., Seetanah, B., Nunkoo, R., & Gopy-Ramdhany, N. (2022). Corporate social responsibility and hotel financial performance. Journal of Hospitality Marketing & Management, 31(2), 226–246.
Barauskaite, G., & Streimikiene, D. (2021). Corporate social responsibility and financial performance of companies: The puzzle of concepts, definitions and assessment methods. Corporate Social Responsibility and Environmental Management, 28(1), 278–287.
Butcher, K., & Chomvilailuk, R. (2022). Guest benefits of hedonic value and perceived community value drive hotel CSR participation. Journal of Sustainable Tourism, 30(6), 1262–1279.
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296.
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Ferrell, O. C., Harrison, D. E., Ferrell, L., & Hair, J. F. (2019). Business ethics, corporate social responsibility, and brand attitudes: An exploratory study. Journal of Business Research, 95, 491–501.
Franco, S., Caroli, M. G., Cappa, F., & Del Chiappa, G. (2020). Are you good enough? CSR, quality management and corporate financial performance in the hospitality industry. International Journal of Hospitality Management, 88, 102395.
Fu, Q., Ghardallou, W., Comite, U., Siddique, I., Han, H., Arjona-Fuentes, J. M., & Ariza-Montes, A. (2022). The role of CSR in promoting energy-specific pro-environmental behavior among hotel employees. Sustainability, 14(11), 6574.
Gallardo-Vázquez, D., Valdez-Juárez, L. E., & Castuera-Díaz, Á. M. (2019). Corporate social responsibility as an antecedent of innovation, reputation, performance, and competitive success: A multiple mediation analysis. Sustainability, 11(20), 5614.
Goffi, G., Masiero, L., & Pencarelli, T. (2022). Corporate social responsibility and performances of firms operating in the tourism and hospitality industry. The TQM Journal, 34(6), 1626–1647.
González-Rodríguez, M. R., Díaz-Fernández, M. C., & Font, X. (2020). Factors influencing willingness of customers of environmentally friendly hotels to pay a price premium. International Journal of Contemporary Hospitality Management, 32(1), 60–80.
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Han, H. (2021). Consumer behavior and environmental sustainability in tourism and hospitality: A review of theories, concepts, and latest research. Sustainable Consumer Behaviour and the Environment, 1–22.
Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability, 11(14), 3811.
Hossain, M. S., Kannan, S. N., & Raman Nair, S. K. K. (2021). Factors influencing sustainable competitive advantage in the hospitality industry. Journal of Quality Assurance in Hospitality & Tourism, 22(6), 679–710.
Islam, T., Islam, R., Pitafi, A. H., Xiaobei, L., Rehmani, M., Irfan, M., & Mubarak, M. S. (2021). The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust. Sustainable Production and Consumption, 25, 123–135.
Khalil, N., Che Abdullah, S. N., Haron, S. N., & Hamid, M. Y. (2024). A review of green practices and initiatives from stakeholder’s perspectives towards sustainable hotel operations and performance impact. Journal of Facilities Management, 22(4), 653–682.
Kim, S. in, Gim, J., Kim, H., & Park, S. (2024). How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products. Journal of Travel & Tourism Marketing, 41(7), 973–987.
Kuo, F.-I., Fang, W.-T., & LePage, B. A. (2022). Proactive environmental strategies in the hotel industry: Eco-innovation, green competitive advantage, and green core competence. Journal of Sustainable Tourism, 30(6), 1240–1261.
Laguir, L., Laguir, I., & Tchemeni, E. (2019). Implementing CSR activities through management control systems: A formal and informal control perspective. Accounting, Auditing & Accountability Journal, 32(2), 531–555.
Latif, K. F., Pérez, A., & Sahibzada, U. F. (2020). Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study. International Journal of Hospitality Management, 89, 102565.
Lechuga Sancho, M. P., Martín-Navarro, A., & Ramos-Rodríguez, A. R. (2020). Information systems management tools: an application of bibliometrics to CSR in the tourism sector. Sustainability, 12(20), 8697.
Legrand, W., Chen, J. S., & Laeis, G. C. M. (2022). Sustainability in the hospitality industry: Principles of sustainable operations. Routledge.
Lin, W. L. (2024). The role of corporate social responsibility and corporate social irresponsibility in shaping corporate reputation: An analysis of competitive action and innovation strategies. Corporate Social Responsibility and Environmental Management, 31(2), 1451–1468.
Maqalika, L. R. (2021). Corporate Social Responsibility (CSR) implementation in the KwaZulu-Natal hotels-barriers and drivers.
Musavengane, R. (2019). Small hotels and responsible tourism practice: Hoteliers’ perspectives. Journal of Cleaner Production, 220, 786–799.
Ng, A. W., & Tavitiyaman, P. (2020). Corporate social responsibility and sustainability initiatives of multinational hotel corporations. International Business, Trade and Institutional Sustainability, 3–15.
Niruban Projoth, T., & Jeyapaul, R. (2024). A Comprehensive Analysis on Corporate Social Responsibility (CSR) Programs in India for Educational Improvement. Library Progress International, 44(3), 2060–2076.
Nyuur, R. B., Ofori, D. F., & Amponsah, M. M. (2019). Corporate social responsibility and competitive advantage: A developing country perspective. Thunderbird International Business Review, 61(4), 551–564.
Oduro, S., Adhal Nguar, K. D., De Nisco, A., Alharthi, R. H. E., Maccario, G., & Bruno, L. (2022). Corporate social responsibility and SME performance: a meta-analysis. Marketing Intelligence & Planning, 40(2), 184–204.
Peña‐Miranda, D. D., Guevara‐Plaza, A., Fraiz‐Brea, J. A., & Camilleri, M. A. (2022). Corporate social responsibility model for a competitive and resilient hospitality industry. Sustainable Development, 30(3), 433–446.
Pumiviset, W., & Suttipun, M. (2024). Corporate Social Responsibility and Smes’ Performance: Mediating Role of Sustainable Competitive Advantage. ABAC Journal, 44(4), 47–47. https://doi.org/10.59865/abacj.2024.47
Raub, S. P., & Martin-Rios, C. (2019). “Think sustainable, act local”–a stakeholder-filter-model for translating SDGs into sustainability initiatives with local impact. International Journal of Contemporary Hospitality Management, 31(6), 2428–2447.
Reid, A., Ringel, E., & Pendleton, S. M. (2024). Transparency reports as CSR reports: motives, stakeholders, and strategies. Social Responsibility Journal, 20(1), 81–107.
Rhou, Y., & Singal, M. (2020). A review of the business case for CSR in the hospitality industry. International Journal of Hospitality Management, 84, 102330.
Rodríguez-Espíndola, O., Cuevas-Romo, A., Chowdhury, S., Díaz-Acevedo, N., Albores, P., Despoudi, S., Malesios, C., & Dey, P. (2022). The role of circular economy principles and sustainable-oriented innovation to enhance social, economic and environmental performance: Evidence from Mexican SMEs. International Journal of Production Economics, 248, 108495.
Rubio-Mozos, E., García-Muiña, F. E., & Fuentes-Moraleda, L. (2020). Sustainable strategic management model for hotel companies: A multi-stakeholder proposal to “walk the talk” toward SDGS. Sustainability, 12(20), 8652.
Shah, S. H. H., Lei, S., Ali, M., Doronin, D., & Hussain, S. T. (2020). Prosumption: bibliometric analysis using HistCite and VOSviewer. Kybernetes, 49(3), 1020–1045. https://doi.org/10.1108/K-12-2018-0696
Sidiq, M. (2019). Panduan analisis bibliometrik sederhana. Universitas Negeri Jakarta. Doi, 10.
Song, H. J., & Kang, K. H. (2019). Implementing corporate social responsibility strategies in the hospitality and tourism firms: A culture-based approach. Tourism Economics, 25(4), 520–538.
Wang, C., Hu, R., & Zhang, T. C. (2020). Corporate social responsibility in international hotel chains and its effects on local employees: Scale development and empirical testing in China. International Journal of Hospitality Management, 90, 102598.
Wirba, A. V. (2024). Corporate social responsibility (CSR): The role of government in promoting CSR. Journal of the Knowledge Economy, 15(2), 7428–7454.
Wong, D. (2018). VOSviewer. Technical Services Quarterly, 35(2), 219–220.
Yousaf, Z., Radulescu, M., Sinisi, C. I., Serbanescu, L., & Paunescu, L. M. (2021). Harmonization of green motives and green business strategies towards sustainable development of hospitality and tourism industry: Green environmental policies. Sustainability, 13(12), 6592.
Zaragoza-Sáez, P. C., Claver-Cortés, E., Marco-Lajara, B., & Úbeda-García, M. (2023). Corporate social responsibility and strategic knowledge management as mediators between sustainable intangible capital and hotel performance. In Knowledge Management, Organisational Learning and Sustainability in Tourism (pp. 14–36). Routledge.
Anning-Dorson, T., & Nyamekye, M. B. (2020). Be flexible: turning innovativeness into competitive advantage in hospitality firms. International Journal of Contemporary Hospitality Management, 32(2), 605–624.
Babajee, R. B., Seetanah, B., Nunkoo, R., & Gopy-Ramdhany, N. (2022). Corporate social responsibility and hotel financial performance. Journal of Hospitality Marketing & Management, 31(2), 226–246.
Barauskaite, G., & Streimikiene, D. (2021). Corporate social responsibility and financial performance of companies: The puzzle of concepts, definitions and assessment methods. Corporate Social Responsibility and Environmental Management, 28(1), 278–287.
Butcher, K., & Chomvilailuk, R. (2022). Guest benefits of hedonic value and perceived community value drive hotel CSR participation. Journal of Sustainable Tourism, 30(6), 1262–1279.
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296.
Farmaki, A. (2019). Corporate social responsibility in hotels: a stakeholder approach. International Journal of Contemporary Hospitality Management, 31(6), 2297–2320.
Ferrell, O. C., Harrison, D. E., Ferrell, L., & Hair, J. F. (2019). Business ethics, corporate social responsibility, and brand attitudes: An exploratory study. Journal of Business Research, 95, 491–501.
Franco, S., Caroli, M. G., Cappa, F., & Del Chiappa, G. (2020). Are you good enough? CSR, quality management and corporate financial performance in the hospitality industry. International Journal of Hospitality Management, 88, 102395.
Fu, Q., Ghardallou, W., Comite, U., Siddique, I., Han, H., Arjona-Fuentes, J. M., & Ariza-Montes, A. (2022). The role of CSR in promoting energy-specific pro-environmental behavior among hotel employees. Sustainability, 14(11), 6574.
Gallardo-Vázquez, D., Valdez-Juárez, L. E., & Castuera-Díaz, Á. M. (2019). Corporate social responsibility as an antecedent of innovation, reputation, performance, and competitive success: A multiple mediation analysis. Sustainability, 11(20), 5614.
Goffi, G., Masiero, L., & Pencarelli, T. (2022). Corporate social responsibility and performances of firms operating in the tourism and hospitality industry. The TQM Journal, 34(6), 1626–1647.
González-Rodríguez, M. R., Díaz-Fernández, M. C., & Font, X. (2020). Factors influencing willingness of customers of environmentally friendly hotels to pay a price premium. International Journal of Contemporary Hospitality Management, 32(1), 60–80.
Han, B. (2024). RETRACTED ARTICLE: Fostering sustainability: integrating social responsibility, green finance, and corporate performance. Economic Change and Restructuring, 57(2), 64.
Han, H. (2021). Consumer behavior and environmental sustainability in tourism and hospitality: A review of theories, concepts, and latest research. Sustainable Consumer Behaviour and the Environment, 1–22.
Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability, 11(14), 3811.
Hossain, M. S., Kannan, S. N., & Raman Nair, S. K. K. (2021). Factors influencing sustainable competitive advantage in the hospitality industry. Journal of Quality Assurance in Hospitality & Tourism, 22(6), 679–710.
Islam, T., Islam, R., Pitafi, A. H., Xiaobei, L., Rehmani, M., Irfan, M., & Mubarak, M. S. (2021). The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust. Sustainable Production and Consumption, 25, 123–135.
Khalil, N., Che Abdullah, S. N., Haron, S. N., & Hamid, M. Y. (2024). A review of green practices and initiatives from stakeholder’s perspectives towards sustainable hotel operations and performance impact. Journal of Facilities Management, 22(4), 653–682.
Kim, S. in, Gim, J., Kim, H., & Park, S. (2024). How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products. Journal of Travel & Tourism Marketing, 41(7), 973–987.
Kuo, F.-I., Fang, W.-T., & LePage, B. A. (2022). Proactive environmental strategies in the hotel industry: Eco-innovation, green competitive advantage, and green core competence. Journal of Sustainable Tourism, 30(6), 1240–1261.
Laguir, L., Laguir, I., & Tchemeni, E. (2019). Implementing CSR activities through management control systems: A formal and informal control perspective. Accounting, Auditing & Accountability Journal, 32(2), 531–555.
Latif, K. F., Pérez, A., & Sahibzada, U. F. (2020). Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study. International Journal of Hospitality Management, 89, 102565.
Lechuga Sancho, M. P., Martín-Navarro, A., & Ramos-Rodríguez, A. R. (2020). Information systems management tools: an application of bibliometrics to CSR in the tourism sector. Sustainability, 12(20), 8697.
Legrand, W., Chen, J. S., & Laeis, G. C. M. (2022). Sustainability in the hospitality industry: Principles of sustainable operations. Routledge.
Lin, W. L. (2024). The role of corporate social responsibility and corporate social irresponsibility in shaping corporate reputation: An analysis of competitive action and innovation strategies. Corporate Social Responsibility and Environmental Management, 31(2), 1451–1468.
Maqalika, L. R. (2021). Corporate Social Responsibility (CSR) implementation in the KwaZulu-Natal hotels-barriers and drivers.
Musavengane, R. (2019). Small hotels and responsible tourism practice: Hoteliers’ perspectives. Journal of Cleaner Production, 220, 786–799.
Ng, A. W., & Tavitiyaman, P. (2020). Corporate social responsibility and sustainability initiatives of multinational hotel corporations. International Business, Trade and Institutional Sustainability, 3–15.
Niruban Projoth, T., & Jeyapaul, R. (2024). A Comprehensive Analysis on Corporate Social Responsibility (CSR) Programs in India for Educational Improvement. Library Progress International, 44(3), 2060–2076.
Nyuur, R. B., Ofori, D. F., & Amponsah, M. M. (2019). Corporate social responsibility and competitive advantage: A developing country perspective. Thunderbird International Business Review, 61(4), 551–564.
Oduro, S., Adhal Nguar, K. D., De Nisco, A., Alharthi, R. H. E., Maccario, G., & Bruno, L. (2022). Corporate social responsibility and SME performance: a meta-analysis. Marketing Intelligence & Planning, 40(2), 184–204.
Peña‐Miranda, D. D., Guevara‐Plaza, A., Fraiz‐Brea, J. A., & Camilleri, M. A. (2022). Corporate social responsibility model for a competitive and resilient hospitality industry. Sustainable Development, 30(3), 433–446.
Pumiviset, W., & Suttipun, M. (2024). Corporate Social Responsibility and Smes’ Performance: Mediating Role of Sustainable Competitive Advantage. ABAC Journal, 44(4), 47–47. https://doi.org/10.59865/abacj.2024.47
Raub, S. P., & Martin-Rios, C. (2019). “Think sustainable, act local”–a stakeholder-filter-model for translating SDGs into sustainability initiatives with local impact. International Journal of Contemporary Hospitality Management, 31(6), 2428–2447.
Reid, A., Ringel, E., & Pendleton, S. M. (2024). Transparency reports as CSR reports: motives, stakeholders, and strategies. Social Responsibility Journal, 20(1), 81–107.
Rhou, Y., & Singal, M. (2020). A review of the business case for CSR in the hospitality industry. International Journal of Hospitality Management, 84, 102330.
Rodríguez-Espíndola, O., Cuevas-Romo, A., Chowdhury, S., Díaz-Acevedo, N., Albores, P., Despoudi, S., Malesios, C., & Dey, P. (2022). The role of circular economy principles and sustainable-oriented innovation to enhance social, economic and environmental performance: Evidence from Mexican SMEs. International Journal of Production Economics, 248, 108495.
Rubio-Mozos, E., García-Muiña, F. E., & Fuentes-Moraleda, L. (2020). Sustainable strategic management model for hotel companies: A multi-stakeholder proposal to “walk the talk” toward SDGS. Sustainability, 12(20), 8652.
Shah, S. H. H., Lei, S., Ali, M., Doronin, D., & Hussain, S. T. (2020). Prosumption: bibliometric analysis using HistCite and VOSviewer. Kybernetes, 49(3), 1020–1045. https://doi.org/10.1108/K-12-2018-0696
Sidiq, M. (2019). Panduan analisis bibliometrik sederhana. Universitas Negeri Jakarta. Doi, 10.
Song, H. J., & Kang, K. H. (2019). Implementing corporate social responsibility strategies in the hospitality and tourism firms: A culture-based approach. Tourism Economics, 25(4), 520–538.
Wang, C., Hu, R., & Zhang, T. C. (2020). Corporate social responsibility in international hotel chains and its effects on local employees: Scale development and empirical testing in China. International Journal of Hospitality Management, 90, 102598.
Wirba, A. V. (2024). Corporate social responsibility (CSR): The role of government in promoting CSR. Journal of the Knowledge Economy, 15(2), 7428–7454.
Wong, D. (2018). VOSviewer. Technical Services Quarterly, 35(2), 219–220.
Yousaf, Z., Radulescu, M., Sinisi, C. I., Serbanescu, L., & Paunescu, L. M. (2021). Harmonization of green motives and green business strategies towards sustainable development of hospitality and tourism industry: Green environmental policies. Sustainability, 13(12), 6592.
Zaragoza-Sáez, P. C., Claver-Cortés, E., Marco-Lajara, B., & Úbeda-García, M. (2023). Corporate social responsibility and strategic knowledge management as mediators between sustainable intangible capital and hotel performance. In Knowledge Management, Organisational Learning and Sustainability in Tourism (pp. 14–36). Routledge.
Published
2024-12-09
Section
Articles
Copyright (c) 2024 Luluk Faiqoh, Masiyah Kholmi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
