TANGGUNG JAWAB SOSIAL PERUSAHAAN DAN MANAJEMEN RANTAI PASOKAN HIJAU TERHADAP KINERJA OPERASIONAL DENGAN MODERASI MODAL RELASIONAL
Keywords:
Tanggung Jawab Sosial Perusahaan, Manajemen Rantai Pasokan Hijau, Kinerja Operasional, Modal Relasional.
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh tanggung jawab sosial perusahaan (CSR) dan manajemen rantai pasokan hijau (GSCM) terhadap kinerja operasional, dengan moderasi modal relasional. Studi ini dilakukan pada 204 karyawan di perusahaan manufaktur industri makanan di Jakarta Barat. Hasil penelitian menunjukkan bahwa CSR memiliki pengaruh positif terhadap GSCM, di mana penerapan CSR yang efektif berdampak signifikan pada praktik rantai pasokan hijau. GSCM juga terbukti memiliki pengaruh positif terhadap kinerja operasional, dengan penerapan praktik rantai pasokan hijau yang meningkatkan efisiensi dan produktivitas perusahaan. Selain itu, CSR secara langsung berdampak positif terhadap kinerja operasional melalui penerapan tanggung jawab sosial kepada karyawan dan lingkungan. Modal relasional ditemukan sebagai moderator dalam hubungan antara CSR dan GSCM, serta GSCM dan kinerja operasional. Dalam hubungan yang kurang erat, CSR dapat menjadi mekanisme strategis untuk meningkatkan kepercayaan dan mendorong praktik rantai pasokan hijau. Sementara itu, rendahnya modal relasional memberikan ruang lebih besar bagi GSCM untuk berkontribusi terhadap peningkatan kinerja operasional, karena perusahaan masih berada pada tahap membangun hubungan yang lebih erat dengan mitra rantai pasokan. Temuan ini menegaskan pentingnya CSR, GSCM, dan modal relasional dalam mendukung kinerja operasional yang berkelanjutan.
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Al-Dweiri, M., Ramadan, B., Rawshdeh, A., Nassoura, A., Al-Hamad, A., & Ahmad, A. (2024). The mediating role of lean operations on the relationship between supply chain integration and operational performance. Uncertain Supply Chain Management, 12(2), 1163-1174.
De Leaniz, P. M. G., & Del Bosque, I. R. (2013). Intellectual capital and relational capital: The role of sustainability in developing corporate reputation. Intangible Capital, 9(1), 262-280.
Hoejmose, S., Brammer, S., & Millington, A. (2012). “Green” supply chain management: The role of trust and top management in B2B and B2C markets. Industrial Marketing Management, 41(4), 609-620.
Huang, C. L., & Kung, F. H. (2011). Environmental consciousness and intellectual capital management: Evidence from Taiwan's manufacturing industry. Management decision, 49(9), 1405-1425.
Kurniawan, D. R., Mahestri, N. A., Maylawati, W., & Rustandi, T. (2024). Dampak Managemen pada Rantai Pasok Terhadap Kinerja Keberlanjutan Ekonomi, Kinerja Kelestarian Lingkungan dan Kinerja Keberlanjutan Sosial PT Krakatau Steel (Persero) Tbk. Jurnal Sains dan Teknologi Maritim, 25(1), 127-140.
Le, T. T., Vo, X. V., & Venkatesh, V. G. (2022). Role of green innovation and supply chain management in driving sustainable corporate performance. Journal of Cleaner Production, 374, 133875.
Li, W., Liu, L., Li, Y., & Li, Z. (2024). Decision-making and coordination of green supply chain with corporate social responsibility under loss aversion. Evolutionary Intelligence, 17(1), 399-415.
Li, Y. (2020). Research on supply chain CSR management based on differential game. Journal of Cleaner Production, 268, 122171.
Mitra, S., & Datta, P. P. (2014). Adoption of green supply chain management practices and their impact on performance: an exploratory study of Indian manufacturing firms. International journal of production research, 52(7), 2085-2107.
Nguyen, C. T., Nguyen, L. T., & Nguyen, N. Q. (2022). Corporate social responsibility and financial performance: The case in Vietnam. Cogent Economics & Finance, 10(1), 2075600.
Nguyen, X. H., Duong, T. A., Nguyen, V. A., Nguyen, K. L., Dinh, N. T., & Mai, D. H. (2022). The impact of corporate social responsibility, green supply chain management on the performance of small and medium enterprises in Vietnam: a Systematic literature review and directions for future research.
Parast, M. M., & Adams, S. G. (2012). Corporate social responsibility, benchmarking, and organizational performance in the petroleum industry: A quality management perspective. International Journal of Production Economics, 139(2), 447-458.
Qin, Z. (2019). A Literature Review of the Impact of Green Supply Chain Management on Firm Performance. Journal of Service Science and Management, 12(7), 872-879.
Redda, E. H. (2019). Attitudes towards online shopping: Application of the theory of planned behaviour. Acta Universitatis Danubius. Œconomica, 15(2), 148-159.
Rettab, B., Brik, A. B., & Mellahi, K. (2009). A study of management perceptions of the impact of corporate social responsibility on organisational performance in emerging economies: The case of Dubai. Journal of business ethics, 89, 371-390.
Sibarani, M. M., Jayamahe, J. J., & Sadimin, S. (2022). Peran Corporate Social Responsibility dan Manajemen Rantai Pasok Terhadap Kinerja Perusahaan Industri Pertahanan. Journal of Industrial Engineering & Management Research, 3(6), 51-60.
Sjioen, A. E., Amaludin, A., Rukmana, A. Y., Syamsulbahri, S., & Wahyudi, I. (2023). Bisnis Berkelanjutan dan Tanggung Jawab Sosial Perusahaan: Studi tentang Dampak dan Strategi Implementasi. Jurnal Bisnis Dan Manajemen West Science, 2(03), 239-248.
Sun, D. (2024). The role of green technology and green utility performance in advancing energy utilities' commitment to sustainability. Economic Change and Restructuring, 57(2), 53.
Sun, Y. (2024). Effect of Green Supply Chain Management and Corporate Social Responsibility Practices on Small and Medium Enterprises. Academic Journal of Science and Technology, 11(1), 211-218.
Villena, V. H., Revilla, E., & Choi, T. Y. (2011). The dark side of buyer–supplier relationships: A social capital perspective. Journal of Operations management, 29(6), 561-576.
Viswanadham, N. (2018). Performance analysis and design of competitive business models. International Journal of Production Research, 56(1-2), 983-999.
Wang, C., Zhang, Q., & Zhang, W. (2020). Corporate social responsibility, Green supply chain management and firm performance: The moderating role of big-data analytics capability. Research in Transportation Business & Management, 37, 100557.
Wang, X., Zhao, Y., & Hou, L. (2020). How does green innovation affect supplier-customer relationships? A study on customer and relationship contingencies. Industrial Marketing Management, 90, 170-180.
Wiyatno, J. M., & Widyaningrum, S. (2024, September). Penerapan Customer Relationship Management Berbasis Website untuk Meningkatkan Kepuasan Pelanggan CV Berkat Melimpah Sejati. In Prosiding Seminar Nasional Ekonomi dan Bisnis (Vol. 4, pp. 99-108).
Wiyatno, T. N., Kurnia, H., Zulkarnaen, I., & Nuryono, A. (2024). How Influenced Management Behavior is on the Implementation of Total Quality Management (TQM) and Company Operational Performance. International Journal of Industrial Engineering and Management, 15(3), 225-237.
Xu, J., Yu, Y., Wu, Y., Zhang, J. Z., Liu, Y., Cao, Y., & Eachempati, P. (2022). Green supply chain management for operational performance: anteceding impact of corporate social responsibility and moderating effects of relational capital. Journal of Enterprise Information Management, 35(6), 1613-1638.
Yu, Y., Xu, J., Huo, B., Zhang, J. Z., & Cao, Y. (2023). The impact of supply chain social responsibility on sustainable performance. Journal of Cleaner Production, 385, 135666.
Yu, Y., Zhang, M., & Huo, B. (2021). The impact of relational capital on green supply chain management and financial performance. Production Planning & Control, 32(10), 861-874.
Zhang, M., Tse, Y. K., Dai, J., & Chan, H. K. (2017). Examining green supply chain management and financial performance: roles of social control and environmental dynamism. IEEE Transactions on Engineering Management, 66(1), 20-34.
Zhou, X., Li, X., Liu, F., Ge, W., Ma, X., Tian, Y., ... & Qiu, Y. (2020). The comprehensive evaluation model of power supply capacity for regional-oriented distribution network. Neural Computing and Applications, 32, 5163-5171.
Zhu, Q., & Sarkis, J. (2004). Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises. Journal of operations management, 22(3), 265-289.
Zhu, Q., & Sarkis, J. (2007). The moderating effects of institutional pressures on emergent green supply chain practices and performance. International journal of production research, 45(18-19), 4333-4355.
Published
2024-12-20
Section
Articles
Copyright (c) 2024 Khoirunisa Khoirunisa, Wahyuningsih Santosa
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