DETERMINAN KUNCI SUKSES PENGUSAHA PEREMPUAN MUSLIM MINANGKABAU DI SUMATERA BARAT
Keywords:
Determinan, Pengusaha Perempuan, Dorongan, Peluang, Tantangan
Abstract
Perempuan adalah sosok yang memainkan banyak peranan penting di kehidupan. Tidak hanya sebagai pendidik, perempuan adalah sumber kasih sayang bagi keluarganya. Selain itu perempuan merupakan sumber daya yang mempunyai peran penting untuk meningkatkan kesejahteraan ekonomi. Budaya matrilinialisme dan budaya wirausahawan yang kuat di Sumatera Barat menjadi salah faktor Perempuan banyak yang memutuskan menjadi pengusaha. Definisi umum dari pengusaha Perempuan adalah seorang perempuan atau sekelompok perempuan yang memulai, mengatur, dan menjalankan bisnis. Mereka adalah orang yang menerima peran yang menantang untuk memenuhi kebutuhan pribadi dan mandiri secara ekonomi. Penelitian ini bertujuan untuk menganalisis determinan kunci sukses pengusaha Perempuan muslim di Sumatera Barat melalui variabel dorongan, peluang, motivasi serta tantangan yang menjadi faktor kesusksesan dalam usaha mereka. Teknik Analisis data yang digunakan adalah metode PLS (Partial Least Square) melalui Smart PLS Software 4.0 dengan responden sebanyak 60 responden yang merupakan Perempuan yang bekerja sebagai pengusaha, bersuku Minangkabau, beragama Islam dan berdomisili di Sumatera Barat. Hasil penelitian menunjukan diantara variabel Faktor Dorongan (X1), Peluang (X2), Motivasi (X3) dan Tantangan (X4) berpengaruh secara positif dan signifikan terhadap kesuksesan pengusaha Perempuan (Y) dengan T hitung > 1.96 dan P-Value < 0.05. Faktor Dorongan (X1) memiliki koefisien jalur tertinggi (0.851) di antara variabel-variabel X lainnya. Ini berarti bahwa Faktor Dorongan (X1) memiliki pengaruh positif yang paling besar terhadap Pengusaha Perempuan di antara semua variabel yang dianalisis. Hal ini sesuai dengan teori yang menjelaskan bahwa faktor pendorong merupakan keadaan atau kondisi yang menciptakan keharusan bagi perempuan untuk memilih berwirausaha seperti kesulitan keuangan ataupun tanggung jawab keluarga.
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