BUY NOW PAY LATER: INSTANT SOLUTION OR FINANCIAL TRAP? UNCOVERING THE SOCIAL, PSYCHOLOGICAL, AND BEHAVIORAL DETERMINANTS BEHIND THE GEN Z PHENOMENON

Authors

Valsa Ayunda Tisya Universitas PGRI Yogyakarta
Tasrim Tasrim Universitas PGRI Yogyakarta

DOI:

Keywords:

Buy Now Pay Later, Gen Z, Systematic Literature Review.

Abstract

The phenomenon of increasing use of Buy Now Pay Later (BNPL) services among Generation Z is a crucial issue in the midst of the growth of the digital economy. Gen Z is known to be adaptive to technology, but it is also vulnerable to consumptive behavior and financial risks. This topic is interesting to research because it reflects the dilemma between the ease of transactions and the challenges of personal financial management. This study uses a qualitative approach based on Systematic Literature Review (SLR) with data sources from Scopus and Google Scholar (2015–2025). The analysis is carried out through VOSviewer to produce visualizations in the form of network, overlay, and density visualization. The results identified six main clusters and ten research gaps, such as the lack of psychological studies, social influences, and the role of mediation in Gen Z's financial behavior.

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