PENGARUH FEAR OF MISSING OUT (FOMO) BEHAVIOR DAN PERAN INFLUENCER TERHADAP KEPUASAN INVESTOR DAN KEPUTUSAN INVESTASI SAHAM PADA RASHID HUSSEIN BANK (RHB) SEKURITAS DI PEKANBARU

Authors

Deffandi Nasrul Universitas Riau

DOI:

Keywords:

Fear of Missing Out (FOMO) Behavior, Role of Influencers, Investor Satisfaction and Stock Investment Decisions

Abstract

Investment decisions involve allocating capital to assets with the goal of generating future profits, yet these decisions are not always rational. While rational investors analyze risks and returns, many rely on heuristics, past performance, or peer influence, leading to biases such as Fear of Missing Out (FOMO). Such biases can distort judgment and increase risk-taking. This study analyzes the impact of FOMO behavior and influencers on investor satisfaction and stock investment decisions at RHB Securities in Pekanbaru. Using a quantitative approach, purposive sampling was applied to select 154 respondents who met criteria such as residing in Pekanbaru, being at least 20 years old, and having invested in stocks through RHB Securities. Data were tested statistically to evaluate hypotheses regarding behavioral and external influences on decision-making. Findings reveal that FOMO significantly enhances investor satisfaction and positively influences stock investment decisions, as investors motivated by emerging opportunities actively seek information and engage in trading. Influencers also play a crucial role, boosting trust, communication, and awareness of investment options, thereby improving investor satisfaction and decision quality. Furthermore, satisfied investors are more likely to reinvest, demonstrating that satisfaction mediates the relationship between influencers and investment choices. These results highlight the behavioral and social dynamics shaping stock investment decisions in Pekanbaru.

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