ANALYSIS OF THE TECHNOLOGY READINESS AND ACCEPTANCE MODEL (TRAM) WITH TRUST IN DIGITAL SERVICES TOWARDS THE ADOPTION OF THE JAKI APPLICATION FOR SUSTAINABLE DIGITAL INFRASTRUCTURE (SDGs 9)

Authors

Inkreswari Retno Hardini Universitas Negeri Jakarta
Stanny Dewanty Rehatta Universitas Negeri Jakarta
Meta Bara Berutu Universitas Negeri Jakarta
Regina Humaningtyas Purba Universitas Negeri Jakarta
Ariska Novianti Universitas Negeri Jakarta

DOI:

Keywords:

Technology Acceptance Model, Trust, Perceived Usefulness, Intention to Use, PLS-SEM

Abstract

Digital transformation in public services requires systems that are not only useful but also capable of building user trust. This study aims to analyze the influence of Technology Trust (TTR) on Perceived Usefulness (PU) and the role of Perceived Usefulness in enhancing Intention to Use (ITU) digital systems. The research employed a quantitative approach using Partial Least Squares – Structural Equation Modeling (PLS-SEM) with SmartPLS. Data were collected through questionnaires distributed to respondents who had experience using digital services. The findings reveal that Technology Trust has a positive and significant effect on Perceived Usefulness, while Perceived Usefulness strongly affects Intention to Use. These results emphasize that trust is a strategic factor in shaping the perceived usefulness of technology, which ultimately drives user intention to adopt digital systems. The practical implications suggest that organizations should strengthen trust ecosystems, highlight tangible system benefits, and improve user experience to ensure the successful adoption of digital technologies.

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