THE ROLE OF “SRIKANDI” IN INCREASING WOMEN'S PARTICIPATION IN THE MINING INDUSTRY: A CASE STUDY OF PT. BUKIT ASAM TBK
DOI:
https://doi.org/10.31539/mj90d878Keywords:
PTBA Srikandi, Gender Equality, Four Frames of Gender, ESG, Women's Leadership, Gender Mainstreaming, Inclusive Work CultureAbstract
This study analyzes the effectiveness of PT Bukit Asam's (PTBA) Srikandi Program in enhancing women's participation, leadership, and equal opportunities in the mining sector. It identifies factors influencing success and barriers to implementation, and formulates a model for sustainable gender mainstreaming aligned with Environmental, Social, and Governance (ESG) principles and the company's sustainability roadmap. This study employs a descriptive qualitative methodology, utilizing in-depth interviews, document analysis, and data triangulation via SWOT and PESTEL analyses. The analytical framework employed is based on the Four Frames of Gender concept (Ashcraft & Mumby, 2004), which includes Fix the Women, Value the Feminine, Create Equal Opportunity, and Assess & Review Work Culture This study concludes that PTBA's Srikandi Program serves a strategic function as a catalyst for transforming organizational culture towards equality and sustainability. For future relevance, this program must shift from the paradigm of "empowering women to be competitive" to "establishing an inclusive and equitable system for all genders." Integrating gender equality into ESG principles and sustainability roadmaps positions PTBA to lead among state-owned mining companies in implementing inclusive leadership and sustainable gender governance practices. PTBA Srikandi focuses on promoting gender equality through the application of the Four Frames of Gender. The initiative emphasizes the importance of Environmental, Social, and Governance (ESG) criteria, women's leadership, and gender mainstreaming to foster an inclusive work culture.
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