THE DUAL ROLE OF RELIGIOSITY IN HAJJ AND UMRAH PILGRIMAGE INTENTIONS: A PRISMA-COMPLIANT SYSTEMATIC REVIEW OF MEDIATING AND MODERATING EFFECTS
DOI:
https://doi.org/10.31539/aqn13t59Keywords:
Religiosity, Religious Tourism, Umrah, Hajj, Belief, Purchase Intention, Systematic Literature Review, PRISMAAbstract
This systematic literature review examines the role of religiosity as a mediating and moderation factor in religious travel decisions, especially in the context of Umrah and Hajj. Using the PRISMA methodology, this review synthesizes evidence from 38 peer-reviewed studies published between 2015-2025. The findings reveal that religiosity significantly influences the relationship between beliefs and purchase intentions in the context of religious travel, serving as a moderator and mediator in the consumer decision-making process. The review identifies key theoretical contributions and practical implications for the religious tourism industry, highlighting the critical need for culturally sensitive marketing approaches that integrate religious values. This review contributes to the literature by providing a comprehensive synthesis of the role of religiosity in religious travel behavior and offers direction for future research in this emerging field.
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Copyright (c) 2025 Eko Sigit Pramudito, Setyo Riyanto, Dudi Permana, Daru Asih
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