PENGARUH CITRA DESTINASI, KUALITAS PENGALAMAN WISATAWAN, DAN KEPERCAYAAN WISATAWAN TERHADAP NIAT KUNJUNGAN ULANG

Christy Widyawati; Adrie Oktavio; Rizki Adityaji; Agustinus Nugroho; Hendra Hendra

doi:10.31539/mqtw7559

Authors

Christy Widyawati Universitas Ciputra
Adrie Oktavio Universitas Ciputra
Rizki Adityaji Universitas Ciputra
Agustinus Nugroho Universitas Ciputra
Hendra Hendra Universitas Ciputra

DOI:

https://doi.org/10.31539/mqtw7559

Keywords:

Citra Destinasi, Kualitas Pengalaman, Kepercayaan, Niat, Pantai Widuri Pemalang.

Abstract

Penelitian bertujuan menguji secara kuantitatif hubungan struktural antar variabel citra destinasi, kualitas pengalaman wisatawan, kepercayaan wisatawan dan niat kunjungan ulang ke Pantai Widuri Pemalang, melalui pendekatan statistik berbasis SPSS. Metode penelitian menggunakan desain kuantitatif dengan survei kuesioner yang disebarkan kepada 150 responden wisatawan yang pernah berkunjung ke Pantai Widuri Pemalang. Teknik pengambilan sampel dilakukan secara accident sampling. Analisis data mencakup uji validitas, reliabilitas, korelasi, serta regresi berganda. Hasil penelitian menunjukkan bahwa baik secvara parsial mauapun secara simultan citra destinasi, kualitas pengalaman wisatawan, kepercayaan wisatawan dan niat kunjungan ulang ke Pantai Widuri Pemalang. Secara praktis, penelitian ini menegaskan pentingnya meningkatkan citra destinasi Pantai Widuri Pemalang, penguatan kepercayaan wisatawan, serta peningkatan kualitas pengalaman wisatawan untuk menjaga keberlanjutan daya tarik Pantai Widuri Pemalang di tingkat nasional maupun internasional.

References

Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. S. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177–1190. https://doi.org/10.1016/j.tele.2017.05.008

Buhalis, D., & Sinarta, Y. (2019). Real-time co-creation and nowness service: Lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563–582. https://doi.org/10.1080/10548408.2019.1571534

Buhalis, D., & Foerste, M. (2015). SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of Destination Marketing & Management, 4(3), 151–161. https://doi.org/10.1016/j.jdmm.2015.04.001

Chung, N., & Koo, C. (2015). The use of social media in travel information search. Telematics and Informatics, 32(2), 215–229. https://doi.org/10.1016/j.tele.2014.08.005

Filieri, R. (2016). What makes online reviews helpful? Journal of Business Research, 69(4), 1240–1249. https://doi.org/10.1016/j.jbusres.2015.10.014

Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We're all connected: The power of social media ecosystem. Business Horizons, 54(3), 265–273. https://doi.org/10.1016/j.bushor.2011.01.007

Hapsari, R., Clemes, M. D., & Dean, D. (2017). The impact of service quality, customer engagement, and perceived value on loyalty in Indonesian airline industry. Asia Pacific Journal of Marketing and Logistics, 29(5), 1143–1168. https://doi.org/10.1108/APJML-01-2017-0014

Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationships, and word-of-mouth. Journal of Business Research, 68(1), 50–56. https://doi.org/10.1016/j.jbusres.2014.05.004

Indrianto, ATL., Oktavio, Adrie. & Nugroho, A. (2022). Pilgrimage Tourism Events In Indonesia: Examining The Relationship Of Behavioral Belief, Motivation To Comply, Attitudes,Subjective Norms, And Intention To Partake. Journal of Applied Management (JAM). 20(1). 54-65

Kang, J., Tang, L., & Fiore, A. M. (2015). Enhancing consumer-brand relationships on restaurant social media: The role of interactivity and vicarious experience. International Journal of Contemporary Hospitality Management, 27(7), 1672–1688. https://doi.org/10.1108/IJCHM-02-2014-0076

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Lee, S., Phau, I., Hughes, M., Li, Y., & Quintal, V. (2016). Heritage tourism in China: A study of tourists’ motivations and satisfaction. International Journal of Tourism Research, 18(5), 481–492. https://doi.org/10.1002/jtr.2060

Leung, D., Law, R., van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30(1–2), 3–22. https://doi.org/10.1080/10548408.2013.750919

Lin, K. Y., & Lu, H. P. (2011). Why people use social networking sites: An empirical study. Computers in Human Behavior, 27(4), 1152–1161. https://doi.org/10.1016/j.chb.2010.12.009

Nugroho, A., Siagian, H., Oktavio, Adrie., Tarigan, ZJH. (2023). The effect of e-WOM on customer satisfaction through ease of use, perceived usefulness and ewallet payment. International Journal of Data and Network Science 7 (2023). 153–162

Pine, B. J., & Gilmore, J. H. (2019). The experience economy (Updated ed.). Harvard Business Review Press.

Rahmawati, N., & Djamhur, F. (2021). Pengaruh media sosial, citra destinasi, dan pengalaman wisata terhadap keputusan berkunjung wisatawan. Jurnal Pariwisata Terapan, 5(1), 30–41. https://doi.org/10.22146/jpt.63729

Ridwan, A., & Wahyudi, A. (2020). The influence of digital marketing and consumer trust on purchase intention in tourism industry. Jurnal Manajemen dan Bisnis, 12(2), 112–121. https://doi.org/10.38043/jmb.v12i2.2468

Santos, C. A. (2014). The role of trust in tourism marketing. Annals of Tourism Research, 46, 88–102. https://doi.org/10.1016/j.annals.2014.03.002

Sigala, M. (2018). Social media marketing in tourism and hospitality. Routledge.

Sukaris, S., Hartono, S., & Widodo, T. (2020). Peran kepercayaan dan media sosial terhadap minat berkunjung wisatawan. Jurnal Ilmu Manajemen, 8(3), 654–663. https://doi.org/10.30587/jim.v8i3.10125

Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? Tourism Management Perspectives, 10, 27–36. https://doi.org/10.1016/j.tmp.2014.01.001