RELIGIUSITAS, FEAR OF MISSING OUT (FOMO), DAN KEARIFAN LOKAL SEBAGAI FAKTOR DALAM KEPUTUSAN INVESTASI PROPERTI GENERASI MILENIAL MUSLIM DI WILAYAH KALIMANTAN BARAT

Rahmah Yulisa Kalbarini; Nur Atiqah; Muhammad Royhan; Muhammad Thoriq Fauzan

doi:10.31539/km0jkw72

Authors

Rahmah Yulisa Kalbarini Institut Agama Islam Negeri Pontianak
Nur Atiqah Institut Agama Islam Negeri Pontianak
Muhammad Royhan Institut Agama Islam Negeri Pontianak
Muhammad Thoriq Fauzan Institut Agama Islam Negeri Pontianak

DOI:

https://doi.org/10.31539/km0jkw72

Keywords:

Religiusitas, FOMO, Kearifan Lokal, Keputusan Investasi, Properti, Milenial Muslim

Abstract

Keputusan investasi properti pada generasi milenial Muslim di wilayah Kalimantan Barat dipengaruhi oleh berbagai faktor, termasuk religiusitas, fear of missing out (FOMO), dan kearifan lokal. Studi ini bertujuan untuk menganalisis bagaimana ketiga faktor tersebut mempengaruhi keputusan investasi properti di kalangan generasi milenial Muslim. Religiusitas dapat berperan dalam membentuk preferensi terhadap investasi berdasarkan prinsip syariah, sementara FOMO dapat memotivasi individu untuk berinvestasi karena dorongan sosial dan tren pasar. Kearifan lokal juga dapat menjadi faktor kunci dalam menentukan lokasi dan jenis properti yang dipilih. Penelitian ini menerapkan pendekatan kuantitatif. Data primer didapatkan dengan cara penyebaran angket kepada milenial muslim di Kalimantan Barat. Data primer yang didapat kemudian di olah menggunakan SEM PLS. Hasil penelitian yang didapat Adalah adanya pengaruh positif signifikan antara Religiusitas terhadap Keputusan investasi properti. Namun tidak terdapat pengaruh antara FOMO dan Kearifan Lokal terhadap Keputusan investasi property. Hal ini dikarenakan terdapat factor lain yang mempengaruhi seperti aspek rasionalitas, fungsional dan analisis fundamental dalam Keputusan investasi property dikalangan milenial muslim di Kalimantan Barat.

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