PENGARUH MEDIASI GREEN INNOVATION TERHADAP SUPPLY CHAIN MANAGEMENT DAN TRIPLE BOTTOM LINE PERFORMANCE: STUDI UMKM DAERAH ISTIMEWA YOGYAKARTA

Evi Grediani; Tri Siwi Nugrahani; Fitri Susilowati; Yaning Tri Hapsari

doi:10.31539/dfghgy76

Authors

Evi Grediani Politeknik YKPN
Tri Siwi Nugrahani Universitas PGRI
Fitri Susilowati Universitas PGRI
Yaning Tri Hapsari Universitas PGRI

DOI:

https://doi.org/10.31539/dfghgy76

Keywords:

Sustainable Supply Chain Management; Green Innovation; Triple Bottom Line Performance; UMKM; Keberlanjutan.

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam pembangunan ekonomi, tetapi integrasi prinsip keberlanjutan lingkungan dan sosial ke dalam aktivitas bisnis masih menjadi tantangan, khususnya di negara berkembang. Penelitian ini bertujuan untuk menganalisis pengaruh Sustainable Supply Chain Management (SCM) terhadap Green Innovation (GI) dan Triple Bottom Line (TBL) Performance, serta menguji peran mediasi Green Innovation dalam hubungan antara SCM dan TBL Performance. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Data primer dikumpulkan melalui penyebaran kuesioner terstruktur kepada pemilik atau pengelola UMKM sektor industri kreatif di Daerah Istimewa Yogyakarta, Indonesia data dikumpulkan pada tahun 2026. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa SCM berpengaruh positif dan signifikan terhadap Green Innovation (T-statistics = 15,135; p < 0,001) dan TBL Performance (T-statistics = 6,931; p < 0,001). Selanjutnya, Green Innovation terbukti berpengaruh positif dan signifikan terhadap TBL Performance (T-statistics = 2,431; p = 0,015). Hasil pengujian pengaruh tidak langsung juga menunjukkan bahwa Green Innovation secara signifikan memediasi hubungan antara SCM dan TBL Performance (T-statistics = 2,412; p = 0,016). Temuan ini menegaskan bahwa pengelolaan rantai pasok yang efektif tidak hanya meningkatkan efisiensi operasional, tetapi juga mendorong inovasi berorientasi lingkungan yang pada akhirnya memperkuat kinerja ekonomi, sosial, dan lingkungan UMKM. Penelitian ini memberikan kontribusi terhadap literatur keberlanjutan dengan menegaskan pentingnya Green Innovation sebagai mekanisme strategis dalam mentransformasikan efisiensi rantai pasok menjadi kinerja keberlanjutan yang komprehensif.

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