Analisis Perilaku Wisatawan Pada Masa Pandemi Covid 19

  • Hanif Mahendra Caniago Universitas Singaperbangsa Karawang
  • abdul Yusuf Universitas Singaperbangsa Karawang

Abstract

This study aims to find out, analyze and explain tourist behavior factors, tourist motivation factors, accessibility factors, lifestyle factors, and attraction factors that influence tourist behavior during the covid 19 pandemic, and to find out, analyze and explain which factors provide dominant influence on tourist behavior during the COVID-19 pandemic. The research method used is descriptive quantitative with data collection techniques using literature and online media, the population in this study is tourism visitors in Jakarta such as the Jaya Ancol Dream Park tour, the beautiful Indonesian mini park tour, the Ragunan zoo, and the Thousand Islands tour through the media. Instagram social media on the Eksplore_Jakarta account with a sample of 347 respondents, using a probability sampling technique using a simple random sampling technique because the sampling of population members is done randomly without regard to the strata in the population. And also simple random sampling is a technique to get a sample that is directly carried out on the sampling unit, data analysis using descriptive analysis and factor analysis. The data obtained from the respondents were processed with test aids using IMB SPSS 24. Based on the research results of the scale range analysis (descriptive) it can be explained that all instruments consisting of twenty-three (23) indicators located on the "s" scale bar or agree with the average score of 1449 and for factor analysis, the processed data shows that the eliminated 6 indicators because the communal value is less than 0.5 and as many as 17 indicators can be analyzed further, the total results are explained to get 2 factors formed, namely: the play factor with a total variance value of 31.7177%, the beauty factor with a total variance value of 26.397%. And the dominant factor that greatly influences tourist behavior during the COVID-19 pandemic is the play factor with a total variance value of 31.717%. 

Keywords: Tourist Behavior, Tourist Motivation Factors, Accessibility Factors, Lifestyle Factors, Attraction Factors, Games, Beauty.

References

Abdulhaji, S., & Yusuf, I. S. H. (2016). No Title, 7(2).
AC Pinkan Ulaan. (2020). Tren Pariwisata Akan Berubah Setelah Pandemi Covid-19 Berakhir - Wartakota Travel. Retrieved July 8, 2020, from https://wartakotatravel.tribunnews.com/2020/04/29/tren-pariwisata-akan-berubah-setelah-pandemi-covid-19-berakhir


Agung R. (2018). TMII, Destinasi Wisata Lebaran yang Belum Mampu Gaet Wisman. Retrieved December 16, 2020, from https://www.cnnindonesia.com/gaya-hidup/20180419210924-269-292109/tmii-destinasi-wisata-lebaran-yang-belum-mampu-gaet-wisman
Aloysius S. (2019). Menelusuri Keindahan yang Tersembunyi di Balik Kepulauan Seribu - Halaman 3 - Warta Kota. Retrieved July 6, 2020, from https://wartakota.tribunnews.com/2019/10/04/menelusuri-keindahan-yang-tersembunyi-di-balik-kepulauan-seribu?page=3
Angga L. (2020). Cegah Corona, Wisata ke Kepulauan Seribu Ditutup Sementara. Retrieved July 7, 2020, from https://news.detik.com/berita/d-4951046/cegah-corona-wisata-ke-kepulauan-seribu-ditutup-sementara
Arief K, M., Budi Purwantoro, A., & Tea, R. (2020). Pembelajaran Rambu Lalu Lintas Dengan Media Game Android Pada Siswa Smp Kelas VII Studi Kasus SMP Di Kabupaten Sidoarjo. Jurnal Keselamatan Transportasi Jalan (Indonesian Journal of Road Safety), 7(1), 8–18. https://doi.org/10.46447/ktj.v7i1.71
Arum S.,P, 2020. (2020). Potensi Sumber Daya Alam Indonesia Halaman all - Kompas.com. Retrieved July 1, 2020, from https://www.kompas.com/skola/read/2020/05/28/110000269/potensi-sumber-daya-alam-indonesia?page=all
Ayesa N, A. R. (2019). Hubungan Karakteristik Individu dengan Perilaku Keamanan Pangan Pada Penjamah Makanan di Rumah Makan Kawasan Wisata Kuliner Pantai Depok Kabupaten Bantul. Kesehatan Masyarakat, 1–13.

Chodijah F. (2020). Banjir Rendam Jakarta, Pengunjung TMII Merosot 25 Persen. Retrieved January 4, 2021, from https://akurat.co/gayahidup/id-935389-read-banjir-rendam-jakarta-pengunjung-tmii-merosot-25-persen
Danny K. (2016). Indonesia Masih Kembangkan Pariwisata Alam Sebagai Objek Wisata - Greeners.Co. Retrieved July 5, 2020, from https://www.greeners.co/berita/indonesia-masih-kembangkan-pariwisata-alam-sebagai-objek-wisata/
Danu D. (2019). Kepulauan Seribu: “Bali Baru” yang Bertarung Melawan Sampah Kiriman. Retrieved July 7, 2020, from https://news.detik.com/berita/d-4458347/kepulauan-seribu-bali-baru-yang-bertarung-melawan-sampah-kiriman
Dedy D.,N. (2020). BPS: Sektor Pariwisata Tertekan di Awal Tahun Akibat Corona | Republika Online. Retrieved July 5, 2020, from https://republika.co.id/berita/q6k12p383/bps-sektor-pariwisata-tertekan-di-awal-tahun-akibat-corona
Dewi A.,, S. N., & Yuliawati, Y. (2018). Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Kunjungan Wisata Di Agrowisata Kabupaten Semarang. Jurnal Agribisnis Terpadu, 11(2), 241. https://doi.org/10.33512/jat.v11i2.5099
Dinny M. (2020). Sektor Pariwisata Nyaris Tumbang Akibat Corona Covid-19, Menparekraf Masih Siapkan Solusi - Lifestyle Liputan6.com. Retrieved July 7, 2020, from https://www.liputan6.com/lifestyle/read/4209455/sektor-pariwisata-nyaris-tumbang-akibat-corona-covid-19-menparekraf-masih-siapkan-solusi


Fachri A.,H. (2018). Manajemen TMII Janji Berbenah - Medcom.id. Retrieved December 16, 2020, from https://www.medcom.id/nasional/metro/Obzve5gb-manajemen-tmii-janji-berbenah
Fatoni, S. N., Susilowati, C., Yulianti, L., & Iskandar. (2020). Dampak Covid-19 Terhadap Perilaku Konsumen Dalam Penggunaan E-Wallet di Indonesia. Journal of Chemical Information and Modeling, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Helmi A.,A. (2018). Sirkus Lumba-lumba, Edukasi atau Eksploitasi? - kumparan.com. Retrieved January 4, 2021, from https://kumparan.com/kumparannews/sirkus-lumba-lumba-edukasi-atau-eksploitasi-1541035538607823826
Hermansah. (2019). Pariwisata Jakarta membutuhkan pembenahan. Retrieved June 27, 2020, from https://www.alinea.id/bisnis/pariwisata-jakarta-membutuhkan-pembenahan-b1WZ09gGa
Herry D. (2020). Perubahan Perilaku Konsumen dan Wisatawan Gara-Gara COVID-19 - VenueMagz.comVenueMagz.com. Retrieved July 8, 2020, from https://venuemagz.com/news/perubahan-perilaku-konsumen-dan-wisatawan-gara-gara-covid-19/
Hestanto. (2019). Pariwisata (indikator, perkembangan, Objek dan daya tarik) | hestanto personal website. Retrieved July 5, 2020, from https://www.hestanto.web.id/definisi-pariwisata-indikator-perkembangan-objek-dan-daya-tarik/



Imam H. (2019). Ada Hoax Tsunami, Jumlah Wisatawan ke Ancol Turun 25 Persen - Metro Tempo.co. Retrieved December 16, 2020, from https://metro.tempo.co/read/1160638/ada-hoax-tsunami-jumlah-wisatawan-ke-ancol-turun-25-persen/full&view=ok
Kartika, L. N. (2019). Motivasi Dan Perilaku Wisatawan Generasi, 13(1), 47–58.
Kompas K. (2019). Tingkatkan Aksesibilitas agar Kepulauan Seribu Jadi Destinasi Wisata Pilihan - Advertorial. Retrieved July 5, 2020, from https://adv.kompas.id/baca/tingkatkan-aksesibilitas-agar-kepulauan-seribu-jadi-destinasi-wisata-pilihan/
Larasati D.,U. (2020). Atraksi Lumba-Lumba Keliling Resmi Dilarang, Bagaimana di Ancol? - Tribunnews.com. Retrieved January 4, 2021, from https://www.tribunnews.com/nasional/2020/02/07/atraksi-lumba-lumba-keliling-resmi-dilarang-bagaimana-di-ancol
Lidya Y. (2019). Jabat Menteri Pariwisata dan Ekonomi Kreatif, ini target Wishnutama. Retrieved July 5, 2020, from https://nasional.kontan.co.id/news/jabat-menteri-pariwisata-dan-ekonomi-kreatif-ini-target-wishnutama
Listiyandini, R. A., Djuwita, R., Suprapto, J. J., & Putih, C. (2017). Pengaruh Self-Congruity Terhadap Pemilihan Tujuan Wisata Pada Wisatawan Nusantara, (July).
M. Luthfi R. (2020). Akibat Hujan Lebat, Jumlah Pengunjung Ragunan Menurun Drastis | merdeka.com. Retrieved January 4, 2021, from https://www.merdeka.com/uang/akibat-hujan-lebat-jumlah-pengunjung-ragunan-menurun-drastis.html?page=1
Mulyani, A. (2018). Pengaruh atraksi, Motivasi Berkunjung Dan Persepsi Harga Terhadap Keputusan Berkunjung Ke Obyek Wisata Pantai Watu Bale Di Kebumen. STIE Putra Bangsa, (1), 1–14.
Nabilla R. (2020). TMII Tutup Sementara untuk Cegah Virus Corona Halaman all - Kompas.com. Retrieved January 18, 2021, from https://travel.kompas.com/read/2020/03/23/195300827/tmii-tutup-sementara-untuk-cegah-virus-corona?page=all
Nihayatul H. (2019). Pengaruh Electronic Word Of Mouth ( E-Wom), Atraksi Wisata Dan Motivasi Berkunjung Terhadap Keputusan Berkunjung KE Nihayatul Husna Program Studi S1 Manajemen STIE PUTRA BANGSA peneliti tertarik melakukan penelitian tentang pengaruh electronic word of mo.
Reza D. (2018). Faktor Cuaca, Kawasan Ancol Alami Penurunan Jumlah Pengunjung - Tribunnews.com. Retrieved December 16, 2020, from https://www.tribunnews.com/metropolitan/2018/12/31/faktor-cuaca-kawasan-ancol-alami-penurunan-jumlah-pengunjung
Rihad. (2020). Perilaku Wisatawan Pasca Pandemi Berubah Drastis, Seperti Apa? Retrieved July 10, 2020, from https://www.teropongsenayan.com/112748-perilaku-wisatawan-pasca-pandemi-berubah-drastis-seperti-apa
Safir M. (2020). Daftar Lengkap Tempat Wisata Jakarta yang Tutup Akibat Corona. Retrieved January 4, 2021, from https://www.cnnindonesia.com/gaya-hidup/20200313195302-269-483299/daftar-lengkap-tempat-wisata-jakarta-yang-tutup-akibat-corona
Sammy. (2019). MEGAPOLITAN : Masalah Transportasi Kendala Wisata Kepulauan Seribu. Retrieved July 6, 2020, from https://www.harianterbit.com/megapolitan/read/108365/Masalah-Transportasi-Kendala-Wisata-Kepulauan-Seribu
Sri A., & Nursastri. (2019). Alasan Utama Turis Asing Berwisata ke Indonesia. Retrieved June 19, 2020, from https://travel.kompas.com/read/2019/03/26/171100327/alasan-utama-turis-asing-berwisata-ke-indonesia
Sugiyono. (2016). Metodologi Penelitian Kuantitatif, Kualitatif, dan R&D. CV Alfabeta, 86–87. https://doi.org/https://doi.org/10.3929/ethz-b-000238666
Sylke F.,L. (2016). Sampah Pengunjung Berserakan di Taman Margasatwa Ragunan - Tribunnews.com. Retrieved December 16, 2020, from https://www.tribunnews.com/metropolitan/2016/01/01/sampah-pengunjung-berserakan-di-taman-margasatwa-ragunan
Tyas I.,K. (2020). Manfaat Berwisata untuk Kesehatan – KTF. Retrieved September 29, 2020, from https://travel.kompas.id/baca/manfaat-berwisata-untuk-kesehatan/

Walda M. (2020). Akibat Pandemi Covid-19, Taman Margasatwa Ragunan Pesimistis Raih 5 Juta Pengunjung Tahun Ini. Retrieved January 18, 2021, from https://megapolitan.kompas.com/read/2020/05/29/11312871/akibat-pandemi-covid-19-taman-margasatwa-ragunan-pesimistis-raih-5-juta
Yohana A.,U. (2020). Imbas Pandemi Covid-19, Ancol Rugi Rp 146,3 Miliar di Semester I-2020. Retrieved January 18, 2021, from https://money.kompas.com/read/2020/08/24/153941626/imbas-pandemi-covid-19-ancol-rugi-rp-1463-miliar-di-semester-i-2020
Published
2022-03-29
How to Cite
Caniago, H., & Yusuf, abdul. (2022). Analisis Perilaku Wisatawan Pada Masa Pandemi Covid 19. COSTING : Journal of Economic, Business and Accounting, 5(2), 924-948. https://doi.org/https://doi.org/10.31539/costing.v5i2.3034
Abstract viewed = 0 times
PDF downloaded = 0 times