Pengaruh Tata Ruang Toko, Variasi Produk, Desain Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Zero Outlet Singaraja

  • Ketut Mia Tiara Sekolah Tinggi Ilmu Ekonomi Satya Dharma
  • Trianadewi Trianadewi STIE Satya Dharma Singaraja
  • Doni Tirtayasa STIE Satya Dharma

Abstract

This study plans to determine the relationship between store layout, product variety, product design and service quality on repurchase interest at Zero Outlet Singaraja. The information checking strategy used in this exploration is Structural Equation Modeling (SEM) by looking at the differences in SEM, known as visual rendition 3.0 Partial Least Square (PLS). The consequence of this research shows that the store layout related to repurchase intention is positive and sig. where the result is 0.215 with t-count > 1.96. The impact of product variations on repurchase intention is positive and sig. where the result is 0.285 with a t-statistic value > 1.96, which is 2.769 and a large level of 0.002. The effect of product design on repurchase intention with positive values ​​and sig. where the coefficient is 0.235 and the t-statistic > 1.96, with a critical degree of 0.049 < 0.050. The effect of service quality on repurchase interest is positive and sig. where the coefficient is 0.203 and the t statistic is 2.147 with a standard t table value of 1.96 with sig. 0.032 < 0.050.   Keywords : Store Layout, Product Variation, Product Design, Service Quality, Repurchase Interest

 

References

Arnipianti, (2021) Pengaruh Suasana Toko Dan Harga Terhadap Keputusan Pembelian Konsumen Di Indomaret (Studi Kasus Pada Konsumen IndomaretKecamatan Mangkutana Kabupaten Luwu Timur). Skripsi thesis, Universitas Muhammadiyah Palopo.
Budi Lestari .2021. Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang.
Imanuel A. (2017) Analisis Swot Implementasi Teknologi Finansial Terhadap Kualitas Layanan Perbankan Di Indonesia.
Indar Riyanto .2020. Pengaruh Layout Dan Variasi Produk Terhadap Minat Beli Di Bright Cilegon PT. Pertamina Retail.
Jaka Atmaja, (2018) Kualitas Pelayanan dan Kepuasan Nasabah Terhadap Loyalitas Pada Bank BJB.
Kurniawan, Mohamad Afip (2019) Pengaruh Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembelian Konsumen Di Distro Locked Target Desa Kajeksan Kecamatan Kota Kabupaten Kudus. Undergraduate Thesis, Iain Kudus.
Martiani, Lisda Nursifa (2019) Hubungan Antara Persepsi Store Atmosphere dan Impulsive Buying Pada Konsumen Mirota Kampus. Skripsi thesis, Universitas Mercu Buana Yogyakarta.
Nur Arfina Agustin, (2019) Pengaruh Kualitas Pelayanan, Variasi Produk dan Cita Rasa Terhadap Keputusan Pembelian Kopi pada Cafe Raja Coffee Plaza Millenium Medan.
Randika F, Ratih Endriyasari K. (2019) Pengaruh Kepercayaan Merek Dan Citra Merek Terhadap Minat Beli Ulang “Kopi Toraja” Di Coffee Josh Situbondo.
Roy lembardo, Achmad and Hartono, et.al (2019) Analisis Variabel-Variabel Yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sepatu Merek Boots Pada Umkm Ud. Wardana Surodinawan Mojokerto. Ekonomi manajemen.Sumarwan, Ujang dan Fandy Tjiptono. 2018. Strategi Pemasaran dalam Perspektif Perilaku Konsumen. Bogor: IPB Press.
Ujud Rusdia& Dewi Rohayati, (2020) Trategi Pembinaan Dalam Meningkatkan Kinerja Pegawai Pada.
Published
2022-07-16
Abstract viewed = 177 times
pdf downloaded = 170 times