Analisis Faktor Preferensi Milenial Bekerja Terhadap Pemilihan Hotel
Abstract
Analysis Of Working Millenial Behavioral Factors on Hotel Choosing Preferences. Some millennials need a comfortable resting place for business trips. The purpose of this study is to analyze what factors influence millennial behavior towards their preferences for choosing hotels during business trips. This study uses a quantitative method with an EFA (Exploratory Factor Analysis) approach with secondary data and primary data stages referring to millennial preference behavior in choosing hotel recommendations. The results of the analysis of millennial behavior factors on preferences for choosing hotels when traveling on business, can show the recommendation of the millennial generation's choice of hotels for business travel needs which refers to millennial behavior towards preferences.
Keywords : Working Millennials, Preferences, Hotel, Exploratory Factor Analysis
References
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Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the total customer experience. MIT Sloan management review, 43(3), 85-89.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty?. Journal of marketing, 73(3), 52-68.
Briliana, V., Deitiana, T., & Ruswidiono, W. (2019). How Millennial Travelers Are Forcing Indonesian Tourism To Go Digital. International Journal of Business, Economics and Law, 19(2), 1-7.
Chen, H. S., Severt, K., Shin, Y. H., Knowlden, A., & Hilliard, T. W. (2018). “How’d you sleep?†measuring business travelers’ sleep quality and satisfaction in hotels. Journal of hospitality and tourism Insights.
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Cobanoglu, C., Corbaci, K., Moreo, P. J., & Ekinci, Y. (2003). A comparative study of the importance of hotel selection components by Turkish business travelers. International journal of hospitality & tourism administration, 4(1), 1-22.
Creswell, J. W. (2014). Research Design: Qualitatve, Quantitative, and Mixed Methods. California : SAGE Publications, Inc
Dolnicar, S. (2002). Business travellers’ hotel expectations and disappointments: A different perspective to hotel attribute importance investigation. Asia Pacific Journal of Tourism Research, 7(1), 29-35.
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of marketing, 56(1), 6-21.
Fornell, C., Mithas, S., Morgeson III, F. V., & Krishnan, M. S. (2006). Customer satisfaction and stock prices: High returns, low risk. Journal of marketing, 70(1), 3-14.
Guzel, O., & Dortyol, T. (2016). Exploring the multi-sensory based memorable tourism experiences: A study of Adam&Eve hotel in Turkey. Journal of Marketing and Consumer Behaviour in Emerging Market. 2(4), 28-39.
http://repository.stiewidyagamalumajang.ac.id/527/4/Bab%203_watermark.pdf
https://katadata.co.id/timpublikasikatadata/analisisdata/5e9a57afa1f45/memajukan-perhotelan-di-era-digital-untuk-pemberdayaan-ekonomi-daerah
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Khan, I., Garg, R. J., & Rahman, Z. (2015). Customer service experience in hotel operations: An empirical analysis. Procedia-Social and Behavioral Sciences, 189, 266-274.
Kim, E., Lin, J. S., & Sung, Y. (2013). To app or not to app: Engaging consumers via branded mobile apps. Journal of Interactive Advertising, 13(1), 53-65.
Lee, W. S., Lee, J. K., & Moon, J. (2018). Study on the preference for capsule hotel attributes using a choice experiment. Tourism Economics, 24(4), 492-499.
Naz, K. A. Y. A., & Helen, H. (2004). Color-emotion associations: Past experience and personal preference. In AIC 2004 Color and Paints, Interim Meeting of the International Color Association, Proceedings (Vol. 5, p. 31). Jose Luis Caivano.
Okano, K., Kaczmarzyk, J. R., Dave, N., Gabrieli, J. D., & Grossman, J. C. (2019). Sleep quality, duration, and consistency are associated with better academic performance in college students. NPJ science of learning, 4(1), 1-5.
Shankar, V., Smith, A. K., & Rangaswamy, A. (2003). Customer satisfaction and loyalty in online and offline environments. International journal of research in marketing, 20(2), 153-175..
Shantha, A. A. (2018). The Impact of Interior and Exterior Designs of Hotels on Customer Perception: The Sri Lankan Experience. Advances In Business, Hospitality And Tourism Research, 109.
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Bandung : CV Alfabeta.
Tim Publikasi data analisis data memajukan perhotelan di era digital, Jurnalisme Data by Airy (https://katadata.co.id/timpublikasikatadata/analisisdata/5e9a57afa1f45/memajukan-perhotelan-di-era-digital-untuk-pemberdayaan-ekonomi-daerah ).
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Wirakusuma, R. M., Samudra, A. A. A., & Sumartini, N. K. (2021). Investigating The Impact of Sensory Experience on Budget Hotel Rooms to Maximize Guests Satisfaction. Journal of Business on Hospitality and Tourism, 7(1), 171-179.
Published
2022-09-13
Section
Articles
