The Influence Of Group Conformity, Consumer Attitude And Lifestyle On The Purchase Decision Counterfeit Fashion Products
Abstract
This study was conducted to determine the effect of attitude, lifestyle and group conformity to the decision buying fashion products imitation. The hypothesis in this study is whether there is a significant influence of the dimensions of attitude (cognitif, affective, conative), dimensions of lifestyle (activity, interest, opini) and dimensions of group conformity (normative influence and informational influence) to the decision buying fashion products imitation. The population in this study were 887 men and women with classification age (18-25) years old and 350 samples were taken using a non-probability sampling techniques called convenience sampling. To measure, researchers adapted from Tricomponent Attitude Model Scale, AIO methods, and Peer Conformity Inventory (PCI). CFA (Confirmatory Factor Analysis) is used to test the validity of measuring instruments and Logistic Regression Analysis was used to test the research hypoteses. All testing technique performed using SPSS software 16.0 and LISREL 8.70. The result showed that there was a significant effect of attitude, lifestyle and group conformity on purchase decisions fashion products imitation. Minor hypothesis test results showed that the interest and informational influencem have a significant influence on the decision to buy fashion products imitation. Meanwhile, cognitif, affective, conative, activity, opini and normative influence didn’t have a significant influence on the decision buying fashion products imitation. The results also showed the proportion of the variance of the decision of buying a fashion products imitation described by all the independent variables was 18.7%, while 81.3% is influenced by other variables outside of this research. Researcher hope implication of this research will be more examined by adding some independent variabel. Example, demografic factors.
References
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Myers, D. G. (2005). Social psychology (8th ed.). New York: The McGraw-Hill Companies, Inc.
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Phau, I., & Teah, M. (2009). Devil wears (counterfeit) prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26(1), 15–27.
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Setiadi, N. (2008). Perilaku konsumen konsep dan implikasi untuk strategi dan penelitian pemasaran. Jakarta: Kencana Prenada Media Group.
Shih, H.-Y., & Lin, L.-Y. (2012). The relationship of university student’s lifestyle, money attitude, personal value and their purchase decision. International Journal of Research in Management, 1(2), 1-19.
Shin-Ming, P., Hsiu-Li, Su-Houn, & I-Shan. (2011). Factors influencing the behavior of online group buying in Taiwan. African journal of business management, 5(6), 7120-7129.
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Tang, C., Seal, C. R., & Naumann, S. E. (2013). Emotional labor strategies, customer cooperation and buying decisions. Journal of management and marketing research, 4(2), 1-15.
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Weitz, L. (2007). Retailing management. New York: The McGraw-Hill Companies, Inc.
Wilcox, K., Hyeong-Min, K., & Sen, S. (2008). Why do consumer buy counterfeit luxury brands? Journal of marketing research, 47.
Wu, W., & Huan, T. (2010). The effect of purchasing situation and conformity behavior on young students' impulsive buying. Journal of Business Management, 2(1), 3530-3540.
Yoo, B., & Lee, S. (2009). Buy genuine luxury fashion products or counterfeits? Advances in Consumer Research, 36, 280-286.
Afifah. (2012). Uji validitas konstruk general aptitude test battery (gatb) dengan metode confirmatory factor analysis (cfa). Jurnal pengukuran psikologi dan pendidikan indonesia, 1(1), 30-46.
Aisyah, I. N. (2014). Faktor-faktor yang mempengaruhi sikap konsumen dan minat pembelian produk handbag merek tiruan (Studi pada konsumen wanita di kota Malang). Jurnal aplikasi manajemen, 12(4), 578-582
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision procceses, 50(1), 179-211.
Ang, S., Cheng, P., Lim, E., & Tambyah, S. (2001). Spot the difference: consumer responses towards counterfeits. Journal of Consumer Marketing, 18(3), 219-235.
Assael, H. (1998). Consumer behavior and marketing action (6th ed.). Ohio: South-Western College Publishing.
Baron, R. A., Branscombe, N. R., & Byrne, D. (2008). Social psychology (12th ed.). New Jers ey: Pearson Education, Inc.
Briley, D. A., Morris, M. W., & Simonson, I. (2005). Cultural chameleons: biculturals, conformity motives and decision making. Journal of consumer psychology, 15(4), 351-362.
Budiman, S. (2012). Analysis of consumer attitudes to purchase intentions of counterfeiting bag product in Indonesia. International Journal of Management, Economics and Social Sciences, 1(1), 1-22.
Carpenter, J. M., & Lear, K. (2011). Consumer attitudes toward counterfeit fashion products: does dender matter? Journal of Textile and Apparel, Technology and Management, 7(1), 1-16.
Cheek, W., & Easterling. (2008). Fashion counterfeiting: consumer behavior issues. Journal of Family and Consumer Sciences, 100(4), 1354-1370.
Cheung, W.-L., & Prendergast, G. (2004). An exploring study of the materialism and conformity motivations who knowingly buy pirated products: A hong kong and shanghai comparison. Department of marketing. Kowloon Ton: Hong Kong Baptist University.
Comegys, C., Hannula, M., & Väisänen, J. (2006). Longitudinal comparison of Finnish and U.S online shopping behavioramong university students; the five-stage buying decision process. Journal of targetting measurement and analysis for marketing, 14(4), 336-356.
Cordell, V., & Wongtada N, a. K. (1996). Counterfeit purchase intentions: role of lawfulness attitudes and product traits as determinants. Journal of Business Research, 35(1), 41-53.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1994). Perilaku konsumen (6th ed.). Jakarta: Binarupa Aksara.
Gines, A. C. (1998). Developmental psychology: a textbook for college students in psychology and teacher education. Manila: Rex Book.
Griskevicius, V., & Kenrick, D. T. (2013). Fundamental motives: how evolutionary needs influence consumer behavior. Journal of Consumer Psychology, 23(4), 372-386.
Hasibuan, E. N. (2010). Hubungan orientasi pada merek terhadap perilaku konsumtif remaja putri. Universitas Sumatera Utara.
Hawkins, B., & Coney. (2004). Consumer Behavior : Implication for marketing strategies. Boston: Richard Darwin, Inc.
Jae-Eun, K., Hyeon-Jeong, C., & Johnson, K. K. (2009). Influence of moral affect, judgement and intensity on decision making concerning counterfeit, gray-market and imitation products. Clothing and textiles research journal, 27(3), 211-226.
Jiang, L., & Cova, V. (2012). Love for luxury, preference for counterfeits - A quantitative study in counterfeit luxury consumption in China. International journal of marketing studies, 4(6), 1-9.
Kartono, K. (1991). Psikologi sosial untuk manajemen, perusahaan, dan industri. Jakarta: Rajawali Press.
Kleinbaum, D. G., & Klein, M. (2010). Logistic regression: A self-learning text (3rd ed.). New York: Springer Science + Business Media.
Kotler, P. (1995). Manajemen pemasaran: analisis, perencanaan, implementasi dan pengendalian (8th ed.). Jakarta: Salemba Empat.
Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran (12th ed.). Indonesia: PT. Indeks.
Lac, A., Croyola, M., William, D., Dale E, B., & Eusebio M, A. (2012). Attachment theory and theory of planned behavior: an integrative model predicting underage drinking. Developmental Psychology, American Psychological Association, 49(8), 1579-1590.
Lai, K. K.-Y., & Zaichkowsky, J. L. (1999). Brand imitation: do the chinese have different views? Asia Pacific Journal of Management, 16(2), 179-192.
Loudon, D. L., & Della Bitta, A. J. (1993). Consumer behavior. New York: Mc Graw-Hill Book Company.
Madden, T., Pamela, S., & Ajzen, I. (1992). A comparison of the theory of planned behavior and the theory of reasoned action. By Society for Personality and Social Psychology, 18(1), 3-9.
Marhaeni. (2008). Analisis perilaku konsumen dalam pembelian komputer merek ACER (Studi kasus: mahasiswa fakultas ekonomi USU). Jurnal Manajemen Bisnis, 1(2), 69-78.
McNeal, J. C. (2007). On becoming a consumer: the development of consumer behavior patterns in childhood. Butterworth-Heinemann.
Mowen, J. C., & Minor, M. (2002). Perilaku konsumen (5th ed.). Jakarta: Erlangga.
Myers, D. G. (2005). Social psychology (8th ed.). New York: The McGraw-Hill Companies, Inc.
Nelson, K. A. (2004). Consumer decision making and image theory: understanding value-laden decisions. Journal of consumer psychology, 14(1), 28-40.
O’Connell, A. A. (2006). Logistic regression models for ordinal response variables. Logistic Regression.
Osborne, J. (2008). Best practices in quantitative methods: chapter 24 binary logistic regression. SAGE Publications, Inc.
Phau, I., & Teah, M. (2009). Devil wears (counterfeit) prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26(1), 15–27.
Phau, I., Teah, M., & Lee, A. (2009). Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers. Journal of Targeting, Measurement, and Analysis for Marketing, 17(1), 3-15.
Sarwono, S. W., & Meinarno, E. A. (2009). Psikologi sosial. Jakarta: Salemba Humanika.
Schiffman, L., & Kanuk, L. (2004). Consumer behavior (8th ed.). New Jersey: Prentice Hall International.
Schiffman, L., & Kanuk, L. L. (2008). Perilaku konsumen (7th ed.). Indonesia: PT. Indeks.
Setiadi, N. (2008). Perilaku konsumen konsep dan implikasi untuk strategi dan penelitian pemasaran. Jakarta: Kencana Prenada Media Group.
Shih, H.-Y., & Lin, L.-Y. (2012). The relationship of university student’s lifestyle, money attitude, personal value and their purchase decision. International Journal of Research in Management, 1(2), 1-19.
Shin-Ming, P., Hsiu-Li, Su-Houn, & I-Shan. (2011). Factors influencing the behavior of online group buying in Taiwan. African journal of business management, 5(6), 7120-7129.
Simamora, B. (2008). Panduan riset perilaku konsumen. Jakarta: PT. Gramedia Pustaka Utama.
Solahuddin. (2008). Kitab undang-undang hukum pidana, acara pidana & perdata. Jakarta: Visimedia.
Solomon, M. R. (2004). Consumer behavior: buying, having and being. New Jersey: Pearson Education, Inc.
Tang, C., Seal, C. R., & Naumann, S. E. (2013). Emotional labor strategies, customer cooperation and buying decisions. Journal of management and marketing research, 4(2), 1-15.
Taylor, S. E., Peplau, L. A., & Sears, D. O. (2009). Psikologi sosial (12th ed.). Jakarta: Kencana.
The ASEAN Free Trade Area (AFTA Council). (2016, January). Dipetik December 13, 2016, dari Asean.org: http://asean.org/asean-economic- community/asean-free-trade-area-afta-council/
Tommy, H. (2012). Pengaruh faktor sosial dan personal terhadap sikap dan niat beli konsumen untuk barang fashion palsu di kota Denpasar dan kabupaten Badung. Thesis, Universitas Udayana Denpasar, Magister Manajemen , Bali.
Utami, F. N., & Silalahi, B. Y. (2013). Hubungan antara identitas sosial dan konformitas pada anggota komunitas virtual kaskus regional Depok. Jurnal Psikologi Universitas Gunadarma, 5(1), 176-191.
Weitz, L. (2007). Retailing management. New York: The McGraw-Hill Companies, Inc.
Wilcox, K., Hyeong-Min, K., & Sen, S. (2008). Why do consumer buy counterfeit luxury brands? Journal of marketing research, 47.
Wu, W., & Huan, T. (2010). The effect of purchasing situation and conformity behavior on young students' impulsive buying. Journal of Business Management, 2(1), 3530-3540.
Yoo, B., & Lee, S. (2009). Buy genuine luxury fashion products or counterfeits? Advances in Consumer Research, 36, 280-286.
Published
2023-05-11
Section
Articles
