Anteseden Dan Konsekuensi Dari Escapism Dan Aesthetic Emotion Pengunjung Wot Batu Bandung Indonesia
Keywords:
Aesthetic emotion; aesthetic quality; escapism; tour guide; tourist loyalty
Abstract
Wot Batu sebagai salah satu art museum yang terletak di Kota Bandung memiliki rata-rata pengunjung yang lebih rendah dibanding rata-rata industri museum di Jawa Barat. Fenomena tersebut mengindikasikan lebih rendahnya tourist loyalty sebagai permasalahan yang dihadapi oleh pengelola Wot Batu. Penelitian ini bertujuan untuk menginvestigasi faktor-faktor yang dapat mempengaruhi tourist loyalty. Metode yang digunakan adalah survei yang melibatkan 100 responden yang berpengalaman berkunjung ke Wot Batu. Data dianalisis menggunakan structural equation modelling (SEM) dengan menggunakan alat bantu SmartPLS versi 3.0. Hasil menunjukkan aesthetic quality berpengaruh positif terhadap tourist loyalty baik secara langsung maupun secara tidak langsung melalui escapism dan aesthetic emotion. Lalu, tour guide ditemukan tidak memoderasi pengaruh aesthetic quality terhadap escapism dan aesthetic emotion. Penelitian ini memberikan kontribusi pada literatur akademis mengenai escapism dan tour guide dalam hubungannya dengan aesthetic quality dan tourist loyalty.
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Swaffield, S. R., & McWilliam, W. J. (2013). Landscape aesthetic experience and ecosystem services.
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Wang, W., Chen, J. S., Fan, L., & Lu, J. (2012). Tourist experience and Wetland parks: A case of Zhejiang, China. Annals of Tourism Research, 39(4), 1763–1778. https://doi.org/10.1016/J.ANNALS.2012.05.029
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Zhang, Q., & Xu, H. (2020). Understanding aesthetic experiences in nature-based tourism: The important role of tourists’ literary associations. Journal of Destination Marketing and Management, 16. https://doi.org/10.1016/j.jdmm.2020.100429
Breiby, M. A., & Slåtten, T. (2018). The role of aesthetic experiential qualities for tourist satisfaction and loyalty. International Journal of Culture, Tourism, and Hospitality Research, 12(1), 1–14. https://doi.org/10.1108/IJCTHR-07-2017-0082/FULL/XML
Brieber, D., Nadal, M., Leder, H., & Rosenberg, R. (2014). Art in time and space: Context modulates the relation between art experience and viewing time. PLoS ONE, 9(6), 1–8. https://doi.org/10.1371/journal.pone.0099019
Chandra, K. I., & Wijayaputri, C. S. (2019). Genius Loci in Wot Batu. Riset Arsitektur (RISA), 3(04), 328–344. https://doi.org/10.26593/risa.v3i04.3518.328-344
Cotter, K. N., & Pawelski, J. O. (2022). Art museums as institutions for human flourishing. The Journal of Positive Psychology, 17(2), 288–302. https://doi.org/10.1080/17439760.2021.2016911
Effendi, S., & Tukiran. (2012). Metode Penelitian Survei.
Ewert, A., & Chang, Y. (2018). Levels of nature and stress response. Behavioral Sciences, 8(5), 1–13. https://doi.org/10.3390/bs8050049
Fekete, A., Maidhof, R. M., Specker, E., Nater, U. M., & Leder, H. (2022). Does art reduce pain and stress? A registered report protocol of investigating autonomic and endocrine markers of music, visual art, and multimodal aesthetic experience. PLoS ONE, 17(4 April), 1–19. https://doi.org/10.1371/journal.pone.0266545
Gayatri, A. A. I., Rajendra, I. G. N. A., & Dwijendra, N. K. A. (2019). Penggunaan Material Alami Sebagai Kriteria Utama Pada Desain Fasad Dan Interior Unit Kamar, Tegenungan Resort Hotel, Gianyar-Bali. Jurnal Arsitektur Universitas Udayana, 7, 111–114.
Hair, J. F. J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM)-Third Edition.
Hall, N. A. (2015). Aesthetic perception, nature and experience. https://philpapers.org/rec/HALAPN-2
Huang, S., Hsu, C. H. C., & Chan, A. (2009). Tour Guide Performance and Tourist Satisfaction: a Study of the Package Tours in Shanghai. Http://Dx.Doi.Org/10.1177/1096348009349815, https://doi.org/10.1177/1096348009349815
Irimiás, A., Mitev, A. Z., & Michalkó, G. (2021). Narrative transportation and travel: The mediating role of escapism and immersion. Tourism Management Perspectives, 38. https://doi.org/10.1016/j.tmp.2021.100793
Jiang, J. (2022). The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model. Current Issues in Tourism, 25(5), 707–726. https://doi.org/10.1080/13683500.2020.1859995
Leder, H., Belke, B., Oeberst, A., & Augustin, D. (2004). A model of aesthetic appreciation and aesthetic judgments. British Journal of Psychology, 95(4), 489–508. https://doi.org/10.1348/0007126042369811
Liummah, K. (2022). A Study of Sunaryo ’ s Wot Batu through Art Critic ism. 14(2), 138–152. https://doi.org/10.5614/j.vad.2022.14.2.9
Mastandrea, S., Tinio, P. P. L., & Smith, J. K. (2021). Editorial: Environment, Art, and Museums: The Aesthetic Experience in Different Contexts. Frontiers in Psychology, 12(April), 10–12. https://doi.org/10.3389/fpsyg.2021.675165
Mehrabian, A., & Russel, J. A. (1974). An approach to environmental psychology. The MIT Press.
Nawangsari, D., Muryani, C., & Utomowati, R. (2018). Pengembangan Wisata Pantai Desa Watu Karung Dan Desa Sendang Kabupaten Pactan Tahun 2017. 4(1), 31–40.
Packer, J. (2021). Taking a break: Exploring the restorative benefits of short breaks and vacations. Annals of Tourism Research Empirical Insights, 2(1), 100006. https://doi.org/10.1016/J.ANNALE.2020.100006
Patuka, M. Y., & Safari, E. A. (2020). Perancangan Strategi Branding Destinasi Wisata Wot Batu Bandung. Abstrak. 7(2), 2446–2459.
Radović, T. C., Cvelic-Bonifacic, J., & Lončarić, D. (2021). Camping Tourism Experience, Satisfaction and Loyalty: an Empirical Study From Croatia. February, 817–834. https://doi.org/10.20867/tosee.06.54
Ramadhani, N. Y., Pujiastuti, E. E., & Sugiarto, M. (2021). Pengaruh Pengalaman Emosional Dan Atribut Destinasi Terhadap Kepuasan Wisatawan Serta Loyalitas Wisatawan. Business UHO: Jurnal Administrasi Bisnis, 6(2), 215. https://doi.org/10.52423/bujab.v6i2.20669
Santoso, J., & Sutisna, S. (2020). Ruang Seni Bebas Stres Tjikini. Jurnal Sains, Teknologi, Urban, Perancangan, Arsitektur (Stupa), 2(2), 1615. https://doi.org/10.24912/stupa.v2i2.8519
Sari, D. K., Gunawan, D., & Septiani, R. P. (2018). Gambaran coping stress pada pendatang baru yang tinggal di lingkungan padat dan bising di Jakarta. Psikoislamedia Jurnal Psikologi, 3(2548–4044), 125–136. https://jurnal.ar-raniry.ac.id/index.php/Psikoislam/article/view/5619
Schmitt. (1999). Experiential Marketing. Journal of Marketing Management, January 2013, 37–41.
Sulistiowaty, L., Garnasih, R. L., & Suranta, E. (2009). Pengaruh Entertaiment, Informativeness dan Irritataion Terhadap Advertising Values situs www.telkomsel.com (Studi Kasus pada Mahasiswa Pengguna Internet di UPT Komputer Universitas Riau).
Swaffield, S. R., & McWilliam, W. J. (2013). Landscape aesthetic experience and ecosystem services.
van den Bosch, M. A., Östergren, P. O., Grahn, P., Skärbäck, E., & Währborg, P. (2015). Moving to serene nature may prevent poor mental health— results from a swedish longitudinal cohort study. International Journal of Environmental Research and Public Health, 12(7), 7974–7989. https://doi.org/10.3390/ijerph120707974
Wang, W., Chen, J. S., Fan, L., & Lu, J. (2012). Tourist experience and Wetland parks: A case of Zhejiang, China. Annals of Tourism Research, 39(4), 1763–1778. https://doi.org/10.1016/J.ANNALS.2012.05.029
Wijayanti, D. T. R., & Putri, B. P. S. (2022). Pengaruh Electronic Word of Mouth Wot Batu Bandung Pada Media Sosial Tik Tok Terhadap Brand Awereness. Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi Dan Informasi, 7(1), 1. https://doi.org/10.52423/jikuho.v7i1.22198
Zhang, Q., & Xu, H. (2020). Understanding aesthetic experiences in nature-based tourism: The important role of tourists’ literary associations. Journal of Destination Marketing and Management, 16. https://doi.org/10.1016/j.jdmm.2020.100429
Published
2024-06-30
Section
Articles
Copyright (c) 2024 Maulani Puji Lestari, Yadi Ernawadi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
