Faktor-Faktor Yang Mempengaruhi Penggunaan Opini Investasi Di Sosial Media
DOI:
https://doi.org/10.31539/costing.v7i4.9175Keywords:
Use of Investment Opinions, Social Media.Abstract
Penelitian ini bertujuan untuk mengevaluasi pengaruh perceived usefulness, perceived ease of use, perceived trust, perceived security, dan perceived enjoyment terhadap niat penggunaan pendapat investasi di kalangan investor dan calon investor, khususnya mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trisakti. Dari hasil analisis dan pengujian, disimpulkan bahwa perceived usefulness dan perceived ease of use memiliki pengaruh negatif terhadap niat penggunaan pendapat investasi, sementara perceived trust dan perceived security memiliki pengaruh positif. Namun, terdapat keberbedaan pada perceived enjoyment yang memiliki pengaruh negatif terhadap niat penggunaan pendapat investasi. Hasil ini memberikan pemahaman yang lebih dalam mengenai faktor-faktor yang memengaruhi perilaku pengguna dalam mengambil keputusan investasi.
References
Ang, S. Y. (2019). Intention to Use Voluntary Disclosure Information on Social Media for Investment Decisions: Analysis Using Perceived ease of use and Perceived usefulness. Indonesian Journal of Sustainability Accounting and Management, 3(2), 137-146.
Ariningsih, d. (2022). Intention to Use E-wallet Dilihat dari Perceived Usefulness, Perceived Ease of Use, Perceived Security, dan Trust. Jurnal Maksipreneur, 227-238.
Bukovina, J. (2016). Social media big data and capital markets—An overview. Journal of Behavioral and Experimental Finance, 11, 18-26.
Chang, K. C. (2019). Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust. Telematics and Informatics, 44, 101265.
Chiu, C.-M. W. (2008). Understanding Web-based learning continuance intention: The role of subjective task value. Information & Management, 45(3), 194-20.
Davis, F. D. (1989). Perceived usefulness, Perceived ease of use, and User Acceptance of Information Technology. MIS Quarterly, 13(3). 319-340.
Fathema, N. &. (2013). Factors Influencing Faculty Members’ Learning Management System Adoption Behavior: An Analysis Using the Technology Acceptance Model. IJTEMT, 2(6). 20-28.
Fishbein, M. &. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Reseacrh Reading: Addison-Wesley.
Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Badan Penerbit Universitas Diponegoro.
Hamid, A. A. (2016). The Effects Of Perceived usefulness And Perceived ease of use On Continuance Intention To Use E-Goverment. Procedia Economics and Finance, 644-649.
Hansen, J. M. (2018). Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting cosumers' use of social media for transactions. Computers in human behavior, 80, 197-206.
Juniwati. (2015). Pengaruh Perceived Ease of Use, Enjoyment dan Trust terhadap Repurchase Intention dengan Customer Satisfaction sebagai Intervening pada Belanja Online. Jurnal Ekonomi Bisnis dan Kewirausahaan, 140-156.
Putri, D. D. (2018). Analyzing Factors Affecting the Use of Voluntary Disclosure Information using a Modified Theory of Reasoned Action: A study in Indonesia. The Indonesian Journal of Accounting Research, 21(2). 171-194.
Roca, J. C. (2009). The importance of perceived trust, security, and privacy in online trading systems. Information Management & Computer Security.
Rosati, P. D. (2019). Social media and stock price reaction to data breach announcements: Evidence from US listed companies. Research in International Business and Finance, 47, 458-469.
Tu, W. Y. (2018). Investment recommendation by discovering high-quality opinions in investor based social networks. Information Systems, 78, 189-198.
Zhou, M. (. (2015). Social Media Adoption and Corporate Disclosure. Journal of Information , 29(2), 23–50.
