Efektivitas Model Penerimaan Teknologi, Inovasi Pribadi Dan Kontrol Perilaku Terhadap Minat Beli Online Shopee
Abstract
This research examines the influence of the Technology Acceptance Model, Personal Innovation, and Behavioral Control on Shopee Online Buying Interest. Using a quantitative study approach and SmartPLS software, data was obtained from 96 Shopee platform users through a questionnaire. This data shows that each component of the Technology Acceptance Model, namely Personal Innovation and Behavioral Control, has a positive relationship with Online Buying Interest. The findings of this research emphasize the relevance of the technology acceptance model on the Shopee platform, consumer personal innovation, and the implementation of effective behavioral control to increase consumer buying interest on the Shopee site. The findings of this study help researchers develop techniques to increase client engagement and satisfaction when shopping for products or services online.
Keywords : Technology Acceptance Model, Personal Innovation, Behavioral Control, Online Buying Interest
References
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Budiastuti, A. D. P., & Muid, D. (2020). Analisis faktor-faktor pengaruh minat penggunaan sistem informasi akuntansi berbasis e-commerce pada aplikasi shopee dengan menggunakan Technology …. Diponegoro Journal of Accounting, 9, 1–10. https://ejournal3.undip.ac.id/index.php/accounting/article/view/29074%0Ahttps://ejournal3.undip.ac.id/index.php/accounting/article/download/29074/24586
Destyana, Y., & Handoyo, S. E. (2023). Pengaruh digital marketing, perceived ease of use, dan ragam produk terhadap minat beli serta pengaruhnya pada keputusan pembelian melalui e-commerce Shopee di Jabodetabek. In Jurnal Manajemen Bisnis dan Kewirausahaan (Vol. 7, Issue 2, pp. 390–399). https://doi.org/10.24912/jmbk.v7i2.23363
Dina Najib H.A, S. F., Daud, I., & Rosa, A. (2019). PENGARUH TRUSTWORTHINESS, EXPERTISE DAN ATTRACTIVENESS CELEBRITY ENDORSER DI INSTAGRAM TERHADAP PURCHASE INTENTION PRODUK HIJAB (Studi Kasus pada Akun Instagram @gitasav). Jembatan : Jurnal Ilmiah Manajemen, 16(1), 13–30. https://doi.org/10.29259/jmbt.v16i1.9250
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Farrasari, W. R., & Amaliah, I. (2023). Pengaruh Technology Acceptance Model Terhadap Minat Masyarakat Kota Bandung dalam Berbelanja Produk Fashion di E-Commerce Shopee. Bandung Conference Series: Economics Studies, 3(1), 238–245. https://doi.org/10.29313/bcses.v3i1.7083
George Noveril Hibur, Ronald P.C. Fanggidae, Merlyn Kurniawati, Y. R. B. (2020). PENGARUH TECHNOLOGY ACCEPTANCE MODEL ( TAM ) TERHADAP MINAT BELI DI MARKETPLACE FACEBOOK ( STUDI PADA GENERASI MILENIAL DI KOTA KUPANG ) The Effect of Technology Acceptance Model on Buying Interest in the Marketplace Facebook ( Study on the Millennial Gen. Glory: Jurnal Ekonomi & Ilmu Sosial, 169–187.
Hana, K. F. (2019). Minat Beli Online Generasi Milenial: Pengaruh Kepercayaan dan Kualitas Layanan. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 7(2), 203. https://doi.org/10.21043/bisnis.v7i2.6094
Heikal, M. (2022). The effect of attitude , subjective normal and behavioral control on the intention to purchase intentions of processed noodles managed by non- muslim chinese ethnics in the city of Lhokseumawe. 29–36.
Hibaturrakhman, B., & Pradana, M. (2021). Konsumen Terhadap Minat Beli Online Pengguna Layanan Cloud Gaming ( Studi Pada Pengguna Aplikasi Skyegrid ) The Effects Of Risk Perception , Easy Perception And Consumer Trust On Online Buying Interests Of Cloud Gaming Service Users ( Study On Skyegrid Ap. E-Proceeding of Management, 8(1), 409–419.
Japarianto, E., & Adelia, S. (2020). Pengaruh Tampilan Web Dan Harga Terhadap Minat Beli Dengan Kepercayaan Sebagai Intervening Variable Pada E-Commerce Shopee. Jurnal Manajemen Pemasaran, 14(1), 35–43. https://doi.org/10.9744/pemasaran.14.1.35-43
Jeong, S. C., & Choi, B. J. (2022). Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices. SAGE Open, 12(4), 1–14. https://doi.org/10.1177/21582440221134798
Ketchen, D. J. (2022). A Primer on Partial Least Squares Structural Equation Modeling. Long Range Planning, 46(1–2), 184–185. https://doi.org/10.1016/j.lrp.2013.01.002
Kutlu, T. (2023). SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP NIAT MEMBELI PRODUK KOSMETIK HALAL OLEH KONSUMEN MUDA., 4(1), 88–100.
Li, L., Wang, Z., Li, Y., & Liao, A. (2021). Impacts of consumer innovativeness on the intention to purchase sustainable products. Sustainable Production and Consumption, 27, 774–786. https://doi.org/10.1016/j.spc.2021.02.002
Maskuri, M. A., Kurniawan, E. N., Wardani, M. K., & Andriyani, M. (2019). Kepercayaan, Kemudahan Penggunaan Dan Electronic Word of Mouth Terhadap Minat Beli Online (Studi Pada pada Mahasiswa Program Studi Manajemen STIE Pelita Bangsa). Jurnal Manajemen Kewirausahaan, 16(2), 139.
Mulyahraman, M. K., & Saumadi. (2023). Minat Beli Generasi Z terhadap Fashion di E-Commerce. Selekta Manajemen: Jurnal Mahasiswa Bisnis Dan Manajemen, 02(05), 1–18.
Muzakkir, Indrijawati, A., & Syamsuddin. (2019). The Determinant Effect of Theory of Planned Behavior and Tax Knowledge on Taxpayer Compliance. International Journal of Innovative Science and Research Technology, 4(11), 32–41. www.ijisrt.com
Ningtyas, Y., Fitria, D., Sryta Pradani, Y., Puspita Arum, N., & Maknun, L. (2021). Intelektiva : Jurnal Ekonomi, Sosial & Humaniora 42 Yunita Ningtyas, Dessy Fitria, Yolanda Sryta Pradani, Mutohar, Nisa Puspita Arum & Lu’Luul Maknun Analisis Pengaruh Sikap, Norma Subjektif, Dan Persepsi Kontrol Perilaku Terhadap Minat Beli Konsumen Pada. Jurnal Ekonomi, Sosial & Humaniora, 2(08), 42–49.
Nurzanah, I., & Sosianika, A. (2019). Promosi Penjualan dan Minat Beli : Penerapan Modifikasi Technology Acceptance Model di E-Marketplace Shopee Indonesia. Industrial Research Workshop and National Seminar, 706–714.
Pusparisa, Y. (2019). Transaksi E-Commerce Indonesia Terbesar di Asia Tenggara. Databoks.
Rahimizhian, S., & Irani, F. (2021). Contactless hospitality in a post-Covid-19 world. International Hospitality Review, 35(2), 293–304. https://doi.org/10.1108/ihr-08-2020-0041
Reyvina, R., & Tunjungsari, H. K. (2022). The Effect of Consumer Innovativeness on Purchase Intention of New Smartphone with Vicarious Innovativeness and Perceived Value as Mediations. Proceedings of the Tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021), 653(Icebm 2021), 582–588. https://doi.org/10.2991/aebmr.k.220501.088
Seftila, S., Saryono, O., Haris, F., & Prabowo, E. (2021). Peningkatan Minat Beli Konsumen Secara Online Dalam Aplikasi E-Commerce. Jurnal Value, 16(2), 499–511. https://data.tempo.co/data/907/top-10-e-commerce-di-indonesia-kuartal-i-2020
Sinuraya, Y. R. (2022). ABSTRACT THE EFFECT OF SELF-EFFICACY, PERSONAL INNOVATIVENESS, SUBJECTIVE NORM, PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS TO MOBILE PAYMENT ADAPTION INTENTION (Empirical Study on Brawijaya University Students). Jurnal Ilmiah Mahasiswa FEB, 10(1), 1–31.
Tjokrosaputro, M., & Cokki, C. (2020). Peran Innovativeness Sebagai Moderasi Pada Keterkaitan Pengaruh Sosial Terhadap Minat Pembelian Kopi Starbucks. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(1), 174. https://doi.org/10.24912/jmieb.v4i1.7588
Utami, A. R. H. (2020). Pengaruh Persepsi Kemudahan, Kepercayaan, Keamanan Dan Persepsi Resiko Terhadap Minat Menggunakan E-Commerce. Prisma (Platform Riset Mahasiswa Akuntansi), 01, 79–93. http://ojs.stiesa.ac.id/index.php/prisma/article/view/694%0Ahttp://ojs.stiesa.ac.id/index.php/prisma/article/download/694/265
Witriyana, Y., Faisal, I., & Rifani, A. (2019). Pengaruh Sikap, Norma Subyektif, Kontrol Perilaku Terhadap Minat Beli Produk Secara Online Di Shopee. Jurnal Ilmu Manajemen Indonesia, 2(1), 39–52. https://ppjp.ulm.ac.id/journals/index.php/jim/article/view/1757/1417
Yusuf, D. M. (2021). Effect of Attitude Mediating Subjective Norm , Perceived Behaviour Control , and Perceived Ease of Use on Online Purchase Intention Fashion Product Category. 6(6), 266–270.
Zulwarni, P., Octavia, A., & Dahmiri, D. (2022). Effect of Perceived Value and Consumer Innovativeness on Purchase Decisions Mediated By Brand Image At Erha Beauty Clinic Jambi. Journal of Business Studies and Mangement Review, 5(2), 288–293. https://doi.org/10.22437/jbsmr.v5i2.19127
Amalia Yunia Rahmawati. (2020). 済無No Title No Title No Title. July, 1–23.
Baroto, W. I. (2019). Minat Beli Konsumen Terhadap Produk Kosmetik bersertifikat Halal. Ncab. https://www.unisbank.ac.id/ojs/index.php/ncab/article/view/7714
Budiastuti, A. D. P., & Muid, D. (2020). Analisis faktor-faktor pengaruh minat penggunaan sistem informasi akuntansi berbasis e-commerce pada aplikasi shopee dengan menggunakan Technology …. Diponegoro Journal of Accounting, 9, 1–10. https://ejournal3.undip.ac.id/index.php/accounting/article/view/29074%0Ahttps://ejournal3.undip.ac.id/index.php/accounting/article/download/29074/24586
Destyana, Y., & Handoyo, S. E. (2023). Pengaruh digital marketing, perceived ease of use, dan ragam produk terhadap minat beli serta pengaruhnya pada keputusan pembelian melalui e-commerce Shopee di Jabodetabek. In Jurnal Manajemen Bisnis dan Kewirausahaan (Vol. 7, Issue 2, pp. 390–399). https://doi.org/10.24912/jmbk.v7i2.23363
Dina Najib H.A, S. F., Daud, I., & Rosa, A. (2019). PENGARUH TRUSTWORTHINESS, EXPERTISE DAN ATTRACTIVENESS CELEBRITY ENDORSER DI INSTAGRAM TERHADAP PURCHASE INTENTION PRODUK HIJAB (Studi Kasus pada Akun Instagram @gitasav). Jembatan : Jurnal Ilmiah Manajemen, 16(1), 13–30. https://doi.org/10.29259/jmbt.v16i1.9250
Dwi, F., Ratio, G., Psychology, A., Azizah, F. D., Nur, A. N., Halim, A., Kusuma, P., & Manajemen, J. (2022). Machine Translated by Google Perilaku Pembelian Impulsif : Implementasi TI pada Model Penerimaan Teknologi pada E-Commerce Keputusan Pembelian Machine Translated by Google. 2, 58–72.
Farrasari, W. R., & Amaliah, I. (2023). Pengaruh Technology Acceptance Model Terhadap Minat Masyarakat Kota Bandung dalam Berbelanja Produk Fashion di E-Commerce Shopee. Bandung Conference Series: Economics Studies, 3(1), 238–245. https://doi.org/10.29313/bcses.v3i1.7083
George Noveril Hibur, Ronald P.C. Fanggidae, Merlyn Kurniawati, Y. R. B. (2020). PENGARUH TECHNOLOGY ACCEPTANCE MODEL ( TAM ) TERHADAP MINAT BELI DI MARKETPLACE FACEBOOK ( STUDI PADA GENERASI MILENIAL DI KOTA KUPANG ) The Effect of Technology Acceptance Model on Buying Interest in the Marketplace Facebook ( Study on the Millennial Gen. Glory: Jurnal Ekonomi & Ilmu Sosial, 169–187.
Hana, K. F. (2019). Minat Beli Online Generasi Milenial: Pengaruh Kepercayaan dan Kualitas Layanan. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 7(2), 203. https://doi.org/10.21043/bisnis.v7i2.6094
Heikal, M. (2022). The effect of attitude , subjective normal and behavioral control on the intention to purchase intentions of processed noodles managed by non- muslim chinese ethnics in the city of Lhokseumawe. 29–36.
Hibaturrakhman, B., & Pradana, M. (2021). Konsumen Terhadap Minat Beli Online Pengguna Layanan Cloud Gaming ( Studi Pada Pengguna Aplikasi Skyegrid ) The Effects Of Risk Perception , Easy Perception And Consumer Trust On Online Buying Interests Of Cloud Gaming Service Users ( Study On Skyegrid Ap. E-Proceeding of Management, 8(1), 409–419.
Japarianto, E., & Adelia, S. (2020). Pengaruh Tampilan Web Dan Harga Terhadap Minat Beli Dengan Kepercayaan Sebagai Intervening Variable Pada E-Commerce Shopee. Jurnal Manajemen Pemasaran, 14(1), 35–43. https://doi.org/10.9744/pemasaran.14.1.35-43
Jeong, S. C., & Choi, B. J. (2022). Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices. SAGE Open, 12(4), 1–14. https://doi.org/10.1177/21582440221134798
Ketchen, D. J. (2022). A Primer on Partial Least Squares Structural Equation Modeling. Long Range Planning, 46(1–2), 184–185. https://doi.org/10.1016/j.lrp.2013.01.002
Kutlu, T. (2023). SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP NIAT MEMBELI PRODUK KOSMETIK HALAL OLEH KONSUMEN MUDA., 4(1), 88–100.
Li, L., Wang, Z., Li, Y., & Liao, A. (2021). Impacts of consumer innovativeness on the intention to purchase sustainable products. Sustainable Production and Consumption, 27, 774–786. https://doi.org/10.1016/j.spc.2021.02.002
Maskuri, M. A., Kurniawan, E. N., Wardani, M. K., & Andriyani, M. (2019). Kepercayaan, Kemudahan Penggunaan Dan Electronic Word of Mouth Terhadap Minat Beli Online (Studi Pada pada Mahasiswa Program Studi Manajemen STIE Pelita Bangsa). Jurnal Manajemen Kewirausahaan, 16(2), 139.
Mulyahraman, M. K., & Saumadi. (2023). Minat Beli Generasi Z terhadap Fashion di E-Commerce. Selekta Manajemen: Jurnal Mahasiswa Bisnis Dan Manajemen, 02(05), 1–18.
Muzakkir, Indrijawati, A., & Syamsuddin. (2019). The Determinant Effect of Theory of Planned Behavior and Tax Knowledge on Taxpayer Compliance. International Journal of Innovative Science and Research Technology, 4(11), 32–41. www.ijisrt.com
Ningtyas, Y., Fitria, D., Sryta Pradani, Y., Puspita Arum, N., & Maknun, L. (2021). Intelektiva : Jurnal Ekonomi, Sosial & Humaniora 42 Yunita Ningtyas, Dessy Fitria, Yolanda Sryta Pradani, Mutohar, Nisa Puspita Arum & Lu’Luul Maknun Analisis Pengaruh Sikap, Norma Subjektif, Dan Persepsi Kontrol Perilaku Terhadap Minat Beli Konsumen Pada. Jurnal Ekonomi, Sosial & Humaniora, 2(08), 42–49.
Nurzanah, I., & Sosianika, A. (2019). Promosi Penjualan dan Minat Beli : Penerapan Modifikasi Technology Acceptance Model di E-Marketplace Shopee Indonesia. Industrial Research Workshop and National Seminar, 706–714.
Pusparisa, Y. (2019). Transaksi E-Commerce Indonesia Terbesar di Asia Tenggara. Databoks.
Rahimizhian, S., & Irani, F. (2021). Contactless hospitality in a post-Covid-19 world. International Hospitality Review, 35(2), 293–304. https://doi.org/10.1108/ihr-08-2020-0041
Reyvina, R., & Tunjungsari, H. K. (2022). The Effect of Consumer Innovativeness on Purchase Intention of New Smartphone with Vicarious Innovativeness and Perceived Value as Mediations. Proceedings of the Tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021), 653(Icebm 2021), 582–588. https://doi.org/10.2991/aebmr.k.220501.088
Seftila, S., Saryono, O., Haris, F., & Prabowo, E. (2021). Peningkatan Minat Beli Konsumen Secara Online Dalam Aplikasi E-Commerce. Jurnal Value, 16(2), 499–511. https://data.tempo.co/data/907/top-10-e-commerce-di-indonesia-kuartal-i-2020
Sinuraya, Y. R. (2022). ABSTRACT THE EFFECT OF SELF-EFFICACY, PERSONAL INNOVATIVENESS, SUBJECTIVE NORM, PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS TO MOBILE PAYMENT ADAPTION INTENTION (Empirical Study on Brawijaya University Students). Jurnal Ilmiah Mahasiswa FEB, 10(1), 1–31.
Tjokrosaputro, M., & Cokki, C. (2020). Peran Innovativeness Sebagai Moderasi Pada Keterkaitan Pengaruh Sosial Terhadap Minat Pembelian Kopi Starbucks. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(1), 174. https://doi.org/10.24912/jmieb.v4i1.7588
Utami, A. R. H. (2020). Pengaruh Persepsi Kemudahan, Kepercayaan, Keamanan Dan Persepsi Resiko Terhadap Minat Menggunakan E-Commerce. Prisma (Platform Riset Mahasiswa Akuntansi), 01, 79–93. http://ojs.stiesa.ac.id/index.php/prisma/article/view/694%0Ahttp://ojs.stiesa.ac.id/index.php/prisma/article/download/694/265
Witriyana, Y., Faisal, I., & Rifani, A. (2019). Pengaruh Sikap, Norma Subyektif, Kontrol Perilaku Terhadap Minat Beli Produk Secara Online Di Shopee. Jurnal Ilmu Manajemen Indonesia, 2(1), 39–52. https://ppjp.ulm.ac.id/journals/index.php/jim/article/view/1757/1417
Yusuf, D. M. (2021). Effect of Attitude Mediating Subjective Norm , Perceived Behaviour Control , and Perceived Ease of Use on Online Purchase Intention Fashion Product Category. 6(6), 266–270.
Zulwarni, P., Octavia, A., & Dahmiri, D. (2022). Effect of Perceived Value and Consumer Innovativeness on Purchase Decisions Mediated By Brand Image At Erha Beauty Clinic Jambi. Journal of Business Studies and Mangement Review, 5(2), 288–293. https://doi.org/10.22437/jbsmr.v5i2.19127
Published
2024-05-04
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Copyright (c) 2024 Sinta Nur Sa'idah, Alshaf Pebrianggara, Muhammad Yani
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