Peranan Entrepreneurial Orientation Dalam Meningkatkan Competitive Advantage Melalui Innovation Capability Sebagai Variabel Mediasi
Keywords:
entrepreneurial orientation, competitive advantage, innovation capability
Abstract
Perkembangan usaha di Indonesia menimbulkan persaingan bagi pemilik bisnis. Dalam mengatasi persaingan, UKM harus meningkatkan haru keunggulan kompetitif bisnis. Namun, masih banyak pengusaha yang terhambat dalam meraih keunggulan usahanya karena belum diimbangi dengan keinginan berinovasi dan mengembangkan orientasi berwirausaha mereka. Penelitian ini akan melakukan analisis pengaruh entrepreneurial orientation dalam meningkatkan keunggulan kometitif melalui kemampuan inovasi. Penelitian ini menggunakan penelitian eksplanatori dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling dengan melibatkan 118 pemilik UKM di NTT Indonesia. Penelitian ini menunjukkan bahwa entrepreneurial orientation berpengaruh signifikan terhadap competitive advantage melalui innovation capability pada pelaku usaha.
Kata Kunci: entrepreneurial orientation, competitive advantage, innovation capability
References
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Anderson, A. R., & Warren, L. (2011). The entrepreneur as hero and jester: Enacting the entrepreneurial discourse. International Small Business Journal, 29(6), 589–609. https://doi.org/10.1177/026624261141641
Badan Pusat Statistik. (2023). Kabupaten Timor Tengah Utara dalam angka 2023. Badan Pusat Statistik Kabupaten Timor Tengah Utara.
Bii, J., & Onyango, R. (2018). Moderating effect of dynamic capabilities on the relationship between entrepreneurial orientation and business performance of small and medium enterprises. International Journal of Multidisciplinary and Current Research, 6(5), 1122–1134. https://doi.org/10.14741/ijmcr/v.6.5.18
Chen, C.-J. (2009). Technology commercialization, incubator and venture capital, and new venture performance. Journal of Business Research, 62(1), 93–103. https://doi.org/10.1016/j.jbusres.2008.01.003
Cho, Y. H., & Lee, J.-H. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Journal of Innovation and Entrepreneurship, 12(2), 124–134. https://doi.org/10.1108/APJIE-05-2018-0028
de Mello, A. M., de Lima, W. D., Boas, E. V., Sbragia, R., & Marx, R. (2008). Innovation capability and competitive advantage: A case study of two Brazilian Firms. PICMET’08-2008 Portland International Conference on Management of Engineering & Technology, 606–617. https://doi.org/10.1109/PICMET.2008.4599670
Dess, G. G., & Lumpkin, G. T. (2005). The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship. Academy of Management Perspectives, 19(1), 147–156. https://doi.org/10.5465/ame.2005.15841975
Drucker, P. (1994). Innovation and entrepreneurship. Erlangga.
El-Masry, R. M. I., El-Samadicy, D., & Ragheb, M. A. (2021). The impact of entrepreneurial orientation on competitive advantage through the mediation role of sustainability. International Journal of Social Science and Human Research, 4(10), 2709–2728. https://doi.org/10.47191/ijsshr/v4-i10-12
Ferreira, J., & Coelho, A. (2020). Dynamic capabilities, innovation and branding capabilities and their impact on competitive advantage and SME’s performance in Portugal: the moderating effects of entrepreneurial orientation. International Journal of Innovation Science, 12(3), 255–286. https://doi.org/10.1108/IJIS-10-2018-0108
Gamal, D., Salah, E. T., & Elrayyes, E. N. (2011). How to measure organization Innovativeness. Technology Innovation and Entrepreneurship Center, 1–35.
Gitau, G. K., Mukulu, E., & Kihoro, J. (2016). Influence of entrepreneurial orientation on competitive advantage among mobile service providers in Kenya.
Hair, J. F. (2009). Multivariate data analysis. https://digitalcommons.kennesaw.edu/facpubs/2925/
Hoang, C. C., & Ngoc, B. H. (2019). The relationship between innovation capability and firm’s performance in electronic companies, Vietnam. The Journal of Asian Finance, Economics and Business, 6(3), 295–304.
Iddris, F. (2016). Innovation capability: A systematic review and research agenda. Interdisciplinary Journal of Information, Knowledge, and Management, 11, 235–260.
Keskin, H. (2006). Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model. European Journal of Innovation Management, 9(4), 396–417.
Lake, Y., & Ratna, K. (2019). The Effect Of Enterpreneurship Orientation on Competitive Advantage Is Mediated By Innovation and Market Orientation (Eviedence On Woven Fabric UKM Kupang/NTT). International Journal Of Business, Economics and Law, 19.
Lawson, B., & Samson, D. (2001). Developing innovation capability in organisations: a dynamic capabilities approach. International Journal of Innovation Management, 5(03), 377–400. https://doi.org/10.1142/S1363919601000427
Makhloufi, L., Laghouag, A. A., Ali Sahli, A., & Belaid, F. (2021). Impact of entrepreneurial orientation on innovation capability: The mediating role of absorptive capability and organizational learning capabilities. Sustainability, 13(10), 5399. https://doi.org/10.3390/su13105399
Martin, S. L., & Javalgi, R. R. G. (2016). Entrepreneurial orientation, marketing capabilities and performance: the moderating role of competitive intensity on Latin American International new ventures. Journal of Business Research, 69(6), 2040–2051. https://doi.org/10.1016/j.jbusres.2015.10.149
Meekaewkunchorn, N., Szczepańska-Woszczyna, K., Muangmee, C., Kassakorn, N., & Khalid, B. (2021). Entrepreneurial orientation and SME performance: The mediating role of learning orientation. Economics & Sociology, 14(2), 294–312. https://doi.org/10.14254/2071789X.2021/14-2/16
Mello, Z. R. (2008). Gender variation in developmental trajectories of educational and occupational expectations and attainment from adolescence to adulthood. Developmental Psychology, 44(4), 1069. https://doi.org/10.1037/0012-1649.44.4.1069
Miller, D. (2011). Miller (1983) revisited: A reflection on EO research and some suggestions for the future. Entrepreneurship Theory and Practice, 35(5), 873–894. https://doi.org/10.1111/j.1540-6520.2011.00457.x
Otero-Neira, C., Arias, M. J. F., & Lindman, M. T. (2013). Market orientation and entrepreneurial proclivity: Antecedents of innovation. Global Business Review, 14(3), 385–395. https://doi.org/10.1177/09721509134967
Romijn, H., & Albaladejo, M. (2002). Determinants of innovation capability in small electronics and software firms in southeast England. Research Policy, 31(7), 1053–1067. https://doi.org/10.1016/S0048-7333(01)00176-7
Rother, M., & Shook, J. (2003). Learning to see: value stream mapping to add value and eliminate muda. Lean enterprise institute.
Sanz‐Valle, R., Naranjo‐Valencia, J. C., Jiménez‐Jiménez, D., & Perez‐Caballero, L. (2011). Linking organizational learning with technical innovation and organizational culture. Journal of Knowledge Management, 15(6), 997–1015. https://doi.org/10.1108/13673271111179334
Sari, N. T. P., & Kusumawati, A. (2022). Literature review: The efforts to strengthening of micro, small and medium-sized enterprises (MSME) in Indonesia. Asian Journal of Management, Entrepreneurship and Social Science, 2(01), 98–115.
Sugiyono. (2019). Metode Penelitian Kuantitatif. ALFABETA.
Suharto, S., & Subagja, I. K. (2018). The influence of market orientation and entrepreneurial orientation to competitive advantage through business innovation: Study on Batik Trusmi Cirebon West Java Province Indonesia. International Review of Management and Marketing, 8(1), 19–27. https://ideas.repec.org/a/eco/journ3/2018-01-4.html
Teguh, S., Hartiwi, P., Ridho, B. I., BACHTIAR, S. H., SYNTHIA, A. S., & Noor, H. A. (2021). Innovation capability and sustainable competitive advantage: An entrepreneurial marketing perspective. The Journal of Asian Finance, Economics and Business, 8(5), 127–134. https://doi.org/10.13106/jafeb.2021.vol8.no5.0127
Tidd, J., & Bessant, J. R. (2020). Managing innovation: integrating technological, market and organizational change. John Wiley & Sons.
Udriyah, U., Tham, J., & Azam, S. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419–1428. https://doi.org/10.5267/j.msl.2019.5.009
Zeebaree, M. R. Y., & Siron, R. B. (2017). The impact of entrepreneurial orientation on competitive advantage moderated by financing support in SMEs. International Review of Management and Marketing, 7(1), 43–52. https://dergipark.org.tr/en/download/article-file/367049
Zehir, C., Can, E., & Karaboga, T. (2015). Linking entrepreneurial orientation to firm performance: the role of differentiation strategy and innovation performance. Procedia-Social and Behavioral Sciences, 210, 358–367. https://doi.org/10.1016/j.sbspro.2015.11.381
Published
2024-05-28
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Articles
Copyright (c) 2024 Ratih Indriyani, Joshua Geraldino Tantry Senak
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