Subagya, F., A. M. Ramdan, and R. D. M. Danial. “The Analisis Ekuitas Merek Dan Komunikasi Pemasaran Terpadu Terhadap Keputusan Pembelian Smartphone Samsung”. COSTING : Journal of Economic, Business and Accounting, Vol. 6, no. 1, Aug. 2022, pp. 158-66, doi:https://doi.org/10.31539/costing.v6i1.3422.