Penerimaan Teknologi Kesehatan Masyarakat ALODOKTER Menggunakan Metode Technology Acceptance Model (TAM)
Abstract
Perkembangan teknologi yang semakin massif, ditambah pandemic dan pasca pandemic, Konsen
masyarakat kepada Kesehatan meningkat. Sehingga teknologi dalam hal Kesehatan meningkat. Hingga
memunculkan prilaku atau kebiasaan pada teknologi Kesehatan salah satunya dalam konsultasi kesehatan.
Hanya dengan ponsel dari mana saja, pasien dapat mengakses berbagai macam informasi Kesehatan serta
berkomunikasi dengan tenaga ahli seperti dokter tanpa harus datang langsung ke rumah sakit. Aplikasi
Alodokter adalah layanan kesehatan atau layanan konsultasi kesehatan daring berupa situs web dan aplikasi
dengan berbasis digital yang menawarkan fitur chat, membuat janji dengan dokter, e-pharmacy, informasi atau
artikel kesehatan, hingga proteksi kesehatan. Alodokter berhasil menjadi platform kesehatan digital nomor satu
di Indonesia, dengan jumlah pengguna aktif setiap bulannya yang mencapai 30 juta jiwa. Selain itu ada lebih
dari 70 ribu dokter yang bergabung dengan Alodokter. Banyaknya pengguna aplikasi Alodokter tidak
memberikan jaminan diterimanya di masyarakat di semua kalangan. Tujuan dari analisis ini adalah untuk
memberikan pemahaman dan pengetahuan tentang perilaku masyarakat yang mengadopsi teknologi Kesehatan
serta melihat penerimaan masyarakat terhadap teknologi Kesehatan terhadap aplikasi Alodokter guna
pengembangan layanan aplikasi dan kebutuhan bisnis menggunakan metode Technology Acceptance Model
(TAM). Penelitian ini menggunakan kuesioner untuk mengumpulkan data dalam bentuk google form. Kuesioner
dianalisis sebelum digunakan untuk memastikan kelayakan dan kualitasnya. Analisis survey yang dilakukan uji
validitas dan uji reliabilitas. Pengolahan data diolah menggunakan software SMART-PLS, SEM-PLS dan metode
Slovin.
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Y. Yao, P. Wang, Y. J. Jiang, Q. Li, and Y. Li, “Innovative online learning strategies for the successful construction of student self-awareness during the COVID-19 pandemic: Merging TAM with TPB,” J. Innov. Knowl., vol. 7, no. 4, 2022, doi: 10.1016/j.jik.2022.100252.
A. Ahmad, T. Rasul, A. Yousaf, and U. Zaman, “Understanding factors influencing elderly diabetic patients’ continuance intention to use digital health wearables: Extending the technology acceptance model (TAM),” J. Open Innov. Technol. Mark. Complex., vol. 6, no. 3, pp. 1–15, 2020, doi: 10.3390/JOITMC6030081.
A. L. L. Gaol, A. Mawarni, and D. Nugroho, “Analisis evaluasi implementasi SIK 5NG pada bidan desa dengan metode TAM di wilayah kerja Dinas Kesehatan Kabupaten Demak tahun 2016,” J. Kesehat. Masy., vol. 5, no. 4, pp. 180–189, 2017, [Online]. Available: http://ejournal3.undip.ac.id/index.php/jkm
A. P. Aristio, S. Supardi, R. A. Hendrawan, and A. A. Hidayat, “Analysis on purchase intention of Indonesian backpacker in accommodation booking through online travel agent,” Procedia Comput. Sci., vol. 161, pp. 885–893, 2019, doi: 10.1016/j.procs.2019.11.196.
B. Alsajjan and C. Dennis, “Internet banking acceptance model: Cross-market examination,” J. Bus. Res., vol. 63, no. 9–10, pp. 957–963, 2010, doi: 10.1016/j.jbusres.2008.12.014.
C. M. Tsai and C. H. Chang, “The Effect of Privacy Concerns on the Acceptance of the Global Navigation Satellite System (GNSS): The Application of Technology Acceptance Model (TAM),” ACM Int. Conf. Proceeding Ser., pp. 119–124, 2022, doi: 10.1145/3572647.3572665.
Christian, H. Wijangga, and B. Christian, “Analisa Faktor Minat Penggunaan Aplikasi Pedulilindungi Anak Muda Surabaya Dengan Metode Tam,” Zo. J. Sist. Inf., vol. 4, no. 2, pp. 1–10, 2022, doi: 10.31849/zn.v4i2.10078.
D. M. Tam, “Pengaruh Gadget Terhadap Prestasi Siswa SMK Yayasan Islam Tasikmalaya,” vol. 4, no. 2, pp. 163–173, 2017.
D. Tao, T. Wang, T. Wang, T. Zhang, X. Zhang, and X. Qu, A systematic review and meta-analysis of user acceptance of consumer-oriented health information technologies, vol. 104. 2020. doi: 10.1016/j.chb.2019.09.023.
F. Sayekti and P. Putarta, “Penerapan Technology Acceptance Model (TAM) Dalam Pengujian Model Penerimaan Sistem Informasi Keuangan Daerah,” J. Manaj. Teor. dan Ter. J. Theory Appl. Manag., vol. 9, no. 3, pp. 196–209, 2016, doi: 10.20473/jmtt.v9i3.3075.
Fatmasari and M. Ariandi, “PENERAPAN METODE TECHNOLOGY ACCEPTANCE MODEL ( TAM ) TERHADAP PENERIMAAN KRS ONLINE ( STUDI KASUS : Mahasiswa Ilmu Komputer Universitas Bina Darma Palembang ),” J. Imiah MATRIK, vol. 16, no. 2, pp. 1–9, 2014.
G. S. A, E. K. B, and K. K. B, “ScienceDirect,” vol. 219, pp. 832–839, 2023, doi: 10.1016/j.procs.2023.01.357.
H. A. Kurniawati, A. Arif, and W. A. Winarno, “Analisis Minat Penggunaan Mobile Banking Dengan Pendekatan Technology Acceptance Model (TAM) Yang Telah Dimodifikasi,” e-Journal Ekon. Bisnis dan Akunt., vol. 4, no. 1, p. 24, 2017, doi: 10.19184/ejeba.v4i1.4563.
H. Rafique, A. O. Almagrabi, A. Shamim, F. Anwar, and A. K. Bashir, “Investigating the Acceptance of Mobile Library Applications with an Extended Technology Acceptance Model (TAM),” Comput. Educ., vol. 145, 2020, doi: 10.1016/j.compedu.2019.103732.
I. A. Firmansyah, R. Yasirandi, and R. G. Utomo, “The influence of efficacy, credibility, and normative pressure to M-banking adoption level in Indonesia,” Procedia Comput. Sci., vol. 197, pp. 51–60, 2021, doi: 10.1016/j.procs.2021.12.117.
I. W. R. Imamah, E. Witcahyo, and S. Utami, “Analisis Penerimaan Simrs Dengan Metode Technology Acceptance Model Di Rsd Balung Kabupaten Jember,” J-REMI J. Rekam Med. dan Inf. Kesehat., vol. 3, no. 2, pp. 147–158, 2022, doi: 10.25047/j-remi.v3i2.2484.
M. Al-Emran, V. Mezhuyev, and A. Kamaludin, “Technology Acceptance Model in M-learning context: A systematic review,” Comput. Educ., vol. 125, pp. 389–412, 2018, doi: 10.1016/j.compedu.2018.06.008.
M. C. Roziqin, D. R. P. Mudiono, and N. Amalia, “Analisis Penerimaan SIMPUS Ditinjau dari Persepsi Pengguna di Puskesmas Mojoagung dengan Metode TAM,” J. Teknol. Inf. dan Ilmu Komput., vol. 8, no. 1, p. 47, 2021, doi: 10.25126/jtiik.0812907.
M. O. Pranoto and R. G. Setianegara, “ANALISIS PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, DAN KEAMANAN TERHADAP MINAT NASABAH MENGGUNAKAN MOBILE BANKING (Studi Kasus pada PT Bank Rakyat Indonesia (Persero) Tbk Kantor Cabang Semarang Pandanaran),” Keunis, vol. 8, no. 1, p. 1, 2020, doi: 10.32497/keunis.v8i1.2117. 2008 Jogiyanto, “Analisis Faktor-Faktor Yang Memengaruhi Penggunaan E-Learning Moodle Oleh Guru Smk Negeri 2 Yogyakarta Dengan Pendekatan Technology Acceptance Model (Tam),” Skripsi, pp. 1–129, 2016.
M. Rouidi, A. E. Elouadi, A. Hamdoune, K. Choujtani, and A. Chati, “TAM-UTAUT and the acceptance of remote healthcare technologies by healthcare professionals: A systematic review,” Informatics Med. Unlocked, vol. 32, 2022, doi: 10.1016/j.imu.2022.101008.
M. Z. Irawan, F. F. Bastarianto, and S. Priyanto, “Using an integrated model of TPB and TAM to analyze the pandemic impacts on the intention to use bicycles in the post-COVID-19 period,” IATSS Res., vol. 46, no. 3, pp. 380–387, 2022, doi: 10.1016/j.iatssr.2022.05.001.
M. Zhou, L. Zhao, N. Kong, K. S. Campy, S. Qu, and S. Wang, “Factors influencing behavior intentions to telehealth by Chinese elderly: An extended TAM model,” Int. J. Med. Inform., vol. 126, no. 2, pp. 118–127, 2019, doi: 10.1016/j.ijmedinf.2019.04.001.
N. A. Rumana, E. I. Apzari, D. R. Dewi, L. Indawati, and N. Yulia, “Penerimaan Pasien Terhadap Sistem Pendaftaran Online Menggunakan Technology Acceptance Model di RSUP Fatmawati,” Fakt. Exacta, vol. 13, no. 1, p. 44, 2020, doi: 10.30998/faktorexacta.v13i1.5611.
N. K. Jokar, S. A. Noorhosseini, M. S. Allahyari, and C. A. Damalas, “Consumers’ acceptance of medicinal herbs: An application of the technology acceptance model (TAM),” J. Ethnopharmacol., vol. 207, pp. 203–210, 2017, doi: 10.1016/j.jep.2017.06.017.
N. Wilis and Manik Lindung Parningotan, “THE EFFECT OF VISUAL APPEAL, SOCIAL INTERACTION, ENJOYMENT, AND COMPETITION ON MOBILE ESPORTS ACCEPTANCE BY URBAN CITIZENS,” vol. 17, pp. 1–23, 2022.
R. D. Agung, M. D. S. C. Tan, M. C. Adinugraha, T. F. Sijabat, and E. R. Handoyo, “Pengukuran Tingkat Penerimaan Masyarakat Terhadap Layanan Telemedisin Isoman Kementerian Kesehatan Dengan Metode Technology Acceptance Model (Tam),” Tek. Teknol. Inf. dan Multimed., vol. 3, no. 1, pp. 31–40, 2022, doi: 10.46764/teknimedia.v3i1.59.
R. J. Holden and B. T. Karsh, “The Technology Acceptance Model: Its past and its future in health care,” J. Biomed. Inform., vol. 43, no. 1, pp. 159–172, 2010, doi: 10.1016/j.jbi.2009.07.002.
R. P. ; S. ; R. K. Aritonang, “Jurnal Teknologi , Kesehatan dan Ilmu Sosial Kajian Tingkat Kepuasan Mahasiswa Terhadap Sistem Informasi Berbasis Web dengan Metode TAM,” Tekesnos, vol. 1, no. 1, pp. 40–47, 2019.
S. A. Kamal, M. Shafiq, and P. Kakria, “Investigating acceptance of telemedicine services through an extended technology acceptance model (TAM),” Technol. Soc., vol. 60, no. September 2019, 2020, doi: 10.1016/j.techsoc.2019.101212.
S. Alexandra, P. W. Handayani, and F. Azzahro, “Indonesian hospital telemedicine acceptance model: the influence of user behavior and technological dimensions,” Heliyon, vol. 7, no. 12, 2021, doi: 10.1016/j.heliyon.2021.e08599.
S. alimah Syafiqah, F. amir Parumpu, and R. Hardani, “Analisis Tam (Technology Acceptance Model) Aplikasi Medscape® Pada Mahasiswa Jurusan Farmasi Universitas Tadulako,” PREPOTIF J. Kesehat. Masy., vol. 6, no. 2, pp. 1776–1781, 2022, doi: 10.31004/prepotif.v6i2.5229.
S. Kim, K. Z. Gajos, M. Muller, and B. J. Grosz, “Acceptance of mobile technology by older adults: A preliminary study,” Proc. 18th Int. Conf. Human-Computer Interact. with Mob. Devices Serv. MobileHCI 2016, no. September, pp. 147–157, 2016, doi: 10.1145/2935334.2935380.
S. R. Natasia, Y. T. Wiranti, and A. Parastika, “Acceptance analysis of NUADU as e-learning platform using the Technology Acceptance Model (TAM) approach,” Procedia Comput. Sci., vol. 197, pp. 512–520, 2021, doi: 10.1016/j.procs.2021.12.168.
S. Suaidah, “Analisis Penerimaan Aplikasi Web Engineering Pelayanan Pengaduan Masyarakat Menggunakan Technology Acceptance Model,” JATISI (Jurnal Tek. Inform. dan Sist. Informasi), vol. 8, no. 1, pp. 299–311, 2021, doi: 10.35957/jatisi.v8i1.600.
Sefrika, “Implementasi Metode TAM Untuk Menganlisa Penerimaan Teknologi Aplikasi Peduli Lindungi,” J. Sains Komput. Inform., vol. 5, no. 2, pp. 1060–1065, 2021.
T. A. Cahyono and T. D. Susanto, “Acceptance factors and user design of mobile e-government website (Study case e-government website in Indonesia),” Procedia Comput. Sci., vol. 161, pp. 90–98, 2019, doi: 10.1016/j.procs.2019.11.103.
V. Dutot, V. Bhatiasevi, and N. Bellallahom, “Applying the technology acceptance model in a three-countries study of smartwatch adoption,” J. High Technol. Manag. Res., vol. 30, no. 1, pp. 1–14, 2019, doi: 10.1016/j.hitech.2019.02.001.
Y. C. Huang, L. N. Li, H. Y. Lee, M. H. E. M. Browning, and C. P. Yu, “Surfing in virtual reality: An application of extended technology acceptance model with flow theory,” Comput. Hum. Behav. Reports, vol. 9, no. 1, 2023, doi: 10.1016/j.chbr.2022.100252.
Y. Yao, P. Wang, Y. J. Jiang, Q. Li, and Y. Li, “Innovative online learning strategies for the successful construction of student self-awareness during the COVID-19 pandemic: Merging TAM with TPB,” J. Innov. Knowl., vol. 7, no. 4, 2022, doi: 10.1016/j.jik.2022.100252.
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2024-03-01
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