Pengaruh Harga Kamar dan Fasilitas terhadap Keputusan Menginap pada Hotel Simpang Baru Lahat

  • Mujari Mujari SEKOLAH Tinggi Ilmu Ekonomi Serelo Lahat

Abstract

This study aims to determine the effect of room prices on the decision to stay at the Hotel Simpang Baru Lahat, the influence of facilities on the decision to stay at the Hotel Simpang Baru Lahat, and the influence of room prices and facilities on the decision to stay at the Hotel Simpang Baru Lahat. The results showed the price of rooms and facilities showed a calculated F value> F table (96.548> 5.59) and a significance value (0.000 <0.05). As well as the price of the room, with the value of t count> t table (10.626> 1.996). For facility variables with t count> t table (10.626> 1.996). Conclusions, room rates, the effect of facilities, and the price of rooms and facilities have a positive and significant effect on the decision to stay.

Keywords: Facilities, Room Rates, Stay Decisions

References

Annishia, F. B., & Prastiyo, E. (2019). Pengaruh Harga dan Fasilitas terhadap Keputusan Menginap Tamu di Hotel Best Western Premier the Hive Jakarta. Jurnal Hospitality dan Pariwisata, 4(1), 19-28. http://journal.ubm.ac.id/

Basu, S. (2011). Manajemen Pemasaran. Yogyakarta: PT BPE

Buchari, A. (2011). Manajemen Pemasaran dan Pemasaran Jasa. Cetakan Kesembelian. Bandung: Alfabeth

Fure, H. (2013). Lokasi, Keberagaman Produk, Harga dan Kualitas Pelayanan pengaruhnya terhadap Minat Beli pada Pasar Tradisional Bersehati Calaca. Universitas Sam Ratulangi, Manado

Kotler, P. (2012). Manajemen Pemasaran, Suatu Pendekatan Analisis, BFFE. Yogyakarta

Lupiyoadi, R. (2011).Manajemen Pemasaran Jasa Teori dan Praktik. Jakarta: Penerbit Salemba Empat

Sarwoto, S. (2011). Dasar-dasar Organisasi dan Management. Jakarta: Ghalia Indonesia

Sulastiyono, A. (2011). Manajemen Penyelanggaraan Hotel. Bandung: Alfabeta

Tjiptono, F. (2014). Pemasaran Jasa. Jakarta: Gramedia Cawang

Tjiptono, F., & Candra, C. (2012). Pemasaran Jasa. CV . Yogyakarta: Andi Offset

Wahyuningrum, W. (2004) Buku Ajar Manajemen Fasilitas Pendidikan.Yogyakarta: FIP UNY. (Online) http// staff UNY.ac.id/Bab manajemen fasilitaspendidikan.html
Published
2020-06-27
Abstract viewed = 9120 times
pdf downloaded = 192 times