Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya

Dina Maria Ulfa; Enjelika Enjelika; Satrio Ahmadtul Firdaus Romadhoni; Sudarmiatin Sudarmiatin

doi:10.31539/jomb.v7i1.13313

Dina Maria Ulfa Universitas Negeri Malang
Enjelika Enjelika Universitas Negeri Malang
Satrio Ahmadtul Firdaus Romadhoni Universitas Negeri Malang
Sudarmiatin Sudarmiatin Universitas Negeri Malang

DOI: https://doi.org/10.31539/jomb.v7i1.13313

Abstract

This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector.

Keywords: Marketing Mix 7P, marketing strategy, patient satisfaction, healthcare clinic, competitiveness

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