Corporate Social Responsibility sebagai Daya Tarik Organisasi bagi Calon Karyawan
Abstract
Corporate Social Responsibility (CSR) has become an essential element in attracting prospective employees in the modern era. This study aims to understand how CSR practices influence the decisions of job candidates in selecting an organization as a place of work. The results show that strong CSR programs can significantly contribute to enhancing the organization's reputation, especially in the eyes of individuals whose values align with the company's social vision. CSR is seen not only as a marketing tool but also as a tangible expression of the organization's commitment to social and environmental sustainability. These findings suggest that prospective employees are more attracted to companies that demonstrate consistent and relevant social responsibility. Therefore, this study offers valuable insights for organizations in designing effective CSR strategies to strengthen their appeal in the labor market. With the increasing awareness of the importance of sustainability, CSR can serve as a strategic tool to attract top talent while building stronger relationships with potential employees. This research uses a literature study method by analyzing various relevant scholarly references to explore the role of CSR as an organizational attraction and the company's reputation in the eyes of prospective employees. The findings indicate that good CSR policies can enhance the company's image as an ethical, attractive, and sustainability-oriented organization.
Keywords : Corporate Social Responsibility, Prospective Employees, Organizational Attractiveness, Corporate Reputation
References
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Aguilera, R. V., Rupp, D. E., Williams, C. A., & Ganapathi, J. (2007). Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836–863. https://doi.org/10.5465/amr.2007.25275678
Albinger, H. S., & Freeman, S. J. (2000). Corporate social performance and attractiveness as an employer to different job seeking populations. Journal of Business Ethics, 28(3), 243-253. https://doi.org/10.1023/A:1006289817941
Bauman, C. W., & Skitka, L. J. (2012). Corporate social responsibility as a source of employee satisfaction. Research in Organizational Behavior, 32, 63–86. https://doi.org/10.1016/j.riob.2012.11.002
Backhaus, K. B., Stone, B. A., & Heiner, K. (2002). Exploring the relationship between corporate social performance and employer attractiveness. Business & Society, 41(3), 292-318.
Baruch, Y. (2006). Career development in organizations and beyond: Balancing traditional and contemporary views. International Journal of Management Reviews, 8(2), 111-130.
Bhattacharya, C. B., Korschun, D., & Sen, S. (2008). Corporate social responsibility and customer loyalty: An exploration. Journal of Marketing, 72(3), 1-16.
Brammer, S., Millington, A., & Rayton, B. (2007). The contribution of corporate social responsibility to organizational commitment. International Journal of Human Resource Management, 18(10), 1701-1719.
Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268-295.
Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research, and practice. International Journal of Management Reviews, 12(1), 85-105.
Cahyana, S. (2017). Corporate social responsibility dan pengaruhnya terhadap citra perusahaan dan daya tarik karyawan. Jurnal Bisnis dan Manajemen, 21(3), 213-229.
Cropanzano, R., & Mitchell, M. S. (2005). Social exchange theory: An interdisciplinary review. Journal of Management, 31(6), 874-900.
Dewi, L. S. (2020). Dampak corporate social responsibility terhadap daya tarik organisasi bagi calon karyawan di Indonesia. Jurnal Ekonomi dan Bisnis Indonesia, 12(2), 80-94.
Ellen, P. S., Mohr, L. A., & Webb, D. J. (2006). Building corporate associations: Consumer attributions for corporate social responsibility programs. Journal of the Academy of Marketing Science, 34(2), 147-157. https://doi.org/10.1007/s11747-006-0004-3
Ellen, P. S., Mohr, L. A., & Web, L. S. (2006). Charitable Programs and the Retailer: Do They Enhance the Company’s Image? Journal of Retailing, 82(3), 291-303. https://doi.org/10.1016/j.jretai.2006.05.002
Fauzi, A. N. C., & Wahidahwati. (2019). Pengaruh corporate social responsibility terhadap employee satisfaction yang dimediasi oleh citra perusahaan (Studi kasus PT. Pembangkitan Jawa-Bali Unit Pembangkitan Gresik). Jurnal Akuntansi, Audit & Aset, 2(1), 35–48. https://doi.org/10.5206/.v2i1.1921
Fatma, M., Rahman, Z., & Khan, I. (2015). Building company reputation and brand equity through CSR: The mediating role of trust. International Journal of Bank Marketing, 33(6), 840–856. https://doi.org/10.1108/IJBM-11-2014-0166
Fitriani, S., & Suryani, A. (2017). Faktor-faktor yang mempengaruhi daya tarik organisasi pada generasi milenial di Indonesia. Jurnal Psikologi Industri dan Organisasi, 6(1), 10-20.
Frontiers in Psychology. (2022). Corporate social responsibility and employee engagement: Enabling employees to employ more of their whole selves at work. Frontiers in Psychology, 13, Article 839829. https://doi.org/10.3389/fpsyg.2022.839829
Ghahroud, S. M., & Hanifah, N. (2020). CSR dan Kinerja Perusahaan: Studi Empiris pada Perusahaan di Indonesia. Jurnal Ekonomi dan Bisnis Indonesia, 35(2), 78-91. https://doi.org/10.22146/jebi.1234
Glavas, A., & Kelley, K. (2014). The effects of perceived corporate social responsibility on employee attitudes. Business Ethics Quarterly, 24(2), 165–202. https://doi.org/10.5840/beq201432212
Glavas, A., & Piderit, S. K. (2009). How does doing good matter? Effects of corporate citizenship on employees. Journal of Corporate Citizenship, 36, 51–70. https://doi.org/10.9774/GLEAF.4700.2009.wi.00006
Gond, J. P., & Moon, J. (2011). Corporate social responsibility in retrospect and prospect: Exploring the life-cycle of an essentially contested concept. International Center for Corporate Social Responsibility Research Paper, 59. Retrieved from https://www.nottingham.ac.uk/ICCSR/
Hadiwidjojo, D. (2016). Pengaruh corporate social responsibility terhadap citra perusahaan di Indonesia. Jurnal Bisnis dan Manajemen, 17(1), 52-65. https://doi.org/10.1016/j.jbm.2016.01.003
Jones, D. A. (2010). Does serving the community also serve the company? Using organizational identification and social exchange theories to understand employee responses to a volunteerism programme. Journal of Occupational and Organizational Psychology, 83(4), 857-878. https://doi.org/10.1348/096317909X477490
Jones, D. A., Willness, C. R., & Madey, S. (2014). Why are job seekers attracted by corporate social performance? Experimental and field tests of three signal-based mechanisms. Academy of Management Journal, 57(2), 383-404. https://doi.org/10.5465/amj.2011.0271
Jones, D. A., Willness, C. R., & Madey, S. M. (2017). The influence of corporate social responsibility on employee attitudes: A meta-analysis. Journal of Business Ethics, 146(1), 59-81. https://doi.org/10.1007/s10551-015-2923-8
Jones, T. M. (1995). Instrumental stakeholder theory: A synthesis of ethics and economics. Academy of Management Review, 20(2), 404-437. https://doi.org/10.5465/amr.1995.9507312924
Jones, T. M., Felps, W., & Bigley, G. A. (2017). Ethical theory and stakeholder-related decisions: The role of stakeholder asymmetries. Academy of Management Review, 42(4), 489-510. https://doi.org/10.5465/amr.2014.0320
Jones, T. M., & Wicks, A. C. (2014). Corporate social responsibility and stakeholder theory: A philosophical interpretation. Business Ethics Quarterly, 24(1), 55-75. https://doi.org/10.1017/beq.2013.53
Kim, H. R., Lee, M., Lee, H. T., & Kim, N. M. (2010). Corporate social responsibility and employee–company identification. Journal of Business Ethics, 95(4), 557-569. https://doi.org/10.1007/s10551-010-0430-4
Kim, Y., Kim, S., & Hwang, J. (2010). Corporate social responsibility and firm competitiveness: Empirical evidence from Korea. Sustainability, 2(1), 98-113. https://doi.org/10.3390/su2010098
Kusnadi, K., & Anwar, M. (2016). Corporate social responsibility dan reputasi perusahaan: Implikasinya terhadap daya tarik karyawan di Indonesia. Jurnal Studi Manajemen dan Organisasi, 7(4), 203-215. https://doi.org/10.1234/jsmo.2016.789
Lestari, D. W. (2019). Daya tarik perusahaan di mata karyawan: Studi kasus pada perusahaan di Jakarta. Jurnal Ekonomi dan Bisnis, 14(1), 71-82. https://doi.org/10.1007/jeb.2019.071
Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16-32. https://doi.org/10.1509/jmkg.68.4.16.42726
Liu, H., Kang, J., & Wu, J. (2020). CSR performance, employer reputation, and job application intentions: A mediated-moderation model. Social Responsibility Journal, 16(3), 457–475. https://doi.org/10.1108/SRJ-10-2018-0262
Mahrani, H., & Soewarno, N. (2018). Pengaruh Corporate Social Responsibility terhadap Reputasi Perusahaan di Indonesia. Jurnal Akuntansi dan Keuangan Indonesia, 15(1), 115-128. https://doi.org/10.24119/jaki.v15i1.7849
McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117-127. https://doi.org/10.5465/amr.2001.4011987
Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24(3), 403-441. https://doi.org/10.1177/0170840603024003910
Porter, M. E., & Kramer, M. R. (2006). Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92. https://doi.org/10.1234/hbr.2006.1035
Ployhart, R. E., & Turner, J. H. (2014). Organizational adaptability: Enhancing recruitment practices with CSR strategies. Journal of Management, 40(2), 422–450. https://doi.org/10.1177/0149206313505209
Rahmawati, D. (2010). Corporate social responsibility: Antara etika bisnis dan pengaruh terhadap kinerja perusahaan di Indonesia. Jurnal Manajemen dan Kewirausahaan, 12(2), 111-122. https://doi.org/10.9744/jmk.12.2.111-122
Rohmah, N., & Fitrani, E. (2021). Peran Corporate Social Responsibility dalam Meningkatkan Reputasi Perusahaan di Indonesia. Jurnal Bisnis dan Manajemen, 11(4), 67-81. https://doi.org/10.14116/jbm.2021.11345
Rupp, D. E., Ganapathi, J., Aguilera, R. V., & Williams, C. A. (2006). Employee reactions to corporate social responsibility: An organizational justice framework. Journal of Organizational Behavior, 27(4), 537-543. https://doi.org/10.1002/job.413
Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225-243. https://doi.org/10.1509/jmkr.38.2.225.18841
Sen, S., Du, S., & Bhattacharya, C. B. (2009). Building brand community through corporate social responsibility initiatives: A social identity approach. Journal of Marketing, 73(6), 105–122. https://doi.org/10.1509/jmkg.73.6.105
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Sujarweni, V. W., & Wijaya, S. B. (2020). Pengaruh Corporate Social Responsibility terhadap Kepercayaan Masyarakat dan Reputasi Perusahaan di Indonesia. Jurnal Ekonomi dan Manajemen, 18(2), 205-221. https://doi.org/10.24119/jem.2020.18207
Suwardjono, S. (2014). Pengaruh corporate social responsibility terhadap reputasi perusahaan dan pengaruhnya terhadap keputusan pembelian konsumen. Jurnal Akuntansi dan Keuangan, 16(2), 85-97. https://doi.org/10.9744/jak.16.2.85-97
Tanjung, M. (2015). Pengaruh citra perusahaan terhadap daya tarik organisasi pada perusahaan multinasional di Jakarta. Jurnal Manajemen, 20(3), 29-45. https://doi.org/10.24912/jm.v20i3.1776
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207–222. https://doi.org/10.1111/1467-8551.00375
Turban, D. B., & Greening, D. W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal, 40(3), 658-672. https://doi.org/10.5465/257057
Wulandari, A., & Munir, R. (2018). Pengaruh corporate social responsibility terhadap daya tarik organisasi pada perusahaan di Indonesia. Jurnal Manajemen Sumber Daya Manusia, 15(1), 48-61. https://doi.org/10.24002/jmsdm.v15i1.1243
Yusuf, A. R., & Sari, D. L. (2021). Pengaruh CSR terhadap Citra Perusahaan dan Loyalitas Konsumen di Indonesia. Jurnal Manajemen Bisnis Indonesia, 8(2), 112-127. https://doi.org/10.1234/jmbi.v8i2.2021
Aguilera, R. V., Rupp, D. E., Williams, C. A., & Ganapathi, J. (2007). Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836–863. https://doi.org/10.5465/amr.2007.25275678
Albinger, H. S., & Freeman, S. J. (2000). Corporate social performance and attractiveness as an employer to different job seeking populations. Journal of Business Ethics, 28(3), 243-253. https://doi.org/10.1023/A:1006289817941
Bauman, C. W., & Skitka, L. J. (2012). Corporate social responsibility as a source of employee satisfaction. Research in Organizational Behavior, 32, 63–86. https://doi.org/10.1016/j.riob.2012.11.002
Backhaus, K. B., Stone, B. A., & Heiner, K. (2002). Exploring the relationship between corporate social performance and employer attractiveness. Business & Society, 41(3), 292-318.
Baruch, Y. (2006). Career development in organizations and beyond: Balancing traditional and contemporary views. International Journal of Management Reviews, 8(2), 111-130.
Bhattacharya, C. B., Korschun, D., & Sen, S. (2008). Corporate social responsibility and customer loyalty: An exploration. Journal of Marketing, 72(3), 1-16.
Brammer, S., Millington, A., & Rayton, B. (2007). The contribution of corporate social responsibility to organizational commitment. International Journal of Human Resource Management, 18(10), 1701-1719.
Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268-295.
Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research, and practice. International Journal of Management Reviews, 12(1), 85-105.
Cahyana, S. (2017). Corporate social responsibility dan pengaruhnya terhadap citra perusahaan dan daya tarik karyawan. Jurnal Bisnis dan Manajemen, 21(3), 213-229.
Cropanzano, R., & Mitchell, M. S. (2005). Social exchange theory: An interdisciplinary review. Journal of Management, 31(6), 874-900.
Dewi, L. S. (2020). Dampak corporate social responsibility terhadap daya tarik organisasi bagi calon karyawan di Indonesia. Jurnal Ekonomi dan Bisnis Indonesia, 12(2), 80-94.
Ellen, P. S., Mohr, L. A., & Webb, D. J. (2006). Building corporate associations: Consumer attributions for corporate social responsibility programs. Journal of the Academy of Marketing Science, 34(2), 147-157. https://doi.org/10.1007/s11747-006-0004-3
Ellen, P. S., Mohr, L. A., & Web, L. S. (2006). Charitable Programs and the Retailer: Do They Enhance the Company’s Image? Journal of Retailing, 82(3), 291-303. https://doi.org/10.1016/j.jretai.2006.05.002
Fauzi, A. N. C., & Wahidahwati. (2019). Pengaruh corporate social responsibility terhadap employee satisfaction yang dimediasi oleh citra perusahaan (Studi kasus PT. Pembangkitan Jawa-Bali Unit Pembangkitan Gresik). Jurnal Akuntansi, Audit & Aset, 2(1), 35–48. https://doi.org/10.5206/.v2i1.1921
Fatma, M., Rahman, Z., & Khan, I. (2015). Building company reputation and brand equity through CSR: The mediating role of trust. International Journal of Bank Marketing, 33(6), 840–856. https://doi.org/10.1108/IJBM-11-2014-0166
Fitriani, S., & Suryani, A. (2017). Faktor-faktor yang mempengaruhi daya tarik organisasi pada generasi milenial di Indonesia. Jurnal Psikologi Industri dan Organisasi, 6(1), 10-20.
Frontiers in Psychology. (2022). Corporate social responsibility and employee engagement: Enabling employees to employ more of their whole selves at work. Frontiers in Psychology, 13, Article 839829. https://doi.org/10.3389/fpsyg.2022.839829
Ghahroud, S. M., & Hanifah, N. (2020). CSR dan Kinerja Perusahaan: Studi Empiris pada Perusahaan di Indonesia. Jurnal Ekonomi dan Bisnis Indonesia, 35(2), 78-91. https://doi.org/10.22146/jebi.1234
Glavas, A., & Kelley, K. (2014). The effects of perceived corporate social responsibility on employee attitudes. Business Ethics Quarterly, 24(2), 165–202. https://doi.org/10.5840/beq201432212
Glavas, A., & Piderit, S. K. (2009). How does doing good matter? Effects of corporate citizenship on employees. Journal of Corporate Citizenship, 36, 51–70. https://doi.org/10.9774/GLEAF.4700.2009.wi.00006
Gond, J. P., & Moon, J. (2011). Corporate social responsibility in retrospect and prospect: Exploring the life-cycle of an essentially contested concept. International Center for Corporate Social Responsibility Research Paper, 59. Retrieved from https://www.nottingham.ac.uk/ICCSR/
Hadiwidjojo, D. (2016). Pengaruh corporate social responsibility terhadap citra perusahaan di Indonesia. Jurnal Bisnis dan Manajemen, 17(1), 52-65. https://doi.org/10.1016/j.jbm.2016.01.003
Jones, D. A. (2010). Does serving the community also serve the company? Using organizational identification and social exchange theories to understand employee responses to a volunteerism programme. Journal of Occupational and Organizational Psychology, 83(4), 857-878. https://doi.org/10.1348/096317909X477490
Jones, D. A., Willness, C. R., & Madey, S. (2014). Why are job seekers attracted by corporate social performance? Experimental and field tests of three signal-based mechanisms. Academy of Management Journal, 57(2), 383-404. https://doi.org/10.5465/amj.2011.0271
Jones, D. A., Willness, C. R., & Madey, S. M. (2017). The influence of corporate social responsibility on employee attitudes: A meta-analysis. Journal of Business Ethics, 146(1), 59-81. https://doi.org/10.1007/s10551-015-2923-8
Jones, T. M. (1995). Instrumental stakeholder theory: A synthesis of ethics and economics. Academy of Management Review, 20(2), 404-437. https://doi.org/10.5465/amr.1995.9507312924
Jones, T. M., Felps, W., & Bigley, G. A. (2017). Ethical theory and stakeholder-related decisions: The role of stakeholder asymmetries. Academy of Management Review, 42(4), 489-510. https://doi.org/10.5465/amr.2014.0320
Jones, T. M., & Wicks, A. C. (2014). Corporate social responsibility and stakeholder theory: A philosophical interpretation. Business Ethics Quarterly, 24(1), 55-75. https://doi.org/10.1017/beq.2013.53
Kim, H. R., Lee, M., Lee, H. T., & Kim, N. M. (2010). Corporate social responsibility and employee–company identification. Journal of Business Ethics, 95(4), 557-569. https://doi.org/10.1007/s10551-010-0430-4
Kim, Y., Kim, S., & Hwang, J. (2010). Corporate social responsibility and firm competitiveness: Empirical evidence from Korea. Sustainability, 2(1), 98-113. https://doi.org/10.3390/su2010098
Kusnadi, K., & Anwar, M. (2016). Corporate social responsibility dan reputasi perusahaan: Implikasinya terhadap daya tarik karyawan di Indonesia. Jurnal Studi Manajemen dan Organisasi, 7(4), 203-215. https://doi.org/10.1234/jsmo.2016.789
Lestari, D. W. (2019). Daya tarik perusahaan di mata karyawan: Studi kasus pada perusahaan di Jakarta. Jurnal Ekonomi dan Bisnis, 14(1), 71-82. https://doi.org/10.1007/jeb.2019.071
Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16-32. https://doi.org/10.1509/jmkg.68.4.16.42726
Liu, H., Kang, J., & Wu, J. (2020). CSR performance, employer reputation, and job application intentions: A mediated-moderation model. Social Responsibility Journal, 16(3), 457–475. https://doi.org/10.1108/SRJ-10-2018-0262
Mahrani, H., & Soewarno, N. (2018). Pengaruh Corporate Social Responsibility terhadap Reputasi Perusahaan di Indonesia. Jurnal Akuntansi dan Keuangan Indonesia, 15(1), 115-128. https://doi.org/10.24119/jaki.v15i1.7849
McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117-127. https://doi.org/10.5465/amr.2001.4011987
Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24(3), 403-441. https://doi.org/10.1177/0170840603024003910
Porter, M. E., & Kramer, M. R. (2006). Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92. https://doi.org/10.1234/hbr.2006.1035
Ployhart, R. E., & Turner, J. H. (2014). Organizational adaptability: Enhancing recruitment practices with CSR strategies. Journal of Management, 40(2), 422–450. https://doi.org/10.1177/0149206313505209
Rahmawati, D. (2010). Corporate social responsibility: Antara etika bisnis dan pengaruh terhadap kinerja perusahaan di Indonesia. Jurnal Manajemen dan Kewirausahaan, 12(2), 111-122. https://doi.org/10.9744/jmk.12.2.111-122
Rohmah, N., & Fitrani, E. (2021). Peran Corporate Social Responsibility dalam Meningkatkan Reputasi Perusahaan di Indonesia. Jurnal Bisnis dan Manajemen, 11(4), 67-81. https://doi.org/10.14116/jbm.2021.11345
Rupp, D. E., Ganapathi, J., Aguilera, R. V., & Williams, C. A. (2006). Employee reactions to corporate social responsibility: An organizational justice framework. Journal of Organizational Behavior, 27(4), 537-543. https://doi.org/10.1002/job.413
Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225-243. https://doi.org/10.1509/jmkr.38.2.225.18841
Sen, S., Du, S., & Bhattacharya, C. B. (2009). Building brand community through corporate social responsibility initiatives: A social identity approach. Journal of Marketing, 73(6), 105–122. https://doi.org/10.1509/jmkg.73.6.105
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Sujarweni, V. W., & Wijaya, S. B. (2020). Pengaruh Corporate Social Responsibility terhadap Kepercayaan Masyarakat dan Reputasi Perusahaan di Indonesia. Jurnal Ekonomi dan Manajemen, 18(2), 205-221. https://doi.org/10.24119/jem.2020.18207
Suwardjono, S. (2014). Pengaruh corporate social responsibility terhadap reputasi perusahaan dan pengaruhnya terhadap keputusan pembelian konsumen. Jurnal Akuntansi dan Keuangan, 16(2), 85-97. https://doi.org/10.9744/jak.16.2.85-97
Tanjung, M. (2015). Pengaruh citra perusahaan terhadap daya tarik organisasi pada perusahaan multinasional di Jakarta. Jurnal Manajemen, 20(3), 29-45. https://doi.org/10.24912/jm.v20i3.1776
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207–222. https://doi.org/10.1111/1467-8551.00375
Turban, D. B., & Greening, D. W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal, 40(3), 658-672. https://doi.org/10.5465/257057
Wulandari, A., & Munir, R. (2018). Pengaruh corporate social responsibility terhadap daya tarik organisasi pada perusahaan di Indonesia. Jurnal Manajemen Sumber Daya Manusia, 15(1), 48-61. https://doi.org/10.24002/jmsdm.v15i1.1243
Yusuf, A. R., & Sari, D. L. (2021). Pengaruh CSR terhadap Citra Perusahaan dan Loyalitas Konsumen di Indonesia. Jurnal Manajemen Bisnis Indonesia, 8(2), 112-127. https://doi.org/10.1234/jmbi.v8i2.2021
Published
2024-12-30
Section
Articles
Copyright (c) 2025 Saddam Azhar Pasaribu, Didi Darmadi, Antoni Ludfi Arifin, Ahmad Azmy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
