Peran Fear of Missing Out terhadap Pengambilan Keputusan Investasi Cryptocurrency pada Generasi Z

Authors

Azzaitun Nur Rachma Universitas Negeri Semarang

DOI:

Abstract

This study aims to analyze the influence of Fear of Missing Out (FOMO) on cryptocurrency investment decision-making among Generation Z. The research employed a quantitative correlational approach with a convenience sampling technique, involving 150 respondents aged 17–26 years who have been actively investing in cryptocurrency for at least three months. The instruments used include the CFOMO Scale (α = 0.764) to measure the level of FOMO and the Investment Decision-Making Scale (α = 0.903) to assess the investment decision-making process. Data were analyzed using a simple linear regression test through the JASP application. The results showed that FOMO had a positive and significant effect on cryptocurrency investment decision-making (p = 0.021 < 0.05), meaning that the higher an individual's FOMO level, the greater the tendency to make investment decisions quickly without rational consideration. The conclusion of this study indicates that social influence, digital trends, and environmental pressure are the main factors driving impulsive investment behavior among Generation Z.

Keywords: Fear of Missing Out, Cryptocurrency, Generation Z, Investment Decision-Making

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