Relefansi Sharing Economy dalam Pengembangan UMKM Pasca Covid-19
Abstract
The purpose of this study was to determine the relevance of the sharing economy in the development of SMEs after COVID-19. This research method is library research. This research is studied using the concept of switching behavior approach by Boyle. The results show that, from the push aspect, the increasingly modern development of IT and the ability to reach market share are the reasons for sharing economy companies to survive and grow. From the pull aspect, the high level of profit and the lack of regulations governing the sharing economy have made many large companies invest in companies based on the sharing economy. Lastly, from the mooring aspect, the number of internet users and the instant behavior of millennials, make the sharing economy a business sector that still exists because it already has a mooring in the form of a large market share and the number is very large. The conclusion is that the sharing economy will still be relevant in developing MSMEs after the COVID-19 pandemic.
Keywords: Mooring, Pull, Push, Sharing Economy, Switching Behavior, UMKM
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Angraeni, F. N. (2013). Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) Melalui Fasilitasi Pihak Eksternal dan Potensi Internal (Studi Kasus pada Kelompok Usaha "Emping Jagung" di Kelurahan Pandanwangi Kecamatan Blimbing Kota Malang). Jurnal Administrasi Publik (JAP), 1(6), 1286-1295. http://administrasipublik.studentjournal.ub.ac.id/index.php/jap/article/view/195
Bahtiar, R. A. (2021). Dampak Pandemi Covid-19 Terhadap Sektor Usaha Mikro, Kecil, dan Menengah Serta Solusinya. Info Singkat, 13(10), 19-24. https://scholar.google.co.id/citations?view_op=view_citation&hl=id&user=--iekFkAAAAJ&citation_for_view=--iekFkAAAAJ:UeHWp8X0CEIC
Bank Indonesia. (2021). Framework Pengembangan UMKM Bank Indonesia. https://www.bi.go.id/id/umkm/program-pengembangan-umkm/default.aspx,
Bansal, H. S., Taylor, S. F., & James, Y. S. (2005). “Migrating†to new service providers: Toward a unifying framework of consumers’ switching behaviors. Journal of the Academy of Marketing Science, 33(1), 96-115. https://journals.sagepub.com/doi/abs/10.1177/0092070304267928
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Botsman, R., & Rogers, R. (2010). Beyond zipcar: Collaborative consumption. https://hbr.org/2010/10/beyond-zipcar-collaborative-consumption
Boyle, P., Keith, H., & Vaughan, R. (1998). Exploring Contemporary Migration. New York: Longman
Codagnone, C., & Martens, B. (2016). Scoping the Sharing Economy: Origins, Definitions, Impact and Regulatory Issues. The European Commission's science and knowledge service. https://ec.europa.eu/jrc/sites/default/files/JRC100369.pdf
Databoks. (2021). Pengguna Internet Indonesia Peringkat ke-3 Terbanyak di Asia. https://databoks.katadata.co.id/datapublish/2021/10/14/pengguna-internet-indonesia-peringkat-ke-3-terbanyak-di-asia
Ireland, R., Sirmon, D., & Hitt, M. (2003). A Model of Strategic Entreprenuership: The Cosntruct and The Dimensions. Journal of Management, 29(6), 963-989. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1342534
Junaedi, D., & Salistia, F. (2020). Dampak Pandemi Covid-19 Terhadap Pertumbuhan Ekonomi Negara-negara Terdampak. Simposium Nasional Keuangan Negara, 2(1), 995-1115. https://jurnal.bppk.kemenkeu.go.id/snkn/article/view/600
Kemenkominfo. (2013). Kominfo Tawari Google Ikut Ciptakan Seribu Teknoprenur. https://www.kominfo.go.id/content/detail/6550/kominfo-tawari-google-ikut-ciptakan-seribu-teknoprenur/0/berita_satker
Kompas. (2021). 3 Perusahaan Ritel Besar yang Tutup Gerai di Tengah Pandemi Covid-19, Mana Saja?. https://www.kompas.com/tren/read/2021/05/26/150500265/3-perusahaan-ritel-besar-yang-tutup-gerai-di-tengah-pandemi-covid-19-mana?page=all
Manado Post. (2020). Harga Kopra Melonjak 10 Ribu, Olly Banjir Apresiasi Petani. https://manadopost.jawapos.com/publika/13/11/2020/harga-kopra-melonjak-10-ribu-olly-banjir-apresiasi-petani/
Pitanatri, S. P. D. (2018). Esensi Dalam Eksistensi: Sharing Economy Pada Pengelolaan Homestay Tiga Destinasi Prioritas Di Indonesia. https://www.researchgate.net/profile/Putu-Diah-Pitanatri/publication/325143483_Esensi_dalam_Eksistensi_Sharing_Economy_Pada_Pengelolaan_Homestay_Tiga_Destinasi_Prioritas_di_Indonesia/links/60f8e52d169a1a0103ab2ca3/Esensi-dalam-Eksistensi-Sharing-Economy-Pada-Pengelolaan-Homestay-Tiga-Destinasi-Prioritas-di-Indonesia.pdf
Puschmann, T., & Alt, R. (2016). Sharing Economy. Bus Inf Syst Eng, 58(1), 93–99. https://core.ac.uk/download/pdf/301368187.pdf
Sindonews. (2021). Bisnis Kuliner Makanan Sehat Makin diminati saat Pandemi. https://ekbis.sindonews.com/read/492506/39/bisnis-kuliner-makanan-sehat-makin-diminati-saat-pandemi-1627236433
Sundararajan, A. (2016). The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism. http://pinguet.free.fr/sundararajan.pdf
Wikipedia. (2021). Bukalapak. https://id.wikipedia.org/wiki/Bukalapak
Published
2022-06-30
Section
Articles
