Peran Marketing dalam Media Sosial untuk Membantu Pemasaran UMKM di Masa Pandemic Covid-19
Abstract
This study aims to determine the role of marketing in social media to help MSMEs marketing during the Covid-19 Pandemic. The research method used in this study is descriptive qualitative with data collection techniques, namely interviews. The results of the study show that the role of marketing in social media to help marketing MSMEs during the Covid-19 pandemic greatly helped the household economy. By utilizing social media marketing, these business actors use various social media platforms as storefronts to promote the products and services they offer.
Keywords: Social Media Marketing, Social Media
References
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Muliawan, J. U. (2008). Manajemen Home Industri: Peluang Usaha di Tengah Krisis. Yogyakarta: Banyu Media
Nasrullah, R. (2015). Media Sosial; Persfektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media
Neti, S. (2011). Social Media and its Role in Marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1-15. https://www.ijecbs.com/July2011/13.pdf
Presiden, RI. (2008). UU No 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah (UMKM). https://kukm.babelprov.go.id/sites/default/files/dokumen/produk_hukum/UU%20Nomor%2020%20Tahun%202008%20%28UU%20Nomor%2020%20Tahun%202008%29.pdf
Rulli, N. (2017). Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Remaja Rosdakarya
Tim Pusat Humas Kementerian Perdagangan RI (2014). Panduan Optimalisasi Media Sosial Untuk Kemantrian Perdagangan RI. Jakarta: Pusat Humas Kementerian Perdagangan RI
Tuten, T. L. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World. New York: Greenwood Publishing Group
Published
2022-12-31
Section
Articles
