Kualitas Produk dan Harga Jual terhadap Kepuasan Konsumen

  • Titi Hasanah Sekolah Tinggi Ilmu Ekonomi Serelo lahat
  • Markus Markus Sekolah Tinggi Ilmu Ekonomi Serelo lahat
  • M Pahlan Sekolah Tinggi Ilmu Ekonomi Serelo Lahat
  • Rudy Eduar Sekolah Tinggi Ilmu Ekonomi Serelo Lahat
  • Nidyawati Nidyawati Sekolah Tinggi Ilmu Ekonomi Serelo Lahat

Abstract

This study aims to determine the effect of product quality and selling price independently or jointly on consumer satisfaction (a case study in Bipang Tanjung Sakti). This research method is descriptive quantitative. The sample in this study were 67 Bipang Tanjung Sakti consumers taken based on a portion of the population to represent the entire population using the Slovin formula calculation with a confidence level of 90% and an error rate of 10% (0.1). Sampling using accidental sampling method. The results showed, a) the product quality variable (X1) on consumer satisfaction (Y), obtained a Sig value of 0.000 <0.05; b) the selling price variable (X2) on consumer satisfaction (Y), obtained a value of Sig 0.000 <0.05; c) variable product quality (X1) and selling price (X2) together on consumer satisfaction (Y), obtained Sig value, 0.000 <0.05. In conclusion, product quality variables have a significant effect on consumer satisfaction variables, selling price variables have a significant effect on consumer satisfaction variables, product quality variables, and selling prices, have a significant effect on consumer satisfaction variables together.

 

Keywords: Selling Price, Consumer Satisfaction, Product Quality

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Published
2022-12-31
How to Cite
Hasanah, T., Markus, M., Pahlan, M., Eduar, R., & Nidyawati, N. (2022). Kualitas Produk dan Harga Jual terhadap Kepuasan Konsumen. Journal of Management and Bussines (JOMB), 4(2), 1587-1597. https://doi.org/https://doi.org/10.31539/jomb.v4i2.4777
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