Media Sosial (Instagram dan Facebook) terhadap Promosi Pemasaran

Muhamad Effendi; Murlina Nisusmiati; Rudi Azhar; Riski Amelia

doi:10.31539/jomb.v5i1.5160

Muhamad Effendi Universitas Bina Insan, Lubuklinggau
Murlina Nisusmiati Universitas Bina Insan
Rudi Azhar Universitas Bina Insan
Riski Amelia Universitas Bina Insan

DOI: https://doi.org/10.31539/jomb.v5i1.5160

Abstract

This study aims to determine the effect of the use of social media (Instagram and Facebook) on marketing promotions at JNE express Lubuklinggau goods delivery services. This research method is descriptive research with a quantitative approach. Distribution of questionnaires used to obtain data. The questionnaire uses a Likert scale as a form of assessment. Data analysis techniques were carried out using descriptive statistical analysis and inferential statistical analysis. The results showed, a) the Instagram social media use variable had a T count (3.242) more than T table (1.986); b) social media use variable Facebook has a T count (3.452) more than T table (1.986); c) the variable value of F count is 20.913 more than F table (2.71). In conclusion, partially the use of Instagram and Facebook social media has a significant effect on Marketing Promotion at JNE Lubuklinggau. The simultaneous use of Instagram Social Media and Facebook Social Media Use has a significant effect on Marketing Promotion at JNE Lubuklinggau.

Keywords: Use of Facebook Social Media, Use of Instagram Social Media, Marketing Promotion

References

Augustinah, F., & Widyati, W. (2019). Pemanfaatan Median Social sebagai Sarana Promosi Makanan Ringan Kripik Singkong di Kabutpaten Sampang. Jurnal Dialektika, 4(2), 1-20. https://doi.org/10.36636/dialektika.v4i2.345

Cahyani, M., & Qadarwati, L. N. (2018). Pengaruh Media Sosial terhadap Omzet Penjualan Handphone d Outlet Central It Gresik. Gema Ekonomi, 7(1), 70â€“78. https://journal.unigres.ac.id/index.php/GemaEkonomi/article/view/733

Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003

Kertajaya, H. (2008). New Wave Marketing. Jakarta: PT Gramedia Pustaka Hutama

Kotler, P., & Amstrong, G. (2008). Prinsip-Prinsip Pemasaran, (12th ed.). Jakarta: Erlangga

Merril, T., Latham, K., Santalesa, R., & Navetta, D. (2011). Social Media: The Business Benefit May Be Enermous, But Can The Risks-Reputation, Legal, Operational-Bemitigated. https://www.advisenltd.com/2014/03/28/social-media-business-benefits-enormous-but-can-risks-be-mitigated/

Nugraha, B., & Akbar, M. F. (2019). Perilaku Komunikasi, Pengguna Aktif Instagram. Jurnal Manajemen Komunikasi, 2(2), 95-101. http://jurnal.unpad.ac.id/manajemen-komunikasi/article/view/21330/pdf

Rasyid, R. A., Moniharapon, S., & Tran, I. (2018). The Influence of Promotional Strategies Through Social Media, Service Quality and Word of Mouth on the Purchase Decision of Suzuki Motorcycles at PT. Sinar Galesong Mandiri Malalayang Manado. Jurnal Emba, 6(4), 3933â€“3942.

Wilujen, G., & Hadi, M. (2018). The Influence of Promotions Through Facebook Social Media and Product Policies on Purchase Decisions at RDM. Jurnal Aplikasi Bisnis, 4(1), 101â€“105.