Sikap, Norma Subjektif, dan Kontrol Perilaku Terhadap Niat Membeli Produk Kosmetik Halal oleh Konsumen Muda
Abstract
The purpose of this study was to determine the effect of attitudes, subjective norms, and behavioral control on the intention to buy halal cosmetic products by young consumers. Quantitative methods were used in this study and data were measured using a Likert scale. Sampling using purposive sampling method with sample criteria and obtained a sample of 170 people. The results showed that the Adjusted R Square value was 0.695 and the calculated F value was 129.180 with a significance level of less than 5%. In conclusion, attitude and behavioral control have a significant positive effect on purchase intention, while subjective norms have no significant positive effect on purchase intention.
Keywords: Behavior Control, Purchase Intention, Subjective Norm, Attitude
References
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Ajzen, I. (2015). Attitudes, Personality and Behavior. New York: Open University Press
Ajzen, I., & Fishbein, M. (1977). Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research. Psychological Bulletin, 84(5), 888–918. https://doi.org/10.1037/0033-2909.84.5.888
Arifin, N. (2019). Parental Awareness on Cyber Threats Using Social Media. Jurnal Komunikasi Malaysian Journal of Communication, 35, 485-498. https://www.scirp.org/(S(lz5mqp453edsnp55rrgjct55))/reference/ReferencesPapers.aspx?ReferenceID=2633594
Briliana, V., & Mursito, N. (2017). Exploring Antecedents and Consequences of Indonesian Muslim Youths’ Attitude Towards Halal Cosmetic Products: A Case Study in Jakarta. Asia Pacific Management Review, 22(4), 176–184.
Dewi, I. A. P. (2016). Efektivitas Iklan dengan Analisis AIDA (Attention. Interest, Desire dan Action) Studi pada Pengguna Sepeda Motor Merek Yamaha di Kota Singaraja. Jurnal Program Studi Pendidikan Ekonomi, 8(3), 1-10.
Endah, F. N. (2015). Strategi Pintar Menyusun SOP (Standard Operating Procedure).Yogyakarta: Pustaka Baru Press
Gumulya , D., & Onggo, T. (2016). Penelitian Persepsi Kemasan Produk. Journal of Visual Art, 8(2), 119-152. https://doi.org/10.5614/j.vad.2016.8.2.4
Indonesia, K. (2015). Produk Impor Kuasai Pasar Kosmetik. https://kemenperin.go.id/artikel/11943/Produk-Impor-Kuasai-Pasar-Kosmetik
Kotler, A. (2015). Marketing an Introducing Prentice Hall, (12th ed.). England: Pearson Education
Kotler, A. (2015). Marketing an Introducing Prentice Hall. England: Pearson Education, Inc
Kotler, P. & Keller, K.L. (2012). Manajemen Pemasaran, (12th ed.). Jakarta: Erlangga
Kotler, P. (2009). Manajemen Pemasaran. Jakarta: Indeks
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran. Jakarta: Erlangga
Kurnia, A. (2013). Analisis Pengaruh Harga, Brand Image, dan Atribut Produk Terhadap Keputusan Pembelian Handphone atau Smartphone Samsung Jenis Android (Studi pada Mahasiswa Universitas Diponegoro). Skripsi. Universitas Diponegoro, Semarang
Murobin, A. (2020). Pengaruh Religiusitas, Norma Subjektif, dan Perceived Behavioral Control Terhadap Niat Beli Makanan Berlabel Halal (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2016). Skripsi. Universitas Islam Malang, Malang
Nurdiana, D. (2018). Pengaruh Ukuran Perushan dan Likuiditas terhadap Profitabilitas. Menara Ilmu, 12(6), 77-88. https://doi.org/10.33559/mi.v12i6.831
Putra, H. B., Nungki, P., & Mansyur, A. (2021). Integritas Model TPB And Perceived Risk Of Intention Of Use Application And Games Online Freemium Paid Version: Indonesian Students Context. Inovbiz: Jurnal Inovasi Bisnis, 9, 2110. https://doi.org/10.35314/inovbiz.v9i2.1999.
Rahman, A. A., Asrarhaghighi, E., & Rahman, S. A. (2015). Consumers and Halal Cosmetic Products: Knowledge, Religiosity, Attitude and Intention. Journal of Islamic Marketing, 6(1), 148-163. http://dx.doi.org/10.1108/JIMA-09-2013-0068
Rehman, A., & Shabbir, M. S. (2010). The Relationship Between Religiosity and New Product Adoption. Journal of Islamic Marketing, 1(1), 63–69. https://doi.org/10.1108/17590831011026231
Reza, A. (2020). Pengaruh Profitabilitas dan Corporate Social Responsibility Terhadap Nilai Perusahaan. Skripsi. Universitas Mercu Buana, Yogyakarta
Rivai, A. (2008). Perilaku Konsumen Sayuran Organik di Kota Pekanbaru. Jurnal Industri dan Perkotaan, XII(22), 1786-1792.
Rohmatun, K. I., & Dewi, C. K. (2017). Pengaruh Pengetahuan dan Religiusitas Terhadap Niat Beli pada Kosmetik Halal Melalui Sikap. Ecodemica, 1(1), 27-35. https://doi.org/10.31294/jeco.v1i1.1420
Rostiani, R., & Kuron, J. (2019). Purchase Of Fast-Fashion By Younger Consumers In Indonesia: Do We Like It Or Do We Have To Like It?. Journal of Indonesian Economy and Business, 34(3), 249–266.
Sangadji, E. M., & Sopiah, S. (2013). Perilaku Konsumen. Yogyakarta: Andi
Setiadi, N. J. (2019). Perilaku Konsumen: Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen, (3rd ed.). Jakarta: Kencana Prenada Media Group
Setiawan, C. K. (2015). Pengaruh Motivasi Kerja Terhadap Kinerja Level Pelaksana di Divisi Operasi PT. Pusri Palembang. Jurnal Psikologi Islami, 1(2), 43-53. https://doi.org/10.19109/psikis.v1i2.567
Tawaqal, I., & Suparno, S. (2017). Pengaruh Penerapan Sistem Informasi Akuntansi, Sistem Pengendalian Internal, dan Kompetensi Sumber Daya Manusia Terhadap Kualitas Laporan Keuangan Satuan Kerja Perangkat Daerah di Pemerintah Kota Banda Aceh. JIMEKA, 2(4), 125-135. https://jim.unsyiah.ac.id/EKA/article/view/5217
Triastity, R., & Saputro, S. D. (2013). Pengaruh Sikap dan Norma Subjektif Terhadap Minat Beli Mahasiswa Sebagai Konsumen Potensial Produk Pasta Gigi Pepsodent. GEMA, 46, 1210-1213.
Trisdayana, A., Alit, S., & Sudiksa, I. B. (2018). Pengaruh Sikap dan Norma Subjektif Terhadap Niat Beli dan Keputusan Pembelian. E-Jurnal Manajemen, 7(3), 1452–1480. https://ojs.unud.ac.id/index.php/manajemen/article/view/35613
Wilson, J. (2013). Islamic Marketing: a Challenger to the Classical Marketing Canon. Journal of Islamic Marketing, 4(1), 7-21.
Wilson, J., & Liu, J. (2010). Shaping the Halal Into a Brand. Journal of Islamic Marketing, 2, 107–123.
Yoon, J., & Joung, S. (2019). Examining Purchase Intention of Eco-Friendly Products: A Comparative Study. Journal of System and Management Sciences, 9(3), 123-135.
Yunita, N., Fitria, D., Pradani, Y. S., Mutohar, M., Arum, N. P., & Maknun, L. (2021). Analisis Pengaruh Sikap, Norma Subjektif, dan Persepsi Kontrol Perilaku terhadap Minat Beli Konsumen pada Produk Bersertifikat Halal. Intelektiva: Jurnal Ekonomi, Sosial & Humaniora, 2(8), 42-49. https://www.jurnalintelektiva.com/index.php/jurnal/article/download/432/304
Published
2023-06-30
Section
Articles
