Model Pemasaran Digital Operator Seluler Digital Indonesia ByU
Abstract
This research aims to analyze the digital marketing model of the Indonesian Digital Cellular Operator BYU which is the backbone of the profession in Indonesia and is available in various sectors or industries. ByU is one of the companies that is able to combine two spectrums in their digital marketing through the official Instagram account @byu.id. Through their Instagram account, they introduced a marketing model where the color palette determines cultural diversity and uses slang such as friendzone to combine it.
Keywords: ByU, Digital Marketing, ISP, Internet, Krippendorf
References
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Susilo, D., Christantyawati, N., Joko Prasetyo, I., & Rodrick Juraman, S. (2019). Content analysis of LINE application user: Intersecting technology and social needed. Journal of Physics: Conference Series, 1175(1). https://doi.org/10.1088/1742-6596/1175/1/012224
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Xiang, J., & Yan, Y. (2020). Mutual Promotion of Reading and Expression: Research into Children’s Picture Book Teaching of I Wanna Iguana. International Dialogues on Education Journal, 7(2). https://doi.org/10.53308/ide.v7i2.37
Zeng, T., & Li, M. (2022). A Review of Japanese Studies on Guangxi’s Ethnic Minorities in the Last 40 Years. Scientific and Social Research, 4(1). https://doi.org/10.36922/ssr.v4i1.1338
Zhu, L., Geng, Y., & Zhang, H. (2021). The Appraisal and Countermeasure Analysis of the International Competitiveness of Tourism Service Trade in Henan Province. Global Journal of Management and Business Research. https://doi.org/10.34257/gjmbrfvol21is1pg45
Ankita Gaur, & Rajiv Tonk. (2021). Covid-19 Pandemic And Digitalization Of Healthcare Among Youth: A Marketing Perspective. EPRA International Journal of Economics, Business and Management Studies. https://doi.org/10.36713/epra8267
APJII. (2020). Siaran Pers: Pengguna Internet Indonesia Hampir Tembus 200 Juta di 2019 – Q2 2020. In Buletin APJII.
Assas, R. I. (2020). Losing and finding reality in the virtual world: Media representation of saudi culture - the case of the ministry of culture. WIT Transactions on the Built Environment, 197. https://doi.org/10.2495/IHA200171
Batat, W. (2021). Conclusion to Youth Marketing to Digital Natives. In Youth Marketing to Digital Natives. https://doi.org/10.4337/9781839109300.00019
Bragg, M. A., Roberto, C. A., Harris, J. L., Brownell, K. D., & Elbel, B. (2018). Marketing Food and Beverages to Youth Through Sports. In Journal of Adolescent Health (Vol. 62, Issue 1). https://doi.org/10.1016/j.jadohealth.2017.06.016
Chen, J. (2021). Research on the Role of Computer Digital Media Art in the Inheritance of Minority Art. Journal of Physics: Conference Series, 1744(3). https://doi.org/10.1088/1742-6596/1744/3/032119
Daniel Susilo, & Charles Julian Santos Navaro. (2023). PR Model of Garuda Indonesia: A Construction of Wonderland Through Instagram. Formosapublisher, 3(2), 197–214. https://journal.formosapublisher.org/index.php/ijba/article/view/3617
Gani, A. G. (2020). Sejarah Dan Perkembangan Internet Di Indonesia. Jurnal Mitra Manajemen.
Gao, Y. (2021). Reading promotion activities in the internet environment help to shape the personality of college students in application-oriented universities. ACM International Conference Proceeding Series. https://doi.org/10.1145/3465631.3465813
Hasloni, M. Q. binti, Jumali, K. N. binti, Amir, N. binti, & ... (2022). How Does Social Media Marketing Influences Youth Customers? a Literature Review. International Journal of …, 7(42).
Herwina, W. (2022). Youth Life Skills Development Through Digital Marketing Training. Zien Journal Od Social Sciences and Humanities, 14.
Iddrisu, M., Adugudaa, A. A., & Martins, A. (2020). Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective. International Journal of Marketing Studies, 12(4). https://doi.org/10.5539/ijms.v12n4p14
Jayani, D. H. (2020). Berapa Pengguna Internet di Indonesia? Databoks.
Jia, Z., Zhang, B., Sharma, A., Kim, N. S., Purohit, S. M., Green, M. M., Roche, M. R., Holliday, E., & Chen, H. (2023). Revelation of the sciences of traditional foods. Food Control, 145. https://doi.org/10.1016/j.foodcont.2022.109392
Kelly, D., & Windia, W. (2019). Bali Mawacara: Is A Quasi-Common Law System Developing In Balinese Customary Law? Indonesia Law Review, 9(3). https://doi.org/10.15742/ilrev.v9n3.587
Kompas.com. (2022). Jumlah pengguna internet di Indonesia. Kompas, 9(November).
Marx, K., Greenthal, E., Ribakove, S., Grossman, E. R., Lucas, S., Ruffin, M., & Benjamin-Neelon, S. E. (2022). Marketing of sugar-sweetened beverages to youth through U.S. university pouring rights contracts. Preventive Medicine Reports, 25. https://doi.org/10.1016/j.pmedr.2021.101688
Poddubnaya, T. N. (2021). Marketing Research into Youth Tourist Preferences. Revista Gestão Inovação e Tecnologias, 11(4). https://doi.org/10.47059/revistageintec.v11i4.2138
Pratimi Agustini. (2021). Warganet Meningkat, Indonesia Perlu Tingkatkan Nilai Budaya di Internet. Aptika Kominfo.
Reyes, M. (2012). The Wave of Korean Hallyu: A Big Leap to the Global Acceptance of Popularity and Influence. 6th World Congress of Korean Studies South Korea.
Rummo, P. E., Cassidy, O., Wells, I., Coffino, J. A., & Bragg, M. A. (2020). Examining the relationship between youth-targeted food marketing expenditures and the demographics of social media followers. International Journal of Environmental Research and Public Health, 17(5). https://doi.org/10.3390/ijerph17051631
Schiele, K., Louie, L., & Chen, S. (2020). Marketing feminism in youth media: A study of Disney and Pixar animation. Business Horizons, 63(5). https://doi.org/10.1016/j.bushor.2020.05.001
Sherkat, D. E., & Moore, R. L. (1995). Selling God: American Religion in the Marketplace of Culture. Contemporary Sociology, 24(2). https://doi.org/10.2307/2076842
Susilo, D., Christantyawati, N., Joko Prasetyo, I., & Rodrick Juraman, S. (2019). Content analysis of LINE application user: Intersecting technology and social needed. Journal of Physics: Conference Series, 1175(1). https://doi.org/10.1088/1742-6596/1175/1/012224
Susilo, D., Prabowo, T. L., & Putranto, T. D. (2019). Communicating secure based feeling: Content analysis on indonesian police official account. International Journal of Engineering and Advanced Technology, 8(6). https://doi.org/10.35940/ijeat.F8377.088619
Xiang, J., & Yan, Y. (2020). Mutual Promotion of Reading and Expression: Research into Children’s Picture Book Teaching of I Wanna Iguana. International Dialogues on Education Journal, 7(2). https://doi.org/10.53308/ide.v7i2.37
Zeng, T., & Li, M. (2022). A Review of Japanese Studies on Guangxi’s Ethnic Minorities in the Last 40 Years. Scientific and Social Research, 4(1). https://doi.org/10.36922/ssr.v4i1.1338
Zhu, L., Geng, Y., & Zhang, H. (2021). The Appraisal and Countermeasure Analysis of the International Competitiveness of Tourism Service Trade in Henan Province. Global Journal of Management and Business Research. https://doi.org/10.34257/gjmbrfvol21is1pg45
Published
2023-12-31
Section
Articles
Copyright (c) 2024 Daniel Susilo, Maria Tiara
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
